The Marketing Blog

Trending Sources

Facebook’s New Comment System: All You Wanted to Know

The Marketing Blog

The latest comes in the form of Facebook’s newly launched comments plug-in, a powerful system that is bound to re-define how users comment on Blogs and other social media sites. You can grab the code for comments box from Facebook’s social plugin section here. Coming back to the website, the organization of comments is governed by a social algorithm.

Facebook’s New Comment System: All You Wanted to Know

The Marketing Blog

The latest comes in the form of Facebook’s newly launched comments plug-in, a powerful system that is bound to re-define how users comment on Blogs and other social media sites. You can grab the code for comments box from Facebook’s social plugin section here. Coming back to the website, the organization of comments is governed by a social algorithm.

2013 Social Media Bloopers

The Marketing Blog

So, as we say hello to 2014, let us look at which brands make it to the list of 2013 Social Media Bloopers. Filed under: Social media , social media india Tagged: bloopers , Social media , socialmedia. Social media social media india bloopers socialmediaThey say that mistakes are bound to happen and they can happen to the best of us. But the most important lesson is to learn and improve from them.

List 22

The Psychology of Facebook Page Engagement: Exploring Status Updates

The Marketing Blog

If you are a marketer responsible for the social media function or a sociosumser (social + consumer = A consumer on the social web) trying to get a grip of user behaviour patterns on Facebook then you might consider reading this further. They say that beyond “Facebook” profiles, the biggest thing to have happened to Facebook has been Brand-pages.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right

Psychology of Social Networking

The Marketing Blog

Take a look at it… Filed under: Social media Tagged: Facebook , Social network , socialmedia. Social media Facebook Social network socialmediaSarah Wenger has shared this interesting infographic with me an email. The graphic has been created by Psychologydegree.net. and talks about the big-impact Facebook has been making in our lives.

Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

Perhaps this isn’t for the first time that we’re talking about the soft issue of “Customer Service” The bottom line is that bulk of Indian companies continue to struggle on the sticky support wicket despite a tremendous opportunity due to the growth of Social Media channels. This post isn’t meant to criticize our culture or our organizations.

Customer Service: The Cultural & Geographical Differences b/w India & Western World

The Marketing Blog

The bottom line is that bulk of Indian companies continue to struggle on the sticky support wicket despite a tremendous opportunity due to the growth of Social Media channels. This post isn’t meant to criticize our culture or our organizations. Neither is it meant to be a rant which is the outcome of frustration while dealing with a service provider! What caused this action?

The New Wall Street-Indian CIOs’ Success with Social Media Marketing

The Marketing Blog

I was recently quoted in the CIO magazine’s article titled: The New Wall Street-Indian CIOs’ Success with Social Media Marketing. You can use social media channels to churn out data, discover trends and align these with your business strategy. Social media marketing is not the new kid on the block; it’s a dragon on your porch, waiting for you to tame it. Despite social media emerging as tomorrow’s most important marketplace, few IT leaders have made it a priority. Excerpts from the news-story.

News 16

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Thoughts on Poken & Off-line Social Networking

The Marketing Blog

While, the diary still scored over cellphone in some of the features the socially conscious consumer just wanted to have a single device. Fast forward to 20 September 2010 i.e. today where I just finished reading Kapil Ohri’s latest write-up on afaqs.com which talks about Poken – a USB enabled pen drive type social business card device. Filed under: Social Network , Web 2.0

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 When it comes to Facebook, the social networking platform is no different. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. 43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. visit me. Thanks! Theme: Pressrow

Dear Airtel: It is about Customers & Conversations

The Marketing Blog

Home About In the Media Startup Life: Diary of a First Generation Entrepreneur My Contribution at PaulWriter.com July 22, 2010.4:44 Realizing the problem, we explored the army of social media tools. I thought a brand like ‘Airtel’ would understand the essence and meaning of Social Media. I wasn’t so sure as to why they were using ‘Social Media’ If directing users to another email id is the job why didn’t they simply create a twitter profile with one big message which states the email address. I asked myself.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

Social Media Marketing For Health Insurance Industry

The Marketing Blog

At Iffort , we have created a presentation which covers 5 Must Do’s for Health Insurance Players on social media to ensure trust, seek attention and create impact! Filed under: Social media Tagged: health insurance , health insurance marketing , presentation , Social media. Social media health insurance health insurance marketing presentationHealth Insurance marketing has always been perceived as a challenging subject.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Basics of Planning a Digital Marketing Campaign

The Marketing Blog

I contributed this piece on the ‘Basics of Planning a Digital Marketing Campaign’ Filed under: Media Tagged: Digital media , Media , Social media. Media Digital media Social mediaI was recently asked by the ‘Small Enterprise’ magazine to contribute the ‘Digital Marketing’ special edition.

