How to Leverage Social Media to Maximize Your CSR Efforts
JUNE 20, 2016
Social media has become the primary hub for marketing among brands of every size. Open platforms for engagement are an enticing and powerful tool, and the focus has really shifted from traditional media to digital advertising campaigns. Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy.
Social Media Tools and Resources for Social Learning
MAY 30, 2016
This past week I, together with my friend Shari Rager from American Medical Writers Association, did a session at Tagoras’s Learning*Technology*Design conference on designing for social learning. This was the session description: While social learning and social media are different things, the two go hand in hand. Defining and Designing Social Learning.
Social Media Crisis Management for B2B
MAY 29, 2014
This remains true in the world of social media. social media risk strategy should be created and in place well before your company experiences any sort of crisis that may affect its relationships with its industry partners and contracts. Develop a Social Media Presence. Then, keep the updates coming accordingly and across all social media sites.
Burn your social media strategy
DECEMBER 17, 2015
I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. DOING SOCIAL MEDIA RIGHT. Most companies are doing social wrong and have done it wrong from the beginning. Toss out your social media scorecard immediately.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls
A Strategic Guide to Social Media for Nonprofits
AUGUST 24, 2015
Reposted from Sprout Social with permission. By Alicia Johnston. . GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. ———– Nonprofit organizations have become increasingly social over the past decade, whether they are cultivating a dedicated Facebook following or blazing a trail on new networks such as Snapchat. What to Share.
The Importance of Testimonials and Social Media
JULY 21, 2014
Additionally, social media is a huge component of increasing leads for new customers. In fact, lead generation is the top objective for B2B marketing programs according to a recent survey , and 54% of these B2B respondents said that they have generated leads through social media. That is where social media comes into play. Social Sharing.
8 Tools to Curate Content for Social Media
NOVEMBER 24, 2015
Of course, in this case, we’re not talking about curating content to use on personal profile pages—we’re talking about content curation for the purpose of marketing on social media. Paper.li: This content curation tool will help you find, customize, and publish content on the web or social media in a zap. Cool Social Tools ImplementationCheck ‘em out! The trap.it
[Cool Infographic Friday] The Ultimate Social Media Images Cheat Sheet
SEPTEMBER 26, 2014
The post [Cool Infographic Friday] The Ultimate Social Media Images Cheat Sheet appeared first on SocialFish. Courtesy of: Prohibition PR. ————– ( photo credit ). More like this. Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] – What can you outsource?
What is no longer working in social media: 2014 edition
MAY 9, 2014
What’s new in social media, and what is broken. At least quarterly, it’s a good idea to find out what’s no longer working in different parts of digital marketing, particularly in fast-moving areas like social. . Before we proceed though, it is worth mentioning that participating in social media without a plan is asking for trouble. More visibility? Blogging.
Time-Saving Tools and Apps for Social Media Management
JANUARY 6, 2015
Social media helps you boost traffic to your website (and your physical office!), Appropriate, effective management is the key to ensuring you get the returns for your social media marketing investments. The management of social media initiatives will help you align your people, time, budget and expenses together with your goals for successful completion of campaigns.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
3 Tips For Nonprofits To Boost Their Social Media Presence
FEBRUARY 23, 2015
Social media offers the perfect platforms to do this. billion (and counting) active users, and totals nearly 57 percent of all social media visits. The sheer number of people nonprofits can reach via social networks makes them a necessary part for all marketing campaigns. The primary goal of Sec. 501 organizations is not profit. Facebook now has more than 1.2
Managing Social Media Campaigns
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. Tips on managing social media campaigns.
It’s official – marketing will destroy everything good about social media.
JULY 30, 2014
Jay Baer posted a provocative post titled Why It Might Be Time to Completely Change Your Social Media Strategy. In it, he says: “ As long as brands are willing to pay for reliable reach (and Facebook’s recent announcement of a 61% increase in ads year-over-year suggests that we are very much willing), organic reliable reach will continue to diminish.” . ” .
