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The Dos and Don’ts of a Social Media Automation Strategy

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staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday! DrumUp.

The 15 Types of Social Media Know-It-All

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It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not. Sometimes

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The Ugly Side of Social Media Sharing

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Guest post by Jenelle Conner. I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. Too funny!!!”

How NOT to Run Your Social Media

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Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

State of Crisis Communications and Social Media from a Professor’s Perspective

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Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Sharing crisis and social media research with the public.

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Social Media: The Key to Transforming Doctor-Patient Communication

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You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S reach nearly 80% of active U.S.

That Moment When Your Social Media and Real Worlds Collide

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I always wondered when it would happen and, last week, it finally did. I’m talking about that moment when your social media and real worlds collide. left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical. Leaving on a jet plane.

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Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media

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When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. – but of those I have tested, here is what I currently think is the holy trinity of managing social media. What to do? Such is life.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

3 Things You Don’t Know About Social Media Monitoring

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Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. In the U.S.,

Social Media Measurement for Pragmatists

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like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. It was social media monetization before it was cool. And

Dear Business: Get Over the Social Media Hump

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Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. That’s It’s tiring and a bit of a heavy realization for someone who has been so enamored of social for so long.

Like, Share,Tweet – Is that All You Can Do on Social Media?

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According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. Mainstream social media platforms like Facebook and Twitter undoubtedly let you reach a much wider audience, than niche networks like Care2 or Untappd. How can you diversify your social media channels? It’s always a good idea to revisit your goals every once in a while, even if you’re not so new to the world of social media marketing.

Using Social Media to Make People Feel Special

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A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. You just have to remember that social media is just another way for people to connect. The problems.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

4 Ways To Put a Little Love In Your PR

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Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.” How do we leverage social media and social technologies to “ put a little love in your heart ”? Or

5 Ways Social Media is Used to Mislead or Misinform

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I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. And that activity matters for a clear and obvious reason: It can affect media and create news. This format makes it inevitable that we will not always get the big picture purely from social media.

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The Ultimate Guide to Social PR Strategy: A Blueprint for Success

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If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. Today, social media doesn’t raise eyebrows the way it used to. Listen.

Seven Frequently Asked Questions on Social PR Strategy

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When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. Now you’re asking me to add social?!”. As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc.

How to Boost Social Media Engagement with Influencer Marketing

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Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Follow these people on social media, and get familiar with their work. After you’ve managed to establish a connect with an influencer, continue to keep them engaged in conversations on social media. Guest Post by Jessica Davis.

Measuring Multimedia: The One Stat Every Brand Should More Closely Examine

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The beauty of multimedia content is that it can have a much longer shelf life than other forms of social storytelling. The challenge is to think about video creation in the same way as other forms of media. What times of day will it be promoted in social media, etc.? Too Guest Post by Dan Farkas. Why are we doing what we are doing? Take the over. Seriously. Segment.

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Managing Negative Comments in Social Media

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If you work as a social media manager or online community manager you see these all the time … negative comments. The occasional complaint from a customer is inevitable, especially since social media has removed the filters that traditionally barred people from getting their views heard by the public. Managing Negative Comments in Social Media.

“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations

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We could probably also learn a few things from the Baby Boomers about the pre-social media era. And btw, more people need to at least follow Gerry on social media. Emma Hawes is currently working as a freelance social media content creator, while attending graduate school online at Purdue University. Guest Post by Emma Hawes. song says, “ Everybody Hurts.”

The 4 Secrets of Influencer Engagement

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Yes, some of them may have massive followings on social media, or may be an authority figure in your space, but there is no reason for you to over think your outreach tactics. Guest Post by  Jordan Feise. [Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her Influencer marketing has officially gone mainstream. Always add value.

The Continuing Evolution of the Indian PR Landscape

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Building the social profiles of C-suite executives. suite executives have started understanding that their social presence matters. Their customers are online and, in order to connect with them, it is essential that they have a social presence to connect and engage with their target community. An innovative way of sharing information is what the media looks for.

