Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

ROI 100

ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

FEBRUARY 2, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Storify 100

Storify Brands Marketing Upcoming 100

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media!

ROI 100

ROI Communities Storify Upcoming 100

Buzz Marketing for Technology

FEBRUARY 17, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Storify 100

Storify Content B2B Social Media 100

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Use social for new product ideas.

ROI 100

ROI Platform Storify Sentiment 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation.

Conversation 100

Conversation Storify Marketing ROI 100

Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. For tracking and ease, the event and its communication was primarily executed through Twitter using hashtag #DaBusHNL. Some social media influencers were first-time bus rides.

Case Study 100

Case Study Study Storify Products 100

Buzz Marketing for Technology

JUNE 1, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. We discussed how to setup an environment that cultivates growth and scale in social media.

Collaboration 100

Collaboration Storify Upcoming ROI 100

Buzz Marketing for Technology

SEPTEMBER 17, 2015

Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social. Focus on the core program and get that right before scaling to social media.

Liveworld 100

Liveworld Company Storify Microsoft 100

Buzz Marketing for Technology

APRIL 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Customer Service is the New Heart of Marketing. We discussed why social media is becoming the primary channel for customer care.

Lithium 100

Lithium Storify Marketing Upcoming 100

Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

Storify 100

Storify Yammer Engagement Sentiment 100

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. We shared lessons we have learned over the years, advice for measurement newbies, low and no-cost measurement tools, and the best measurement smarties to follow on Twitter. Hashtag Gone Wild: How JPMorgan Chase’s Twitter Chat Went Awry #ASKJPM.

Storify 216

Storify Press Release Case Study Hashtag 216

Buzz Marketing for Technology

JULY 17, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. You can also scan the highlights of this webinar on Twitter by reading the Storify below.

Storify 100

Storify How To Marketing Startup 100

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. NOTE: 70% of companies that have social analytics are still not using it!

Storify 100

Storify Cause marketing Comparison Collaboration 100

Convince & Convert

JULY 23, 2015

highlight to tweet) On social media, Twitter alone sees 470 million uses of the Joy emoji at any given moment. Plus, some of the emojis are branded, allowing advocates to help drive word-of-mouth endorsement about the Victoria Secret brand both in personal and social media conversations.

Company 60

Company Storify Education Newsletter 60

Waxing UnLyrical

FEBRUARY 25, 2013

He also created a lovely Storify of the chat. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). Twitter Facebook Google+ LinkedIn Share This: a Recap of #measurePR with Richard Bagnall (Pt. Richard Bagnall (@richardbagnall) February 19, 2013.

Storify 200

Storify Handbook Consultant Reputation 200

Ari Herzog

MARCH 12, 2011

Two years after asking my Twitter followers why they followed me , I decided to ask it again. Connect: Twitter | Facebook | Email | 978.558.0008. Related articles you may enjoy: Follow Me Not: Share and Discover on Twitter Instead. Twitter Lists: A New Way to Follow. Be Careful Before Calling Out People.

Storify 98

Storify Embedding Case Study Flickr 98

Writtent Blog

NOVEMBER 27, 2013

Instagram, WordPress & Twitter”. Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results.

Curata 110

Curata Tools Storify NewsCred 110

agora pulse

SEPTEMBER 22, 2016

Have you ever been tasked with the job of managing social media for events? I spoke to Beatrice Whelan, author of “Trending: The Complete Guide To Social Media for Events” She describes the three stages of event marketing as: Before, during and after. For Twitter.

Eventful 60

Eventful Storify Curation How To 60

Buzz Marketing for Technology

JANUARY 27, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. You can also scan the highlights of this webinar on Twitter by reading the Storify below. This webinar featured Eric T.

ROI 50

ROI Influencer Storify Marketing 50

Waxing UnLyrical

OCTOBER 19, 2012

Social bringing us closer. And outside of some absolutely amazing sessions, including Biz Stone ‘s keynote (the man gave us Twitter, for heaven’s sake! If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. That’s how I felt attending the conference this year in San Francisco.

