Measuring social media effectiveness can seem daunting. It is less clear-cut and more complex than other more traditional marketing channels.
But measuring your social media efforts is possible, and it’s crucial to your overall marketing strategy. A better understanding of your social media efforts will help you discover which mediums and strategies work best and make adjustments accordingly.
Here are 6 social media metrics that will help determine if your social media efforts are successful.
Read the full blog here.