Association Social Media Jobs
SEPTEMBER 25, 2016
We focus on jobs in social media , marketing , communications , PR , advocacy , digital and technology. No Feeds Found. TIME IS RUNNING OUT! We have a special 20% discount for employers for a very limited time: Please use SOCIALFISHVIP at checkout. The SocialFish job board is live! photo credit ). Featured From the Trenches
How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy.
Social Media Crisis Management for B2B
MAY 29, 2014
This remains true in the world of social media. social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Develop a Social Media Presence. Then, keep the updates coming accordingly and across all social media sites.
The Importance of Testimonials and Social Media
JULY 21, 2014
Additionally, social media is a huge component of increasing leads for new customers. In fact, lead generation is the top objective for B2B marketing programs according to a recent survey , and 54% of these B2B respondents said that they have generated leads through social media. That is where social media comes into play. Social Sharing.
What is no longer working in social media: 2014 edition
MAY 9, 2014
What’s new in social media, and what is broken. At least quarterly, it’s a good idea to find out what’s no longer working in different parts of digital marketing, particularly in fast-moving areas like social. . Before we proceed though, it is worth mentioning that participating in social media without a plan is asking for trouble. More visibility? Blogging.
The Art of Social Media Listening
FEBRUARY 10, 2015
Debunking the Hype Implementation Risk and Social Media A good refresher by Jason Falls. The Art of Listening from Jason Falls. ————– ( photo credit ).
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. People in your organization are going to be connected to social somehow. Social Media ‘Voice’ document. For example, Quora (a question and answer social platform) decorum is different than Facebook decorum.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
Social media helps you boost traffic to your website (and your physical office!), Appropriate, effective management is the key to ensuring you get the returns for your social media marketing investments. The management of social media initiatives will help you align your people, time, budget and expenses together with your goals for successful completion of campaigns.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them
Association Social Media Best Practices
OCTOBER 16, 2013
Last month, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley (SEIA), Chad Davis (NAHB) and Curtis Midkiff (SHRM). Yes, young people are using social media….but
It’s official – marketing will destroy everything good about social media.
JULY 30, 2014
Jay Baer posted a provocative post titled Why It Might Be Time to Completely Change Your Social Media Strategy. In it, he says: “ As long as brands are willing to pay for reliable reach (and Facebook’s recent announcement of a 61% increase in ads year-over-year suggests that we are very much willing), organic reliable reach will continue to diminish.” . ” .
[Cool Infographic Friday] 7 Fresh Ideas for your Holiday Social Media Posts
NOVEMBER 18, 2016
Yeah yeah, I know. It’s not even Turkey Day yet. But that’s the point, isn’t it – having some holiday post ideas in advance will ensure you can relax over the actual holidays. Thanks to MDG for sending this one over. Infographic by MDG Advertising. photo credit ). Cool Infographic Friday From the Trenches
Burn your social media strategy
DECEMBER 17, 2015
I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. Most companies are doing social wrong and have done it wrong from the beginning. Toss out your social media scorecard immediately.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Paper.li: This content curation tool will help you find, customize, and publish content on the web or social media in a zap. Cool Social Tools ImplementationCheck ‘em out! The trap.it
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media
Social Media: It’s a Thing
AUGUST 23, 2016
We all know it, but this is kinda fun regardless. Credit: OnBlastBlog. photo credit ). Potluck
A 12 Word Social Media Policy
NOVEMBER 29, 2012
Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. The biggest risk in health care social media is not participating in the conversation. And if information is proprietary or confidential, don’t disclose it in social platforms. 12 words.
Managing Social Media Campaigns
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.
Association Social Media: The CFA Institute
DECEMBER 10, 2014
The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. This year, the social media team — along with our web team — joined the global marketing and communications division. The social media team should set strategy, of course. link]. link].
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. These types of users are already boosting your social visibility, because consumers are more likely to trust their friends’ brand recommendations.
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey. Here’s a snippet of my conversation with just one of several great association social media folks. What’s next?
