The Trouble with Social Media Influence
MARCH 10, 2011
It now refers to a complex measurement of a person's or company's social media influence. Like me, maybe you've been reading about clout, Klout or KLOWT. Traditionally the word means influence or power. It has been said that one of the nicest things about industry standards is there are so many
Strategy? We Don’t Need No Social Media Strategy
JUNE 16, 2011
An outstanding piece by Antony Young in AdAge suggests Social Media is a Venue, Not a Strategy. Young says, "Social media is a venue for marketers. a set of technologies or tactics that The headline is exactly right. have been preaching a similar approach for a long time.
Enough with the social media donuts already
FEBRUARY 8, 2012
It doesn't take much to create a social media meme. If you have one of the few, exclusively available Facebook accounts, you've probably seen the "Social Media Explained" graphic that has been making the rounds. could spend hours, but I won't, tracing its origin, which seems to be
Social Media Policy Should Not Be Driven by Corporate Counsel
MARCH 19, 2012
Just leave them out of the social media review process. Todd Defren writes about the role of lawyers in enabling social media in the corporation. Subhead: Don't kill all the lawyers. His headline, Kill All The Lawyers, takes the position "the bigger a brand is, the more it can and should
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls
Kenneth Cole Egypt debacle illustrates Five Rules of Social Media Crisis Communications
FEBRUARY 4, 2011
Yesterday, in a failed attempt to make light of the current protests in Egypt to promote its products in a humorous way, Kenneth Cole tweeted: "Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at [link] -KC" The reactions on Twitter and Facebook
How important is social media content quality?
JUNE 7, 2011
How do you measure content quality? Copywrite, Ink, which bills itself as a "strategic communication and writing services firm," launched its Fresh Content Project in an attempt to rank content quality among popular bloggers. The project: "tracked approximately 100 blogs (currently at about 250) frequently referenced by a capped Twitter
In Other Social Media News Generalissimo Franco is Still Dead
FEBRUARY 2, 2011
A few weeks ago, before New Years, Time magazine announced that Facebook founder Mark Zuckerberg was its 2010 Person of the Year. Many thought the recognition was a year or two behind the curve. WikiLeaks founder Julian Assange was a runner-up in the magazine's ratings. Too bad Time went with
Shankman: Death to Social Media Experts. Do You Agree?
MAY 23, 2011
Peter Shankman’s recent post I Will Never Hire a “Social Media Expert,” and Neither Should You is a cheap shot that could have been much more useful, but was instead focused on name calling and sensationalism. Shankman opens with “I was going to call this article All ‘Social Media Experts’ need
Corporate social media: skate everywhere the puck has been and is going
MAY 25, 2012
I've said repeatedly that corporate social media doesn't have its own strategy any more than Microsoft Word does. Social media is/are a set of really powerful tools, and therefore tactics, not a strategy. But that doesn't mean a company shouldn't be everywhere -- Twitter, Facebook, LinkedIn, Pinterest and maybe a couple of
Good Ol’ Burgers Links Social Media w/ Live Consumers
JANUARY 7, 2011
I recently found myself at Good Ol' Burgers and was struck by how well they alert consumers to their social media efforts via in-store promotion, and how clearly they articulate what's in it for the customer who engages with them through social media. Good Ol' Burgers has business cards all over
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Social media love is all you need
APRIL 9, 2012
It seems that nearly every news item that makes its way onto Twitter or Facebook is first expressed through reportage (simple links and tweets with headlines), followed by a fire hose of hate and mockery, and sometimes a backlash against the backlash. A couple examples include: Susan Boyle: "Her popularity in Britain
Social media gurus: slow down for God’s sake!
FEBRUARY 28, 2012
In the course of just a couple of weeks, Pinterest "buzz" went from "chick niche site social network version of Etsy" to "the next amazing revolution in social business" to "Watch out, they trample on copyright holders! just deleted my account." Did the world really change that much in less
Social Media as an Investigative Tool
NOVEMBER 26, 2010
Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential claims cases. Utilize other online avenues and Websites to obtain information on potential claimants. Monitor any online activity pertaining to specific
Baskin Robbins Sells 31-Cent Scoops With Smart Social Media
MAY 21, 2010
Last month I took my daughter to 31-Cent Scoop Night at Baskin Robbins. I was so impressed with how effectively the company used social media to promote 31-Cent Scoop Night, I got in touch with them and did an e-mail interview with one of their PR managers. Social media works because it’s founded on the idea of everyday people talking about everyday things.
