The Social Media Incubator

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Prioritize Your Social Media

The Social Media Incubator

Social media for your business can be the same way. If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run. CEL helps many clients determine how, or if, social media can be a player in their integrated marketing strategy. There is a social opportunity for almost every business.

Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing. Social media sites are not all the same. Sure, they are the biggest players on the Internet…or are they?

How Often Should You Post Social Media Updates?

The Social Media Incubator

One question that business owners new to social media ask us often is this one: How often should I post status updates to my social media accounts?   The answer is, it depends. Keep in mind that all social media is different. Before you start posting to any social media site, you should take some time to understand the expectations of its current users.

4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

If you haven’t heard of the new social media site, there’s a good chance you will in 2015. The site offers a simple, easy, ad-free social network for its users to share information and status updates, and stresses that user information will not be shared with third party sites. This is the mantra of social networks in today’s digital advertising age.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

5 Tips for Creating Engaging Social Media Content

The Social Media Incubator

Social media for business shouldn’t be implemented just for the sake of having social media. Successful engagement on social media requires a strategy – a plan for how you will utilize social media to further your company’s mission and sales. Knowing what kinds of content can engage your audience is key to successful social media. So

App Providing Shortcuts on iPhone Returns From Ban

The Social Media Incubator

Launcher adds shortcuts to your notification center to make it easier and faster to call a contact, open an app, get to social media and more. Apps Mobile Apps Social Media Apple iPhone apps launcher launcher app Once banned by Apple back in September 2014, a popular app has made its return to the App Store. How it works.

Facebook’s Messenger App: What You Need To Know

The Social Media Incubator

Apps Facebook Mobile Apps Mobile Tips Rules & Regulations Social Media Social Media Education Social Media News Social Media Tips messenger app privacy settings In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Although it should be noted that all versions of the app have a rating of 3.5 stars. Many users have expressed concerns with the new app’s privacy settings, permissions, and use of the app.

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How To Engage With Businesses on Social Media

The Social Media Incubator

Having social media pages is more than just getting your company name out there and seen by more people. Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Not only does this let you keep track of what they are posting about, but it gives you a better chance they will follow you on social media.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

The 5 LinkedIn Mistakes To Avoid

The Social Media Incubator

LinkedIn is a must for your company’s social media marketing plan. LinkedIn is the social network for displaying your professional profile, displaying your company profile and connecting with colleagues, clients and friends in your business. Having a LinkedIn should at least be a part of your personal social media strategy, if not your company’s.

How to Sync Facebook Events to Google Calendar

The Social Media Incubator

What other tutorials would you like to see for Facebook or another social media sites? Facebook Google Calendar social media tips business tips for facebook facebook events google calendar managing your schedule social media tips for businessFacebook is a word that is recognized all over the world. You can add your friends birthdays or upcoming events.

Did President Obama Kill the Automated Tweet? | The Social Media.

The Social Media Incubator

Starting with a seemingly innocent Tweet around 4PM EST and escalating through Sunday night and throughout the rest of the week, every news source on the planet has by now covered the influence that social media has had on this major news story. Remember, social media is “Real Time PR.”  Public Relations and Small Business Mavericks C.E.L. Probably not. 

How Many Social Media Accounts is Enough?

The Social Media Incubator

In January 2102, large companies averaged 178 corporate-owned social media accounts.  We don’t know how many social media accounts these companies have today, but we’re guessing the number is probably higher, if it has changed at all. Small and mid-size businesses should get in on the social media act, but before doing so, you should establish a strategy.

Bud Light Removes Label Following Controversy

The Social Media Incubator

It spread quickly across social media; yet another campaign that should’ve put up red flags in early development. In the Media Online marketing Online Reputation Management Social Media Social Media News Social Media Tips Twitter bud light bud light label Up for whateverHowever, the most popular beer in the U.S. On St.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

Are Personas a Good Approach in Social Media?

The Social Media Incubator

Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? But in the age of social media, where marketing is much more transparent and the message has become a conversation…are personas still a good marketing idea for business? Or the GEICO Gecko.  Or the Aflac Duck.

Social Media Facts for Business Owners

The Social Media Incubator

“‘ I can see how social media will work for <fill in the blank … a company not like mine>, but it certainly won’t work for MY type of business!’  ’  I can’t tell you how many times I’ve heard a business owner express this, hoping that I’ll agree with him or her “, said Social Media Strategist Caroline Melberg.   “ The fact of the matter is, there are very few businesses that social media won’t work for.  Today the reality is, your potential customer is spending time on social media.

Is Google+ the Next Big Social Media Site for Business?

The Social Media Incubator

Social Media Strategist Caroline Melberg feels that the site will be beneficial at some point in the future, but it might take some time. “I think it is a bit too early for most businesses to jump into Google+ as the jury is still out on how participation will ramp up, but if it happens like I think it will, Google+ will become the first real social-business networking site,” said Melberg. Google+ is getting a lot of attention right now due to the “rivalry&# between Google and Facebook, which is heavily partnered with Microsoft.  have more to worry about.

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Three Things New Video for Instagram Can Do For Your Business

The Social Media Incubator

Vine has become a popular app for personal videos, allowing users to make funny, creative nine second videos and share them on social media. Twitter posts with media like Instagram receive on average three to four times more engagement than those that do not include multi-media. Instagram’s video feature will allow users to do the same, but with more features.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Gallup Poll: Social Media Doesn’t Influence Purchases

The Social Media Incubator

Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases. This may sound like bad news for businesses who have invested time and money in social media marketing efforts, but it’s important to look at the details of this poll before panicking. Social media will not always lead to direct sales, but it is to be used as a tool in an integrated marketing approach in order to influence consumers.

