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Making Social Media An ROI Positive Channel For B2B Businesses

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Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Most B2B marketers are still using a social media playbook developed by B2C companies. With $5.4

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Infographic: 115 Facts You Never Knew About Social Media

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Infographic: 115 Facts You Never Knew About Social Media. The post Infographic: 115 Facts You Never Knew About Social Media appeared first on The Realtime Report.

Social Media Marketing Tips For 2017

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Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Here are some great tips to make sure you’re using social media marketing to its fullest potential in 2017. Live Video. This looks set to rise to 43% in 2017. Sales.

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8 Google Analytics Tricks For Marketers

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Google Analytics can help you boost your social media engagements, increase your conversion rates, and ultimately achieve business goals. 8 Google Analytics Tricks For Marketers. By Varun Sharma. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). By tracking traffic you can gain insight into your own strategies.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

Increase Your Business With Social Media and SEO

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Increase Your Business With Social Media and SEO. If you want to improve your business, then you need to use social media along with your SEO strategies. Many businesses feel that since they have a SEO plan in place, they don’t need to leverage the power of social media. The key factor toward increasing your business using social media is regularity.

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Coca-Cola Is #1 Brand In Social Media Impressions

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billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. Coca-Cola accounted for nearly 14% of the 10.6 The U.S.

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Welcome To The Video Generation

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Content and social networks are the new currency. The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce. It’s not just about YouTube and social media. ” Click To Tweet.

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

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Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Millennials On Mobile, Social Media [Report]

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adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. Social Media Statistics Millennials Scarborough Research social networking statistics

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How To Improve Social Media Engagement

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How To Improve Social Media Engagement. The majority of today’s consumers are already active on one social media platform or the other and millions are signing up daily. typical content marketing definition will recognize the importance of having a powerful and flexible social media strategy. Use Appealing Visuals. Know Your Audience. Organize Contests.

Three Reasons To Invest In Patient Feedback Management Solutions

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In today’s social media driven society, patients are progressively vocalizing their experiences and frustrations across multiple online platforms. Three Reasons To Invest In Patient Feedback Management Solutions By Sabrina Egan. In the last several years, the healthcare industry has seen an increased focus in online patient reviews. Responding To Online Reviews Is Vital.

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

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This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir ,  and of  Brand us Social  (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops.

Salorix Launches AI-Powered Predictive Influencer Marketing And Social Media Management Platform

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This is the problem that Salorix is trying to solve with a new social media management platform called Amplfy 2.0, and AOL data analytics brainiacs,  the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Survey: 60% of Physicians Believe Social Media “Improves the Care They Deliver”

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Many physicians are making use of social media – as a way to manage new information, discuss the latest journal articles or research, and to help provide quality care. ” The survey asked physicians how social media can be used for professional development and lifelong learning. 14% contribute information to social media daily. Dr. Robert S.

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Social Media Customer Service: Brands Respond More On Twitter

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A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.”

Brands 106

77% Of Company Mentions On Social Media Are Neutral

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Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. The large amount of neutral posts indicates that users are relying heavily on social media for customer service; most of the neutral company mentions were from people looking for help and asking questions. Monday: 14%. Tuesday: 15.7%.

What “Big” Social Media Means for Small Businesses

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Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. Oftentimes, our social efforts may seem futile as we’re constantly chasing. And why not? Hashtags.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

3 Top Internet Marketing Jobs To Watch In 2017

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Whether it’s search marketing, media buys, or video marketing, they make sure that clients take advantage of every online marketing tool available to them. Social Media Manager. Social media manager is a new position that has made its apparition thanks to the advent of many social platforms such as Facebook and Twitter. Search Engine Marketing.

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Top Social Media Stats of 2012

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What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users  (Feb 24): Approximately 12.3 Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion.  At the high end, that means the market would place the value of the content and other interactions produced by the average Facebook user at $118. UPDATE: At Facebook’s current valuation of $57.4

KLM Lets You Book Flights Via Facebook and Twitter

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Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. Social Media Campaigns airline industry airlines Facebook KLM Twitter

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

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Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.  Burberry fans on social media have multiple ways to view and engage with the new collection, and the campaign also features an exclusive song – ‘Indigo Home’ – from model/musician Roo Panes on iTunes.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

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Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. Ford used to social to gain essential product feedback – before it was even on the market – and to dramatically increase awareness about the Fiesta, by using influencers to spread the word.

Your Next Trade Show Checklist

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In an age of digital inundation, where communication is a virtual matrix comprising social media posts and countless emails, the trade show is still an effective form of promotion — yet on a grand, hands-on scale. Your Next Trade Show Checklist. What other time can you look people in the eye to talk about your brand and its story? Real life interaction for the win. And snacks.

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Customer Satisfaction: Social Media Websites Rank Among The Worst

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How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Social Media. Overall, e-business websites have seen a 2.9%

How To Use Influencer Marketing To Launch A New Product

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If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently In addition to your paid and owned channels, how can you work with influencers to boost your earned media and amplify your voice on the social web?

Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

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The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.    . Millennials Are 56% More Likely To Find Brand Content On Social Networks. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  VK.

How Nike Stole Social Media Gold From Olympic Sponsor Adidas

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Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retail

135 Million Users Are Active in Google+ Stream

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The blog post also announced new features for Google+, showing a continued effort to make the social network more appealing to users. Related Stories Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard Millennials On Mobile, Social Media [Report] Social Networking Stats: Twitter Sees 1 Billion Tweets Every 2.5

Fair Use in the Digital Millennium Copyright Era

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The DMCA places limitations on Internet Service Providers (ISPs) and creates certain responsibilities with regard to digital media and information. Social media users, in particular, worry about how their information and content are shared with other users or third parties. Fair Use in the Digital Millennium Copyright Era By Jenny Q. ” Click To Tweet. Jenny Q.

Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

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Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. According to Altimeter’s survey of 92 professionals involved in social media risk management, damage to brand reputation was the risk considered significant or critical by 66% of respondents, the largest percentage.

70% Of Users Visit Pinterest For Inspiration On What To Buy

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And within these categories, the gap between the two social networks is quite large. 67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same.  . Social Media Statistics Bizrate Insights conversion Pinterest social networking statistics

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Most Popular Newspapers on Twitter: Guess Who’s #1?

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Can newspapers do more to drive additional traffic to their content from the social platform? Related Stories LinkedIn Grows 53% Year-Over-Year in New Zealand Social Media Stats: The Best of 2013 66% of Western Europeans Will Access the Web Via Mobile Phone By 2017. Social Media Statistics media newspaper industry newspapers Searchmetrics Twitter

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

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The #RLTM Scoreboard:  Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers. Other favorite social channels included YouTube, Flickr, Digg, Stumbleupon and Tumblr. via  CNET. via  Twopcharts.

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#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

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Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.”

Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

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A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Make It Social. Choose Relevant Content . ” Set Goals.