Association Social Media: Kelli Windsor, Food Marketing Institute
AUGUST 26, 2015
I had the great pleasure of moderating a panel of fabulous association social media managers at an Association Trends breakfast last month, where results were shared (and we opined on them) from the Association Social Media Benchmark Survey. Here’s a snippet of my conversation with just one of several great association social media folks. What’s next?
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
Comparing 21 social media marketing tools [Chart]
FEBRUARY 5, 2015
According to the latest research by TrustRadius, buyers of social media management tools are looking for eight core functionalities: Community management. Paid media management. Depending on the social media strategy and the use case (that is social listening, customer care or social media marketing) some functionalities are more important over others.
Best social media tools bringing conversions to your online store
MARCH 16, 2016
The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy. Social Bakers. Buffer. SocialRank. Beetailer. Piktochart. TweetDeck. Klout.
Association Social Media Best Practices
OCTOBER 16, 2013
Last month, I presented at an Association Trends event about association social media. It was fun to talk about my favorite subject and especially fun to be part of a panel facilitated by Maddie Grant with association social media directors Susannah Murley (SEIA), Chad Davis (NAHB) and Curtis Midkiff (SHRM). Yes, young people are using social media….but
A 12 Word Social Media Policy
NOVEMBER 29, 2012
Continuing my “awesome finds on the interwebs” series this week, here is the Mayo Clinic Center for Social Media’s 12-word social media policy. The biggest risk in health care social media is not participating in the conversation. And if information is proprietary or confidential, don’t disclose it in social platforms. 12 words.
[NEW!] Social Media Readiness Workshop
JANUARY 24, 2014
The social media revolution is here–are you ready? You may be dabbling in – or even expertly managing – social media tools, but have you thought about whether you have the right culture for social? . Fee: $3,000. Who should attend: Ideally 12-15 people from different departments, including all levels (executive, management, junior). This is how.
How You Can Use Promotional Products to Boost Your Social Media Campaign
JUNE 29, 2015
It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences. Here are some ways promotional products can enhance your social media campaign. Potluck
Why You Need to Respond Quickly to Social Media Comments
FEBRUARY 2, 2015
The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. While the “ real time social media war room ” model might not be a possibility for every business, a social media support coverage schedule is pivotal.
The 7 Types of Social Media Users and How to Engage Them
JULY 18, 2013
Using social media to market your company is an undoubtedly wise decision. They post a ton of content on their social networks from trivia to humorous images, but still keep it industry tailored to their niche, construction. These types of users are already boosting your social visibility, because consumers are more likely to trust their friends’ brand recommendations.
[Cool Infographic Friday] How Digital and Social Media Have Transformed Nonprofits
NOVEMBER 27, 2015
Nonprofits say three of their top four engagement channels are now digital: websites, email campaigns, and social media; the only non-digital channel that’s seen as among the most effective is in-person events. 2. Online giving is on the rise, especially via social media. Facebook is the foundation of social success. Nonprofits have gone all-in on digital.
Why Doesn’t Your Company Have a Social Media Voice Document?
OCTOBER 27, 2014
Pretend I’ve just waxed bombastically about the ubiquity of social media and the importance of getting everybody in the company on board. People in your organization are going to be connected to social somehow. Social Media ‘Voice’ document. For example, Quora (a question and answer social platform) decorum is different than Facebook decorum.
Making Sense of Social Media Analytics
NOVEMBER 24, 2014
At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. The good news is that this is partly because associations seem to have mostly moved beyond the “should we be doing social media?” photo credit ).
Association Social Media: ASAE
OCTOBER 8, 2014
——————— Let’s welcome Lauren Precker, Social Media Manager for ASAE to the SocialFish stage! 1 ) First things first – in what department in your organization does your role sit? ASAE is active on a variety of social media platforms both public and private. Who do you report to? Are they interlinked in specific ways?
Association Social Media: The CFA Institute
DECEMBER 10, 2014
The social media function at CFA Institute has grown in strategic importance over the years, and its location within our organizational structure has evolved along the way. This year, the social media team — along with our web team — joined the global marketing and communications division. The social media team should set strategy, of course. link]. link].
