Social Media and Social Networking - Social Media Informer

The Power of Prebunking: Managing Disinformation in the Social Media Age

Dave Fleet

JANUARY 5, 2023

As I’ve done so, I’ve found teams grappling with an interesting tension as they manage these issues in today’s social media-driven information environment. One of the main reasons for this shift in approach is the fact that disinformation is often designed to go viral, and can spread rapidly through social networks.

Social Media

Social Media Reputation Study Organization

57 Social Media Policy Examples and Resources

Dave Fleet

JULY 26, 2010

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. Social Media Guidelines.

Policies

Policies Resources Social Media Examples

Time To Evolve How We Target Social Media?

Dave Fleet

SEPTEMBER 7, 2010

As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. Using just a demographic rationale, you could propose similar social media campaigns for all of them. What do you think?

Social Media

Social Media Proposal Analysis Policies

Want to get better at social media? Ask “Why?”

Dave Fleet

MARCH 30, 2012

Social media practitioners: want to get better at your job? Social media is still a shiny object to many people – companies still come at it with a focus on the shiny object rather than on what they really need. The conversation could go something like this: A: We need to be in social media.

Social Media

Social Media Loyalty Buy Conversation

Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Dave Fleet

JUNE 24, 2010

Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter. We did a little research on social media activity regarding the earthquake using Radian6. Yesterday afternoon at 1:41pm EDT, a 5.0

Radian6

Radian6 Social Media Journal News

Four theories on the declining trust in Canadian social media

Dave Fleet

FEBRUARY 4, 2016

One of the interesting notes in this year’s Canadian Trust Barometer results was that trust in social media has fallen over the last year. In fact, social media was the only one of the five media types we examined to experience a decline in trust. Meanwhile, trust in social media fell by six per cent.

Social Media

Social Media News Trends Eventful

Trust (or Lack of it) and One-Way Social Media

Dave Fleet

OCTOBER 25, 2010

One of the big emerging challenges right now is that, after a few years of PR agencies leading the way, we’re seeing advertising agencies throw their hats into the ring for social media in a serious way. They then layer that on top of social media which, while gaining in credibility, is still not credible as a source on its own.

Social Media

Social Media Survey Sites Examples

Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos

Sysomos ROI Social Media Privacy

A Digital Lens on the U.S. Election

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ≠ Personal Social Media.

Analytics

Analytics Google Reader Social Media Sentiment

Marketing, community, support or all of the above?

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?

Communities

Communities Marketing Loyalty Social Media

A Digital Lens on the U.S. Election

Dave Fleet

NOVEMBER 9, 2016

In essence, Richard argues that while Hillary Clinton took a top-down, hierarchical approach to communication (via the mainstream media), Trump’s use of social media enabled him to go direct to his base and to communicate without the filter of the media. Corporate Social Media ? Personal Social Media.

Analytics

Analytics Google Reader Social Media Sentiment

Marketing, community, support or all of the above?

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?

Communities

Communities Marketing Loyalty Social Media

Reflections on the changing digital agency environment

Dave Fleet

FEBRUARY 16, 2016

As I’ve done so, I’ve highlighted five key landscape shifts that are changing the way that agencies and teams like ours need to operate: Newly (re-)accelerated change in social networks. Less “social”, more “media”. Ubiquity of rich media. Newly (re-)accelerated change in social networks.

Mobile

Mobile Trends Compete Loyalty

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

FEBRUARY 7, 2011

Alongside my ongoing book reading challenge , I start off every day by reading the latest goings-on in the public relations, social media and tech blogosphere. Also: interactive marketing trends and how social media may break down gender stereotypes. TEDTalks: Johanna Blakley: Social media and the end of gender.

Trends

Trends Facebook Sports Blogosphere

Why Facebook’s Community Pages Could Give Brands Headaches

Dave Fleet

MAY 10, 2010

The social network launched roughly 6.5 So, if your Facebook Page falls into “owned media&# in our social media ecosystem , Community Pages would fit more into “earned media.&#. million of these when they first launched. In theory these pages should be a good thing for companies.

Communities

Communities Brands Wikipedia Microsoft

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

FEBRUARY 21, 2011

Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important. Social rising in search. ReadWriteWeb: This is the Creepy, Super Cool Future of Smartphones & Social Networks.

SEO

SEO Mobile Foursquare Journal

The risk of building your social media house on someone else’s land

Dave Fleet

JANUARY 11, 2021

This is a lesson that industry veterans learned back in the early days of social, when social networks would regularly make changes that caused seismic shifts for brands, and one that Christopher S. Social media activity isn’t an end unto itself – and ideally it can help to drive that data collection.

Social Media

Social Media Privacy Apple Data

Digital is facing a Trust Crisis

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. But none have sunk as low as social media.

Privacy

Privacy Eventful Compete Report

Monday Morning Reads: Social Pre-Teens; Ebert’s New Voice; YouTubian Politics

Dave Fleet

APRIL 25, 2011

Fast Company: Social Media Abstinence Education Is Not Working For Pre-Teens. Fast Company: Social Media Abstinence Education Is Not Working For Pre-Teens. department of education is recommending that schools teach children how to use social networks, rather than banning them. As a result, the U.K.

Education

Education Forums YouTube Social Networking

Social Media Informer

Dave Fleet

The Power of Prebunking: Managing Disinformation in the Social Media Age

57 Social Media Policy Examples and Resources

Trending Sources

Time To Evolve How We Target Social Media?

Want to get better at social media? Ask “Why?”

Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Four theories on the declining trust in Canadian social media

Trust (or Lack of it) and One-Way Social Media

Sysomos Audience Moves Towards Measuring Social Media ROI

A Digital Lens on the U.S. Election

Marketing, community, support or all of the above?

A Digital Lens on the U.S. Election

Marketing, community, support or all of the above?

Reflections on the changing digital agency environment

Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Why Facebook’s Community Pages Could Give Brands Headaches

Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

The risk of building your social media house on someone else’s land

Digital is facing a Trust Crisis

Monday Morning Reads: Social Pre-Teens; Ebert’s New Voice; YouTubian Politics

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