3 Tips For Nonprofits To Boost Their Social Media Presence
FEBRUARY 23, 2015
Social media offers the perfect platforms to do this. billion (and counting) active users, and totals nearly 57 percent of all social media visits. The sheer number of people nonprofits can reach via social networks makes them a necessary part for all marketing campaigns. The primary goal of Sec. 501 organizations is not profit. Facebook now has more than 1.2
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. While the “ real time social media war room ” model might not be a possibility for every business, a social media support coverage schedule is pivotal.
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Paid media management. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others.
Making Sense of Social Media Analytics
NOVEMBER 24, 2014
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. The good news is that this is partly because associations seem to have mostly moved beyond the “should we be doing social media?” photo credit ).
[NEW!] Social Media Readiness Workshop
JANUARY 24, 2014
The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Fee: $3,000. Who should attend: Ideally 12-15 people from different departments, including all levels (executive, management, junior). This is how.
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences. Here are some ways promotional products can enhance your social media campaign. Potluck
The Social Media Pocket Guide
OCTOBER 7, 2014
We’ve started a program to curate free social media resources just for you. ————— From real-time marketing to pay to play, social TV and more, the Pocket Guide by SpredFast can help your team stay up to date on today’s social realities. Includes 15 big media and brand examples. GET IT HERE (Free of course!).
13 Tools That Can Make Your Social Media Marketing Much Easier
APRIL 2, 2015
The truth of the matter is that social media has transformed the way we do business and market our products. Social media has long ceased to be identified as just a hub where people connect and socialize with their friends or family members. The way business/companies market their products and services has been one area where social media has managed to transform.
Healthcare Social Media
JUNE 25, 2014
Interested in healthcare and social media? Oh and by the way I included this PWC paper as a handout, Social Media “Likes” Healthcare: From Marketing to Social Business , which is a really good overview, even if it is already a couple of years old. Social Media Challenges for Healthcare Providers. Enjoy. Related articles across the web.
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. Almost always, you have to do something custom to track social media accurately. That Otherwise, you’re probably only seeing 20% of your actual social traffic come up as “social”.
The Best of Association Social Media 2014
JANUARY 14, 2015
who guest posted for us here over the year, and in particular the awesome startup founders who shared their Cool Social Tools with us: Small World Labs. Best New Social Media Tools for the Social-Tech-Savvy. HEARTFELT THANKS to: Sybil Walker Barnes, Director of Social Engagement, American Institute of Architects (AIA) . Tina Byland, Social Media Specialist, ASCD.
How to: Develop an Advanced Understanding of Social Media
FEBRUARY 18, 2014
Social media, as a professional endeavor, is still in its youth; has just started to think about the opposite sex, get hair in weird places, and catch wind of the Hunnic acne horde. I’m foregrounding this claim because, to some, it might seem like the glut of social media job opportunities is indicative of maturation. What are social media users?
The Essential Guide to Social Media for Nonprofits
DECEMBER 2, 2014
This week’s free resource for you: The Essential Guide to Social Media for Nonprofits from Salsa. Two words: social media. Wondering if you’re nonprofit should be on social media? Either way, check out the new eBook, The Essential Guide to Social Media for Nonprofits. Or maybe you are, but think you could do more. Get it here. Potluck
Best social media tools bringing conversions to your online store
MARCH 16, 2016
The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Social Bakers. Buffer. SocialRank. Beetailer. Piktochart. TweetDeck. Klout.
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. Put One Person in Charge.
How to Create Visual Content for Social Media on the Fly
APRIL 29, 2014
It’s all over the Web: the future of social media is becoming more and more visual. Photos, graphics, and other visual content are ruling nearly every popular social media platform. So, if you need to design just about any visual to promote events, conferences, new initiatives – you name it – this tool will let you quickly get them noticed on social media.
New Social Media Tools for the Social-Tech-Savvy
JUNE 17, 2014
Related Posts Cool Social Tools: Double The Donation Cool Social Tools: Noosfeer TODAY: Global Impact Sparks 24-Hour Global, Digital Celebration How to Lead Your Way to a Social Organization 30 Tools Social Media Professionals Can’t Live Without Cool Social Tools: Cursor42. Cool Social Tools Here’s what I’m presenting RIGHT NOW at ASAE’s Marketing, Membership and COmmunications Conference. Follow the hashtag #MMCCon ET5 to see the tweets from the session.