Buzz Marketing for Technology

JUNE 30, 2010

This is great in a world of tightening budgets and ROI on every campaign but getting the customer up the scale from Awareness to Consideration to Purchase is just part of the deal now that social media has arrived. One great spot to invest in is Social Support. Are you over weight in Acquisition?

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B2B ROI StumbleUpon Comparison 256

Buzz Marketing for Technology

DECEMBER 22, 2010

In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager. In the process I found that this was the BEST place to get an ROI in Social Media. With the year rapidly winding down I am almost afraid to set any goals for next year!

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B2B Hubspot Class Forums 177

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Buzz Marketing for Technology

MARCH 30, 2010

Kadient, a software as a service provider, has a number of buyer personas – 2 in fact – one named Anya and one named Luke. Can your social media activities cost you your job? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting.

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Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

MARCH 7, 2012

MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. . - Buyer personas and the importance of knowing your buyers. Approaches for creating engaging content. - How writing a book can help generate awareness and build reputation. Visit [link] to learn more.

B2B 174

B2B Marketing Hosting Reputation 174

Buzz Marketing for Technology

JUNE 27, 2008

social media. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge. RecentChangesCamp. recognition. right brain. rococo2007.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

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Startup Flickr B2B Price 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

When you think of an engine or a platform, integration then is about partnership with great companies that build software connectors or process connectors to the engine. Also, can the Metavana model be applied to other types of unstructured data besides social media, such as blogs, forums, survey verbatims, etc…?

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Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

OCTOBER 14, 2008

social software. cartoon heart on learning to listen: how pr can join the social media conversation. 26 February 2007 in blogging , blogging techniques , social software | Permalink. Data Protection Act. digital television. internet libel. journalism. location based services. netvocates. newspapers.

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Types Conversation Badge Journal 113

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. chrisbrogan.com. Newsletters. Make Your LinkedIn Profile Work for You.

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LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

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Project Web 2.0 Module Wiki 265

Buzz Marketing for Technology

JULY 16, 2008

Personal Branding con i Social Media â?? uso degli strumenti offerti dai Social Media e dal Web2.0. Didattica & Social Software. Segnalo il blog: WebTools For Learners  . Segnalo anche un utile e-book â?? di Luigi Centenaro. Sul tema della difesa della reputazione online, dellâ??uso Blog Stats.

Wiki 100

Wiki Web 2.0 Blogroll RSS 100

Buzz Marketing for Technology

JULY 15, 2008

Personal Branding con i social media di Luigi Centenaro. Si tratta di “Personal Branding con i social media&# di Luigi. Google e Media sociali. leggermente più complesso riuscire a tirare fuori dai Social network e dalla blogosfera le risposte che vorrei. . - Giuliana Guazzaroni. Twitter Updates.

Google 100

Google Web 2.0 Virtual World Forums 100

Buzz Marketing for Technology

JUNE 27, 2008

Massive list posts ("50+ Ways to Use Flickr," "100 Social Media Resources", etc.) The more I work with people who are new to social media, the more I believe that simplicity is the key. It took me about 20 minutes to create after downloading the Screensteps software, which I get to test for 15 days.

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Project Web 2.0 Wiki Flickr 234

Buzz Marketing for Technology

JUNE 28, 2008

Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Intranet 2.0:

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Sharepoint Wiki Web 2.0 Class 189

Buzz Marketing for Technology

JUNE 27, 2008

Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Enterprise Social Computing. enterprise software. Social Computing. Social Media. Social Media Summit.

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SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. socialmedia. socialcomputing. enterprise2.0. knowledgeworker. knowledgeworker2.0. collaboration. knowledgemanagement. Groups/Events. Getting it right. Knowledge Management. entreprise 2.0. Web 2.0 @ Work. e2Camp.net. Enterprise 2.0. Privacy Info New! This slideshow is Public. -->. Embed in your blog.

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Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

SEPTEMBER 23, 2008

In short, what they do is act as a platform that aggregates all your types of media (both new media and social media) to create a very different type of experience than say a standard community. One of their customers is Serena Software. That can be customized to the experience you want to create for your users.

