5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must. Usage among those 65 and older has more than tripled since 2010 when 11% used social media.
5 Social Media & Digital Marketing “Must Haves” for 2016 – Part II
MARCH 27, 2016
In Part I , I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business: Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must. Best Tactic: Choose the RIGHT social media channel for your business. Social adoption can be challenging, especially if you’re running a business with limited resources! You
What Social Media Means For Your Business in 2014/2015
OCTOBER 22, 2014
SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that social networking is now the top Internet activity and people spend more time here daily than any other major Internet activity, including email?
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social Media Referral Traffic and Visitor Increase to your Website. 5. Social media measurement comes in different levels.
Why Social Media Is So Important for Your Business in 2014
FEBRUARY 10, 2014
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing.
How to Produce Social Media Content for Your Business
NOVEMBER 29, 2014
If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine! Ideas for Content on Social Media. Viola! Videos.
Best Tips for Successful Social Media and Digital Marketing in 2014
JANUARY 10, 2014
Social media and digital marketing are going to grow even stronger in 2014. With my first hand experience working with so many businesses, I am giving you my most important social media and digital marketing tips that will help you increase your online footprint, exposure and bottom line in 2014 for your business. In short: social media is human interaction.
5 Reasons Why Your Social Media Marketing Efforts are not Working
SEPTEMBER 8, 2014
While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales , some business owners have found that social media has shown few if any tangible results. One important advantage of social media marketing is that it enables you to target a particular, specific audience.
Which Social Media Channels Should I Use For My Business?
OCTOBER 4, 2013
In order to help you decide, I have compiled a list of the most popular and effective social media channels at your disposal today. I will be following up with an in-depth detailed blog about each social media channel in the coming weeks. Social media may be free, but think about the value of your time! Social Bookmarking, Local Search and Review Sites.
Google+ for Your Business
JANUARY 27, 2014
As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Basically, when it comes to SEO and social media, Google+ content trumps content on any other social platform.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Social Media News & Updates: September
OCTOBER 1, 2014
That’s it for now. I hope this helps you keep up to date and makes you more productive in your social media marketing for your business! Blog Social Media Updates marketing for small business social media Social Media Marketing Social Media News Previously, these were only shown in the right-hand column on desktop.
Is it Time to Re-Think Your Social Media?
SEPTEMBER 26, 2013
It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Their social media results are not what they expected. Every day you hear more business success stories on social media, about hot leads found on LinkedIn or people directly calling a company after checking out their Facebook Page.
Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!
APRIL 30, 2014
Blog Facebook LinkedIn Marketing Social Media for Business Social Media Marketing Tips Twitter Facebook Business Page Facebook changes integrated marketing Linkedin marketing for small business social media Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates that are taking effect right now. .
Interpreting Facebook Page Insights: Reach vs. Engagement
OCTOBER 25, 2013
Facebook is one of the most widely used and most popular social platforms (with an estimated 1.15 Facebook Social Media for Business Social Media Marketing Tips Facebook changes Facebook posting Facebook Reach vs Engagement marketing for small business New Facebook Insights social media Reach measures how many people have seen your post.
3 Super Quick Facebook Tips to Increase Fans
MAY 14, 2014
Blog Facebook Tips integrated marketing marketing for small business social media Here are three easy tips to organically increase your Facebook Fan base and engagement: 1. Link Your Facebook Business Page from Your Personal Facebook Profile . It should look like this: To do this, follow these steps: Go to your personal profile. On your timeline cover image, click on “Update Info”.
Social Media for Your Business: Quality Over Quantity
AUGUST 7, 2014
We all want to see our followers on social media skyrocket in numbers. Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. On Twitter and other social media channels, these “bought” followers will not give your business any added value or boost. Relax. Take a deep breath. You
Understanding Twitter: Best Ways to Tweet
JULY 14, 2013
Twitter is a remarkable social media platform for your business. But a recent report by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate. Social Media Marketing Tips Twitter Uncategorized Best Ways to Tweet marketing for small business social media twitter marketing twitter tips Mentions. Replies.
Social Media Updates January
FEBRUARY 8, 2016
There have been some important social media updates in January. These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Read more detailed information from Social Media Examiner. Blog Social Media Update
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers.
Facebook Update: New Layout for Business Pages
MARCH 18, 2014
Blog Facebook Social Media Marketing Facebook changes Facebook for business Facebook Timeline Facebook Timeline for Business Pages Facebook Tips New Facebook Page Layout 2014 new layout for facebook business pages new layout for facebook pages Facebook is making changes (yes, yet again) to Business Pages, with a new design! Let me know what you think….
Social Media Updates: March
APRIL 7, 2016
March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. The post Social Media Updates: March appeared first on yMarketingMatters. Blog Social Media Updates TipsHere we go…. Facebook. Pinterest. Keyword targeting. Instagram. Linkedin.
Using Facebook Hashtags for Your #FacebookMarketing
AUGUST 9, 2013
Taking any campaigns your company has been using on other social media platforms and tweaking them for Facebook can impact the reach of your message. Hashtags are firmly entrenched in all other social sites and aren’t going away anytime soon. Hashtags are gaining momentum on Facebook. You can save time by being able to post the same content across several platforms. Happy? !
What Grandma Can Teach You About Social Media Marketing
NOVEMBER 1, 2013
Even though your grandma might not be savvy on the newest Facebook and Twitter trends, she can still teach you a lot about social media marketing. look forward to getting to know you a bit better when we talk next week!” My potential client didn’t just accept a social media invitation, but it made her engage with me, instead of just clicking the “accept” button automatically.
