Let’s get this straight – a few years ago, you read The Cluetrain Manifesto or Groundswell or one of the other hundred social media books out there, you started reading Mashable, you created a Twitter account, and you developed a bunch of presentations you used internally to help get buy-in from your organization’s senior leadership for your social media ideas. Social media specialists are the new normal. Oh, you were the Social Media Director for a political campaign? Photo courtesy of Flickr user Seth W. MORE >>

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Why Social Media is Scary Sun, Jan 11, 2009 Best Of , Social Media As one of my company’s social media leads, I’ve had the opportunity to speak with a wide range of people about social media.  Social media is scary. The problem with this structure is that social media renders these traditional roles and responsibilities obsolete.  MORE >>

When we’re talking about social media, why does the medium matter more than the content?  Why is social media held to this impossibly high standard when other technology isn’t? Here’s the thing – the effectiveness of social media, like other forms of communication, should be measured at the macro, not the micro, level. The same is true in social media. Social Media measurement metrics roi social media time time management web20But why should it be any different? MORE >>

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Who Owns Social Media? Everyone and No One Tue, Mar 23, 2010 Best Practices , Social Media Over the last few weeks, I’ve been involved in a number of meetings both within Booz Allen and with my clients to discuss social media, and I’ve noticed that more and more organizations are moving beyond the social media experimentation stage. Who Owns Social Media? MORE >>

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media Social Media Integration in Higher Education Wed, Aug 18, 2010 Miscellaneous , Personal The following is a guest post by Jen Dryer , a current student at the University of Southern Indiana. first met Jen at the 2009 PRSA International Conference in San Diego , and was immediately impressed with her enthusiasm and eagerness to learn about the business uses of social media. Government 2.0 Thanks. MORE >>