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The Trouble with Social Media Influence

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It now refers to a complex measurement of a person's or company's social media influence. Like me, maybe you've been reading about clout, Klout or KLOWT. Traditionally the word means influence or power. It has been said that one of the nicest things about industry standards is there are so many

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Enough with the social media donuts already

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It doesn't take much to create a social media meme. If you have one of the few, exclusively available Facebook accounts, you've probably seen the "Social Media Explained" graphic that has been making the rounds. could spend hours, but I won't, tracing its origin, which seems to be

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Social Media Policy Should Not Be Driven by Corporate Counsel

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Just leave them out of the social media review process. Todd Defren writes about the role of lawyers in enabling social media in the corporation. Subhead: Don't kill all the lawyers. His headline, Kill All The Lawyers, takes the position "the bigger a brand is, the more it can and should

Kenneth Cole Egypt debacle illustrates Five Rules of Social Media Crisis Communications

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Yesterday, in a failed attempt to make light of the current protests in Egypt to promote its products in a humorous way, Kenneth Cole tweeted: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at [link] -KC" The reactions on Twitter and Facebook

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

How important is social media content quality?

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How do you measure content quality? Copywrite, Ink, which bills itself as a "strategic communication and writing services firm," launched its Fresh Content Project in an attempt to rank content quality among popular bloggers. The project: "tracked approximately 100 blogs (currently at about 250) frequently referenced by a capped Twitter

Social media love is all you need

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It seems that nearly every news item that makes its way onto Twitter or Facebook is first expressed through reportage (simple links and tweets with headlines), followed by a fire hose of hate and mockery, and sometimes a backlash against the backlash. A couple examples include: Susan Boyle: "Her popularity in Britain

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Corporate social media: skate everywhere the puck has been and is going

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I've said repeatedly that corporate social media doesn't have its own strategy any more than Microsoft Word does. Social media is/are a set of really powerful tools, and therefore tactics, not a strategy. But that doesn't mean a company shouldn't be everywhere -- Twitter, Facebook, LinkedIn, Pinterest and maybe a couple of

Social media gurus: slow down for God’s sake!

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In the course of just a couple of weeks, Pinterest "buzz" went from "chick niche site social network version of Etsy" to "the next amazing revolution in social business" to "Watch out, they trample on copyright holders! just deleted my account." Did the world really change that much in less

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Good Ol’ Burgers Links Social Media w/ Live Consumers

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I recently found myself at Good Ol' Burgers and was struck by how well they alert consumers to their social media efforts via in-store promotion, and how clearly they articulate what's in it for the customer who engages with them through social media. Good Ol' Burgers has business cards all over

They want our Facebook log-in info! Run away!

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The latest social media kerfuffle is over news that some employers are requiring job candidates to disclose their social networking log-in credentials.  (Shel Shel Israel does an excellent analysis and summary of the fine points of this story, so I won't do that here). Foregoing a discussion about why employers would need this

Advertisers: Super Bowl’s real competitors

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With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. So reports the Financial Times (and others). The real change, as the Times alludes, is to

Social media: can’t live without it, can’t live without it

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Convenient that participants in the National Day of Unplugging could promote the importance of not letting technology take over their lives by tweeting about it, liking it on Facebook, sharing it on LinkedIn or posting it to Google

The Wienermobile: Merging a Classic Brand with Social Media and Consumer Engagement

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I was reminiscing about the Oscar Mayer Wienermobile (I had a scale model when I was a kid), so I did some exploring and found the company is (wisely) still making very active use of this iconic vehicle, which is so much a part of its brand. Oscar-Mayer has brilliantly leveraged

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Everloop promises: No child left without a social graph

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Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the social graph because they must be over 13 in order to legally use services such as Facebook. Without having a centralized online community of their own, a tween’s social media experience is disparate

Why are status updates important in internal social applications?

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One of the greatest appeals of external/public social media is the status update stream. worked with one company that developed social business apps and used its own Twitter-like status update product internally. Most of the employees were engineers, many working remotely. This application gave them back a couple of

The End of Corporate Social Media as a Novelty

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Lafley, then CEO of consumer products giant Procter and Gamble, ushered in the age of corporate social media when he told attendees at the Association of National Advertisers conference, “Consumers are beginning in a very real sense to own our brands and participate in their On October 6, 2006, A.G.

Judge Confirms: You Have No Privacy. Get Over It.

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All of the social networking leaders have stumbled. Tags: Online Privacy Social Media Facebook Google privacy Google Buzz My old boss, Scott McNealy, former CEO of Sun Microsystems,  said , in 2003, “You have no privacy. Get over it.&# He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed. Facebook has made one privacy screw-up after another. Google compromised user information with the launch of Buzz.

Comments Were Meant to Be Deleted

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Here’s what someone posted as a comment: “I’m always a bit surprised that anyone on social thinks they “own their feed” Not true on Facebook. Blogging Business Communications Corporate Communications Ethics Executive Blogs Facebook Social Media Social NetworksI recently posted on Facebook : “I do not like Donald Trump. If you do, we can be friends. But I don’t have to let you campaign for Trump on my Facebook page. Please don’t post pro-Trump comments on my page. will delete them. Thank you.” Not true on twitter.

Framework for Corporate Social Media Ethics and Compliance

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What are the legal and ethical considerations to consider when launching a social media initiative? Here’s what it looks like so far (click to see it larger, or download it on a slide below): Everything a company does represents behavior, and social media communications is no exception. Good for Business & Bad for Business. Ethical & Legal Behavior.

