Akamai Marketing

JANUARY 1, 2015

These influencers had their own set of chops as foodies and heavy social media users, but these influencers weren’t influencers to the target market either in terms of demographics, motivations or geography. With a newly engaged social media community, we tested the audience with a selfie contest over a heavy shopping weekend.

Case Study 100

Case Study Retail Study Eventful 100

Akamai Marketing

APRIL 20, 2011

Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and.

Social Media 175

Social Media Small Business Study Analytics 175

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MAY 19, 2015

Marketing to early adopters will be easier if you keep these strategies in mind. Early adopters like intrigue and creativity, they aren’t particularly attracted to social attention in a public way. This doesn’t mean they aren’t on social media, it just means that their triggers are different.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

MAY 5, 2011

Mom’s are full of advice. Along the way, we begin to realize that were actually right about a lot of it. And alot of Mom’s advice is about realtionships too.

Social Media 192

Social Media Small Business Features Strategy 192

Akamai Marketing

JUNE 22, 2011

Let’s say you have a new product. It’s brilliance. Sheer brilliance. You begin to build and allow your imagination to take you to that World-Wide Cruise you’ve always dreamed of.

Social Media 208

Social Media Marketing Products Case Study 208

Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

SEPTEMBER 10, 2013

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” Gamers and social media sites have figured out a lot about our motivations over the years. social media'

Cost 161

Cost Crowdsourcing Smart Phone Apple 161

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Your currency is your social media VALUE.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

NOVEMBER 19, 2014

Tweet This week, with the Dave and Busters “Juan” tweet yet another social media gaffe made it’s what into the collective conversation. It sparked the “holier than thou” media to earn mega points for traffic. Case Study Vent branding strategy Twitter' It sparked furious cries of racism.

Brands 237

Brands Case Study Analysis Advertising 237

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? You need to find them and inspire them to act. So the question then remains, what SHOULD you track on Twitter? Increased brand value? Increased share of voice? More customer passion?

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

APRIL 30, 2009

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? What’s your social currency? Everyone is doing it. Ah, events. They just won’t go away, despite the trendiness of the web.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. While most of this isn’t a surprise if you are monitoring your social media efforts, it is helpful to see it so cleanly laid out and including other sources besides Twitter.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JUNE 28, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

JUNE 26, 2012

For me, one of the more fascinating aspects of social media is the impact it has had on our culture. Depending on how you look at it, social media has either revolutionized communication, or made it easier to do what we did 100 years ago. One would think that the culture of social would be embraced by employees.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

FEBRUARY 11, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” Why Social Media? Every single time I meet a new client I ask “Why Social Media?”

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

FEBRUARY 9, 2011

The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. If you thought that 2010 was a big year for digital marketing, you were right. Let the mediums talk to each other and make friends with one another.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. What’s your social currency?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

JANUARY 15, 2013

Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI. Because first, we should dispel some myths about measuring social media ROI. Now hear this: social media is not free. Then we can get down to business.

ROI 194

ROI Social Media Policies Creative Commons 194