Waxing UnLyrical

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The Dos and Don’ts of a Social Media Automation Strategy

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staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday! DrumUp.

The 15 Types of Social Media Know-It-All

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It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not. Sometimes

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What a Duck Can Do For “Social” Media Relations

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Guest Post by Dawn Buzynski. I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.” What a Duck Can Do.

The Ugly Side of Social Media Sharing

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Guest post by Jenelle Conner. I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. Too funny!!!”

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Monday Roundup: With Love, the Social Media Spotlight

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So I’m taking advantage of WUL to shine the social media spotlight on them. Adam Toporek. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. What Twitter Facebook Google+ LinkedIn Monday Roundup: With Love, the Social Media Spotlight.

How to Use Social Media And Stay Couth

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If you ask any expert how to use social media, they will probably tell you it comes down to two verbs: 1. But if you’re just going to listen, without doing much else, you’re basically using social media as a monitoring tool, and not much else. How to use social media (not). So how do you use social media and remain couth? Engage.

How NOT to Run Your Social Media

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Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes.

State of Crisis Communications and Social Media from a Professor’s Perspective

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Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Sharing crisis and social media research with the public.

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5 Reasons Snapchat is Integrated Communications New Best Friend

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have to say it: Snapchat is the hot NKOTB for social media. Author information Matt LaCasse Social Media Marketing Specialist at Inter-State Studio & Publishing, Co. Marketing Social Media Social Networks intergrated communications snapchatGuest Post by Matt LaCasse. Here’s five reasons it’s your new best friend: 1. How cheap? 2016).

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“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

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We could probably also learn a few things from the Baby Boomers about the pre-social media era. And btw, more people need to at least follow Gerry on social media. Emma Hawes is currently working as a freelance social media content creator, while attending graduate school online at Purdue University. Guest Post by Emma Hawes. song says, “ Everybody Hurts.”

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

Social Media: The Key to Transforming Doctor-Patient Communication

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You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S reach nearly 80% of active U.S.

Social Media Measurement for Pragmatists

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like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. It was social media monetization before it was cool. And

3 Things You Don’t Know About Social Media Monitoring

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Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. In the U.S.,

Dear Business: Get Over the Social Media Hump

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Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. That’s It’s tiring and a bit of a heavy realization for someone who has been so enamored of social for so long.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

The 4 Secrets of Influencer Engagement

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Yes, some of them may have massive followings on social media, or may be an authority figure in your space, but there is no reason for you to over think your outreach tactics. Guest Post by  Jordan Feise. [Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her Influencer marketing has officially gone mainstream. Always add value.

Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

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When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. – but of those I have tested, here is what I currently think is the holy trinity of managing social media. What to do? Such is life.

4 Ways To Put a Little Love In Your PR

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Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.” How do we leverage social media and social technologies to “ put a little love in your heart ”? Or

Media Relations Is Not Dead Nor Is It Dying

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My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. Media relations can be tough. If you’ve tried it yourself, you know media relations is challenging. Media relations can improve your influence overnight.

5 Ways Social Media is Used to Mislead or Misinform

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I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. And that activity matters for a clear and obvious reason: It can affect media and create news. This format makes it inevitable that we will not always get the big picture purely from social media.

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That Moment When Your Social Media and Real Worlds Collide

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I always wondered when it would happen and, last week, it finally did. I’m talking about that moment when your social media and real worlds collide. left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical. Leaving on a jet plane.

Influence your PR campaign with Influencer Marketing

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Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? Here’s how you can benefit by connecting with influencers on social media channels: Word-of-mouth marketing by influencers drives more sales.

Like, Share,Tweet – Is that All You Can Do on Social Media?

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According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. Mainstream social media platforms like Facebook and Twitter undoubtedly let you reach a much wider audience, than niche networks like Care2 or Untappd. How can you diversify your social media channels? It’s always a good idea to revisit your goals every once in a while, even if you’re not so new to the world of social media marketing.

