No matter how hard the media tries to say “things are stabilizing&# they are only saying so hoping to speak stability into existence. Because people believe that media that steals their time, productivity and attention is a waste. Business Factors Change Factors Market Factors Media Factors Strategic Factors Systemic Factors business markets collective actions economic business financial forecast global environments holy grail incremental change markets and governments new philosophy state of fluxMost corporation are obsessed with having a plan. Sound familiar? MORE >>

The reason we do this is to justify our measures, ROI rationale, market position or “social sentiments”  After all many people are paid handsome amounts to be smart about simple things. If you read how many of the pundits describe social media it sounds like a discombobulated futz capacitator. Social media doesn’t make money although properly used it can help you earn it. Lastly social media is merely a medium for communicating, it is not the holy grail of marketing or making money. My point exactly! Get it? No then forget it! MORE >>

Social media proponents proclaim that social media promotes innovation. While some have created innovative uses of social media the models and behaviors show the same old media based thinking. The reality is that social media gurus and popular practitioners are following the old media model of propaganda, politics and control. Old media models have dominated the markets influence for years. These same models are followed by the “popular” publishers of new media. Propaganda, Politics & Control. MORE >>

The public was gullible because it was an era of mass production and mass media as the new frontiers of commerce.  It seems that everywhere we turn social media consultants are pontificating about the wonders of social media marketing as the new frontier of commerce. These slick shake-and-bake “experts&# promise to help you leverage the power of social technology by following their sage advise and of course you have to pay for their advise. Social media Tin Men have “insider tips&# that others don’t. Send article as PDF. MORE >>

Today’s social strategies are not strategies. The evidence  of this is reflected in a recent Altimeter Research report which indicates that the #1 objective for corporate social strategist in 2011 is “website integration.&# Worse yet doing the wrong things with “social&# could cost you more than you know. Simply integrating “all things social into your web site&# without thinking and defining the business and organizational strategy for using “all things social&# is an accident looking for a place to happen. That is a mistake. MORE >>