Direct Marketing Observations

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Why Social Media Will Challenge Marketers in 2019

Direct Marketing Observations

In 2007 when I joined Twitter, those were not front of mind questions for those of us using the social network for the first time. The way social networks are utilized now both from a marketing standpoint and a UX standpoint, has undergone an almost 360 degree change since those early years. What were they thinking?

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Some Social Tools You Should Know About

Direct Marketing Observations

Thanks to the folks at imediaconnection , I give you 15 social tools you should know about. NutshellMail users social network updates so they don’t have to login and check. MemoLane is a “virtual scrapbook” generated by a user’s social media history.

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The Top 20 Health and Fitness Social Networks

Direct Marketing Observations

The offshoot of this has been that I have been paying a lot of attention to the health and fitness social space. With that being said, in my opinion, here are the best social networks for health and fitness that I’ve found. Sort of SOP for a lot of social fitness sites. Sparkpeople can you say busy?

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The Implied Participation of Social Media

Direct Marketing Observations

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

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Conversation Lost-How to Align B2B Social Media Marketing Efforts with the Right Strategy

Direct Marketing Observations

B2B Social media success is like the American ninja warrior TV show. B2B social media marketing can be brutal but it’s not a loser. Those challenges, metaphorically speaking, completely exist in B2B social media in 2017. Where does social media fit in the marketing mix?

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The “other” types of social media users

Direct Marketing Observations

I’ve been thinking a lot about how people use social networks and why. The newbie in social media might think, and somewhat accurately I might add, that it’s easy to just dive right into social and worry about the big stuff later. They’ll join any and all social networks that they can.

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Children, Parents and Social Media, the need for education

Direct Marketing Observations

This past Monday, I sat on a panel in Naples Florida where we talked about social media and children. Accountability-Social media has now made everyone accountable for what they do and what they say now. Accountability-Social media has now made everyone accountable for what they do and what they say now.

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