Five Social Media Trends for 2016
DECEMBER 30, 2015
It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end. Luckily for me, it exploded this year and I was able to ride the wave. I am excited I was given the opportunity to share what I think will be the hottest social media trends for next year. Social Videos. By Aaron Lee.
Top Seven Chrome Extensions for Social Media Marketers
JUNE 6, 2016
The life of a social media manager is an endless to-do list. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Here are seven Chrome extensions that promise to make your life much easier. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists?
The Inseparability of Content Marketing and Social Media
MARCH 31, 2016
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks. Marcus Jensen comes with five tips to help you spread the word about your content.
2015 Social Media Predictions
NOVEMBER 26, 2014
Social Media Predictions. And since we’re already spending so much time looking forward this month as we dug into the nitty gritty of planning, I thought, why not also take some time to make some social media predictions? I can’t let this crystal ball (sure, I have one!) go to waste. might as well get those social media predictions done. By Eleanor Pierce.
How NOT to Build a Following on Social Media
MAY 2, 2016
Do you know how NOT to build a following on social media? The post How NOT to Build a Following on Social Media appeared first on Spin Sucks. by Aris Related Stories Six Steps for Success with Online Communities A PR Pro’s Guide to Facebook News and New Features Google+: The Social Platform We All Love to Hate.
How Social Media Affects Search
JANUARY 12, 2015
For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. It is billed as how social media affects search , but after I watched a draft of it, I think it’s that and more, particularly for PR professionals. How Social Media Affects Search. By Gini Dietrich. CT, 10 a.m.
Ten Social Media Truths About Chatbots
JULY 7, 2016
To understand the growing power, here are ten social media truths about chatbots. The post Ten Social Media Truths About Chatbots appeared first on Spin Sucks. Google analytics Google's Allo internet browsing IRC MMS news feeds PR nightmare SMS social media management social media platforms Tay by Microsoft ui user interface
The Time Has Never Been Better for Social Media and Brands
APRIL 6, 2016
In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness. The post The Time Has Never Been Better for Social Media and Brands appeared first on Spin Sucks. Social Media Trends
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
The Social Media Mob Needs to Go
MARCH 24, 2015
By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts. It also has sparked an online conversation about the social media mob and how it should be stopped.
Promote Social Media to the Integrated Communications Bullpen
MAY 10, 2016
Social media is often left to the interns or young professionals. The post Promote Social Media to the Integrated Communications Bullpen appeared first on Spin Sucks. Customer Engagement Social Media american family insurance digital marketing Email Marketing interns jack salzwedel kitedesk social ceo report
Ten Tips for Creating Influential Content Using Social Media
MARCH 21, 2016
When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. The post Ten Tips for Creating Influential Content Using Social Media appeared first on Spin Sucks. Comments Great points! You inferred this, but it is also important to be.
The Dark Side of Social Media
APRIL 6, 2015
love social media. Sure, we kind of expect to hear about people being stalked because of social media. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. Are You On Social Media All Day? BUT THEY ARE ON SOCIAL MEDIA CONSTANTLY. By Gini Dietrich. Creeeeeeeepy.
The FTC and Social Media: You Have to Disclose
JANUARY 6, 2015
Your company participates in social media and you often share the work your organization does on your personal social networks. Many obliged the request on their personal social networks, but didn’t disclose PlayStation was a client. It’s a scary place—the social networks. Following are the things you can do: Social media policy. Always.
How to Improve Your Internal Communications Using Social Media
MAY 24, 2016
Social media is already a part of your employees daily lives. The post How to Improve Your Internal Communications Using Social Media appeared first on Spin Sucks. You’d be missing a great opportunity if you neglected to incorporate it into your internal communications strategy. Here is why it's important.
Social Media New Year’s Resolutions for 2015
DECEMBER 30, 2014
That said, I do have a few ideas for New Year’s resolutions relating to social media. Some are specifically for marketers, some are for any of us who use social media. Think hard about what you’re trying to achieve, come up with a well considered social media strategy , and trace your social tactics to actual goals. By Eleanor Pierce. Woohoo! Never.
Social Media Checklist: Planning for a Very Social New Year
NOVEMBER 6, 2014
We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. I can’t tell you that. Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? You don’t do this?
Eight Social Media Tactics Designed for Big Return
OCTOBER 20, 2015
Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. Social Media Tactics Everyone Should Use. There are, of course, going to be some social media tactics you need to do that are unique to your organization.
Fourteen Social Media Policy Must Haves
OCTOBER 29, 2012
But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. There aren’t clear cut laws (yet) on what can and can’t be said by employees – or how employers react – on the social networks. ” The Social Media Policy. The Legal Ramifications.
Five Social Media Automation Myths Busted
JULY 21, 2015
In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. By Sophia Solanki.
How Political Posts Will Quietly Kill Your Network
JUNE 27, 2016
David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone. Comments Comments Related Stories How NOT to Build a Following on Social Media How to Identify Popular Hashtags on Twitter Google+: The Social Platform We All Love to Hate.
