Mindjumpers

NOVEMBER 5, 2012

‘Likehunting’ is now a common derogatory term within the sphere of social media marketing. However, I think most social media managers have to admit that they, at some point, have regarded a boost in likes gained through a competition as an indicator of brand loyalty or success. Collaborate and co-create.

Facebook 275

Facebook How To Loyalty Social Media Management 275

Mindjumpers

DECEMBER 8, 2017

Challenge: Despite being one of the leading breweries in the world, the Carlsberg Group had a globally fragmented social media presence. Since 2011, we have continuously organized, aligned and optimized social media efforts of the group while still allowing for global/local brand activation. Engaging fans locally.

Groups 100

Groups Groups Guidelines Social Media Management 100

Mindjumpers

NOVEMBER 7, 2014

The plan should encompass content, platform, and community management – and put a great deal of focus into the interdependent elements of search and social together. SEO and social media can no longer operate in silos, as each discipline has become reliant on its counterpart, in order to achieve the greatest potential.

SEO 252

SEO Engineering Communities Advertising 252

Mindjumpers

MAY 16, 2012

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. 3 Things To Be Kept in Mind To Promote “Social” Culture. Sounds difficult?

NGO 272

NGO Strategy Facebook How To 272

Mindjumpers

DECEMBER 8, 2017

Challenge: L’Oréal Nordic, one of the leading makeup company in Scandinavia, reached out to Mindjumpers with the ambition of leveraging social media on a best practice level for five of their brands; Maybelline New York, La Roche-Posay, Garnier, Vichy and essie. Oh, and we’ve created some beautiful content for their social channels!

Social Media Management 100

Social Media Management Collaboration Project Activities 100

Mindjumpers

MARCH 22, 2012

Tweet When working with social media, the prime challenge is to measure its value, through different parameters. Since customers engage with social media at a very nascent or initial stage of their purchase decision, it is difficult to quantify the value it drives to business, through the different channels as well as website.

Analytics 239

Analytics Report Google Disqus 239

Mindjumpers

JANUARY 12, 2011

Here, we will go through the winners of this year’s Awards Gala: Best Social Media Management Tool: HootSuite. Most Creative Social Media Campaign: Stand Up For WWE. Best Social Media Customer Service sponsored by BlackBerry : Eurail.com. Best Social Media Service for Small Business: ReachCast.

API 212

API Foursquare Technorati iPad 212

Mindjumpers

NOVEMBER 26, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Throughout most social media networks, content is king.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

MAY 15, 2012

The massive amounts of data make the value of good social media management and engagement even greater – and easier to sustain. Social Performance Software: helping us to retrieve business intelligence. Enter Social Performance Software. Especially the articles of Jeremiah Owyang and Raj De Datta.

Data 262

Data Software Applications Compete 262

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. It’s undeniable that a large part of the global focus amongst companies right now is on data and ROI when it comes to social media.

ROI 199

ROI Data Klout Influencer 199

Mindjumpers

AUGUST 17, 2011

Tweet At the moment, there is much discussion going on about the actual ROI of a social media presence. Many businesses going social are not sure how to measure their social media efforts and this makes them question how much to invest online. million in equivalent media over a year.

Hitwise 255

Hitwise Study Facebook Patterns 255

Mindjumpers

JULY 25, 2012

Yesterday, Socialfresh posted a very interesting article in this regard stating that ‘as a social media manager, you’re essentially in a relationship with your page. But besides monitoring what your fans and users passion points are, it is just as important to monitor what they are NOT interested in.

Facebook 267

Facebook How To Metrics Social Media Management 267

Mindjumpers

AUGUST 1, 2012

Since then, it has become one of the leading social media management platforms counting clients in the league of Spotify and Virgin. Were it not for the social media revolution that you have all helped to create, Wildfire would not even exist.”. The future of social media management platforms.

Social Media Management 220

Social Media Management Platform Social Media Nielsen 220

Mindjumpers

JUNE 3, 2011

Tweet On social media platforms, especially Facebook, we are beginning to see a lot of different contests. Video, photo and essay contests are the most inherently social promotion apps to run for fans, but not all of these perform equally well. Guidelines for Successful Targeting Through Social Media.

Engagement 174

Engagement How To Guidelines Social Media Management 174

Mindjumpers

APRIL 12, 2016

While users are bombarded with meaningless clickbait, there is ample opportunity for brands to channel the social zeitgeist by delivering valuable content that meets audience needs in the format, time and platform that suits them. Social Media Trends, Prospects, and Challenges in India.

Brands 100

Brands Feed Feedly Platform 100

Mindjumpers

JANUARY 6, 2012

Tweet “Like a disease, social media proliferation will leave companies crippled — unless they develop a strategy to manage now. The report is named ‘A Strategy for Managing Social Media Proliferation’ and conducted by Jeremiah Owyang from Altimeter Group. The Social Marketing Roadmap [Infographic].

Social Media Management 201

Social Media Management Report Social Media Nielsen 201

Mindjumpers

MARCH 21, 2014

Having a local community manager as an ally can prove to be not only a strategically smart move, it will also give you instant access to cultural and behavioral aspects that only a true native inhabitant would be able to portray. Here’s a sum up of our report from Mindjumpers’ local community manager Debora Corrano.