4 Ways PR Is More Than Media Relations

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Guest Post by  Corina Manea. A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Social PR is more than releasing information about your company or advertising your products. Here are a few tips to make social PR work for you: 1. PR is… connections.

What Would You Do If You Weren’t Afraid?

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Corina Manea is a PR professional and social media strategist, currently living in Madrid, Spain. Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate  International Women’s Day  and recall all those who had the courage to speak up, to not settle and fight for more and bring change. Yet, here we are. Are you that good?

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4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

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such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. Your old (ok, current) metrics will be looking at the AVE or EMV of your Social PR activity, influencer activity, etc… which really won’t tell you anything (but we’ve already established that!). Really, it’s brilliant.

Influence your PR campaign with Influencer Marketing

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Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? Here’s how you can benefit by connecting with influencers on social media channels: Word-of-mouth marketing by influencers drives more sales.

Twitter and Television: A Match Made In Heaven

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Just 19% of Olympic viewers posted about the games on social media, according to NBC. Your programming has to be live  in order for social media to drive it. How can you expect social media to drive ratings when social media  likely spoiled the outcome hours earlier?! Social media IS impacting TV ratings. Television. in New York.

Tweet After Death: How to Use Social Media to Live Forever

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If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Social media philosopher realizes he can schedule messages as far into the future as he likes. And there is. Sort of.

5 Reasons Snapchat is Integrated Communications New Best Friend

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have to say it: Snapchat is the hot NKOTB for social media. Author information Matt LaCasse Social Media Marketing Specialist at Inter-State Studio & Publishing, Co. Marketing Social Media Social Networks intergrated communications snapchatGuest Post by Matt LaCasse. Here’s five reasons it’s your new best friend: 1. How cheap? 2016).

How to Network On Social Media Without Being a Stalker

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One tweet led to another… Which led to the head honcho of said organization reaching out to my friend on a one-to-one level – still in social, mind you, as in, not offline – and now they are Facebook friends (initiated by head honcho, not friend). How to Network On Social Media Without Being a Stalker. ” Hmm, I thought to myself. With me so far?

New Year Resolutions for the Social PR Pro

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So for all of us on the Social PR journey, I thought I’d cast these FMRs (Frequently Made Resolutions) in a Social PR light. 10 New Year Resolutions reinterpreted for Social PR Pros. 1. For Social PR pros: lose the (dead)weight from your efforts. Quit smoking. (I don’t think that needs to be cast in a Social PR light. Get organized. 27, 2015). Years?

It’s 2015 and #PRDiversity Is Still An Issue

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As a woman of Hispanic ethnicity with more than 15 years working in the ranks of digital and now social PR, I have been on the front lines of the #PRDiversity awareness for quite some time. I’ve even been on the receiving end of some PR peers or managers who were not as “#PRDiverse” as I (but those are stories for another day). Ed: Did you do a double take? And that’s no double talk.

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Media Relations Is Not Dead Nor Is It Dying

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My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. Media relations can be tough. If you’ve tried it yourself, you know media relations is challenging. Media relations can improve your influence overnight.

Snapchat: An Emerging Platform for Teamwork and Collaboration

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Community Social Media Social Networks Strategy collaboration snapchat teamworkGuest Post by Karen Freberg. Snapchat has become one of the most popular and talked about platforms for 2016. Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. Providing feedback in a visual way. Visual Chat session.

Friday Funny: Social Media Complexity

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Friday Funny: Social Media Complexity is a post from: Waxing UnLyrical. Twitter Facebook Google+ LinkedIn Friday Funny: Social Media Complexity. Shonali Burke Social Media cartoon friday funny Sean R. Nicholson social networking This week I’ve been in Atlanta speaking at the Solo PR Summit  (which was great , btw!). Have a good one!

Digital Crisis Communications: When to Shut Up

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” Then, I came across this extremely interesting piece that Ancita Satija (you get to read her here at WUL as well!) on how Taxi for Sure handled a potential crisis in India , reacting quickly through social media. “Interestingly, while the crisis broke on July 02nd, it was carried by the print media only on the July 07th. Image: Dingzeyu Li via Unsplash.