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Top Social Media Case Studies of 2012

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What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign. While the media was hyping the campaign as a “#McFail,” in reality only 2% of tweets about the brand that day were negative.

84% Say Company Leaders on Social Media Provide A Competitive Edge

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Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. social media involvement should be limited to crisis situations.

Coca-Cola Is #1 Brand In Social Media Impressions

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billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. Coca-Cola accounted for nearly 14% of the 10.6 The U.S.

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Only 17% Of Businesses Measure Social Media ROI; 12% Have A Realtime Analytics Solution

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Two-thirds of business managers agree that it is “important” or “very important” for their business to “analyze and glean insight from large data sets from social interactions happening in real time.” And, as we’ve seen too often before, only a small percentage (17%) currently measure social media ROI.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Millennials On Mobile, Social Media [Report]

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adults to feel that social media sites are very important for finding information about news and current events, according to a new report from Scarborough Research. A few highlights from the report: 60% of respondents had visited a friend’s page or profile during the previous 30 days. Social Media Statistics Millennials Scarborough Research social networking statistics

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Your Next Trade Show Checklist

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In an age of digital inundation, where communication is a virtual matrix comprising social media posts and countless emails, the trade show is still an effective form of promotion — yet on a grand, hands-on scale. Your Next Trade Show Checklist. What other time can you look people in the eye to talk about your brand and its story? Real life interaction for the win. And snacks.

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Fair Use in the Digital Millennium Copyright Era

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The DMCA places limitations on Internet Service Providers (ISPs) and creates certain responsibilities with regard to digital media and information. Social media users, in particular, worry about how their information and content are shared with other users or third parties. Fair Use in the Digital Millennium Copyright Era By Jenny Q. ” Click To Tweet. Jenny Q.

Social Media Customer Service: Brands Respond More On Twitter

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A new report by social customer service software provider Conversocial looks at how social channels are being used to connect with customers, and particularly the rapid growth of customer service on social media. According to the study, ”Consumer demand for social relationships with brands has skyrocketed in 2012.”

Brands 101

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Tweet, Pay, Love: The Modern-Day Social Media Pop-up

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This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir ,  and of  Brand us Social  (BUS). From fashion to food, an increasing number of businesses are exchanging goods and services for tweets and Instagram posts in the form of modern day Social Media pop-up shops.

77% Of Company Mentions On Social Media Are Neutral

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Contrary to popular belief, most company mentions on social networks are linked not to a positive or negative message, but a neutral one. The large amount of neutral posts indicates that users are relying heavily on social media for customer service; most of the neutral company mentions were from people looking for help and asking questions. Monday: 14%. Tuesday: 15.7%.

What “Big” Social Media Means for Small Businesses

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Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. Oftentimes, our social efforts may seem futile as we’re constantly chasing. And why not? Hashtags.

Social Media Marketing: Burberry Launches New Campaign on 10 Social Platforms

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Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2.  Burberry fans on social media have multiple ways to view and engage with the new collection, and the campaign also features an exclusive song – ‘Indigo Home’ – from model/musician Roo Panes on iTunes.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

KLM Lets You Book Flights Via Facebook and Twitter

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Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. Social Media Campaigns airline industry airlines Facebook KLM Twitter

Ford Launches Fiesta With Young, Social Media-Savvy Influencers

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Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. Ford used to social to gain essential product feedback – before it was even on the market – and to dramatically increase awareness about the Fiesta, by using influencers to spread the word.

How To Use Influencer Marketing To Launch A New Product

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If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently In addition to your paid and owned channels, how can you work with influencers to boost your earned media and amplify your voice on the social web?

Top Social Media Stats of 2012

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What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users  (Feb 24): Approximately 12.3 Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion.  At the high end, that means the market would place the value of the content and other interactions produced by the average Facebook user at $118. UPDATE: At Facebook’s current valuation of $57.4

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Most Popular Newspapers on Twitter: Guess Who’s #1?

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Can newspapers do more to drive additional traffic to their content from the social platform? Related Stories LinkedIn Grows 53% Year-Over-Year in New Zealand Social Media Stats: The Best of 2013 66% of Western Europeans Will Access the Web Via Mobile Phone By 2017. Social Media Statistics media newspaper industry newspapers Searchmetrics Twitter

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

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Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. Enter #HashAtIt.com ; the site bills itself as “the first social media search engine that gives users a way to gather information on any metadata tags (#hashtags) from popular social networks.”

70% Of Users Visit Pinterest For Inspiration On What To Buy

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And within these categories, the gap between the two social networks is quite large. 67% of of Pinterest users visit the site to keep up with the latest trends; only 22% of Facebook users visit the social networking giant to do the same.  . Social Media Statistics Bizrate Insights conversion Pinterest social networking statistics

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

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The #RLTM Scoreboard: Social Networking Stats for the Week. Please email marissa@modernmedia.co if you have additional updates, or a social network that you feel should be on the list.    . Millennials Are 56% More Likely To Find Brand Content On Social Networks. Facebook: 1.23 billion monthly active users. via  Facebook. YouTube. over 1 billion monthly unique users. via  VK.