Social Media 221

Social Media Class Trends Tumblr 221

Mindjumpers

NOVEMBER 4, 2014

In December 2013 I started writing my master thesis and teamed up with Mindjumpers because I was curious about glocalization on social media. Try to ask yourself the following questions in the following order to structure glocal communication on social media for your brand: 1. Interested in more insights on glocalization?

Social Media 277

Social Media How To Guidelines Blogger 277

Mindjumpers

SEPTEMBER 6, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client.

Policies 235

Policies Social Media Guidelines Privacy 235

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

Social Media 234

Social Media Patterns Statistics Report 234

Mindjumpers

AUGUST 25, 2010

Follow George on Twitter @GeorgieC and catch her own social media thoughts at: What’s a Girl to Do? Building on my last blog post the Social Media Policy – not just for the big players I felt it was worth sharing some pointers on what should be included if you are drafting this document on behalf of your business or client.

Policies 230

Policies Social Media Guidelines Privacy 230

Mindjumpers

JANUARY 25, 2013

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? This means that instead of evaluating their social media efforts by analyzing quantities (numbers of “likes”, “fans”, “followers”,”pinners” etc.),

ROI 245

ROI Metrics Crowdsourcing Sentiment 245

Mindjumpers

NOVEMBER 11, 2015

The decision had a lot to do with their unique approach to ensuring social content has maximum relevance for global brand audiences across the world. Local Social Media Managers. 6 months ago I packed up my freelancer life and joined a team of 3 to build Mindjumpers’ new London office.

Content 100

Content Social Media Management Eventful Team 100

Mindjumpers

FEBRUARY 24, 2012

Tweet Using social media to bring business value is an obvious choice for many companies. But the benefits of using social media inside an organization still remains somewhat unexplored. Read the complete report here: Altimeter Report: Making The Business Case for Enterprise Social Networks.

Social Networking 258

Social Networking Report ROI Software 258

Mindjumpers

OCTOBER 18, 2012

Facebook launching this new structure of Global Pages is in my opinion yet another sign of how significant and up-coming it is for international brands to do local market activation based on one global social media strategy. Still, it requires that brands prioritize local community management. Mindjumpers Network.

Activities 264

Activities Facebook Communities URL 264

Mindjumpers

JUNE 19, 2014

She has specifically investigated “restricting the spread of firestorms in Social Networks” and how exactly to best put them out. This is an all too familiar fear of social media managers who defend increasingly vulnerable brand reputations online. Tracing Patterns in Online Social Media Artifacts.

Research 194

Research Data Social CRM Wikipedia 194

Mindjumpers

APRIL 5, 2013

To take language, culture and real-time trends into consideration, are tasks a Community Manager located outside the markets isn’t able to execute. Local Community Managers can monitor across social media channels for user-generated content with high relevance to amplify through the local brand channel.

Facebook 162

Facebook Communities Activities Guidelines 162

Mindjumpers

APRIL 9, 2015

As a result of globalization and the extent of the Internet, social media have blossomed and made a huge impact in our daily lives. The social media market place offers a big opportunity for brands to market themselves, and today most companies are present on at least one social media platform.

Content 100

Content Sports Case Study Social Media 100

Mindjumpers

DECEMBER 17, 2014

In order to build and engage communities in valuable ways, we have Social Media Managers located in more than 25 countries around the world. Similar Posts: The Importance of Localized Branded Content on Social Media. How to structure glocal communication on Social Media.

Case Study 225

Case Study Project Study Communities 225

Mindjumpers

DECEMBER 14, 2011

Tweet In 2011, social media has grown and graduated to a whole new level. We saw an expansion of social media and integration of it in every sphere of our lives. The white paper also lays a lot of stress on the importance of data in social media and the way it will be interpreted for the benefit of brands.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Mindjumpers

JANUARY 21, 2015

Nowadays, almost everyone agrees that on most Social Media networks content is king. In order to build and engage communities in valuable ways with content of high quality, we have Social Media Managers located in more than 25 countries around the world. The Importance of Localized Branded Content on Social Media.

Content 100

Content Tumblr Communities Social Media 100

Mindjumpers

MARCH 7, 2012

But still, many companies have a hard time to know what content they should share with their community on social media platforms such as Facebook. “Do Proofreading – The content you share on social media is public for everyone to see, so don’t underestimate the value of linguistic accuracy.

Facebook 231

Facebook Marketing Communities Conversation 231

Mindjumpers

MARCH 20, 2015

We have evolved from being a ‘two man project’ to become a leading social media management company with more than 30 passionate social geeks working out of Copenhagen. Similar Posts: Dark Social – We Only See The Tip of The Social Media Iceberg. I forgot to categorize'

Collaboration 100

Collaboration Social Media Management Project Social Media 100

Mindjumpers

MARCH 9, 2011

Tweet Searching the web, I found this infographic illustrating a day in life of a Social Media Manager. More often, we are starting to see job postings regarding a position as a Social Media Manager, and it is definitely one of our time’s fastest growing job positions globally.

Social Media Management 275

Social Media Management SocialCast Social Media Foursquare 275

Mindjumpers

AUGUST 12, 2011

Freestyle have called the infographic “Social Media Trumps&# : Similar Posts: Asian Social Media Equivalents [infographic]. A Day in Life of a Social Media Manager [infographic]. Companies’ Use of Content Marketing Is On the Rise [infographic].

Social Networking 243

Social Networking Social Media Management Social Media Course 243