Small Business Mavericks

APRIL 20, 2011

According to an article on My Edmonds News website, small businesses stand to profit more from social media than big businesses or corporations. So what is meant by social media? If your business does business globally, then any of the large networks are worth your attention. I totally agree.

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Social Media Small Business Case Study Press Release 156

Small Business Mavericks

OCTOBER 7, 2015

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. Think of any social network today and developers are working feverishly to improve it. Social Media is a Huge Driver of Engagement. Twitter is not the odd ball out. It seems to be working.

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Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

OCTOBER 7, 2015

If you need proof that social media continues to improve, just look at the two recent updates from Twitter. Think of any social network today and developers are working feverishly to improve it. Social Media is a Huge Driver of Engagement. Twitter is not the odd ball out. It seems to be working.

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Social Media LinkedIn Statistics Social Networking 70

Small Business Mavericks

SEPTEMBER 11, 2011

Does your company need its own private social network? Let’s talk about why you might want a private social network. Another reason you might use a private social network is for training purposes. Chatter itself offers its top 10 ways to use a private social network : Connect with experts.

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Social Networking Collaboration Training Small Business 87

Small Business Mavericks

AUGUST 11, 2011

I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). In all, Klout is now measuring your influence across ten different social networks. What about you?

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Klout Picasa Influencer Social Media 173

Small Business Mavericks

JULY 17, 2012

According to a recent survey , Facebook has more users than any other social network but those users don’t necessarily like Facebook. Other social media sites scored on customer satisfaction including Twitter, LinkedIn, and Pinterest. These social networks all scored 64, 63, and 69, respectively.

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Social Media Wikipedia Survey Yahoo 101

Small Business Mavericks

MAY 29, 2013

There are a lot of ways to make social media work for you, but it’s important in this age of search + social to approach social media with the right frame of mind. There are some good reasons to believe that a sound social media strategy is the best link building policy of today.

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Social Media Guidelines Policies Google 101

Small Business Mavericks

AUGUST 15, 2012

It is even more effective if you marry your e-mail marketing with your social media marketing and drive new traffic to your newsletter landing page. Today I will share 5 ways you can make your e-mail marketing more effective using social media, and vice-versa. Promote that offer on all your social networks with a link.

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Social Media Newsletter Social Networking Issues 105

Small Business Mavericks

JUNE 4, 2014

A few days ago, WebProNews discussed What Brands Are Doing Wrong With Visual Social Media with Apu Gupta( the founder of visual analytics company Curalate ). Here’s the highlights, in Gupta’s own words: “I’ve always looked at this as less of a social network phenomenon and more of a consumer behavior one.”.

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Social Media Authentication Analytics Organization 98

Small Business Mavericks

AUGUST 28, 2012

One could say that blogging is as much social media as SEO. Here are 5 ways to make your blogging more social: Add social media icons to your blog – Let your visitors know they can share your posts on their favorite social media websites. Blogging and social media go hand in hand.

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Social Media Social Networking SEO Engineering 93

Small Business Mavericks

SEPTEMBER 10, 2011

.&# It’s a great article except that the five ways shared can apply to any social media – Twitter, LinkedIn, Google+, you name it. Fail to hire social media experts. You might think that you can do social media yourself, but that could be a fatal mistake. A social media firm does it every day.

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Social Media How To Campaign Social Networking 124

Small Business Mavericks

JANUARY 24, 2012

What’s the one problem that every small business owners faces when it come to social media marketing ? There are just not enough hours in the day to manage a business, often work in the business, manage traditional marketing problems, and then manage a wide range of social media interactions.

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Social Media Marketing Small Business LinkedIn 168

Small Business Mavericks

DECEMBER 27, 2012

More and more, online marketers are integrating social media with e-mail marketing , but the integration may not necessarily be what you think. Here are three ways you can incorporate social media with your e-mail marketing and two of them are probably something you haven’t thought about. These are just a few ideas.