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
The End of Corporate Social Media as a Novelty
DECEMBER 27, 2010
Lafley, then CEO of consumer products giant Procter and Gamble, ushered in the age of corporate social media when he told attendees at the Association of National Advertisers conference, “Consumers are beginning in a very real sense to own our brands and participate in their On October 6, 2006, A.G.
They want our Facebook log-in info! Run away!
MARCH 26, 2012
The latest social media kerfuffle is over news that some employers are requiring job candidates to disclose their social networking log-in credentials. (Shel Shel Israel does an excellent analysis and summary of the fine points of this story, so I won't do that here). Foregoing a discussion about why employers would need this
Predict the Future of Social Media & Win a Book!
DECEMBER 15, 2010
What does the future hold for social media? Tell me YOUR predictions and be entered to win my book, SocialCorp: Social Media Goes Corporate, or a Socialized t-shirt. year ago today I wrote about my predictions for 2010. What do you think the future holds? I'm interested in ideas not
Judge Confirms: You Have No Privacy. Get Over It.
MAY 7, 2010
All of the social networking leaders have stumbled. Tags: Online Privacy Social Media Facebook Google privacy Google Buzz My old boss, Scott McNealy, former CEO of Sun Microsystems, said , in 2003, “You have no privacy. Get over it. He was saying that our private information was already in the hands of credit card companies, health care providers, and so many other third parties, the notion that we control this information is flawed. Facebook has made one privacy screw-up after another. Google compromised user information with the launch of Buzz.
Five Social Media Predictions for 2010
NOVEMBER 26, 2009
Here are my five social media predictions for 2010. 1. Location-Based Applications Will Dissolve Into General Social Networks. Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter. Services that are specifically location based will not experience the kinds of growth achieved by general purpose social networks. Enterprise Social Software Applications Will Become Commonplace.
Advertisers: Super Bowl’s real competitors
FEBRUARY 2, 2012
With 30-second Super Bowl spots commanding as much as $3.5M, marketers are relying more heavily than ever on social media. Advertisers aren't replacing broadcast with social media -- they're integrating the two for more impact. So reports the Financial Times (and others). The real change, as the Times alludes, is to
Five Easy Steps to Social Media Karma
DECEMBER 10, 2010
It's a tough world out there, and you, as a regular user of social media and social networks, have the chance, every day, to make a difference in someone's life. Here are just five suggestions for how to do that: Leave a comment on a friend's blog. Commenter identity systems have
Social Media Isn’t Conversation, It’s Publication
MARCH 15, 2010
The idea that social media allows us to engage in online conversations is getting people into all kinds of trouble, because what we’re doing when we click “Tweet on Twitter or “Share on Facebook isn’t conversation — it’s publication. Anyone who is monitoring your social network activities (trust me, someone is doing this) only needs to take a screen shot to have a permanent record of something long after you’ve tried to cover your online footsteps. Tags: Social Media It could live on for years.
Kids Need Social — Not Social Media — Skills
JULY 1, 2010
Kids of all ages are stumbling about in the social media world, making mistakes in etiquette and behavior that range from akward and embarassing to career-limiting and downright dangerous. The problem, as CNN’s Katie McLaughlin so rightly points out , is that kids are not receiving guidance in basic social skills. Rogaski started socialsklz:-) , to teach kids of all ages the social skills she felt they weren’t getting. The more I think about this the more it keeps coming back to social skills and parental obligation. We
Everloop promises: No child left without a social graph
FEBRUARY 15, 2011
Everloop, which bills itself as an e-learning social network, claims “All tweens are left out of the social graph because they must be over 13 in order to legally use services such as Facebook. Without having a centralized online community of their own, a tween’s social media experience is disparate
Social media: can’t live without it, can’t live without it
MARCH 25, 2012
Convenient that participants in the National Day of Unplugging could promote the importance of not letting technology take over their lives by tweeting about it, liking it on Facebook, sharing it on LinkedIn or posting it to Google
The Wienermobile: Merging a Classic Brand with Social Media and Consumer Engagement
MARCH 22, 2012
I was reminiscing about the Oscar Mayer Wienermobile (I had a scale model when I was a kid), so I did some exploring and found the company is (wisely) still making very active use of this iconic vehicle, which is so much a part of its brand. Oscar-Mayer has brilliantly leveraged
Accepting That You’re not Going to Marry Gwyneth Paltrow
JANUARY 7, 2010
’ Two old blokes chatting about media trends, this video is a great send up of new media, blogging, and Twitter. Tags: Social Media Described on YouTube as “Pub scene from Bremner, Bird and Fortune’s ‘Last Show before the Recovery.’ “Act accordingly, how?.