Funny Social Media Facts to Make You Smile for the Holidays

The Social Media Incubator

Here’s a few interesting quotes and facts about social media to brighten up your holidays and give you a little cheer (or chuckle)! 1. social media funny facts about social media happy holidas merry christmas social media facts social media quotesHAPPY HOLIDAYS! “On Twitter we get excited if someone follows us. In real life we get really scared and run away.” ” ~Unknown via @mozusa. 2. The Constantly Connected Consumer – 75% of people admit to taking the phone to the toilet with them! Unknown. 4.

CVS Sets Example For Social Media Strategy

The Social Media Incubator

So what can your business learn from CVS on social media strategy? Making a large announcement such as this on social media in today’s world of technology, almost guarantees it will spread quickly. It’s very important to be prepared for both positive and negative responses on your social media, and have a plan on how you will respond.

Keeping Your Social Media Strategy Out of This World

The Social Media Incubator

Social media for business is a growing tool that can be implemented right away. Cindy Leines, founder of CEL Public Relations, coined the appropriate term Real Time PR™ for social media because of the immediate results it can produce. July 2 marks World UFO Day, so we want to take you to the Area 51 of social media strategy. Analyze. Get the Timing Right.

Are You a Social Media Butterfly?

The Social Media Incubator

You know people in your real life when faced with the prospect of attending a social gathering will arrive and immediately flit about from one conversation to the next, never taking any conversation deeper than is absolutely necessary to impress upon the other participants their mere presence. We call them social butterflies. Social butterflies are popular people.

Social Media Officially Grows Up

The Social Media Incubator

Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

The Social Media Incubator

In the Media Online marketing Online Reputation Management Public Relations Social Media Social Media News Strategic Social Media Chevrolet Chevy guy Integrated Marketing World Series On Wednesday, Oct. 29, the San Francisco Giants defeated the Kansas City Royals to win the 2014 World Series. Who was everyone talking about?

7 Things to Do to Improve Your LinkedIn Profile

The Social Media Incubator

Make sure your contact information is correct, especially your social media and website. LinkedIn Online marketing Social Media Optimization self-branding Many businesses and their employees look for guidance when it comes to setting up and improving their LinkedIn pages. LinkedIn can help individuals and businesses get connected within their field. Look Real. ” 5.

Facebook adds Shared Photo Albums

The Social Media Incubator

Just a few minutes ago, our social media & client services manager, Chelsea Janke , was given a new feature on Facebook called “ Shared Albums.” Facebook Photo Sharing Social Media News facebook shared albums Social Media ” Upon reviewing, we have created a pro and con list along with a how-to on using the new feature for our readers.

How Often Should I Post On Facebook for My Business?

The Social Media Incubator

Posting too frequently on social media sites can annoy friends and followers, but if you’re not posting often enough, you might be missing your chance to stay top-of-mind to your target audience. According to Social Media Strategist Caroline Melberg , the convergence between Twitter and Facebook continues. “The half-life of a Facebook post is now 3.2

Audi Ireland Runs Risky Twitter Campaign

The Social Media Incubator

So why has there not been a social media storm and boycott on Audi Ireland? In the Media Online marketing Online Reputation Management Public Relations Social Media Social Media for Business Social Media News Strategic Social Media Twitter YouTube audi ireland social media campaign women drivers

Using Social Media for Customer Service

The Social Media Incubator

More and more customers are reaching out to connect with companies via social media. As a result of this, virtually any company who deals with customers should have some kind of presence on social media. Now is the time to define ‘presence’ on social media. Presence’ means that the company has people on their staff who ‘get’ practical social media.

Tips for Branding a Company Pinterest Page

The Social Media Incubator

It’s important that your Pinterest page represents your brand the way the rest of your social media does. Pinterest Pinterest is a little bit of a different setup than other social media sites. Online marketing Pinterest Social Media Social Media for Business Social Media Tips Strategic Social Media brand branding Pinterest for Business strategy

Branding Your Company LinkedIn Page

The Social Media Incubator

Your banner should be something that is consistent with the rest of your social media and that represents your company’s message or theme. LinkedIn Online marketing Public Relations Social Media Social Media for Business Social Media Tips Strategic Social Media brand voice branding broken links engages the customer outdated information

How To Get the Most Out of Your Company LinkedIn Page

The Social Media Incubator

Having a company LinkedIn page is becoming a growing and critical trend in the social media strategies of businesses. There are plenty of ways to get your content out on social media, but LinkedIn is becoming a key component for B2B marketing and engagement. LinkedIn Online marketing Public Relations Social Media Social Media Tips branding social media tips strategy

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Social Media is a Helpful Tool – But NOT Behind the Wheel!

The Social Media Incubator

scan or click the QR code to see the packages we offer Social Media is a Helpful Tool – But NOT Behind the Wheel! by admin on April 21, 2011 Social media is an incredibly convenient communication vehicle and a powerful business tool as well. home about smi learning lab contact SMI is powered by seasoned professionals from C.E.L. Read the article.

“The Social Media Revolution” Has Been Updated on YouTube

The Social Media Incubator

Social Media Revolution 2011 is a three-minute video with the latest facts on how social media affects our communication, business, and the way we live our lives overall.  How have you seen social media connect people around the world? 1. 93% of marketers use social media for business. Social media is strategic. 

Ask the Egyptian Protesters if Social Media is a Passing Fad

The Social Media Incubator

Tag Brands in Your Facebook Photos

The Social Media Incubator

Facebook In the Media Internet Marketing 101 Online marketing Rules & Regulations Social Media ROI Social Media Tips public relations social media social media news branding brands on Facebook C.E.L. CEL PR facebook photos Facebook tagging marketing tools media realtions Social media as business tool social media becoming mainstream social media sites tag brands Facebook tag brands in photos tag my photos tagging brandsTaking a photo to post on Facebook? Read more details.