The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. The sheer amount of traffic that social media sites see every day makes it an insurmountable task to manage multiple social profiles manually. Happy Friday! DrumUp.
The 15 Types of Social Media Know-It-All
JANUARY 30, 2015
It’s one thing to educate yourself, including on social media. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not. Sometimes
The Ugly Side of Social Media Sharing
APRIL 30, 2013
Guest post by Jenelle Conner. I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. This is the nature of digital media. Social media by definition is a space where people share ideas and information. In my opinion, this is what makes social media so beautiful. Too funny!!!”
Monday Roundup: With Love, the Social Media Spotlight
FEBRUARY 9, 2015
So I’m taking advantage of WUL to shine the social media spotlight on them. Adam Toporek. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. What Twitter Facebook Google+ LinkedIn Monday Roundup: With Love, the Social Media Spotlight.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls
How NOT to Run Your Social Media
JUNE 25, 2014
Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes.
State of Crisis Communications and Social Media from a Professor’s Perspective
SEPTEMBER 16, 2015
Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Sharing crisis and social media research with the public.
Social Media: The Key to Transforming Doctor-Patient Communication
NOVEMBER 30, 2012
You put on your Dr. Mom hat, jump online and feverishly Google their symptoms, you check social media to see if any of your friend’s children are sick. Overwhelmed But what if you could connect with your doctor using social media ; asking for advice via a quick Twitter or Facebook message? If social media and blogs in the U.S reach nearly 80% of active U.S.
Social Media Measurement for Pragmatists
JULY 16, 2014
like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. It was social media monetization before it was cool. And
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them
3 Things You Don’t Know About Social Media Monitoring
FEBRUARY 19, 2014
Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. It’s becoming increasingly risky to empower workers to listen to social media conversations for work without providing mandatory privacy awareness training. In the U.S.,
Dear Business: Get Over the Social Media Hump
AUGUST 23, 2013
Over the last several months – actually, couple of years – I have seen and experienced exactly what small business owners, business people, and basically any “regular” person feels when they are told they need to get with social media. That’s It’s tiring and a bit of a heavy realization for someone who has been so enamored of social for so long.
Why Buffer, HootSuite and Post Planner are the Holy Trinity of Managing Social Media
JUNE 21, 2012
When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. – but of those I have tested, here is what I currently think is the holy trinity of managing social media. What to do? Such is life.
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. Today, social media doesn’t raise eyebrows the way it used to. Listen.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
5 Ways Social Media is Used to Mislead or Misinform
APRIL 23, 2013
I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. And that activity matters for a clear and obvious reason: It can affect media and create news. This format makes it inevitable that we will not always get the big picture purely from social media.
That Moment When Your Social Media and Real Worlds Collide
APRIL 12, 2013
I always wondered when it would happen and, last week, it finally did. I’m talking about that moment when your social media and real worlds collide. left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical. Leaving on a jet plane.
5 Reasons Snapchat is Integrated Communications New Best Friend
JUNE 8, 2016
have to say it: Snapchat is the hot NKOTB for social media. Author information Matt LaCasse Social Media Marketing Specialist at Inter-State Studio & Publishing, Co. Marketing Social Media Social Networks intergrated communications snapchatGuest Post by Matt LaCasse. Here’s five reasons it’s your new best friend: 1. How cheap? 2016).
4 Ways To Put a Little Love In Your PR
FEBRUARY 5, 2016
Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.” How do we leverage social media and social technologies to “ put a little love in your heart ”? Or
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
“Old Man Look at My Life, I’m a Lot Like You”: A Millennial POV on Generations
JUNE 1, 2016
We could probably also learn a few things from the Baby Boomers about the pre-social media era. And btw, more people need to at least follow Gerry on social media. Emma Hawes is currently working as a freelance social media content creator, while attending graduate school online at Purdue University. Guest Post by Emma Hawes. song says, “ Everybody Hurts.”
The 4 Secrets of Influencer Engagement
APRIL 20, 2016
Yes, some of them may have massive followings on social media, or may be an authority figure in your space, but there is no reason for you to over think your outreach tactics. Guest Post by Jordan Feise. [Ed: Jordan works for Traackr, an SBC client; we developed the Academy of Influencer Marketing together. Her Influencer marketing has officially gone mainstream. Always add value.
Like, Share,Tweet – Is that All You Can Do on Social Media?
JULY 1, 2015
According to a non-exhaustive list on Wikipedia , there are more than 200 social media sites across the globe. Although you may have thought otherwise, social media is not limited to Facebook or Twitter. Mainstream social media platforms like Facebook and Twitter undoubtedly let you reach a much wider audience, than niche networks like Care2 or Untappd. How can you diversify your social media channels? It’s always a good idea to revisit your goals every once in a while, even if you’re not so new to the world of social media marketing.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. Now you’re asking me to add social?!”. As far as social media goes, that’s what smart tools like HootSuite, Buffer, PostPlanner, etc.
