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Sprout Social
JUNE 22, 2021
Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.
Visually SM
JULY 6, 2020
Social media gets more and more popular by the day. Social media is not one global thing, but several different spaces with their own characteristics and audience. So the first thing you need to know is: there is no one unique rule to Content Marketing for social media.
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Convince & Convert
JUNE 7, 2013
Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. How did you get involved in social media?
The Realtime Report
AUGUST 16, 2012
The Games organizers also used a remarkable array of platforms, strategies and applications to drive fan engagement around the games. The London 2012 stats – showing engagement across 77 digital products - were compiled by Alex Balfour, the head of new media for London 2012. The organization counted 4.7
Later
JULY 10, 2019
Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Plus, according to Later’s social media manager, Melanie Brittner , these posts can often outperform high-quality photography!
Buffer Social
OCTOBER 25, 2018
Whether you are a seasoned social media marketer , a marketer looking to venture into social media marketing, or a business owner looking to leverage on social media, it’s helpful to know the most popular social media sites around. Is your target audience using that social media site?
Social Media Marketing
MARCH 13, 2013
Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in. Content marketing is about way more than blog posts, videos, infographics and the like.
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