| | | The Social Medium | |  Social Media | 11 articles |
| Page 1 of 1 | Previous | Next | THE SOCIAL MEDIUM JUNE 21, 2012  Social Media: Welcome to the Party Recently, my friend Gary admitted to feeling a bit antisocial — a little disconnected, behind the times. What he needed, I told him, was a chance to get to know the popular players. As luck would have it, my perky friend Eventbrite was throwing a party that very Friday night. So I brought him along. You made it! You rock!” Eventbrite cheered, her bright orange hair glowing in the doorway. | THE SOCIAL MEDIUM OCTOBER 27, 2011  Twitter Followers: Finding Good Relationship Material But if you are doing social media right, I think it’s a good sign that you are feeling slighted. The essence of a healthy social media strategy is engagement with people and the formation of mutually beneficial relationships. social media twitter engagement followersBut then — as quickly as Christmas passes, the needles fall off the tree. | | | | | |
| THE SOCIAL MEDIUM JULY 13, 2012  The New Chivalry Heres the backstory from Designer Ingrid Zweifel: communications relationships social mediaIn more genteel times — that is, before restaurants were dotted with people talking and texting on their cell phones — refined men carried handkerchiefs. As the name implies, they were certainly handy, especially before the pocket-pack of Kleenex was invented. What can I say? | THE SOCIAL MEDIUM NOVEMBER 8, 2011  The True Work of Engagement But her phrase sparked my own examination of the concept of engagement in social media. The social media arena can be a common ground, a proving ground, or a battle ground, powerfully engaging in each scenario. Through social media we seek to connect, to engage in a way that gets our current and potential clients interested in hearing more. | THE SOCIAL MEDIUM OCTOBER 12, 2011  Oh, the Humanity! I guess it’s not odd that the standout, game-changing speaker at last week’s Hartford Business Journal / CVC-PRSA Social Media Summit would make an indirect reference to a Seinfeldism. His key message was simple: Build your brand by humanizing your social media strategy. ” communications public relations social media branding HBJSMS | THE SOCIAL MEDIUM APRIL 21, 2012  The New Social Media Resume Not long ago I attended an alumni networking event focused on building your personal social media brand. new media professor spoke to the group, and during Q&A, one of the more distinguished alumni raised his hand. Creating and optimizing your social media resume means more than uploading your CV to a user-friendly site. Bring Your Resume To Life. | | | | | | | |
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THE SOCIAL MEDIUM | TUESDAY, DECEMBER 6, 2011  Defining Your Social Media Bullseye
Similarly, announcing that you are going to “do social media” next year is an exciting goal for your business, but to do it right, the targets need to be specific. Your social media efforts will be worthwhile if you can clearly define what you want to accomplish. Setting measurable milestones, even in modest increments, will help you evolve your social media strategy as your business achieves its objectives. Related “goal-oriented” reading: B2B Social Media Metrics Needs to Match Goals. How to Set Social Media Marketing Goals. MORE >> -
THE SOCIAL MEDIUM | WEDNESDAY, MARCH 28, 2012  Pinterest: Beyond the Brownies
” of social media, nails it, so to speak, proving that a picture is worth a thousand hours of otherwise productive time. engagement pinterest social media strategyGood writers know the power of the “show, don’t tell” rule for capturing an audience’s interest and imagination. Pinterest, the “Oooo, something shiny!” According to Ragan.com , we are stuck on Pinterest for the pretty pictures, the minimal text, and its quick, easy, anonymous access to the objects of our desire. Yeah, I’m talking to you. Was this Pinterest? MORE >> -
THE SOCIAL MEDIUM | TUESDAY, OCTOBER 18, 2011  Something to BlogTalk About
And the BlogTalkRadio dashboard makes it easy to publicize the show on your site or through socoal media. marketing public relations social media BlogTalkRadio college admissions education school standardized testsMike Youmans, founder of West Hartford, CT-based CollegePrepExpress, LLC — or Dr. Yo, as his students know him — is an engaging tutor and standardized test-prep specialist who has built a substantial blog collection reflecting two decades of teaching. So to take advantage of Dr. Also see the “Prep Talk” Facebook page.). give it an A+! MORE >> -
THE SOCIAL MEDIUM | WEDNESDAY, FEBRUARY 15, 2012  Going Social with the Grammys
It was a record-breaking night of 13 million social media comments. Left to our own handheld devices, though, we find that dopamine glow of social media when we #hashtag the love. But this was about as engaged as you can get in a televised awards-show experience, and while 10K tweets per second is an, um, unrealistic bar to set, it’s an example of how social media tools can connect up folks in emotional, passionate and fun ways. engagement social media twitterIt doesn’t paint a very pretty picture, does it. Let MORE >> -
THE SOCIAL MEDIUM | WEDNESDAY, APRIL 18, 2012  Here’s the Snoop
There’s been a lot of buzz lately about whether you should share your social network passwords with your employer. Here are some thoughts on the implications of social intimacy. facebook social media online privacy relationshipsUm, NO!) But is it a good idea to share them with the love of your life? MORE >> -
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