Improve Your Marketing With Hashtags
AUGUST 21, 2015
The Hashtag… …is used on the most popular social networks: Twitter, Facebook, Google+, Instagram, Vine and Pinterest. …is the most popular means of categorizing content on social media. also allows you to connect with and engage other social media users based on a common theme or interest. The proliferation of hashtags is truly incredible. RiteTag. Tagboard.
Top Marketing Trends for 2013
JUNE 4, 2013
Here we go: Social Business Has Risen. You cannot afford to ignore social media. Consumers rely on social media to research and make buying decisions and for customer service issues. You need to leverage this with a strong presence on major social channels like Facebook, Twitter, Linkedin and Google+ for real-time communication and service with your customers.
Understanding Twitter: Best Ways to Tweet
JULY 14, 2013
Twitter is a remarkable social media platform for your business. But a recent report by Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate. Social Media Marketing Tips Twitter Best Ways to Tweet marketing for small business social media twitter marketing twitter tips Mentions. Replies. Retweets . Hashtags.
Social Media Updates: September
OCTOBER 9, 2015
September saw some great social media updates for marketers. Here Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Canva is a simple, drag-and-drop, design software that’s completely online and free to use and makes creating images and designs for social media really simple for anyone!
6 Ways to Measure Social Media
FEBRUARY 19, 2013
Measuring social media effectiveness can seem daunting. But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly. Read the full blog here.
Social Media Updates: July
AUGUST 9, 2015
July has been a bumper month in social media! All the major social media platforms came out with at least one update. New features include campaign search, better search and dynamic visual reporting, detailed breakdown on social actions related to your Sponsored Updates, audience insights, the ability to post rich media, and an account overview page.
Outsourcing Social Media Management
MARCH 4, 2013
whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. sometimes see posts on social media or articles talking about the evils of outsourcing social media management to an outside consultant or company. Thank You, Tom.
8 Marketing Trends to Implement in Your 2012 Marketing Plan
JANUARY 19, 2012
What a year was 2011 for social media and marketing! Things moved at the speed of light, right? I watched and experienced first-hand the marketing and social media landscape change, consolidate, focus, develop and evolve all at the same time. But social media is a powerful marketing medium that MUST be used in your marketing tactics today. Be authentic.
Video Marketing For Your Business
OCTOBER 18, 2015
Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Why the explosion of video content? Vimeo.
Social Media Updates: May
JUNE 4, 2016
After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Now you can save targeting templates, restart or archive completed campaigns, increase ad limits on your campaigns and apply new social actions on sponsored content. The post Social Media Updates: May appeared first on yMarketingMatters.
3 Super Quick Twitter Tips for Your Business
JULY 14, 2014
IMPORTANT NOTE! When tweeting using an image, use Twitter , NOT Hootsuite, TweetDeck or any other social media management software. Here are three super quick Twitter tips to get you better traction when using Twitter for your business so you will start seeing great results! 1. USING THE PERIOD BEFORE @ SIGN. It won’t be seen by ALL of my followers. USE IMAGES IN YOUR TWEETS.
4 Ways to Make Sure You Always Have Something to Say Online
NOVEMBER 8, 2013
It’s probably the most common problem faced by bloggers and social media users. Most people feel that blogging is only about writing blog posts and social media is only about posting updates. It’s a big reason why so many blogs and social media accounts are abandoned. Blog Sharable Content Sharing Content Social Media for Business
Linkedin Update: Linkedin Products & Services Page To Be Removed
MARCH 30, 2014
You can manage content through 3rd party social media management dashboard like Hootsuite. Blog LinkedIn Marketing Social Media Marketing Tips Linkedin linkedin for business Linkedin Products and Services Page LinkedIn Showcase Page marketing for small business So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). Showcase Pages. 1.
How to Use Facebook for your Business to Get Results
NOVEMBER 21, 2013
As promised in my blog on Which Social Media Channels Should I Use For My Business? , I am following up with a more in-depth detailed blog on how to use Facebook for your business to get results. Facebook is by far the biggest social media channel, with an updated estimate of 1.26 Facebook can be thought of as the “social” home for your business on the Internet.
Social Media Content Calendar is Key for Consistent Posting
NOVEMBER 30, 2011
This is a guest post by Samia Zaky, who is in the social media daily trenches as a corporate Social Media Marketing Manager. She has developed robust and sustainable social media profiles and programs for different companies, knows the ropes, and gives us practical, valuable advice which I think you will find useful. We always.
Twitter Update: Twitter Rolls Out New Profile Redesign
APRIL 11, 2014
It seems I have been writing a lot of social media “update” blogs recently: Linkedin Update: Linkedin Products & Services Page To Be Removed and Facebook Update: New Layout for Business Pages. Blog Marketing Social Media Marketing Twitter marketing for small business marketing strategy Tips twitter marketing twitter tips If this works well for your page, great.
My Best (Free) Tools to Manage Your Day-to-Day Social Media Marketing
JUNE 2, 2011
There are a ton of tools out there – free and paid – to manage your daily social media activity. Social Media Management Tools Social Media Marketing Tips Facebook Google Alerts Google Analytics Hootsuite Social Media Management Social Media Monitoring SocialMention TweetStats TwentyFeet Twitter Wefollowhave picked out the primary tools that I use on a daily bases, for myself and my clients, that I think will be the most useful to share with you, the SMB owner.