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Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

OCTOBER 31, 2012

Posted in Advertising Branding Social Media. However, when your mistake involves social media, it’s not that easy to make amends. Of course, KitchenAid isn’t the only company who has fallen victim to social media gone bad. Now, for a couple examples of social media done right: Canlis.

Social Media 259

Social Media Airlines How To Survey 259

Buzz Marketing for Technology

JUNE 27, 2008

This blog is sponsored by Wild Apricot membership software : a set of tools for membership administration , event registration , website management , online fundraising - with friendly and knowledgeable tech support. and Social Media trends. This blog is sponsored by Wild Apricot software: membership management , event.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

OCTOBER 13, 2008

The post examines the idea of applying ratings to workers based on their activity with social software applications. How to build out a good-sized social network? A key understanding of social networks is that people want interaction. The Lessnau Lounge on Social Bookmarking. See #1 above, and read on below.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

JUNE 27, 2008

At the same time, the extraordinary rise of social media means that the thoughts arising from millions of conversations are now available to the world at large. Tools such as Evernote , TheBrain , Backpack and similar software definitely have an important role to play. Certainly the new array of social media and Web 2.0

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Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

Get yourself off mailing lists, use assistants to filter your messages, and use e-mail filtering software. I wonder if the popularity of this post is a sign that few people are actually in control of their use of social media. In fact, I think that social media is creating a generation of social outcasts.

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Buzz Marketing for Technology

JUNE 27, 2008

Social Media Today. . | Cosmos. A book was published several years ago by Bill Jensen ( Work 2.0 - Rewriting the Contract ), which outlined four principles for the rapidly-approaching interconnected workplace of the near future. MonkChips - James Governor. mousemusings. Older And Growing. Om Malik on Broadband. Parking Lot.

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Compete Energy Collaboration URL 100

Buzz Marketing for Technology

JUNE 27, 2008

Top Coder uses a competition approach to leverage is distributed network of over 50,000 developers to create software for its enterprise clients. The software development community -- especially the open source community -- has long used "bounties" to help lure developers to certain tasks. its a Crowdsourced for software testing.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. 100 Personal Branding Tactics Using Social Media. A really nice layout doesn’t have to cost a lot, but shows you’re more than a social media dabbler. Passports are accounts on other social networks and social media platforms.

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

OCTOBER 6, 2008

The MBR for most technology software and hardware firms (according to IDC) is typically 3-5%. I have adapted that idea to create the Media Budget Ratio. Perhaps with a $2-4Million dollar media spend - you might find it hard to compete with the big boys (which is frankly how I feel in my role).

B2B 100

B2B Company Compete Cost 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Software and Personal Learning Environments. PLEX : a PLE proof of concept software application. Questler : a community learning site with a strong social network flavor. Wish-list: aggregate outbound social media experience. software (10). Social Media Today. Steve Barth.

Twine 113

Twine Wiki Findability Technorati 113

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. I’m thinking social media and working remotely have the potential to dramatically improve our in-person interactions, maybe make them more productive. If 60% don’t understand social media that means 40% do, to some degree, which is huge.

Cymfony 113

Cymfony Badge Skills Comments 113

Buzz Marketing for Technology

JULY 9, 2008

MANY-TO-MANY: social software. REBUILDING MEDIA: the economics of media. STRANGE ATTRACTOR: social media. On the other hand, I believe that software developers have been doing knowledge work inside of rich technology environments longer than anyone else. GOYAMI: search engine marketing.

List 133

List Skills Consultant System 133

Buzz Marketing for Technology

JUNE 27, 2008

Why Filtering is the Next Step for Social Media. Its like the spellchecker cant be a separate program from the text-editing software ! social networking. social media. social news. Whats Next on the Web: a ReadWriteWeb Toolkit for 2008. The Ultimate Yahoo! Pipes Creations List. RECENT JOBS.

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RSS Feed Feedly FeedBurner 270