Everyone wants to focus on creating the right content — content that will attract positive attention, better SEO and social media viral goodness. Be the Media. Not mass media, of course, but your own little hyper-niche, hyper-focused version of the media. marketing social media B2B Content Marketing content marketingMany creative types get frustrated when they work in a B2B situation, or any other industry that may be much less sexy than consumer technology, fashion, sports, or entertainment. But what if you’re selling network cables? MORE >>

Social media marketing relies more on listening than broadcasting for good reason: Broadcasting doesn’t have the same impact as traditional media channels, and listening helps us measure and adapt to become more relevant to consumers. of Global Marketing, contained in the video posted below about the end game with social media marketing that says: “ You can’t just say it, you have to get the people to say it to each other.&# [Emphasis added]. Social Media Measurement Should Focus on Outcomes, Not Output is a post from: Very Official Blog. MORE >>

If you’re one of the unfortunate people out there feeling disenchanted and completely disappointed with the day-to-day activities of your social media job, you’re not alone. The social media job shop is my way of describing a scenario where the social media specialist or team is simply told what to post by marketing, communications or other business area what to publish to social media channels regardless of whether or not the content and approach are meaningful to the people on the receiving end: your customers or other important stakeholders. MORE >>

Stephen doesn’t just tweet, he does the unthinkable for many in mainstream media: he actually participates in the Detroit social media community! New Media: New Possibilities and Players. Tags: pr social media #140Conf #backchannel detroit journalism 2.0 I don’t normally gush, but if you want an amazing example of a broadcast journalist who truly understands the power of online community, look no further than  Stephen Clark’s participation on Twitter. Yes, I’m back in Detroit , but I already covered this. broadcast. MORE >>

I gave a presentation last night to a great group of people up near Saginaw, Michigan who have started the local Great Lakes Bay area Social Media Club chapter. This is the thing I’ve been really thinking about trying to capture — not how to use any particular social tool, but how to go about getting the support to use them; how to think and communicate strategically so everyone understands, at least from a visceral level, what I am trying to accomplish by making room for social media. View more presentations from shannonpaul. Save and Share. MORE >>