Seven Frequently Asked Questions on Social PR Strategy

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When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. Now you’re asking me to add social?!”. As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

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If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. Today, social media doesn’t raise eyebrows the way it used to. Listen.

What Would You Do If You Weren’t Afraid?

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Corina Manea is a PR professional and social media strategist, currently living in Madrid, Spain. Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate  International Women’s Day  and recall all those who had the courage to speak up, to not settle and fight for more and bring change. Yet, here we are. Are you that good?

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Using Social Media to Make People Feel Special

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A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. You just have to remember that social media is just another way for people to connect. The problems.

Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix

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When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Guest Post by  Scott Kaminski. Does using humor fit with your brand and brand voice?

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How to Boost Social Media Engagement with Influencer Marketing

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Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Follow these people on social media, and get familiar with their work. After you’ve managed to establish a connect with an influencer, continue to keep them engaged in conversations on social media. Guest Post by Jessica Davis.

The Continuing Evolution of the Indian PR Landscape

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Building the social profiles of C-suite executives. suite executives have started understanding that their social presence matters. Their customers are online and, in order to connect with them, it is essential that they have a social presence to connect and engage with their target community. An innovative way of sharing information is what the media looks for.

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How to Network On Social Media Without Being a Stalker

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One tweet led to another… Which led to the head honcho of said organization reaching out to my friend on a one-to-one level – still in social, mind you, as in, not offline – and now they are Facebook friends (initiated by head honcho, not friend). How to Network On Social Media Without Being a Stalker. ” Hmm, I thought to myself. With me so far?

4 Ways PR Is More Than Media Relations

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Guest Post by  Corina Manea. A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Social PR is more than releasing information about your company or advertising your products. Here are a few tips to make social PR work for you: 1. PR is… connections.

Are You a Social Media BarfShiner?

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It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!&#. And the people who do … those are the ones I think of as social media barfshiners.

Snapchat: An Emerging Platform for Teamwork and Collaboration

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Community Social Media Social Networks Strategy collaboration snapchat teamworkGuest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. Providing feedback in a visual way. Visual Chat session.

Tweet After Death: How to Use Social Media to Live Forever

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If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Social media philosopher realizes he can schedule messages as far into the future as he likes. And there is. Sort of.

Managing Negative Comments in Social Media

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If you work as a social media manager or online community manager you see these all the time … negative comments. The occasional complaint from a customer is inevitable, especially since social media has removed the filters that traditionally barred people from getting their views heard by the public. Managing Negative Comments in Social Media.

Social Sharing: What Makes It Tick?

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At the heart of the social web is what we call social sharing: literally sharing other people’s content because you think it will benefit others. The psychology of social sharing. Mark Schaefer is someone who really walks the talk when it comes to social sharing; he’s one of the few true gurus I know who puts his mouse where his mouth is. Why me?

What’s On the New Multimedia Cart?

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And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. So why don’t we put those two things together and build in social media video that connects us to the people we’re trying to reach when they’re in the moment. 2. Of course, the audio-visual landscape has changed dramatically since then.

How Social Media Impacted the 2014 Indian Elections

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This year, social media played a very important role in encouraging the citizens of India to vote. A few months ago, I wrote about how Indian Politicians were using Google+ Hangouts to reach out to Indian youth and a wider audience to connect with them. But that’s when a smart social media campaign comes into play. Isn’t it?  Not unlike President Obama in the U.S.,

New Year Resolutions for the Social PR Pro

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So for all of us on the Social PR journey, I thought I’d cast these FMRs (Frequently Made Resolutions) in a Social PR light. 10 New Year Resolutions reinterpreted for Social PR Pros. 1. For Social PR pros: lose the (dead)weight from your efforts. Quit smoking. (I don’t think that needs to be cast in a Social PR light. Get organized. 27, 2015). Years?

Monday Roundup: Best Practices for Social Media Metrics

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If you want to compete in today’s fast paced business environment, you have to be social. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 1.  5 Social Media Metrics You Can Stop Tracking Yesterday. ” 2. 

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