Direct Marketing Observations

article thumbnail

Is social media territorial? Should it be?

Direct Marketing Observations

I was walking the dog the other night and watched as he “marked&# his territory and naturally I thought about the natural Tug-o-War that occurs with social. The desire for different departments wanting to own the “rights&# to social media. Lastly, Steve Radick thinks we all own social media.

article thumbnail

The One Mistake Every Marketer Makes with Social Media Every Day

Direct Marketing Observations

So much so, that it seems that not a year goes by now where I either hear or read about how social media doesn’t work or is useless or is dying. If anything, social media might be the Benjamin Button of digital these days. Can you represent your brand via social without sounding like a novice? But I digress.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Social Media Self Assessment Checklist-22 questions

Direct Marketing Observations

For the last few weeks I’ve started to compile a social media abilities list. Namely the skills and strengths that you would need in any high level position within an organization to carry out the social media duties and responsibilities required to be successful. Can you drive social media work for clients?

Questions 196
article thumbnail

A Look Back: What to Look for in Your Next Social Media Director Hire

Direct Marketing Observations

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

article thumbnail

Social Media Marketing:Do you know enough to know where to begin?

Direct Marketing Observations

If you are a marketer thinking about social media marketing then there is a good chance, if you have not done anything yet, that its because you just don’t have enough information yet. In this post I want to address those issues so that you can get started with social media marketing. Is it fear of social media?

article thumbnail

The Consistency of Being Inconsistent in Digital

Direct Marketing Observations

Digital is moving so fast, that it is really hard for a lot of digital leaders, or social media managers to show the results that are required from their C-suite counterparts. If what you’re doing, does not concretely answer in the positive one of the above 3 questions, the clock is ticking.

article thumbnail

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Effective social media programs? That’s the struggle of corporate social media marketers. There are tons of systems that help you listen and monitor , there are a lot of publishing tools that let you update multiple accounts and personas in the same dashboard, hundreds of social platforms and a few reporting tools.