Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. What’s your Social Media diet?

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Send this page to Print Friendly.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

Social Media 100

Social Media Forums Training Education 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

But what’s becoming clear to me is that real time communications is essential in this new multi channel world where you better be listening for your customers and delighting them with Social Customer Service. It’s a great double sided ROI story for Social Customer Support. in fact it is always the opposite of that.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

FEBRUARY 18, 2010

With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. Related posts: Social Search could it be a Google Killer? Avaya makes Business Communications more Social It’s a very exciting day for me here at.

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. So I decided to give it a try.

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

JULY 5, 2008

Social Media Consumption: You Want Signal or Discovery? Filed under: mba — Tags: friendfeed , social media — Hutch Carpenter @ 10:18 pm. In yesterday’s post A Definition of Noise , I talked about two types of social media consumers. Both for time spent on social media.

Social Media 100

Social Media Sports Tag Cloud Mashup 100

Buzz Marketing for Technology

JANUARY 14, 2010

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. I say – don’t do it!

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

OCTOBER 18, 2013

Forge meaningful social relationships. Social media has forever changed the way we use the Internet and consume information. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

NOVEMBER 24, 2010

150 million people use Facebook everyday and access it via mobile (more than the entire Twitter registered user base!) Tags: Content Marketing Facebook Inbound Marketing Social Media Social Networking Twitter. Now I am not sure it can continue at that pace but I am not 100% sure.

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. For comparison, popular social networks were funded with just over 5 billion dollars.

Storify 100

Storify Cause marketing Comparison Collaboration 100

Buzz Marketing for Technology

JULY 23, 2009

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. This means all this work you are putting into your Facebook profile, LinkedIn account and Twitter followers will all pay off for you and your family.

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Buzz Marketing for Technology

AUGUST 20, 2009

All brought on by things like monitoring your brand on Forums, Blogs, Comments, Twitter, and Social Networks. Tags: social media Customer. Where we see something on the Socialsphere and we plan and react to it in seconds.

Marketing 185

Marketing Forums Consultant Issues 185

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

MARCH 31, 2009

Bottom line - as my Uncle always told me - you have to fish where the fish are and this certainly allows B2C brands to fish right where you are and right off of any personal recommendations you might be getting on a Social Network. Tags: Social Networking Communications Facebook social media.

SMS 100

SMS Social Networking iPhone Applications 100

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. New social media tools for B2B marketers. Social data and what it means to B2B marketers. Influencer strategies and why they’re important.

B2B 194

B2B Marketing Data Influencer 194

Buzz Marketing for Technology

DECEMBER 8, 2010

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come. It’s all based on Facebook’s algorithm called EdgeRank.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

NOVEMBER 3, 2009

And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy.

Tips 100

Tips StumbleUpon Digg Reddit 100

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

JUNE 27, 2008

social media. Luis Suarez posed an excellent running summary of my talk this morning on Twitter. Luis’ main Twitter account is @elsua ; the summary is on his conference specific account @elsuacon ). Social Enterprise: Interview with 7thFloor Magazine. SharePoint. sharing knowledge. simplicity. SlideShare.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Buzz Marketing for Technology

MARCH 17, 2009

Tags: social media Social Networking Facebook.

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. LinkedIn is a professional network built around one’s employment capabilities. Though one should write with robots in mind, this is still a human network, so write as if you want someone to actually read your profile. chrisbrogan.com. Newsletters.

LinkedIn 279

LinkedIn Badge Project Comments 279

Buzz Marketing for Technology

JULY 16, 2008

utilizzo di Social network o di altri servizi offerti dal Web. Personal Branding con i Social Media â?? uso degli strumenti offerti dai Social Media e dal Web2.0. Social Networks (33). twitter (1). Scioglilingua Twitter. Segnalo anche un utile e-book â?? di Luigi Centenaro.

Wiki 100

Wiki Web 2.0 Blogroll RSS 100

Buzz Marketing for Technology

OCTOBER 13, 2008

Maintain a vibrant Social Profile. Build a good-sized social network base. Out on the Web, there are individuals who have successfully built up a following of ten of thousands of individuals on Twitter and on their blogs. How to build out a good-sized social network? The Lessnau Lounge on Social Bookmarking.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

JULY 15, 2008

Have a twitter time! - Twitter Updates. follow me on Twitter. Personal Branding con i social media di Luigi Centenaro. Si tratta di “Personal Branding con i social media&# di Luigi. Google e Media sociali. Valutare conversazioni e forum. - 14-lug-2008. Giuliana Guazzaroni. 6-lug-2008.

Google 100

Google Web 2.0 Virtual World Forums 100

Buzz Marketing for Technology

OCTOBER 27, 2010

If you follow me you know I talk a lot about the ROI of Social Media since I happen to have stumbled on a great ROI using Social Media in providing support for our customers at Avaya. But I think there are 3 more ROIs out there where you can build a great business case with Social Media. Tweet This!

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. Recent Media Appearances. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 23, 2008

Btw, it was great meeting you ip at the social media immersion. its a PRIVATE TWITTER which date-stamps all of your thoughts & recollections, rendering them taggable. Twitter: steverubel. Social Commerce. Social Networking. Thanks for the info - will try Ghistory! Steve, great advice. Great topic.

Bookmarklet 182

Bookmarklet Tips FeedBlitz Screencast 182

Buzz Marketing for Technology

JUNE 27, 2008

Social Media. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? socialmedia. socialcomputing. enterprise2.0. knowledgeworker. knowledgeworker2.0. collaboration. knowledgemanagement. Groups/Events. Getting it right.

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

Buzz Marketing for Technology

JUNE 27, 2008

Japanese Business Culture & Social Computing. fix Social Security? Old Media meets Social Media - KETC and the Mortgage Crisis - On the edge of launch. Social Computing. Social Media. Social Media Summit. Social Networking. Social Objects. Recent Entries.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. and Social Media trends. Social networking. Your URL (optional ). Comments (required). Remember Me? How web masters and administrators can do more with less. NPC Carnival.

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Buzz Marketing for Technology

SEPTEMBER 29, 2008

It is true, the best networks were always the small ones, made up of strong, reliable connections, not temporary hook ups. Interesting how what is true for computer networks holds true for social networks. In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

MAY 19, 2010

In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Tweet This! Share this on Facebook.

ROI 198

ROI Microblogging StumbleUpon Digg 198