How Social Media Can Help You Expand Your Business
MARCH 10, 2016
Social media can help expand your business. Josh Barett reminds us why is important for any business to have a presence on social media. The post How Social Media Can Help You Expand Your Business appeared first on Spin Sucks. Yet, there are many businesses still reluctant to use it.
How Red Lobster Flopped Their Social Media Gift
MARCH 2, 2016
Red Lobster was handed a social media gift when Beyonce mentioned them in her single, Formation. The post How Red Lobster Flopped Their Social Media Gift appeared first on Spin Sucks. Communication Crisis beyonce formation netflix and chill orea real-time social media social media crisisBut they flopped it. Badly. Gini Dietrich has more.
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
He asked if that included social media. said it did and he relayed a story to me about how many cold calls he gets from social media experts wanting to start Facebook and Twitter accounts for his business. Well, anyone with a Twitter account and a keyboard is a social media expert.” And trust can be built through the social networks. Leads.
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you need to pay attention to for next year. 2012 Social Media Trends. Social TV Convergence. I’m not a television watcher, but I’m seeing something interesting happening with apps, such as Get Glue.
Why Most Local Social Media Management Fails
AUGUST 26, 2015
If you are like most local businesses, you must understand the importance of your social network. As social media continues to grow and more and more businesses are taking part, it still shocks me when I see these major failures time and time again. That’s very exciting for you, but as a business owner you wouldn’t want to be on social media talking about children toys.
How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
Hashtags are an integral part of the marketing strategy for the majority of successful social media marketers. by Paula Kiger Related Stories Six Powerful Tips to Increase Online Engagement Top Seven Chrome Extensions for Social Media Marketers 10 Ways to Be Compelling on Instagram. Social Media Twitter hashtag Hashtagify.me Comments Thanks!
The Spin Sucks Inquisition: Andy Donovan
JULY 29, 2016
FollowFriday follow Social Media andy donovan cnw group donovan group martin waxman prnewswire ymca of oakfvilleOn this week's Spin Sucks Inquisition, we host Andy Donovan. Though not a PR pro by trade, he has been in the business and is a great friend of the industry. The post The Spin Sucks Inquisition: Andy Donovan appeared first on Spin Sucks.
Using Social Media for Government Communications
FEBRUARY 12, 2015
Because the city of Portland uses social media for government communications, I notice a notification from them on Facebook. Be Prepared to Succeed Organizations wanting to use social media for government communications shouldn’t jump in without a plan. social strategy must be put in place that integrates with all other communications. And even engage fans.
Social Media Use At Work
FEBRUARY 20, 2012
Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? The issue, though, stems from the difference in how people are invited to the social networks. In contrast, however, when we ask our teams to be socially active online, the lines are different. None of them want to do it.”
Non-Profit Social Media: Raise Awareness and Demand
MAY 26, 2015
Social media is widely adopted and used by all types of people, brands, and businesses around the globe. Pew Research reports 79 percent of adults use a single social media platform, while 52 percent use two or more platforms regularly. Non-Profit Social Media. One of the best things about using non-profit social media is it allows you to extend your reach.
The Downside of Social Media: The Comparison Dragon
JANUARY 21, 2016
There is a definite downside of social media, which Scott Mautz calls the comparison dragon. The post The Downside of Social Media: The Comparison Dragon appeared first on Spin Sucks. Related Stories The White House is Killing it on Social Media and You Can, Too Facebook Instant Articles: Why Should I Care? Five Social Media Trends for 2016.
Orchestrating Viral Social Media? Claiming #AlexFromTarget
NOVEMBER 13, 2014
If you’re friends with any teenaged girls on social media, you may have heard about #AlexFromTarget. And we might have let it go at that, but it turns out, as has so often been the case lately, reports surfaced that this “organic,” “viral” social media fad may have had some engineering behind it. Claiming Credit for Viral Social Media? By Eleanor Pierce.
Anonymous Social Media: Why You Shouldn’t Participate
NOVEMBER 17, 2014
While you may think you’re participating in anonymous social media, it’s fairly likely someone, somewhere will figure out who you are. This is something I think about when I read about the anonymous social media apps, such as Whisper , Secret , and YikYak …and now Facebook Rooms. Anonymous Social Media. By Gini Dietrich.
Three Social Media Myths
JUNE 15, 2011
During that brunch we talked about running a business, social media experts, whether or not we’re facing a bubble burst, and solving all the world’s problems. And, I mean she’s not a social media big deal. As Rieva says, Remember social media is a two-way street. Three Social Media Myths originally appeared on Spin Sucks on June 15, 2011.
Managing Social Media Fatigue
JULY 28, 2011
She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. So I talk for a few minutes about why we’re all feeling social media fatigue, the deal I made with Kary Delaria for this Sunday, and how you can manage your own information overload. Do you have social media fatigue? Consider it I did.
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
Social Media to Replace Traditional Communication. They surveyed 1,709 CEOS from 64 countries and 18 industries, and learned social media will leap to the number two spot while traditional media plunges to the bottom in the next three to five years. The study also found more business leaders are moving toward a more social workplace, as the best ones already have.