No Keyboard, No Problem: How An April Fools’ Day “Setback” Brought Marc Jacobs and Staples Together
Convince & Convert
APRIL 4, 2014
The company humorously leveraged Storify to chronicle its #nokeyboardnoproblem experience. Relevancy Has a Deadline: While it’s not clear if @Staples was in on the activation, the social media team did a good job reacting in real-time and playing along. type visuals to further drive conversation and promote social sharing.
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