Small Business Mavericks

JANUARY 16, 2015

Most of us spend a lot more than 30 minutes on social media, but many of us wish we could figure out how to do it. Twelve Things Social Media Managers Do. There are at least a dozen tasks that any good social media manager has to maintain. Scheduling. Measuring. Figure Out What Works For You.

Social Media 70

Social Media Social Media Management Journal Skills 70

Small Business Mavericks

JANUARY 28, 2015

One of the great things about social media is its immediacy — and that immediacy is also its greatest risk. on mainstream media, you have 1-2 days to put your response out. Now, I haven’t done a study, but ask yourself how much backstory you have read on the social media you are involved with.

Social Media 70

Social Media Social Media Management Study Conference 70

Small Business Mavericks

JANUARY 16, 2013

Social media is good for more than just marketing or schmoozing. Google will notify you when those keywords are mentioned online – in a blog post, on a website, in social media, or wherever. TweetDeck and HootSuite are social media management tools. It’s also good for listening.

Tweetdeck 101

Tweetdeck Klout Google Reader HootSuite 101

Small Business Mavericks

NOVEMBER 24, 2014

It’s pretty hard to be involved with social media and never make a mistake — not even a teensy weensy one. On the other hand, when a business is trying to invest wisely in social media marketing, the stakes are higher, and mistakes can be harder to overcome. Focusing on too many social media channels.

Social Media 107

Social Media Marketing Social Media Management Resources 107