Baskin Robbins Sells 31-Cent Scoops With Smart Social Media

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Last month I took my daughter to 31-Cent Scoop Night at Baskin Robbins. I was so impressed with how effectively the company used social media to promote 31-Cent Scoop Night, I got in touch with them and did an e-mail interview with one of their PR managers. Social media works because it’s founded on the idea of everyday people talking about everyday things. 

Network World: SocialCorp “Must-Read” Social Media Book

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This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# I’m very pleased my book, SocialCorp: Social Media Goes Corporate , is on the list, and Computerworld writer Todd R.

Panel: Brand Management in the Social Media Jungle

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I’ll be participating Wednesday, September 23, 2009 from 8:30 AM - 12:00 PM (PT) in a panel discussion titled Brand Management in the Social Media Jungle. We’ll talk about the opportunities and risks of managing a brand in the world of social media. Brand Management in the Social Media Jungle. Here’s a full description of the panel.

Intro to Foursquare, Brightkite & Location-Based Social Media

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Location-based services — applications that “know” where you are and can use that information to connect you with people, places and things — are one of the hot new classes of social media applications. Most location-based services have a few basic social networking features like finding and adding friends, and communicating with friends via private messages.

Social Media Influence: Disconnected Metric

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What is social media influence? candidate at Cornell University, in collaboration with Hewlett-Packard's Social Computing Lab, studied about five week's worth of tweets and drew some conclusions, including: "Having a large number of followers does not imply having influence in news social media. Can it be measured? Daniel Romero, a Ph.D Furthermore, not

Debunking Five Social Media Myths

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Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations. and went on to cite statistics that show both e-mail and social networking use on the increase. Perhaps social media is not a part of the company’s communication strategy. Mail Is Dead.

Debunking Five Social Media Myths

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In fact, it indicated e-mail use was growing, just not as fast as social network adoption. Though the available data conflicts, there is nothing to indicate that MySpace users are predominantly younger than users of other social networks, and if anything, Twitter is now more popular than MySpace with younger age groups. In my November Talent Zoo column I attempt to debunk five social media myths. Tags: Social Media e-mail Facebook MySpace social media myths Twitter Wall Street Journal e mail twitter Everyone knows e-mail is dead.

Under the Social Media Influence

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Tags: Social Media

Five Easy Steps to Social Media Karma

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It's a tough world out there, and you, as a regular user of social media and social networks, have the chance, every day, to make a difference in someone's life. Here are just five suggestions for how to do that: Leave a comment on a friend's blog. Commenter identity systems have

SECURA Insurance and Social Media Claims Investigation

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Guest Post: Scott Huiras, SVP - Claims at SECURA Insurance* Social media is a growing area that we see a lot of our policyholders involved in. It is a pure form of communication where users tend to be very open, sharing publicly where they are, what they are doing, what they

Kids Need Social — Not Social Media — Skills

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Kids of all ages are stumbling about in the social media world, making mistakes in etiquette and behavior that range from akward and embarassing to career-limiting and downright dangerous. The problem, as CNN’s Katie McLaughlin so rightly points out , is that kids are not receiving guidance in basic social skills. Rogaski started socialsklz:-) , to teach kids of all ages the social skills she felt they weren’t getting. The more I think about this the more it keeps coming back to social skills and parental obligation. We

Social Media as an Investigative Tool

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Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases. Utilize other online avenues and Websites to obtain information on potential claimants. Monitor any online activity pertaining to specific

Social Media and Personal Social Responsiblity

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Social media is expected to bring with it a new world order in which global participation and communications will erase our differences and bring about peace, love and understanding. Carrie James, research director for Harvard's Project Zero, spoke at the recent Mashable Social Good Conference. It just hasn't happened yet. James

Social Media Career Development & Job Search

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I recently gave a talk at Golden Gate University titled Career Development & Job Search in a Social Media World. talked about social network etiquette, the strategy behind building a network of professional associates, how to present one’s self online, and what recruiters are looking for, and what they hate. I’ve posted the slides, with notes, on SlideShare.

Six Social Media Predictions for 2010

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About a month ago, I wrote about my five social media predictions for 2010. Social media and careers are covered by prediction #6: “In 2009 we saw a couple of interesting surveys by respected organizations indicating that recruiters are increasingly using or planning to use social media to find and investigate talent. They search social network profiles on Facebook, Twitter, etc.; Based on the comments the piece received, I’ve updated it and Talent Zoo published it this morning. …&#. 2010 is about two weeks away after all.

Predict the Future of Social Media & Win a Book!

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What does the future hold for social media? Tell me YOUR predictions and be entered to win my book, SocialCorp: Social Media Goes Corporate, or a Socialized t-shirt. year ago today I wrote about my predictions for 2010. What do you think the future holds? I'm interested in ideas not

More on Social Media and Language Skills

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I was interviewed recently by Canadian Press , and subsequently a number of radio stations across Canada, on the effect of social networking on student language skills. Our work, school, social, and private lives have become one. Hiring managers are bothered by its use in cover letters and resumes, and in a large number of business and media careers, emoticons and text abbreviations are not appropriate in the work the candidate is expected to produce once on the job, so the recruiter rejects candidates who use them during the application process.

Do Industries Have a Beef With Social Media?

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I read something that made me wonder about the state of social media in what might be called "the industries," large business that don't typically sell directly to consumers. Social media has definitely arrived in the media and entertainment industries. And its low cost of adoption and reliance on people