His research interests involve brand communities on social media, social media strategy and consumer behavior on virtual mediums. Filed under: Facebook , Iffort Tagged: Facebook , Iffort , India , Itemperance , research , Social media. Tags: Facebook Iffort India Itemperance research Social media Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. Primarily these are entities which have a degree of recognition and have consumption in various forms. MORE >>

Home About In the Media Moving One Step Closer to Dream Indian Companies on Twitter – A Usage Study March 3, 2010.10:02 02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. was just  testing uberVU , a paid social media analytics service for doing a comparison between Twitter & Facebook and the results that it shows are quite interesting to say the least. Which one would your prefer? MORE >>

The latest comes in the form of Facebook’s newly launched comments plug-in, a powerful system that is bound to re-define how users comment on Blogs and other social media sites. You can grab the code for comments box from Facebook’s social plugin section here. Coming back to the website, the organization of comments is governed by a social algorithm. This social algorithm displays comments that are made by friends in your network and also the ones that have generated more discussion. How and where do you install Facebook plug-in? What is the Good Part? MORE >>

I was recently quoted in the CIO magazine’s article titled: The New Wall Street-Indian CIOs’ Success with Social Media Marketing. You can use social media channels to churn out data, discover trends and align these with your business strategy. Social media marketing is not the new kid on the block; it’s a dragon on your porch, waiting for you to tame it. Despite social media emerging as tomorrow’s most important marketplace, few IT leaders have made it a priority. Excerpts from the news-story. MORE >>

Home About In the Media Criticising Social Media ? Preventing Social Media Spam December 25, 2009.9:00 Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 Reply When Will “Social Business&# Become Social Change Business? write about Social Media and how it is being used as a conversational channel by individuals and organizations. 00 am Enterprise 2.0 Enterprise 2.0 MORE >>