Are Personas a Good Approach in Social Media?
The Social Media Incubator
OCTOBER 10, 2013
Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? Think of sports teams, like the Minnesota Timberwolves and their mascot, Crunch. Are personas a good idea for marketing in the age of social media? Or the Aflac Duck.
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