Social Media Strategery

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Rest in Peace, Social Media Ninjas

Social Media Strategery

Let’s get this straight – a few years ago, you read The Cluetrain Manifesto or Groundswell or one of the other hundred social media books out there, you started reading Mashable, you created a Twitter account, and you developed a bunch of presentations you used internally to help get buy-in from your organization’s senior leadership for your social media ideas.

How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

When did I become the guy who gets tired of social media? How did I go from annoying everyone around me by my incessant yammering about social media to the guy who grows increasingly annoyed when people talk about everything social media will do? I'm not suggesting that I'm no longer excited about social media. I'm not suggesting that social media is dead (imagine that link bait, though). Social media is not only not dead, it's so alive that it's become ubiquitous. Everyone's doing it.

Social Media Lessons from a Two-Year Old

Social Media Strategery

For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Brands seem to be at war in some sort of social media arms race and there’s no end in sight. My Two-Year Old Daughter, AKA my Social Media Expert. ” Annabelle (social media expert) : “What pictures?

Eight Conversations Your Customers Want to Have With Your Brand

Social Media Strategery

My last post criticized the content that a lot of brands share via social media – the incessant begging for likes and shares, the linkbaiting, and the meme-jacking that brands have adopted in their constant quest for “engagement.” Instead Your cutting room floor is a gold mine for social media content. Your history. Listen to the stories. Too niche?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Stop Trying to Take the Easy Way Out

Social Media Strategery

Laziness disguised as "social media best practices" and cool new tools. And while many of these tools and practices may help someone increase their reach or save them some time, they are also making social media a hell of a lot less social. Social media used to be about people connecting with other people. Don't be one of those guys.

Do You Have a Social Media Superman Complex?

Social Media Strategery

Are you trying to hard to be a social media Superman? I've become the designated "social media guy" for a massive organization (25,000+ people). liked it. I was in high demand, and I became well-known throughout my huge company as THE social media guy. When a project's social media efforts fell flat, I felt personally responsible.

Stop Wasting Years of Your Life, Social Media Strategists

Social Media Strategery

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy. Figure out what role social media plays in that regard.

Who Owns Content Marketing?

Social Media Strategery

This happened with websites, with social media , and it’s happening again with content marketing. Who owns social media? Social Media? Social Media has a claim because much of the content is created for social media channels. Brands are creating a LOT of content across a wide variety of media. Who owns websites?

A Partial Reading List for PR Students

Social Media Strategery

You’ll learn about laws governing social media. You’ll learn how to use social media for yourself. You’ll learn how social media is being integrated into areas beyond just marketing and PR. It’s one of the first books I read when I first started in social media back in 2006. Image courtesy of Flickr user vasta.

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Set Your New Social Media Manager Up For Success

Social Media Strategery

Then why do organizations continue to hire social media specialists, managers, and coordinators, but then handcuff them with outdated policies, processes, and technology? I've seen it time and time again – an organization realizes they don't have the talent, resources, or bandwidth to manage their social media efforts so they go out and hire someone.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

You Become What You Measure

Social Media Strategery

We use tools like Sysomos and Radian6 to track millions of social media posts. We use social network analysis to determine how messages flow from one person to another. Public Relations Social Media analytics data measurement pr quantitative quants social social media wired As we kick off 2014, we’re awash in PR trends and predictions.

Identify the Right People to Manage Your Social Media Initiatives

Social Media Strategery

Who leads your organization's social media initiatives? Social media isn't something that can just be assigned to someone any more than you can just assign someone to be the homecoming king. Adding "social media" to that junior public affairs officer's job description isn't suddenly going to turn your organization into the next Zappo's.

Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. The social media arms race benefits no one.

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Recovering from a Social Media Mistake

Social Media Strategery

On Friday, the NextGen Journal published an article titled " Why Every Social Media Manager Should be Under 25" by Cathryn Sloane. This article predictably generated a TON of traffic (More than 6K Facebook likes, 1K Tweets, and about a billion times more traffic than any other article on the site) not to mention a ton of online vitriol from the social media community.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

If You Want a Culture of Collaboration, You Need to Accept the LOLCats Too

Social Media Strategery

particularly like it because it illustrates the period many organizations find themselves in when trying to integrate social media internally. If you will freak out when you see this on your Intranet, you're probably not ready for a social intranet. But media abundance never works that way. It takes time for employees to feel comfortable using these social tools at work.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Amazon has 200 books in their “ social media for business ” category all using the same cliches – have two-way conversations, engage with your customers, be more human, etc. Social media is going to change the way business works. Social media saves the day! In it, they debunked three common social media marketing best practices -.