135 Million Users Are Active in Google+ Stream

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The blog post also announced new features for Google+, showing a continued effort to make the social network more appealing to users. Related Stories Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard Millennials On Mobile, Social Media [Report] Social Networking Stats: Twitter Sees 1 Billion Tweets Every 2.5

Customer Service on Twitter: Top Brands Respond To Only 14% Of Tweets

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The “Social Customer Service Race” Study. Brands must use social customer relations management systems to find and prioritize social media comments and help requests in real time. The questions or comments used for the study were meant to elicit a response, based on the social media management best practices of several industry experts. The

Brands 124

Snapchat Now Biggest U.S. Messaging App By Volume, Beats WhatsApp

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There are many different ways to measure the success of social networks; while we most often focus on user numbers and growth, there’s also value in determining the pure amount of messages or data being sent through a particular platform. ” We like how TechCrunch  sums it up: “In other words, popularity + media type = major traffic influence.” WhatsApp

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Older Adults Active On Social Media Are One-Third Less Likely to Suffer From Depression

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Regular social media use can stave off depression among older users. According to a study by  by Shelia Cotton, a sociologist at the University of Alabama, Internet and social media users over the age of 50 may reduce their chances of suffering from depression by one-third compared to those who do not participate in social media. The findings?

Teens Prefer Tumblr Over Facebook

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Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Garry Tan. Out of an impressive field of social sites – including Facebook, Twitter, Instagram, and Snapchat – Tumblr was the favorite social network for the two age groups surveyed, ages 13-18 (teens) and 19-25 (young adults).

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Financial Services: How Securian’s Content-Centric Social Media Strategy Paid Off

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A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. Make It Social. Choose Relevant Content . ” Set Goals.

How Nike Stole Social Media Gold From Olympic Sponsor Adidas

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Which brands were the real winners in 2012′s “Social Olympics”? Were Olympic official sponsors – like Adidas – more successful on social media, or did brands like Nike – who sponsored hundreds of individual athletes – steal the show? Social Media Case Studies 2012 Olympics Adidas Nike Olympic sponsor retail

Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

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The #RLTM Scoreboard:  Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. LinkedIn Is Most Important Social Network for B2B Marketers. Other favorite social channels included YouTube, Flickr, Digg, Stumbleupon and Tumblr. via  CNET. via  Twopcharts.

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Social Networking Stats: Facebook’s User Base Is Getting Older; Twitter’s Is Getting Younger, #RLTM Scoreboard

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The #RLTM Scoreboard:  Social Networking Stats for the Week. Please email marissa@modernmediapartners.com if you have additional updates, or a social network that you feel should be on the list. More than half of social media users in the U.S. Social Media Statistics #RLTM scoreboard social networking statistics social networking stats

Teens on Social Networks: Facebook Wins, But Twitter Is Narrowing the Gap

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A recent Piper Jaffray survey of American teens revealed that Facebook is still the most popular social network among this age group – but Twitter is following close behind. Teens were asked to rank social networks in order of preference (from 1 to 3) from a list including Facebook, Twitter, Google+, Instagram, Pinterest, Tumblr and LinkedIn. Twitter was first choice for 2,118.

How To Go Viral Gangnam Style: Great Content, Great Marketing, Or Both?

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The report analyzes three separate elements of the video campaign: the set-up by YG Entertainment, the song/video content itself and the media push following the video’s release. The media push began just before the video was launched, with two tweets from @allKpop (associated with American AllkPop.com, a site focused on celebrity and music gossip in the Korean music industry).

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Smartphones Surpass TV in Time Spent with Media

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And the latest estimates from eMarketer show that in 2014, time spent with digital media (desktops, laptops, tablets and mobile phones) will outpace time spent with TV in the U.K. Related Stories Americans Spend More Time With Digital Media Than Watching TV Mobile Ad Spending Grows 105% in 2013 Social Networking Stats: 52% of SMBs Use Facebook for Ads/Promotions, #RLTM Scoreboard.

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Customer Satisfaction: Social Media Websites Rank Among The Worst

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How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Social Media. Overall, e-business websites have seen a 2.9%

Only 66% Of Companies Agree: Social Media Poses Significant Risk To Brand Reputation

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Two-thirds of companies agree that social media poses a significant or critical risk of damage to their organization’s reputation. According to Altimeter’s survey of 92 professionals involved in social media risk management, damage to brand reputation was the risk considered significant or critical by 66% of respondents, the largest percentage.

Social Media Fuels Krispy Kreme Launch in India

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Social media was a driving force behind Krispy Kreme’s launch in India this past Saturday. The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform.