Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

JANUARY 13, 2015

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

JANUARY 13, 2015

If you aren’t infusing “why” people are using social media into your marketing segmentation model, you may be missing key ways to make digital marketing successful. Faced with new data about social media behaviors, marketers need to figure out how to integrate social media behaviors into those models.

Data 100

Data Flickr Statistics Survey 100

Adam Cohen

APRIL 12, 2012

These are both significant leaps forward in helping companies engage followers which typically consist of employees, former employees, partners, media and potential customers. The new functions are “Targeted Updates” and “Follower Statistics.” Engagement to the Next Level.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

APRIL 12, 2012

These are both significant leaps forward in helping companies engage followers which typically consist of employees, former employees, partners, media and potential customers. The new functions are “Targeted Updates” and “Follower Statistics.” Engagement to the Next Level.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

SEPTEMBER 28, 2010

Since I have been a social media enthusiast for some time, I knew about many examples, but I would imaging most marketers would learn even more. The book builds on examples from chapter to chapter, while breaking down what worked well and why it worked… not just spewing example scenarios and statistics. - Related Posts.

Marketing 210

Marketing Review Tweetdeck Posterous 210