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Social Media Calls-to-Action that Connect You to Consumers

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How do you map out a social media strategy that actually works? The post Social Media Calls-to-Action that Connect You to Consumers appeared first on Spin Sucks. How can your brand stand out from the crowd and transform its followers into customers? The answers to these questions and more in this post from Roger Gallager.

Make Social Media Profitable For Your Business

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You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks. John Jiloty has more.

36 Animals with a Better Social Media Strategy Than You

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These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks. Social Media Social Media Strategy animal social pages animals on social media animals using social media laura petrolino social media strategy

How to Leverage Your Social Media Marketing with Videos

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Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Wistia youtube

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Top Seven Chrome Extensions for Social Media Marketers

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The life of a social media manager is an endless to-do list. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Here are seven Chrome extensions that promise to make your life much easier. Related Stories Six Online Tools for Blog Post Inspiration Life in the Marketing Cloud Gin and Topics: Toddlers or Terrorists?

Who Owns Social Media?

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When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? To be effective, your social strategy should include insight from all of the above. PR Owns Social Media.

The Employee Advantage in Social Media

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Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. This explains why companies that emphasize individuality on social media see a 47.2 Add a Spark to Your Social Media Efforts. That’s why an emphasis on employee individuality is the best way to increase your company’s social media clout.

Your Social Media Behavior Can Hurt Business

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Your social media behavior can affect your business. Your brand is yours…until you indirectly publicize the name of your employer on your social channels. Once you do that, your profile and your social media behavior become an extension of your employer’s brand. The post Your Social Media Behavior Can Hurt Business appeared first on Spin Sucks.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

The Inseparability of Content Marketing and Social Media

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While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks. Marcus Jensen comes with five tips to help you spread the word about your content.

The Dark Side of Social Media

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love social media. Sure, we kind of expect to hear about people being stalked because of social media. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. Are You On Social Media All Day? BUT THEY ARE ON SOCIAL MEDIA CONSTANTLY. By Gini Dietrich. Creeeeeeeepy.

The Social Media Mob Needs to Go

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By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter  when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts. It also has sparked an online conversation about the social media mob and how it should be stopped.

How NOT to Build a Following on Social Media

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Do you know how NOT to build a following on social media? The post How NOT to Build a Following on Social Media appeared first on Spin Sucks. by Aris Related Stories Six Steps for Success with Online Communities A PR Pro’s Guide to Facebook News and New Features Google+: The Social Platform We All Love to Hate.

The Time Has Never Been Better for Social Media and Brands

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In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness. The post The Time Has Never Been Better for Social Media and Brands appeared first on Spin Sucks. Social Media Trends

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

The FTC and Social Media: You Have to Disclose

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Your company participates in social media and you often share the work your organization does on your personal social networks. Many obliged the request on their personal social networks, but didn’t disclose PlayStation was a client. It’s a scary place—the social networks. Following are the things you can do: Social media policy. Always.

Social Media New Year’s Resolutions for 2015

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That said, I do have a few ideas for New Year’s resolutions relating to social media. Some are specifically for marketers, some are for any of us who use social media. Think hard about what you’re trying to achieve, come up with a well considered social media strategy , and trace your social tactics to actual goals. By Eleanor Pierce. Woohoo! Never.

Eight Social Media Tactics Designed for Big Return

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Yesterday I had the opportunity to speak at a company’s strategic planning session. I was the last docket on the agenda and my job was to rally the troops around using social media for the business. Social Media Tactics Everyone Should Use. There are, of course, going to be some social media tactics you need to do that are unique to your organization.

Promote Social Media to the Integrated Communications Bullpen

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Social media is often left to the interns or young professionals. The post Promote Social Media to the Integrated Communications Bullpen appeared first on Spin Sucks. Customer Engagement Social Media american family insurance digital marketing Email Marketing interns jack salzwedel kitedesk social ceo report

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Ten Tips for Creating Influential Content Using Social Media

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When you create influential content, many great things happen: Your readers share it and will engage with your social media pages. The post Ten Tips for Creating Influential Content Using Social Media appeared first on Spin Sucks. Comments Great points! You inferred this, but it is also important to be.

Ten Social Media Truths About Chatbots

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To understand the growing power, here are ten social media truths about chatbots. The post Ten Social Media Truths About Chatbots appeared first on Spin Sucks. Google analytics Google's Allo internet browsing IRC MMS news feeds PR nightmare SMS social media management social media platforms Tay by Microsoft ui user interface

Fourteen Social Media Policy Must Haves

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But I am a communications professional who spends a lot of time online and I can tell you, without a shadow of a doubt, you need a social media policy. There aren’t clear cut laws (yet) on what can and can’t be said by employees – or how employers react – on the social networks. ” The Social Media Policy. The Legal Ramifications.