13 Tools That Can Make Your Social Media Marketing Much Easier
APRIL 2, 2015
The truth of the matter is that social media has transformed the way we do business and market our products. Social media has long ceased to be identified as just a hub where people connect and socialize with their friends or family members. The way business/companies market their products and services has been one area where social media has managed to transform.
The Social Media Pocket Guide
OCTOBER 7, 2014
We’ve started a program to curate free social media resources just for you. ————— From real-time marketing to pay to play, social TV and more, the Pocket Guide by SpredFast can help your team stay up to date on today’s social realities. Includes 15 big media and brand examples. GET IT HERE (Free of course!).
[Cool Infographic Friday] 2015 Social Media Image Sizes
JANUARY 23, 2015
Bookmark this! —————– ( photo credit ). Cool Infographic Friday Implementation
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
Its taken a while, but the business-to-business community is finally jumping onto the social media bandwagon. Many companies plan to increase both their time devoted to social networking and the money they invest in it during the coming year, recognizing the importance of connecting with potential clients and business partners on these platforms. Put One Person in Charge.
Overhaul Your Social Media Marketing Strategy with These Basic Approaches
OCTOBER 9, 2014
As dynamic and potent as social media can be for growing businesses and catapulting causes to million-strong audiences, it’s quite easy for the medium to grow stale. Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. Rich media content wins as shown in the image below.
The Best of Association Social Media 2014
JANUARY 14, 2015
who guest posted for us here over the year, and in particular the awesome startup founders who shared their Cool Social Tools with us: Small World Labs. Best New Social Media Tools for the Social-Tech-Savvy. HEARTFELT THANKS to: Sybil Walker Barnes, Director of Social Engagement, American Institute of Architects (AIA) . Tina Byland, Social Media Specialist, ASCD.
How to: Develop an Advanced Understanding of Social Media
FEBRUARY 18, 2014
Social media, as a professional endeavor, is still in its youth; has just started to think about the opposite sex, get hair in weird places, and catch wind of the Hunnic acne horde. I’m foregrounding this claim because, to some, it might seem like the glut of social media job opportunities is indicative of maturation. What are social media users?
New Social Media Tools for the Social-Tech-Savvy
JUNE 17, 2014
Related Posts Cool Social Tools: Double The Donation Cool Social Tools: Noosfeer TODAY: Global Impact Sparks 24-Hour Global, Digital Celebration How to Lead Your Way to a Social Organization 30 Tools Social Media Professionals Can’t Live Without Cool Social Tools: Cursor42. Cool Social Tools Here’s what I’m presenting RIGHT NOW at ASAE’s Marketing, Membership and COmmunications Conference. Follow the hashtag #MMCCon ET5 to see the tweets from the session.
5 Reasons Your Social Media ROI Sucks
OCTOBER 23, 2014
Sometimes your social media goal doesn’t relate directly to bottom line revenue or profits, so you aren’t able to tie social success to a bottom line number. Almost always, you have to do something custom to track social media accurately. That Otherwise, you’re probably only seeing 20% of your actual social traffic come up as “social”.
5 Colleges Using Social Media to Boost Student-Alumni Relations
SEPTEMBER 26, 2013
————— Many college students are willingly without a landline, but few are without their social media in the palm of their hand. Colleges recognize social media has become one of the most powerful ways to both convey and aggregate information. Therefore, many become increasingly savvy at utilizing social media networks.
Are You STILL Trying to Sell Social Media at Work?
FEBRUARY 4, 2016
At some point, almost EVERYONE at wants to lay claim to a company’s social media presence. have been at this for a long time, and I STILL see the need (almost weekly) to convince someone influential at my employer that social media matters. You can just sell social to sell social. ” Determine IF/where social fits in. But guess what?
Social media salaries, titles, and job descriptions
OCTOBER 5, 2011
Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy. Featured Hiring infographics