Five Things to Do About Facebook Privacy Other Than Closing Your Account
MAY 14, 2010
The principle regulator of social networking is, in the U.S., Tags: Online Privacy Social Media aclu article 29 eff Facebook FTC privacy Sure you’re ticked off about Facebook’s abuses of consumer privacy, but does closing your account accomplish anything? It’s like getting a tattoo in a secret place. You have the satisfaction of the accomplishment and the knowledge you were in control, but does it have a lasting effect on the rest of the world? It is statistically insignificant. Recheck every two weeks to see if anything has changed. Inform Your Friends.
Social Media and Personal Social Responsiblity
SEPTEMBER 23, 2010
Social media is expected to bring with it a new world order in which global participation and communications will erase our differences and bring about peace, love and understanding. Carrie James, research director for Harvard's Project Zero, spoke at the recent Mashable Social Good Conference. It just hasn't happened yet. James
Five Things Jesus Looks for in a Blog Post
JUNE 22, 2010
have a presentation called “Fear and Loathing in the Global Village.” It’s about things like affiliate marketing programs, paid endorsements, and other hidden forces in social media that consumers and business/organizational users need to understand. could have called it “A Guide to Fair and Effective Social Media Campaigns,” but who would attend that talk? Or four?
My Foursquare Rep Noticed Some Unusual Activity on My Account
JUNE 30, 2010
Tags: Social Media check-ins Foursquare fraudulent location-based check ins location based
The Unfriendliness of Kid-Friendly Social Networks
MAY 19, 2010
Everyone’s talking about the launch of Togetherville , a social network designed to bring parents and their kids together with the goal of learning responsible social networking. Does Any serious adult user of Twitter, Facebook, or MySpace knows these sites are both social and anti-social. In other words, they are not using a social network.
Do Industries Have a Beef With Social Media?
NOVEMBER 8, 2010
I read something that made me wonder about the state of social media in what might be called "the industries," large business that don't typically sell directly to consumers. Social media has definitely arrived in the media and entertainment industries. And its low cost of adoption and reliance on people
Why are status updates important in internal social applications?
FEBRUARY 28, 2011
One of the greatest appeals of external/public social media is the status update stream. worked with one company that developed social business apps and used its own Twitter-like status update product internally. Most of the employees were engineers, many working remotely. This application gave them back a couple of
Socialized Joins Social Media Informer August 25 Launch
AUGUST 26, 2010
If you're a regular reader of this blog and you're very observant, you may have noticed the Social Media Informer badge on my right sidebar. I was asked to participate in this week's launch of this new site which looks to have a great strategy for aggregating and distributing social
McLuhan, Socrates and Edith Wharton On Social Media
SEPTEMBER 19, 2009
In an effort to better understand the social media phenomenon, it often helps to turn to experts in the field. But I’m not talking about social media gurus or mavens, or people with 20,000 followers on Twitter. I’m referring to smart, articulate people from other fields who have something profound to say that might help us put social media into perspective. The merger of our personal and business lives in a single social networking “presence” has its problems, too. The median age of the social networker is rising slowly, however. Socrates.
A Blog is a Better Social Media Hub Than Twitter
NOVEMBER 6, 2009
If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. third-party hosted blog (like the Socialized blog) requires a hosting plan and installation on a third-party server. have a Tumblr page, often referred to as a tumble log, called Social Kapital , that I use for posting things I want to share but which are not related to the subjects I cover in my regular blog. This post is intended to highlight why a blog is a superior social media hub to a Twitter account. Mashable. Guy Kawasaki.
Debunking Five Social Media Myths
JANUARY 22, 2010
Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there’s plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those trying to adopt social media, and can lead to bad decisions, poorly implemented initiatives and unrealized expectations. and went on to cite statistics that show both e-mail and social networking use on the increase. Perhaps social media is not a part of the company’s communication strategy. Mail Is Dead.
SECURA Insurance and Social Media Claims Investigation
DECEMBER 2, 2010
Guest Post: Scott Huiras, SVP - Claims at SECURA Insurance* Social media is a growing area that we see a lot of our policyholders involved in. It is a pure form of communication where users tend to be very open, sharing publicly where they are, what they are doing, what they
Is Facebook’s Social Graph Beacon 2.0?
APRIL 28, 2010
The most far reaching announcement is the introduction of what is called the Social Graph API, a convention that allows developers (anyone with a Web site or a blog) to easily embed “Like” buttons and other functions on their sites, allowing users to “bring” their Faceboook identities wherever they go on the Web, outside of Facebook’s walled garden. Social plugins like the Like button and the activity feed enable you to offer social experiences with just a line of HTML. Tags: Social Media beacon F8 Facebook Like Button Social Graph API Beacon