Jeff Esposito

JUNE 15, 2011

Folks get into social media for a number of reasons. Social media was still being called Web 2.0, but in our weekly PR team meeting, social media nearly hit me in the head. She told me to figure out if and how our company should get involve in social networking. Image - pl1602.

Social Media 38

Social Media Web 2.0 Reputation Meeting 38

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Twitter recently made a big splash in the social media world when they announced their new analytics – called audience insights. Sure Twitter is late to the party, but at the same time they have made some advancements that Facebook can’t get to due to their privacy policy.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. In fact being on social networks is just a small part of our daily routines. In fact being on social networks is just a small part of our daily routines.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

FEBRUARY 21, 2011

Despite a lack in initial traditional media outlets and internet sources due to government intervention, the people were able to be heard via social networks. These networks were not the underlying reason for social change, but rather served as an.

Social Media 55

Social Media Social Networking News Twitter 55

Jeff Esposito

SEPTEMBER 16, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What do you think of the new Twitter? Written on September 16, 2010 by Espo in Twitter Over the past few days, we have heard some interesting things about Twitter. Cartoon of the day Five for Friday 09.24.10 Unported License.

Twitter 28

Twitter Creative Commons Disqus Social Networking 28

Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public. Twitter – minimal conversation and mostly push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

JUNE 2, 2011

There is no question that Twitter is my favorite social network. I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. What do you think of this?

Microblogging 43

Microblogging Tips Sites Twitter 43

Jeff Esposito

JANUARY 27, 2012

This week was pretty much a pair of travel days and a conference where I spoke on measuring social media. Users Logging In Through Social Networks Spend 50% More Time On Site – this data is very interesting from Gigya. People trust social networks more than companies so it can help in the conversion cycle.

MySpace 37

MySpace Social Networking Travel Conference 37

Jeff Esposito

AUGUST 16, 2011

So when the explosion of location-based social networking websites began popping up, I was excited to see that developers were looking to create platforms around checking into different beers. A social network that I can get on board with (I fully admit I don’t go out enough to lead and exciting Foursquare life).

Foursquare 43

Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

APRIL 10, 2012

March 29, 2012 9:49 am via Twitter for iPhone Reply Retweet Favorite @geoffliving Geoff Livingston. In the social space, a common challenge we face is when coworkers question the true value of social media is or read research reports that say that all companies need to be using the “hot new social network.”.

Construction 44

Construction Template Templates iPhone 44

Jeff Esposito

AUGUST 8, 2012

There’s been much speculation over the longevity of ‘old school’ methods and how social media will eventually replace the press release, the press conference and good old ‘look’em in the eye’ relationships. Easy answer: get to know your media contacts. Personal interaction creates trust. Image - crunchcandy.

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

AUGUST 12, 2011

NYPD forms new social media unit to mine Facebook and Twitter for mayhem – This article from the NY Daily News was really relevant given what is going on in London right now. Making the Most of Flickr: Promoting Your Brand, Your Business and Yourself – If you are like me, Flickr is one social network you probably neglect.

Flickr 30

Flickr Meeting Social Networking News 30

Jeff Esposito

AUGUST 20, 2010

Competitors on Twitter: Evaluate With Your Eyes Wide Open – Deirdre Breakenridge offers some insights as to what you should be looking at on Twitter. The future of public relations and social media – While I am not one to overly share Mashable’s latest news, I will pimp this post as I am quoted in it along with some friends.

Creative Commons 31

Creative Commons Disqus Campaign Social Media 31

Jeff Esposito

DECEMBER 10, 2010

Social Media Does Not Equal PR – I was very happy to read this article from Stephanie Schwab (AKA @socialologist ), because it plainly states the difference between public and social relations. This is especially vital for companies who rely on social networks as their broadcast platforms. A show of hands?

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Tumblr Privacy Price Hosting 33

Jeff Esposito

FEBRUARY 6, 2012

Anyone who works in a social media role for a company would be lying if they said they didn’t keep tabs on their counterparts at other companies and what they are doing. To me, some brands make more sense to be in the social space than others. Social media and food are very closely connected. Tell your friends!

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

AUGUST 23, 2010

Written on August 23, 2010 by Espo in Crisis management , Guest Post , Kate Ottavio , PR I recently read a great article by Michelle Tripp, creator of The BrandForward blog, titled “ Should Social Media Voice Change During a Brand Crisis? with two beers in-hand and made a media hell-storm for himself and his former employer.