How a New Communications Graduate Can Stand Out

Social Media Strategery

Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story. How many social media sites did you manage? How many media guides did you create? If you pitched media, was it local, regional, or national? Image courtesy of Flickr user stevendepolo.

Seven Things About Social Media That You’re Not Going to Learn in College

Social Media Strategery

I talk a lot about the need to do a better job of integrating social media into the world of higher education. Because these students are already learning the basics of social media in their core communication classes, I didn’t want to do yet another Social Media 101 type presentation. “Social Media&# is not a career option.

More Than a Stepping Stone – the Mid-Size City Becomes a PR Career Destination

Social Media Strategery

Take a look at the social media feeds for the media in any mid-size city around the country and you’ll see a ton of listicles , articles , and hype videos talking up their hometown. Image used under Creative Commons license. This post originally appeared on the PRSA Pittsburgh blog. And based on my newsfeed, Pittsburghers seem to love their lists more than most. And we love it.

Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith ,  Nick Papagiannis  and I had the opportunity to kick off Social Media Week Chicago with a presentation titled  “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. During Social Media Week Chicago alone, there are at least 16 sessions on the topic. every single day.

Justifying the Time You Spend on Social Media

Social Media Strategery

When we’re talking about social media, why does the medium matter more than the content?  Why is social media held to this impossibly high standard when other technology isn’t? Here’s the thing – the effectiveness of social media, like other forms of communication, should be measured at the macro, not the micro, level.

How an Iconic American Brand Cut Through the Real-time Marketing Clutter of the Super Bowl

Social Media Strategery

On Tuesday, April 29 at 10:15 AM, join my social media supervisor Jeana Anderson and Joe Giallanella, Associate Brand Manager for H.J. They’ll be giving a “behind the scenes” presentation on how Heinz used social media to supplement their Super Bowl commercial and participate in the global conversation. Oreo’s  “blackout” tweet. 

What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

There was paid media, and there was earned media — and for the most part, everyone understood their role. Today we have Search Engine Marketing (SEM) Managers, Search Engine Optimization (SEO) analysts, Digital Analysts, Community Managers, Content Marketing Specialists, and way too many social media ninjas, gurus, and rockstars. billion. For example -.

Seven REAL Ways You Can Use Social Media to Find Your Next Job

Social Media Strategery

I read this post yesterday that included an infographic from Online Colleges discussing some of the ways in which you can use social media to find your next job or internship. The infographic is right about one thing though – social media does give you an opportunity to stand apart from the crowd. How have you used social media to get a job or internship?

Using Social Media to Reach the Hard-Working Class

Social Media Strategery

The study found that these moms are re-defining themselves into a new social class and social mindset. They like/follow/subscribe to brands in social media…if there’s a deal involved. For brands, social media allows them to connect with these moms…if they can stop the hard sell and be helpful and supportive. Every day is just a struggle.”.

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31 ‘New Clues’ for PR Practitioners

Social Media Strategery

Since the original “Cluetrain” came out, we’ve watched the journalism industry crumble, allowed social media to be taken over by marketers, and seen the rise of native advertising. Let’s say it together: PR does not equal media relations. This post  originally appeared on PR Daily. . Today’s public relations pros require their own rallying cry.

The Future of Branding is About Making Friends, Not Ads

Social Media Strategery

So modern brands must function like political parties, identifying issues, expressing a coherent world view, staging debates and structuring dialogues." Social Media Is About Cultivating Community, Not Corralling Cattle. "The harder you try to sell, the more you scare — or simply bore — people away. Make friends, not ads.™ come buy my stuff!! They join them.

Running a PR Department vs. Running a PR Agency

Social Media Strategery

After leading a number of PR and social media teams within large organizations as well as working with a number of people who run their own agencies, I’ve realized that while both roles may have the Director title, the two roles are very different in a few fundamental ways. Running a PR department within a larger agency is very different from running your own PR agency.

