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5 Social Media & Digital Marketing “Must Haves” for 2016

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With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social.         Being on Social Media is a Must. Usage among those 65 and older has more than tripled since 2010 when 11% used social media.

5 Social Media & Digital Marketing “Must Haves” for 2016 – Part II

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In Part I , I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business: Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must. Best Tactic: Choose the RIGHT social media channel for your business. Social adoption can be challenging, especially if you’re running a business with limited resources! You

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What Social Media Means For Your Business in 2014/2015

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SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that  social networking is now the top Internet activity  and people spend more time here daily than any other major Internet activity, including email?

How to Measure Social Media Success for Your Small Business

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With social media marketing, you can  undeniably  grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Best Tips for Successful Social Media and Digital Marketing in 2014

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Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my  most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. In short: social media is human interaction.

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5 Reasons Why Your Social Media Marketing Efforts are not Working

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While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results. One important advantage of social media marketing is that it enables you to target a particular, specific audience.

Which Social Media Channels Should I Use For My Business?

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In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today.  I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time! Social Bookmarking, Local Search and Review Sites.

Google+ for Your Business

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As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Basically, when it comes to SEO and social media, Google+ content trumps content on any other social platform.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Social Media Updates: July

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Many new updates were announced in the world of social media in July! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns. iOS users – social media managers, business owners and public personas – can now switch between different accounts on a single device.

Social Media News & Updates: September

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That’s it for now.  I hope this helps you keep up to date and makes you more productive in your social media marketing for your business! Blog Social Media Updates marketing for small business social media Social Media Marketing Social Media News Previously, these were only shown in the right-hand column on desktop.

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Is it Time to Re-Think Your Social Media?

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It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Their social media results are not what they expected. Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page.

Social Media Updates: May

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After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Now you can save targeting templates, restart or archive completed campaigns, increase ad limits on your campaigns and apply new social actions on sponsored content. The post Social Media Updates: May appeared first on yMarketingMatters.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!

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Blog Facebook LinkedIn Marketing Social Media for Business Social Media Marketing Tips Twitter Facebook Business Page Facebook changes integrated marketing Linkedin marketing for small business social media Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates  that are taking effect right now. .

Interpreting Facebook Page Insights: Reach vs. Engagement

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Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook Social Media for Business Social Media Marketing Tips Facebook changes Facebook posting Facebook Reach vs Engagement marketing for small business New Facebook Insights social media Reach measures how many people have seen your post.

Social Media for Your Business: Quality Over Quantity

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We all want to see our followers on social media skyrocket in numbers. Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. On Twitter and other social media channels, these “bought” followers will not give your business any added value or boost. Relax. Take a deep breath. You

3 Super Quick Facebook Tips to Increase Fans

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Blog Facebook Tips integrated marketing marketing for small business social media Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . It should look like this: To do this, follow these steps: Go to your personal profile. On your timeline cover image, click on “Update Info”.

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Understanding Twitter: Best Ways to Tweet

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Twitter is a remarkable social media platform for your business. But a recent report by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate. Social Media Marketing Tips Twitter Uncategorized Best Ways to Tweet marketing for small business social media twitter marketing twitter tips Mentions. Replies.

Does My Business Need to be on Twitter?

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As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” ,  I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers.

Facebook Update: New Layout for Business Pages

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Blog Facebook Social Media Marketing Facebook changes Facebook for business Facebook Timeline Facebook Timeline for Business Pages Facebook Tips New Facebook Page Layout 2014 new layout for facebook business pages new layout for facebook pages Facebook is making changes (yes, yet again) to Business Pages, with a new design! Let me know what you think….

Social Media Updates January

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There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Read more detailed information from Social Media Examiner. Blog Social Media Update

What Grandma Can Teach You About Social Media Marketing

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Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. look forward to getting to know you a bit better when we talk next week!”   My potential client didn’t just accept a social media invitation, but it made her engage with me, instead of just clicking the “accept” button automatically.

Using Facebook Hashtags for Your #FacebookMarketing

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Taking any campaigns your company has been using on other social media platforms and tweaking them for Facebook can impact the reach of your message. Hashtags are firmly entrenched in all other social sites and aren’t going away anytime soon. Hashtags are gaining momentum on Facebook. You can save time by being able to post the same content across several platforms. Happy? !

Social Media Updates: March

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March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. The post Social Media Updates: March appeared first on yMarketingMatters. Blog Social Media Updates TipsHere we go…. Facebook. Pinterest. Keyword targeting. Instagram. Linkedin.

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Improve Your Marketing With Hashtags

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The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest. …is the most popular means of categorizing content on social media. also allows you to connect with and engage other social media users based on a common theme or interest. The proliferation of hashtags is truly incredible. RiteTag. Tagboard.

Top Marketing Trends for 2013

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Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues. You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers.

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Understanding Twitter: Best Ways to Tweet

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Twitter is a remarkable social media platform for your business. But a recent report by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate. Social Media Marketing Tips Twitter Best Ways to Tweet marketing for small business social media twitter marketing twitter tips Mentions. Replies. Retweets . Hashtags.

Social Media Updates: September

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September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Canva is a simple, drag-and-drop, design software that’s completely online and free to use and makes creating images and designs for social media really simple for anyone!

6 Ways to Measure Social Media

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Measuring social media effectiveness can seem daunting. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly. Read the full blog here.

Outsourcing Social Media Management

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whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Thank You, Tom.

Social Media Updates: July

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July has been a bumper month in social media! All the major social media platforms came out with at least one update. New features include campaign search, better search and dynamic visual reporting, detailed breakdown on social actions related to your Sponsored Updates, audience insights, the ability to post rich media, and an account overview page.

8 Marketing Trends to Implement in Your 2012 Marketing Plan

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What a year was 2011 for social media and marketing! Things moved at the speed of light, right?  I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today.  Be authentic.

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Video Marketing For Your Business

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Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Where to use video marketing in social media networks: Facebook and  Facebook Video Advertising. Why the explosion of video content? Vimeo.

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3 Super Quick Twitter Tips for Your Business

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IMPORTANT NOTE!    When tweeting using an image, use  Twitter , NOT Hootsuite, TweetDeck or any other social media management software. Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! 1. USING THE PERIOD BEFORE @ SIGN. It  won’t  be seen by ALL of my followers. USE IMAGES IN YOUR TWEETS.

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4 Ways to Make Sure You Always Have Something to Say Online

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It’s probably the most common problem faced by bloggers and social media users. Most people feel that blogging is only about writing blog posts and social media is only about posting updates. It’s a big reason why so many blogs and social media accounts are abandoned. Blog Sharable Content Sharing Content Social Media for Business

Linkedin Update: Linkedin Products & Services Page To Be Removed

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You can manage content through 3rd party social media management dashboard like Hootsuite. Blog LinkedIn Marketing Social Media Marketing Tips Linkedin linkedin for business Linkedin Products and Services Page LinkedIn Showcase Page marketing for small business So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). Showcase Pages. 1.