They think I’m an online “media techie&# which cracks me up. Thanks to that experience, I’ve been able to embrace social media with minimal fear of loss of privacy. Still, I don’t believe in avoiding online social platforms because of it. put my potential dates through the wringer and “D” jokes that the only basic information I didn’t have about him before our first date was his social security number (I eventually got that, for a background check … but that’s another story). Social Media crister delacruz privacy safety Transparency MORE >>

Now that social media is integrated into our communications programs, the social media audit becomes an equally important part of the bigger program. The audit is an opportunity to fix what’s wrong with social outreach, to guide your new efforts moving forward and to prevent your company from making the same “old” mistakes from the past. When you conduct an audit and evaluate your social media properties, there are a few areas you want to review. When you set up a social profile, it doesn’t always keep its intended purpose. Marketing. MORE >>

Add social media to it and it’s only for the kids. Social media is more often than not, not measurable in the dollars and cents way of the word. Six Reasons Social Media Doesn’t Work originally appeared on Spin Sucks on October 25, 2011. Small Business Social Media social media cons social media control social media fadWhen I speak , I tend to hear the same excuses as to why company leaders aren’t approving the use of the web for business development. But my ultimate favorite? MORE >>

So, before you determine how and if you should include the social web in your communication, marketing, advertising, HR, customer service, and sales strategies, first figure out where it makes sense to do so. You import the database and it shows you, by percentage, where your customers and prospects have social accounts. There is a lot of discussion around the ROI with the social web. Whatever it is, the social web can help you with all of those things. Social Media Success In Five Steps originally appeared on Spin Sucks on April 25, 2011. Oh wait. MORE >>

What about how many times you should be posting to the social networks? And now there’s a new study out from YesMai l, which looked at the social networks of 20 popular clothing retailers in order to discover how email boosts social engagement, what times of day and week are most effective, and how to standardize some of your engagement in order to succeed. . EST, which YesMail notes is a “fairly consistently used timeslot for social campaigns.”. Ever wonder how much content you should be producing? and 12 a.m. ET and it was highly attended and very engaged. MORE >>