Creative Commons 36

Creative Commons Case Study Disqus Class 36

Jeff Esposito

MARCH 29, 2012

For me this newest iteratin of the social network has had me building up the Vistaprint fan page , so peep it out and let me know what you think. Jose Canseco is now fighting global warming and possibly murdered Al Gore – for this week’s edition of bat-shit-crazy, I present you Jose Canseco and his latest rants on the Twitters.

Lurker 40

Lurker Foursquare Social Networking Communities 40

Jeff Esposito

JULY 16, 2010

Customer Service on Twitter, Should You do it? In this post, Valeria goes into the logistics and rationale for utilizing Twitter for customer service. In this post, Valeria goes into the logistics and rationale for utilizing Twitter for customer service. Now we have all heard the questions on Twitter usage in the workplace.

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

JULY 1, 2011

My team also headed to the New England Direct Marketing Association where we took home awards for top Twitter strategy (second year in a row) and third place for overall social media strategy. On one hand we took Baby Espo for his trial run-through at daycare (time has flown) which made me both excited and sad.

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

APRIL 1, 2013

So to me, community can happen anywhere from a corner sandlot to a Facebook group or weekly Twitter chat or Subreddit on kittens. While there are inherent risks in building a community on a rented piece of grass (Facebook, Twitter, etc.), Humans are a curious species that will find places to connect. What say you?

Communities 42

Communities Jive Lithium Real Estate 42

Jeff Esposito

FEBRUARY 12, 2012

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? Buffer App – It is really easy to get caught up in the instant gratification of Twitter and share impulsively. I know I have and I’m sure you have, too.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

AUGUST 6, 2010

Social Media Marketing – The Japanese Way – Other cultures and Social Media tend to fascinate me. Women Dominant on Social Networks – If you ever wondered who dominates the social space, look no further than this article from Marketing Profs. So when I saw this article, I was truly intrigued.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

FEBRUARY 22, 2011

What if BP took the Dominos route on social media by building their accounts and saying they were listening? Before that, he was at Sprint for two years where he managed the company’s employee social network, Sprint Space, and led efforts to improve customer outreach via social media, specifically Twitter.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

DECEMBER 13, 2010

I’m also going to take a more regimented routine with my use of social networks both in professional and personal time. There is a tremendous value in these networks, but they can become time consuming. Julien Smith wrote an interesting piece the other day about increasing traffic to his site via Twitter.

Social Networking 28

Social Networking Twitter Sites Tips 28

Jeff Esposito

DECEMBER 19, 2011

While it was truly exciting to be a part of the social media sphere in 2011, I think that 2012 will be even more interesting and filled with new twists and turns. While content might be a strong driver, it has never been looked at in a measureable way within the social media space and is kind of like the underwear gnomes in South Park.

Social Media 45

Social Media Microsoft Trends Team 45

Jeff Esposito

JULY 26, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What void does social media fill? Written on July 26, 2010 by Espo in social media Last week, Mike Schaffer did a post about the Justice League of PR using DC comic book characters. JobShoots said: What void does social media fill?

Social Media 33

Social Media Creative Commons Disqus Social Networking 33

Jeff Esposito

AUGUST 23, 2013

How social media contributed to the tournament’s online buzz. For those who want to market their sports or gaming events, social networking sites are the best online platforms to consider. PartyPoker, who sponsored the said tournament, teased the occasion using their Twitter site with roughly 11,565 followers to date.

Hotels 39

Hotels Sports Trends Statistics 39

Jeff Esposito

NOVEMBER 14, 2011

Sure Google+ has some social components, but it is far from a social network, rather it’s a means to make search smarter. Sure it’s 40 million user-base is dwarfed by those of Facebook, Twitter and even LinkedIn, but none of them have the user base of Google. Both of these groups are wrong. Think I am wrong? Think again.

Google 51

Google YouTube Social Networking Conference 51

Jeff Esposito

JANUARY 28, 2011

Some pols say Twitter ban for the birds – I find this new policy from the Massachusetts state government to be awful and antiquated. Sure blocking a social network may have made sense three years ago, but today, well that is just silly. Social networking leads to sex faster? Oh yeah – Jargon.

Class 21

Class Notification Policies Survey 21