Social Media Checklist: Planning for a Very Social New Year

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We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. I can’t tell you that. Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? You don’t do this?

Five Social Media Automation Myths Busted

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In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. By Sophia Solanki.

The Do’s and Don’ts of Working with Social Media Influencers

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Even though the idea of working with social media influencers has been around for many years, yet many organizations still don't get it right. The post The Do’s and Don’ts of Working with Social Media Influencers appeared first on Spin Sucks. Related Stories Eight Tips for Influencer Marketing Done Well Creating False Idols: Does Social Proof Have a Place? Gini Dietrich spells out the do's and don'ts of working with this group of people for best success. The Seven Golden Rules to Paying Influencers.

Five Ways to Measure Social Media Efforts

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He asked if that included social media. said it did and he relayed a story to me about how many cold calls he gets from social media experts wanting to start Facebook and Twitter accounts for his business. Well, anyone with a Twitter account and a keyboard is a social media expert.” And trust can be built through the social networks. Leads.

Social Media News Will Affect Communications Planning

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There is a lot of social media news, particularly coming out of Twitter and Google, that will affect your 2017 communications planning. The post Social Media News Will Affect Communications Planning appeared first on Spin Sucks. Related Stories Eight Social Media Tactics Designed for Big Return Anatomy of a Snapchat Takeover Ten Social Media Truths About Chatbots.

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Social Media Use At Work

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Last week I was working with a group of CEOs and one of the leaders said to me, “How do I get my employees to use social media? The issue, though, stems from the difference in how people are invited to the social networks. In contrast, however, when we ask our teams to be socially active online, the lines are different. None of them want to do it.”

Eight Social Media Trends for 2012

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This will get you started on planning and getting everything ready to launch the year on January 2. I’ve written the eight social media trends you  need to pay attention to for next year. 2012 Social Media Trends. Social TV Convergence. I’m not a television watcher, but I’m seeing something interesting happening with apps, such as Get Glue.

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How Red Lobster Flopped Their Social Media Gift

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Red Lobster was handed a social media gift when Beyonce mentioned them in her single, Formation. The post How Red Lobster Flopped Their Social Media Gift appeared first on Spin Sucks. Communication Crisis beyonce formation netflix and chill orea real-time social media social media crisisBut they flopped it. Badly. Gini Dietrich has more.

Can Social Media Influencers Replace Your PR Agency?

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It’s a controversial question to ask, can social media influencers truly replace your PR agency? The post Can Social Media Influencers Replace Your PR Agency? Comments “Social media influencer” is, by definition, an anomaly. Influence Social Media brand image management can social media influencers replace pr?

How to Improve Your Internal Communications Using Social Media

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Social media is already a part of your employees daily lives. The post How to Improve Your Internal Communications Using Social Media appeared first on Spin Sucks. You’d be missing a great opportunity if you neglected to incorporate it into your internal communications strategy. Here is why it's important.

Anonymous Social Media: Why You Shouldn’t Participate

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While you may think you’re participating in anonymous social media, it’s fairly likely someone, somewhere will figure out who you are. This is something I think about when I read about the anonymous social media apps, such as  Whisper , Secret , and YikYak …and now Facebook Rooms. Anonymous Social Media. By Gini Dietrich.

Five Tools for Managing Your Company’s Social Media Profiles

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Social media is probably one of a hundred different things on your daily to-do list. Keeping up with the fast paced social world is fairly difficult. Matt Banner shares five social media tools you can use to manage your business' social media presence. The post Five Tools for Managing Your Company’s Social Media Profiles appeared first on Spin Sucks. Related Stories Twelve Productivity Tools for the Digital Marketing Pro Top Seven Chrome Extensions for Social Media Marketers The Downside of Social Media: The Comparison Dragon.

Social Media Breeds PR Laziness

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Laziness disguised as “social media best practices” and cool new tools. And while many of these tools and practices may help someone increase their reach or save them some time, they are also making  social  media a hell of a lot less social. We’re approaching social the same way we’ve always done things. This is baloney.

Non-Profit Social Media: Raise Awareness and Demand

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Social media is widely adopted and used by all types of people, brands, and businesses around the globe. Pew Research reports 79 percent of adults use a single social media platform, while 52 percent use two or more platforms regularly. Non-Profit Social Media. One of the best things about using non-profit social media is it allows you to extend your reach.

Eight Tools for Social Media Listening

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There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. The media landscape has changed and print journalists are no longer the only ones with influence.

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Managing Social Media Fatigue

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She said I didn’t really answer the social media fatigue question and asked me to consider revisiting it. So I talk for a few minutes about why we’re all feeling social media fatigue, the deal I made with Kary Delaria for this Sunday, and how you can manage your own information overload. Do you have social media fatigue? Consider it I did.