Techipedia: Tamar Weinberg

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Social Media Purism Stupidity is what Gets You Fired

Techipedia: Tamar Weinberg

Ten years ago, social media marketing did not exist. In the beginning, a core group of social media marketers were making waves on sites that have since shut down, creating the foundation for social media marketing as we see it today. It’s been a constant theme of mine since I stumbled upon social media in 1993. Social Media

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly!

Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Do you truly want to succeed?

5 People Focused Social and Data Tools You Should Be Using

Techipedia: Tamar Weinberg

If you don’t know what Rapportive is, I’ll tell you here: Rapportive was (past tense) an excellent plugin that worked with Gmail and Chrome or Firefox to learn all social media associations with an email address. It was an internal social CRM of sorts. Links to their social profiles. Social updates. Business Social Media Or even sooner.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Why Customer Service is the Future of Social Marketing

Techipedia: Tamar Weinberg

In 2006, social media was building steam in the United States. With the rise of Facebook’s popularity, the launch of Twitter, and the surge of influence from social news sites like Digg, social media looked to be a great breeding ground for marketers to make their mark. When you got in this space early, you were a “social media expert.”

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How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

Social media, like many things in life, is about relationships. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. This is where many social media newbies can miss the boat. This is the same in social media. The same can be said for social media.

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Because social media is largely personality-driven, a savvy entrepreneur can level the playing field against much larger competitors and establish his company as a widely recognized, credible source. Even if you push product only occasionally, it’s the soft sell that suits social.

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When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Why is that?

The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

The next evolution in content discovery came with the social revolution. The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content. This crowdsourced, automated method of discovering popular content was a drastic improvement in how we found interesting information and media on a daily basis.

Build Relationships. Not Numbers.

Techipedia: Tamar Weinberg

wrote a bestselling book on social media marketing, and that is what I became known for, though social media marketing is already dead. After writing regularly about the virtues of social media marketing, it finally culminated in 2011 when I said point blank: social media marketing is typically a failure. Social MediaAnd yet.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

Social media is an ideal platform to carve out a niche and own your territory. Images underline a point, help people visualize an idea and when they’re good, they’re memorable. #2: True Rock Stars Let Social Proof Do the Heavy Lifting. This chain reaction is social proof at its best. Social proof, in action! Selling yourself is hard. Resonate.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills. Marketing Social Media hiring social media

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content , the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends  – the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in today’s landscape. The

Triple Bottom Line Thinking for Social Media

Techipedia: Tamar Weinberg

We all know that social media is about more than just putting out messages and shouting with a bullhorn. Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly. Community – In the court of public opinion, the social audience will decide for themselves what is important and worthwhile. Like this post?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

How LinkedIn Endorsements Can Work for Your Small Business

Techipedia: Tamar Weinberg

The world’s largest social networking website for professional workers claims more than 175 million registered members in more than 200 countries and territories around the world — not bad for a service that was launched less than ten years ago! Featured Internet Marketing Social MediaThis is a guest post by Sarah Levy. The data reveals that there are more than 15.2

17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Shannon Paul is a social media manager at the Blue Cross Blue Shield of Michigan and blogs on social media for business at Very Official Blog. Enabling and encouraging this is the best path to social success.

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How Social Media Has Become a Tool For Clinical Research

Techipedia: Tamar Weinberg

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. The effective implementation of social media has the potential to overcome these challenges. Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients. Just remember that a successful social media campaign must have a clearly defined set of objectives with measurable outcomes or key performance indicators (KPIs).

How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved. Supporting their social network feeds shows them that you are also in support of all of their efforts to get more traffic and followers. Here is the list I use. Like this post?

The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Techipedia: Tamar Weinberg

In an election this close, at this late a stage, where women represent the majority of the undecided, the significance of this spasm on social media is hard to overestimate. We saw a preview of the Binders backlash on social media earlier this month in the vice presidential debate. Featured Social MediaThis is a guest post by Ralph Fascitelli. points.

Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Business , Marketing , Social Media > Social Media Strategy from A to Z Social Media Strategy from A to Z by Tamar Weinberg on May 28, 2010 Share Social media might be old. Kirtsy and Other Niche Social Networks.

Will SEO Exist in 2015?

Techipedia: Tamar Weinberg

Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. By using personalized search, users can see content written and recommended by people in their extended social media communities, as well as content based on their own web history. This is a guest post by Brad Shorr.