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Social Media Newsletter Social Networking LinkedIn 121

Small Business Mavericks

JANUARY 28, 2013

The home page shows a search box that allows you to conduct a search for any topic using two social networks – Google+ and Twitter. That makes the Topsy social analytics tool very valuable for businesses. What makes Topsy such a great tool are two things: It’s simplicity, and it’s practical diversity.

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Tools Social Media Analytics Social Networking 98

Small Business Mavericks

JULY 12, 2012

One of the worst things that you can do online is ignore your customers on social media. In today’s marketplace, consumers are just as likely to complain through social media as they are directly to your business. At the very least, however, you should monitor the social websites to see what is being said about you.

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Social Media Reputation Cost Products 101

Small Business Mavericks

DECEMBER 4, 2012

An example is the relationship the social network has with Google competitor Bing in the search market. Actually, it’s Firefox that is helping Facebook compete with Google Chrome, and it effectively makes Firefox a round-the-clock social network. Now, Facebook is moving in on the browser market. This is a big move.

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Social Media Marketing Compete Social Networking 98

Small Business Mavericks

FEBRUARY 18, 2011

» Is Social Media Spam Here To Stay? Spammers are going to do their best to weasel their way into your social network so that they can push their content higher up in your search results? Isn’t that what social media marketers have been preaching about five years now? emphasis his) Wait a minute!

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Social Media Case Study Press Release Small Business 93

Small Business Mavericks

AUGUST 9, 2011

A new study shows that small business owners recognize the value of word of mouth advertising, but they don’t see a need for social media. Perhaps SMBs are not aware that social media is the new word of mouth. Word of mouth advertising is essential, but in the future that word of mouth will travel via social media.

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Social Media Real Estate Travel Small Business 110

Small Business Mavericks

OCTOBER 15, 2013

If you’re familiar with Klout, then you know they have a score that allegedly measures your social influence. You could call that social authority, but I wouldn’t claim that you can put a number on it. In a nutshell, social authority is your measure of influence in social media and beyond.

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Klout Social Networking Influencer Social Media 101

Small Business Mavericks

NOVEMBER 1, 2013

Do you know who spends more time on social networks than everyone else? Moms with young children are two times more likely to use social networks three times a day or more. You can reach your audience through social networks. Given that information, does that change how you view social networking?

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Marketing Social Networking How To Mobile 107

Small Business Mavericks

JULY 30, 2013

According to the authors of a new e-book titled “ Cracking The LinkedIn Sales Code ,” top LinkedIn sellers spend 6+ hours per week on the social network and are engaged with 30+ groups. Top sellers on LinkedIn view the social network as essential to their sales efforts. This strategy seems to work as 89.9%

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LinkedIn Strategy Social Networking Statistics 105

Small Business Mavericks

SEPTEMBER 16, 2013

Pinterest is one of the fastest growing and most used social media websites online. Its visual elements keep social media interesting and websites whose owners and managers make use of it benefit with increased traffic and conversions. Pinterest is one of the Web’s best social media destinations.

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Social Networking B2B Social Media Analytics 101

Small Business Mavericks

MARCH 18, 2014

Some of your target audience may be active on Pinterest but none of the other networks. Some of your target audience may be active on Pinterest but none of the other networks. Social Media hashtags social media promotion' Suppose you sell yellow widgets. Some may be active on Google+ and Twitter.

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Hashtag Widget How To Social Networking 101

Small Business Mavericks

SEPTEMBER 25, 2013

One author says it is allowing the social network to catch up with Facebook, but is it? Depending on who your audience is, you can use one or both social networks to gain traction for your business and increase your reputation online. That’s also true of any social network – Twitter, LinkedIn, Pinterest, et.

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Compete Google Facebook Social Networking 101

Small Business Mavericks

NOVEMBER 15, 2012

That is, you can manage your online reputation using social media websites like Facebook and Twitter. Rich Gorman at Marketing Pilgrim offers three suggestions to help small business owners more effectively use social media for reputation management. Here are his suggestions: Use the right social media platforms.

