Akamai Marketing

AUGUST 3, 2011

Social media really messes all that up, doesn’t it? Have you ever heard as I do, the sound of the wind blowing when you look at demographics for social networks? Here’s why: it doesn’t matter the age, gender, race, marital status or income of users on social networks because your talking to each of them.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

OCTOBER 30, 2012

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. They’ve had social media classes for several semesters and I’ve taught several classes. But why is this important? .

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

MARCH 31, 2011

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. The quicker the response, the happier the complainer and the more impressed the social media listeners are. Of those, 18% turned into loyal customers and bought more.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

JULY 12, 2011

If you spend a lot of time on the computer and social networks specifically, sometimes you share a link you wished you’d saved. Or MAYBE you’d like to research a topic and see what links are being shared on that topic across several networks. Enter Trunk.ly. Its link aggregation.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

NOVEMBER 25, 2011

All this social media marketing? Why bother using social media for customer service? On G+ none the less, the least populated social network out there (but with the highest geeks/post ratio). A couple of days earlier, I noticed this person from Sprout Social started following me. Would you do it?

Social Media 156

Social Media Engagement Company Social Networking 156

Akamai Marketing

AUGUST 29, 2011

We use multiple social networking platforms, which have different audiences and expectations. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. to share content from other Social Media Club members. Its true we’re on information overload.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

OCTOBER 3, 2013

Tweet Bet your starting to think about next year’s social media marketing plan. And as importantly, where will social media marketing fall into the mix? We know that humor is a powerful tool, especially in social media. Ads on social networks have a lower trust score than they do action score.

Social Media 130

Social Media Marketing Discount Report 130