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JUNE 4, 2012 5 Cool Social Media Tools to Help You Expand Your Small Business
For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If you want to make an impact on the social media scene, you'll need to run your presence like an election campaign. 2) Social Q&A. 3) Sprout Social. Social media, ironically, has made the Internet less personal.
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JUNE 30, 2011 Why Personal Branding Matters to Big Companies
We got to talking about the role of the corporate social media strategist , a relatively new position in large enterprises. At which point, Steve said something very interesting: “The role of social media strategists should be to put themselves out of their jobs. Eventually it will do the same in social media. Technology handles that.
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SEPTEMBER 6, 2011 Messengers of Trust: Part II
At the advent of social media, companies became threatened. Some forbid or policed their employee’s use of social media. Some companies recognized incremental marketing and sales value from social media, which created demand for social media automation and content management system tools. Please recognize that measurable social media success did not inspire companies to set employees free on the web to become subject matter experts, customer advocates, and vehicles of trust. In Part III I will discuss the how.
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MARCH 2, 2012 4 Reasons Your Business Sucks at Social Media
Social media networks were supposed to be the promised land for small businesses. Running a successful social media strategy isn’t as easy as many small business owners think it will be. Your company's online success depends on several factors, and if you don’t account for all of them, you could find yourself stuck in the social media wastelands.
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OCTOBER 19, 2011 Creating Great Digital User Experiences for Your Next Wave of Customers
Specifically, according to Forrester Research, by next year “half of all consumer purchases will be either transacted online or digitally driven in some way—influenced by search, social media, or emerging digital platforms.” Shapiro makes three main points: Online commerce will affect more than half of all consumer purchases by 2012.
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AUGUST 1, 2011 Pre-CRM: The Relationship before the Relationship
You have a social media presence so the "customer you don’t know" can discover you. For the last few years our company has been using the term Pre-CRM and we’ve seen it take hold in the marketplace lately. As you know, CRM (Customer Relationship Management) is a strategy for managing relationship, interaction and contact data about potential and landed customers.
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WORKFACE Web 4.0: The Era of Online Customer Engagement
| TUESDAY, JANUARY 3, 2012
You’ve been dabbling with social media
for a few years now. You see, as quickly as social media
got here, the times they are a changin’ We’re moving into the era of Web 4.0. circa 2004-2006): Content creation by the many; web participation is a privilege; advent of social
; software local and web-based; everything commodity can be purchased online; desktop computers and mobile phones. Look to the wisdom of analyst Paul Greenberg who is also announcing the era of customer engagement and anticipated the end of the social
customer era. MORE >>
WORKFACE “Hot” and “Cool” Social Media
| FRIDAY, APRIL 6, 2012
Marshall McLuhan is probably best known for postulating that “the medium is the message,” but his lesser known “hot” and “cool” media
concept may prove even more prescient with the impending engagement economy that will be adopted by marketers and salespersons interested in making social media
work in entirely new ways. Early this week my industry colleague Scott Litman, CEO of media
company Magnet360 , announced a directional change for his firm. Magnet360 will now focus on social
business as a social
enterprise agency. MORE >>
WORKFACE Messengers of Trust: Part I
| WEDNESDAY, AUGUST 24, 2011
No disrespect to Marshall McLuhan (“The medium is the message”) or my friend Stowe Boyd (“It’s the message, not the medium”), but my new found belief is that “People are the message and medium” Nothing supports this argument better than the obvious and massive changes in marketing coming about due to social media
. Doug Burgum knows a thing or two about trust. As the former CEO of Great Plains Software, Doug was intimately involved in growing the company which ultimately resulted in Microsoft acquiring Great Plains for over $1 billion. MORE >>
WORKFACE Customer Service Equals Active Listening for Social Media
| MONDAY, JUNE 13, 2011
Prior to the invention of “social media
,” customers told a minimum of two people for every great experience and we would share a horrible experience with at least ten people. With the advent of social media
everything has changed. By Courtney Bassil. Being a Customer Service Manager, a relevent tweet caught my attention. The tweet stated: In case you missed it, best customer complaint ever. Of course I took a moment to visit the link. Although there was some humor in the article, what I found fascinating were the stats at the bottom of the article. MORE >>
WORKFACE Workface Gets Funding, Coverage for Humanizing Internet Commerce
| THURSDAY, JULY 28, 2011
But the rapid spread of social media
demonstrates that people still want human interaction for more significant and involved purchases (buying a home or a piece of large equipment). We also garnered some much appreciated coverage in local media
: Workface Lands $900k in Venture Capital (Minnov8). Humanizing online commerce is an idea whose time has come. The success of early dot-coms showed that people are happy to take humans out of the equation for certain types of purchases (books, CDs, commodity electronics). Paul Business Journal). MORE >>
- Are You Using the Social Business Model in Your Company? WORKFACE | TUESDAY, JUNE 12, 2012
- Human Availability & Website Visitors = Great Investment WORKFACE | MONDAY, JULY 30, 2012
- Cutting Through the Social Media Noise WORKFACE | MONDAY, DECEMBER 19, 2011
- How to Double Your Website Visitor-to-Customer Ratio WORKFACE | TUESDAY, DECEMBER 6, 2011
- 6 Billion Kings – Why Your Approach to Customers Must Change WORKFACE | TUESDAY, JANUARY 17, 2012
- Going Social in Search Engines WORKFACE | WEDNESDAY, MAY 25, 2011
- Selling on the Web has Rules: Break Them! WORKFACE | SATURDAY, JUNE 4, 2011
- An Internet Sales Force Needs Better Tools WORKFACE | WEDNESDAY, JUNE 1, 2011
- Giving Your Website Visitors a New Choice: Human WORKFACE | SUNDAY, MAY 8, 2011
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