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Reputation Social Networking Engineering SEO 101

Small Business Mavericks

OCTOBER 25, 2013

LinkedIn has become one of the most popular social media networks. But, like any other network, if you don’t work it, then you can’t expect to get anything out of it. LinkedIn is a social network for businesses. Social Media lead generation LinkedIn social networking'

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LinkedIn Social Networking Groups Groups 101

Small Business Mavericks

MAY 28, 2013

Frank Reed highlights the value that small business owners place on various social networks, including Google+, Facebook, and LinkedIn. Folks, Google+ is more than a social network. I think there are more search engine benefits to using Google+ than all the other social networks. This is head-scratching.

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Google Engineering Small Business Forums 101

Small Business Mavericks

JUNE 17, 2012

Google+ made history last year when it became the fastest growing social media website to date – in one month. But it has a special significance beyond being a mere social networking website. It’s also a product of Google, which means it has some SEO benefit.

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SEO Google Tools Reputation 164

Small Business Mavericks

NOVEMBER 20, 2012

Being one of the fastest growing social networks for the past year, a lot of people flocked to Pinterest to set up an account. If you don’t have a business presence at Pinterest currently and you are ready to add a visual branding element to your social networking, you can set up a business brand page.

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Brands Sample Samples Social Networking 115

Small Business Mavericks

OCTOBER 28, 2013

Native advertising is social media content that looks like content but is really advertising. It looks and feels like the usual content you would find on social media, but when you click on the link and read or watch, then you discover that you are being advertised to. I expect other social networks to get involved too.

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Advertising Trends Social Networking Cost 98

Small Business Mavericks

OCTOBER 21, 2013

I don’t know if this is evidence that Klout is getting better or that Bing is getting better, but I’d recommend that you claim your Klout profile immediately and link it to your social media accounts , especially your LinkedIn account. This is the next iteration of search + social.

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Klout LinkedIn Social Networking Google 101

Small Business Mavericks

DECEMBER 11, 2012

The next thing you know you’re spending half your day on social networking websites. Just about every social networking site you’d think about joining has its benefits. But you know you should have a social media presence. There’s really no need to do all that. Join those, and only those.

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Activities Tumblr Social Networking Small Business 98

Small Business Mavericks

APRIL 21, 2011

Social bookmarking – Bookmark and share all of your content at two or three social bookmarking sites daily. Social networking – Pick two or three social networks and be active on those networks about an hour every day. Search engine optimization – First, build a website.

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Small Business Press Release Social Bookmarking How To 161

Small Business Mavericks

AUGUST 9, 2013

As a way to organize social information on Twitter, hashtags became very popular on that social media platform and still are. What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags. That’s four social networks that use hashtags.

Hashtag 101

Hashtag Journal Engineering Instagram 101

Small Business Mavericks

FEBRUARY 27, 2014

Here are five places online for you to go where you can find the latest up-to-date information for your niche blog posts: Your competitors - It’s a little sneaky, but you should be reading your competition’s blog posts and social media content. You can find them on your favorite social media website.

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Small Business Notification Forums Research 98

Small Business Mavericks

NOVEMBER 12, 2011

If you thought Google+ was just another social network, think again. Google calls this “social annotations” and they could become a key metric for your PPC advertising. It’s also a way for your pay-per-click initiatives to take on a flavor of social media marketing. It’s more than that.

Adwords 156

Adwords Google Metrics Social Networking 156

Small Business Mavericks

SEPTEMBER 11, 2013

This is actually a useful feature, no matter what social media site it’s on – even though I couldn’t get the Google+ embed code to work in WordPress (so I’ll just link to the Vic Gundotra announcement ). If you are active on these social networks, then your posts could be embedded by others.

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Google Facebook Embedding WordPress 101