Klout for Enterprise 2.0 Networks is a Bad Idea

Social Media Strategery

then read " Enterprise Social Networks, Performance Reviews, and Company Culture ," on the Social Media Club DC blog that rightfully (and thankfully!) Enterprise social networks don’t work like that. So, I have no doubt that we will begin to see influence features embedded into internal social networks with increasing frequency. Enterprise 2.0

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The Two Things You Need to be Successful When Using Social Media

Social Media Strategery

People ask me how all the time, “what’s the best way to use social media successfully?&# I’m going to tell them (and you) a little secret – you need to have two things, and they won’t cost you a thing. It’s easy to be confident when you’re the expert in the room, but what happens when you’re in a room full of other social media experts?

Enterprise 2.0 Isn’t About Social Business, It’s Just About Business

Social Media Strategery

” She went on to say that instead of talking about social media, social business, building communities and why your organization needs to use blogs, wikis, and microblogging, you should be talking about increasing sales, increasing productivity, and cutting costs. Paradoxically, sometimes the best way to implement social tools are to not refer to them as social tools. It’s about understanding that a social business community that isn’t tied to actual business goals isn’t sustainable. This about much more than what words to use.

The Many Roles of an Internal Community Manager

Social Media Strategery

However, over the last few years, a new Community Manager role has emerged – the internal Community Manager, responsible for increasing and maintaining user adoption for social media tools behind the organizational firewall. Comedian - You can’t take the ‘social’ out of social media. firewall social business social software

Consider the Roles Your Content is Playing Before Determining Its Success

Social Media Strategery

The same thinking applies to brands and their use of social media. Your goals for that content should be driven by you , not by the social platform.  In some cases, you may be trying to drive traffic to a website, or to drive shares of a piece of a content, or sometimes, it’s just to show a different side to your organization.  Image Credit: Matt Becker.

The Social Media Resolutions I Want You to Make

Social Media Strategery

Ugh – the phrase 2011 social media resolution s returns more than 12 million search results on Google and I find most of them totally insufferable. For most people, the social media resolutions post has become blog filler that doesn’t really offer any value, to the author or to the reader. Now, if you really want to make some social media resolutions, here are the ones that I wish I’d see more of among those 12 million. What about you – what social media new year’s resolutions would you like to see more of?

Who Are You Working For?

Social Media Strategery

Four years ago when I first started our Digital Strategy and Social Media practice here, I had a seemingly unlimited amount of time – I had no problem with putting in a 9-5 day followed by a 5-9 night. and social media events even though no one was telling me to. Reviewing our various project team’s social media efforts and ensuring quality control.

Taking the Next Step: Going From a Grassroots Enterprise 2.0 Community to an Official One

Social Media Strategery

Don’t take the social out of “social media.”  ”  Social networking has always been and will continue to be a vital part of any organization, whether it happens online or on the softball field. Social networking platforms just allow us to extend those relationships to more people than ever before. Over the years, “Enterprise 2.0″

Ten “Boring” PR Skills You Need to Have

Social Media Strategery

We talked about branding, TV commercials, media tours, and social media. A few weeks ago, I was talking to some college students about PR, advertising, living in Chicago, and the work I'm doing at C-K. They loved hearing about the work that we've done with Corona, Porsche , and Cedar Fair. You want to get really excited about PR? Excited yet? Manage Upward. Delegate.

What Kind of Online Community Do You Have Behind Your Firewall?

Social Media Strategery

So, if you're deploying social tools internally, what kind of community is your organization creating? The Social Media/Web 2.0/New Media Community of Practice. Non-work conversations are prohibited – none of that "social networking" stuff here! You've got the makings of honest-to-goodness social business community. Less than 10%.

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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

Given the choice between reallocating some of my paid media dollars to native advertising content, where my impressions, message, and CTAs are guaranteed, in a format that is achieving similar traffic, what’s the incentive to trying to earn editorial coverage where I have none of those guarantees and potentially open my brand up to a negative article? What does this mean?

Can Greater Social Connections Improve Higher Education?

Social Media Strategery

I’ve written about my interest in the potential of social media to improve higher education before , and as one of the members of the SMCEDU Board of Advisors , I want to help increase awareness among colleges and universities in how social media can help improve the quality of education and why students should be learning the business applications of social media in college.