Using Social Media to Make People Feel Special
JUNE 15, 2012
A social media lesson from hibachi. Specialness and social media. As PR pros, we have to find ways to make our clients feel special, the communities we build feel special, the media, bloggers & influencers we reach out to feel special, and so on. You just have to remember that social media is just another way for people to connect. The problems.
Influence your PR campaign with Influencer Marketing
APRIL 13, 2016
Sharing bits of information about your business or service on social media. Here’s a checklist for identifying and selecting an influencer in your niche: Who are the top influencers on various social media platforms? Here’s how you can benefit by connecting with influencers on social media channels: Word-of-mouth marketing by influencers drives more sales.
Media Relations Is Not Dead Nor Is It Dying
MAY 11, 2016
My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. Media relations can be tough. If you’ve tried it yourself, you know media relations is challenging. Media relations can improve your influence overnight.
The Continuing Evolution of the Indian PR Landscape
SEPTEMBER 23, 2015
Building the social profiles of C-suite executives. suite executives have started understanding that their social presence matters. Their customers are online and, in order to connect with them, it is essential that they have a social presence to connect and engage with their target community. An innovative way of sharing information is what the media looks for.
How to Network On Social Media Without Being a Stalker
SEPTEMBER 28, 2012
One tweet led to another… Which led to the head honcho of said organization reaching out to my friend on a one-to-one level – still in social, mind you, as in, not offline – and now they are Facebook friends (initiated by head honcho, not friend). How to Network On Social Media Without Being a Stalker. ” Hmm, I thought to myself. With me so far?
Measuring Multimedia: The One Stat Every Brand Should More Closely Examine
AUGUST 24, 2016
The beauty of multimedia content is that it can have a much longer shelf life than other forms of social storytelling. The challenge is to think about video creation in the same way as other forms of media. What times of day will it be promoted in social media, etc.? Too Guest Post by Dan Farkas. Why are we doing what we are doing? Take the over. Seriously. Segment.
Measurement: Why Business As Usual Just Doesn’t Cut It
JULY 13, 2016
Blogging and content creation through social media are excellent avenues for content marketers to create and measure. Guest Post by Scott Kaminski. “If you can’t measure it, you can’t manage it.” ~ Peter Drucker. Let’s get this out of the way right now: I’m no math whiz. And how do I know that? measure. Measure? Ummm … Why? THAT you can measure against. Those are vanity metrics.
4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1
JULY 22, 2016
such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. Your old (ok, current) metrics will be looking at the AVE or EMV of your Social PR activity, influencer activity, etc… which really won’t tell you anything (but we’ve already established that!). Really, it’s brilliant.
What Would You Do If You Weren’t Afraid?
MARCH 30, 2016
Corina Manea is a PR professional and social media strategist, currently living in Madrid, Spain. Guest Post by Corina Manea. Here we are at the end of March, the first month of Spring, the month when we celebrate International Women’s Day and recall all those who had the courage to speak up, to not settle and fight for more and bring change. Yet, here we are. Are you that good?
How to Boost Social Media Engagement with Influencer Marketing
APRIL 6, 2016
Here are 5 ways to take audience engagement on social media to the next level with influencer marketing: 1. Follow these people on social media, and get familiar with their work. After you’ve managed to establish a connect with an influencer, continue to keep them engaged in conversations on social media. Guest Post by Jessica Davis.
Are You a Social Media BarfShiner?
MAY 12, 2011
It was my reaction to seeing a spate of social media status updates that came across (granted, to me) as overly-inspirational or doggedly in the pursuit of convincing everyone else that, “Gee, folks, I have SUCH a great life, LOOK at me, I’m super-duper-califradgilistically-awesome!. And the people who do … those are the ones I think of as social media barfshiners.
Tweet After Death: How to Use Social Media to Live Forever
JUNE 4, 2012
If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. Social media philosopher realizes he can schedule messages as far into the future as he likes. And there is. Sort of.
Jokes Aside: The Very Serious Business of Adding Humor to Your Marketing Mix
MAY 4, 2016
When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Guest Post by Scott Kaminski. Does using humor fit with your brand and brand voice?
Managing Negative Comments in Social Media
JANUARY 10, 2012
If you work as a social media manager or online community manager you see these all the time … negative comments. The occasional complaint from a customer is inevitable, especially since social media has removed the filters that traditionally barred people from getting their views heard by the public. Managing Negative Comments in Social Media.
4 Ways PR Is More Than Media Relations
JULY 22, 2015
Guest Post by Corina Manea. A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Social PR is more than releasing information about your company or advertising your products. Here are a few tips to make social PR work for you: 1. PR is… connections.