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms. Broad Social Media Monitoring. Depending on how social your Internet presence is, you might only be interested in certain aspects of social media data. In Depth Social Media Monitoring.

A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

The Social Habit research found that more than 41 percent of twenty four- to thirty-five-year-old American social media users with a smartphone purchase products directly from that device at least monthly, 7 compared to 16 percent of forty-five- to fifty four- year-olds who also use social media and don’t own a smartphone. This is a guest post by Jay Baer.

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15 Tips To Optimize Your LinkedIn Initiative

Techipedia: Tamar Weinberg

LinkedIn is so much more than social networking for businesses and business people – it can totally change how you run your business as a whole. Remember, you’re not on Facebook, Google+, or MySpace here – this is a social network for business professionals. great tool for adding social media to your signature is Wisestamp. Add Your Personality.

How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Is your company’s social media strategy really working? Whether you feel that you’ve maxed out the potential of your current social media efforts or you feel like nothing you do is really helping, it’s time to step up your game. So why not spice up your social media strategy and make it work even harder for you? Sell Through Social Media.

5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

When social media started getting popular with businesses, there was a lot of excitement from consumers because they could now interact with companies on a more personal level rather than dealing with companies just like another transaction. Danny Wong is the social media maniac for BL Group , which powers the startups Blank Label , Thread Tradition and RE:custom.

How to Build the Perfect Facebook Fan Page, 2011 Edition

Techipedia: Tamar Weinberg

Tim also contributes to the popular HyperArts Blog , as well as the Social Media Examiner , and engages the community on the HyperArts Fan Page. [ How to Build the Perfect Facebook Fan Page, 2011 Edition is a post written by Tamar Weinberg. ]. Marketing Social Media Business facebook facebook page fan pageThis is a guest post by Tim Ware, owner of HyperArts.

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. Social signals – they don’t operate as links. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. The Old Model.

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How to Build Trust in Your Brand Using Video

Techipedia: Tamar Weinberg

Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Business Marketing Social Media neil davidson video video marketingThis is a guest post by Neil Davidson. In today’s society, the personal connection that a brand can make with a consumer is crucial. How do you feel about bragging?

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app. Get a media kit. Most bloggers have a media kit. She did everything she could to make it right, creating multiple social posts, as well as sending out a newsletter to her followers. My First Epiphany. Short.

5 Things I’ve Learned from Running BizSugar

Techipedia: Tamar Weinberg

Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Business Marketing Social Media anita campbell bizsugar community online communityThis is a guest post by Anita Campbell. This is still true. Learn to Use the CMS. The great thing about it is that it’s free. Like this post?

Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

This is especially important as web users have the expectation of fast replies  in our fast paced social media world.  My workflow works great, so I’m offering the below to those of you who may want to use these tips for their own internal processes. That goes for social media newsletters from my LinkedIn connections. In fact, it’s now a true mindset.

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The Life Cycle of a Social Network

Techipedia: Tamar Weinberg

The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking. Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the domination of Facebook, Twitter, LinkedIn, and Google+. Varghese. Decline.

The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

By combining FBX with search data, Facebook brought the power of intent that’s revealed by searches to the world’s biggest social network. Ben is VP of Marketing & Partnerships at Chango, where he heads up marketing and is also responsible for expanding the company’s data and media partnerships. The new venture re-energized paid, owned and earned media across 70+ web sites.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself by Tamar Weinberg on June 16, 2010 Share This is a guest post by Kwame Boame.

HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

This area should link to subcategory, terms of use, social media, privacy statement, sitemap, and contact pages. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Harrison Jones. Canonicalization and URL Structure. www or non-www, that is the question.

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

Promoting that content through social media. This overlaps with utilizing social media; it will help show Google that your site is popular. Amanda DiSilvestro is a writer on topics ranging from social media to merchant services. This last year Google brought a large number of algorithm changes to the table.  The launch initially impacted 12% of U.S.

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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. These social extensions are another way to give consumers an indication of whether a potential advertiser is delivering value prior to a click. Social media appears to have been a godsend for angry consumers. Advertising Bans.

Connection: Social Media’s Special Gift

Techipedia: Tamar Weinberg

miss the days when social media was more personalized. A big US brand with over 100,000 Twitter followers has run into the problem that I tweeted about above. To this well-known retailer, social media has become just one channel of many where they need to offer customer service without any care in the world for the people they’re engaging with. Social media.