Criticising Social Media ?

The Marketing Blog

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Awesome bullet points, helps to clarify lots of things for those with questions and give insight into why certain people shove social media away. Reply Tweets that mention Criticising Social Media ? « -- Topsy.com December 10, 2009 at 11:09 pm [.] Theme: Pressrow

Preventing Social Media Spam

The Marketing Blog

Home About In the Media Enterprise 2.0 53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! It is a controlled approach towards embracing social media medium. Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Social Media Conversation , Social media , Web 2.0 Conversations Facebook will surge ahead in India February 4, 2010.8:53

Want to Work at Iffort?

The Marketing Blog

I’m back for a short post after a long hiatus At Iffort , we’re currently hiring a passionate intern for a position in Social Media. Hi Guys! We’ve created a small video to share how does it feel to work at Iffort. Please do share this with friends in your network. If you want to work with us write at jobs@iffort.com. We’re waiting.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

Indians in Social Media (2009) «

The Marketing Blog

Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01 01 am Indians in Social Media (2009) Jump to Comments By-and-large most of us would agree with that Social media is still in a nascent stage in the Indian context and there is a lot that remains to be explored in the Social media space. Having said that the ripples in the social media wave created by many Indians involved are ensuring that Social Media is taken to the next level.

A Study on How Business Entities in India are Using Facebook

The Marketing Blog

His research interests involve brand communities on social media, social media strategy and consumer behavior on virtual mediums. Filed under: Facebook , Iffort Tagged: Facebook , Iffort , India , Itemperance , research , Social media. Tags: Facebook Iffort India Itemperance research Social media Most active brand : Delhi Traffic Police [12.8

After Hiatus, Social Media Predictions & 2009

The Marketing Blog

Home About In the Media Barcamp Delhi 5: Spreading the Word out ! Social Media Mercury rising up in India December 23, 2008.3:51 51 am After Hiatus, Social Media Predictions & 2009 Jump to Comments Image by Matt Hamm via Flickr Phew. Secondly, with the year coming to an end, I see several of my friends giving their predictions on my favorite topic of ‘Social Media’ Some of them are on social-media at a global level, some of them are in India ‘s context but all of them are very very interesting. 2008 ???? ??

Fastrack Adopts Social Media

The Marketing Blog

Home About In the Media Bloggers & Writers – What Keeps You Going? 28 am Fastrack Adopts Social Media Jump to Comments For B-School students this seems to be a perfect case study in the making. Yeah, I am talking about embracing of social media by Fastrack,a leading youth fashion brand by Titan. Lets try to look into NEON DISC and the media portal then I must admit that I’m yet to try out the watch but I’ve been fairly impressed by the portal and the video advertisement thanks to YouTube. A couple of points: Media.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Social Media Mercury rising up in India

The Marketing Blog

Home About In the Media After Hiatus, Social Media Predictions & 2009 Indian startups need more Community Managers January 5, 2009.11:43 43 pm Social Media Mercury rising up in India Jump to Comments Let me start of by wishing everybody a very ‘Happy New Year 2009′ ! If I re-collect the recent developments, it is really fascinating to see so much happening on the ‘Social Media’ front in India. Social Media Research There is a real dearth of numbers, statistics and trends on Social-media.

Social Media trumps Mass Media?

The Marketing Blog

Home About In the Media Customer Service: Contrasting Examples Zemanta: A blessing in disguise for bloggers? 30 am Social Media trumps Mass Media? Pepsi has certainly marked the rise of a new dawn with its ‘Youngistan Campaign’ by releasing the advertisement on YouTube before it actually hit the mass media. The ad was prepared before IPL and was ready for launch on the mass media platform. It would be too early to lookat the comparison statistics between the two different forms of media. May 2, 2008.3:30 Theme: Pressrow

Social Media and Blog Camp - Courtesy Delhi Bloggers Bloc

The Marketing Blog

Home About In the Media Proto.in July 18-19 2008 Social Technographics Ladder May 28, 2008.1:37 37 am Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc Jump to Comments Come June 7th and we’d witness another one-day unconference on social media and blogging. Its the social media and blog camp by Delhi Bloggers Bloc. About the Event A one-day semi-camp style “unconference”* which brings together stakeholders and audiences of social media and blogging. I World , Opp. However, I still review some Web 2.0

Marketing, Social Media & Branding Blogs in India

The Marketing Blog

Home About In the Media themarketingblog@wordpress on Mobile Applying the Johari Window to a s/w Product July 24, 2008.3:37 37 am Marketing, Social Media & Branding Blogs in India Jump to Comments What XML feed of some of the best Social-media, Marketing and Branding blogs in India Why Thoughts inspired by Age of Conversation’s Douglas Karr. Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media , marketing and branding trends in India. The list has just begun. A simple and easy import for me.