Storify 244

Storify Conference Nielsen Hashtag 244

Convince & Convert

APRIL 4, 2014

The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. Relevancy Has a Deadline: While it’s not clear if @Staples was in on the activation, the social media team did a good job reacting in real-time and playing along. type visuals to further drive conversation and promote social sharing.

Storify 75

Storify Tweetdeck Case Study Embedding 75

Waxing UnLyrical

MARCH 4, 2013

Image: Isabel Saldarriaga via Twitter. Joanna Pineda did a wonderful video interview of Geoff at the event, Tinu Abayomi-Paul Storify’d it beautifully, and Mike Schaffer , Jamie Notter , Jay Daughtry , KiKi L’Italien , and Sohini Baliga have all provided extremely interesting and thought-provoking POVs.

Conference 196

Conference Storify Eventful Consultant 196

Convince & Convert

SEPTEMBER 24, 2013

Instead you can use tools such as List.ly , Clipsi (full disclosure: I have a stake in Vizit, creators of Clipsi), Pinterest , Scoop.it , Storify , and the like to curate and embed content into your post. She’s the visionary behind Clipsi, a curation and social collaboration tool that uses the Pinterest metaphor. Content Marketing'

Reputation 145

Reputation Content Curation Storify 145

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. Former reporter, now PR guy Tom Spalding is chronicling the blow-by-blow with regular Storify collections from the Social 46 trenches. My “influence” is not Indiana-based.

Klout 122

Klout Committee Hosting Storify 122

Akamai Marketing

AUGUST 29, 2011

Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. to share content from other Social Media Club members. Why bother with these services?

Curation 255

Curation Paper.li Storify Tools 255

Writtent Blog

MARCH 4, 2014

InboxQ is one heck of a smart search engine, which takes your industry keywords and connects them to questions that are being asked in real-time on Twitter. This is among the most well-respected and best-known tools for creating socially integrated blog posts. SocialMention. Image credit: mailchimp. Image credit: eloqua.

Tools 111

Tools Content Marketing WordPress 111

ProBlogger

OCTOBER 4, 2015

Managing Social Media Overload. If you’re a blogger, odds are good that you are also using a wide range of other social media sites, or at least you should be. In fact, well run social media profiles are absolutely vital, but as these sites proliferate, they can start to feel unwieldy. What is Hootsuite Pro?

Smart Phone 20

Smart Phone HootSuite Storify RSS 20

Social Media Marketing

JULY 10, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Storify Flipboard Press Release 167

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235

Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. But remember when content marketing consisted of publishing a blog post a week?

Google 125

Google Storify Brands Content 125

Buzz Marketing for Technology

JULY 29, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Data Made Simple: Getting Started with a Strategy. We discussed how to get started with a strategy around social data. According to the panel that is most often overlooked.

Data 100

Data Storify Strategy Airlines 100

Rebekah Radice

JUNE 12, 2015

If you’re looking to get more out of Pinterest for your business , you’ll enjoy this roundup from my recent Twitter Chat with Kelly Lieberman. A5) Pin your articles to Pinterest and then share it (with your pin link) to social networks like Google+, Twitter and Instagram. A7) More than I’d like to admit.

Strategy 131

Strategy Tips Marketing Storify 131

Buffer Social

AUGUST 1, 2016

From productivity and social media strategy to self-care and reflecting — even gifs ! At the beginning, we had a lot to learn about how to start a Twitter chat. When Nicole was hired as Buffer’s first Community Champion two years ago, the idea of starting a Twitter chat resurfaced.

Twitter 40

Twitter How To Storify Communities 40

Convince & Convert

JULY 17, 2013

Lee, Ann and Jay cover similar territory in that they’re evangelists for, and teachers of, content marketing and social media. Collect and storify feedback from influencers on the ideas. Generate micro-blogs for social networks. You can follow him on Twitter @FeldmanCreative. They’re friends. Tres amigos.

eBook 131

eBook Strategy Content Vocus 131