Sherrilynne Starkie

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Ottawa Skyhawks turn PR blunder around

Sherrilynne Starkie

Bytown Sports And Entertainment, the company behind Ottawa’s new NBL franchise, is proof that there is no such thing as bad publicity. The public outcry received massive media coverage across the Ottawa region and not just in the sports sections. One team; two launches; double the publicity both on and off the sports pages.

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Who will blink first in Canadian community newspaper staredown?

Sherrilynne Starkie

The Canadian newspaper industry has, so far, been unsuccessful in securing a Federal government bailout as both readers and advertisers flock to social media for news and entertainment. Canadians love their community newspapers; it’s where they turn for local news and information about sports, entertainment and events.

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Motives behind Lance Armstrong’s confession

Sherrilynne Starkie

He had been cheating his fans and his sport since the beginning. A history of social media screw ups. But Lance’s confession was significantly different. He wasn’t admitting to hurting himself or his loved ones…his confession was about something much more unforgivable. This article originally posted at Thornley Fallis.

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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. It's currently broken into 13 topics: For You, Sports, Science & Tech, Food, Humour, TV & Movies, Style, DIY, Travel, Nature, Art, Fitness and Animals. Sherrilynne Starkie. followers .

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Facebook’s little secret…

Sherrilynne Starkie

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Social media is key PR driver.

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Top five: Facebook users can now hit ‘snooze’

Sherrilynne Starkie

There is no 'holiday lull' in social media! Twitter is sporting some cool new 'threads'. Contact me to put the latest innovation in social media to work for you. Facebook, Instagram, Microsoft, Twitter have launched new features and/or platforms. Follow List. Embed List. Facebook users can now hit 'snooze'.

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Top Five: Should Facebook be regulated?

Sherrilynne Starkie

In this week’s Top 5 social media news for marketing and communications professionals we highlight new Google video display ads, a Forrester Research report on future digital marketing spend, TikTok’s FTC fine, Quora and potential Facebook regulation in the UK. Video comes to Google responsive display ads. — SS.

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