Social Media Scores over Mass Media Again

The Marketing Blog

Home About In the Media Wanna Present Like Steve Jobs? 44 am Social Media Scores over Mass Media Again Jump to Comments Are you a budding singer? 64 year old Dr. K Chaudhry has once again proved what social media can do or more appropriately how people can utilize social media. Call it the ‘citizen power’ or the ‘power of community’ Refer to today’s Metro Now to find more information about this story Recent Blog-Posts on this Topic Social Media Trumps Mass Media? Proto.in cheers, Rancid.

Facebook vs Twitter (A Comparison)

The Marketing Blog

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. I was just testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. look forward to more posts!

News: Our Facebook Research Featured in Hindustan Times

The Marketing Blog

Quotes from the story: A study conducted by Iffort, an India-based strategy and social media consulting firm, which was released on Wednesday, declared Delhi Traffic Police and MTV India as the most active and popular brands respectively. Iffort recently conducted a similar study on brands, using Twitter, another popular social networking site. Iffort Consulting selected and reviewed Facebook fan pages of 25 select brands from several industry verticals, including media, consumer durables and publishing for over a month. NOTE: Cross-posted from Iffort’s Blog.

Facebook and India

The Marketing Blog

Home About In the Media My Contribution at PaulWriter.com Building a People Centric Organization August 12, 2010.1:47 This post was mentioned on Twitter by JobShoots, Social Media Insider and JobShoots, Alltop Social Media. Alltop Social Media said: Facebook and India [link] Social-Media.alltop [.] I write about Social Media and how it is being used as a conversational channel by individuals and organizations. We have tried to cover some interesting insights via the presentation. We would be glad to help. Theme: Pressrow

Building a People Centric Organization

The Marketing Blog

Home About In the Media Facebook and India 3 Ways to Analyze Facebook Fan Page Traffic August 19, 2010.8:20 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. 20 am Building a People Centric Organization Jump to Comments Workplace Democracy Workplace democracy is the application of democracy in all its forms (including voting systems, debates, democratic structuring, due process, adversarial process, systems of appeal, and so on) to the workplace. Why are you asking me about the working environment??

Enterprise 2.0 Conversations

The Marketing Blog

Home About In the Media Criticising Social Media ? Preventing Social Media Spam December 25, 2009.9:00 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Reply When Will “Social Business&# Become Social Change Business? I write about Social Media and how it is being used as a conversational channel by individuals and organizations. 00 am Enterprise 2.0

My Contribution at PaulWriter.com

The Marketing Blog

Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07 These objectives are going to be a subset and combination of your top level business goals, expectations from the online medium and from Facebook as a social network. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. 07 pm My Contribution at PaulWriter.com Jump to Comments I was given a kind invitation by Padmaja Nagarur from Paul Writer Strategic Services Pvt. What is your Facebook plan?

Startup Life: Diary of a First Generation Entrepreneur

The Marketing Blog

Home About In the Media Facebook & India Dear Airtel: It is about Customers & Conversations July 10, 2010.1:11 I write about Social Media and how it is being used as a conversational channel by individuals and organizations. 11 pm Startup Life: Diary of a First Generation Entrepreneur Jump to Comments ‘Oh shit.’ ’ came the voice from the other room. In a whisker, I stood up and went to the working area in the cabin outside only to find out that the predictable had happened. The ’2′ desktop computers had re-booted again. Journey.

Royal Challengers Bangalore Fanatic Fans Challenge «

The Marketing Blog

Home About In the Media Usability questions from a novice Indians in Social Media (2009) September 10, 2009.9:47 47 pm Royal Challengers Bangalore Fanatic Fans Challenge Jump to Comments Good friend Nidhi Makhija who works for a digital agency called Experience Commerce just sent me an email about the social media campaign for IPL’s Royal Challengers Bangalore , called the RCB Fanatic Fans Challenge. Once again a fantastic demonstration of how agencies are tapping on the potential of social media. However, I still review some Web 2.0

New Job Opening

The Marketing Blog

Home About In the Media Search Engine Statistics:: Google’s share dips Facebook & India April 13, 2010.6:21 About Iffort Consulting Iffort is web strategy & social media consulting firm that plans, creates and executes a thorough roadmap to deliver tangible value for its clients and their stakeholders. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. If you are interested, feel free to drop us an email note on jobs@iffort.com with your CV. However, I still review some Web 2.0