Waxing UnLyrical

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Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

Share your pins on Facebook, Twitter, Google+, and Storify. Business Guest Posts Marketing Social Media pinterest Pinterest For Business seasonal marketing social media marketing' Make sure the link leads to the product , not just your site. Share the Pinterest love. Creating great boards is not enough.

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

Why: On August 6th, the oh-so-wonderful Jay Baer, author of YouTility , joined us for a lively chat where we discussed the state of PR measurement today, the evolution of social media in PR, common mistakes large organizations make when measuring PR/SM results, the best measurement tools, and lessons/case studies from his book.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

He also created a lovely Storify of the chat. Share This is billed as “the social media handbook for PR,” and it is very well-written (Richard sent me a copy). And here’s one of his memories: A1 Remember one awful moment trying to justify why the AVE had gone up… driven by reams of negative press.Ooops.

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The True Secret of Networking and Making Business Connections

Waxing UnLyrical

Social bringing us closer. Ditto with folks I haven’t seen in years, including former friends and colleagues from the time I lived and worked in the Bay Area (here’s my Storify of Day 1 of #prsaicon for a fun look at it). Johna Burke and I spent probably an hour just… chatting. She is so smart, it’s frightening.

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Reflections on xPotomac, Civility, and Being a Hook

Waxing UnLyrical

Joanna Pineda did a wonderful video interview of Geoff at the event, Tinu Abayomi-Paul Storify’d it beautifully, and Mike Schaffer , Jamie Notter , Jay Daughtry , KiKi L’Italien , and Sohini Baliga have all provided extremely interesting and thought-provoking POVs. And I think if you polled the attendees, most would say the same.