Social Marketing Forum

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What Business Goals Can Social Media Serve?

Social Marketing Forum

The changes in how people behave and buy as explained in the introduction to social media and social business are essential and show the many potential business goals and benefits of social media. While social media programs are basically designed to improve and strengthen the efficiency of a multitude [.]. Social media marketing

10 Blogging, Content and Social Media Metrics and How to Improve Them

Social Marketing Forum

A white paper from Vocus identified 10 key blogging, content and social media metrics. Content marketing Social media marketing blogging metrics content metrics social media metrics We summarized them and looked at five metrics in-depth. We also added several tips to improve them.

The Need for Personality in Customer-Centric Social Media Marketing

Social Marketing Forum

Customer-centric social media requires a personal approach. Cross-channel Social media marketing Touchpoint marketing brand personality customer-centricity Edelman trust barometer people-centricity It’s about people connecting with people. However, many businesses still look at the tools and channels first. Faceless and big companies are looked upon with distrust.

20+ Staggering Stats Proving Why the Time to Use Social Media is Now

Social Marketing Forum

Businesses that don’t use social media for marketing or customer service reasons now will miss out on business and, worse, actually lose business! Social business and social media are no longer an option. It’s not hype, it’s a fact and here are some good reasons why the time to use social media is now. Research Social media marketing Forrester Internet population reputation social media statistics social media usageForrester [.].

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Optimizing the Digital and Social Customer Experience

Social Marketing Forum

Customer service Relationship marketing Social business Social CRM Social media marketing Touchpoint marketing Bryan Eisenberg customer journey Dion Hinchcliffe McKinsey touchpoints W.H. Since McKinsey first wrote about the ‘consumer decision journey’, the attention for that journey has never been higher. Hank) Brigman

This is Your Real Social Business Strategy Challenge

Social Marketing Forum

A few weeks ago, Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in 2013), released in October. The “headline” of the infographic: “Social Media Matures, Yet Many Companies Still Lack a Strategic Foundation” The infographic mainly focuses on [.].

Why PR Should Not Own SEO (Nor Social Media or Content Marketing)

Social Marketing Forum

Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Social media, content marketing and search (SEO and SEA) must be integrated. In fact, all forms of interactive marketing should be integrated as it’s not about the media and tactics in the [.]. Opinion Research Lee Odden PR search engine optimization SEMPO SEO social media State of Search Marketing

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Social Media Marketing: the What and Why in 10 Major Evolutions

Social Marketing Forum

Social media marketing is an umbrella term, just like social business, of which it is a – be it popular – part. It covers many potential marketing goals and tactics social media can be used for. Just like social media marketing, social media – believe it or not- is an umbrella term as An overview.

Social Customer Service: Why You Must Offer it Right Now

Social Marketing Forum

Social customer service is one of the most important domains of social business and social CRM. Those who could not get proper customer service from a business found that social media provided a way for them [.]. Here is why. Popular platforms like Facebook and Twitter have traditionally been used to air grievances about a company.

Social Media ROI and Measurement: Questions You Should Ask

Social Marketing Forum

If we talk about Social Media ROI in this post, we talk about the return on investment of [.]. Marketing ROI Social business Social CRM Social media marketing Web analytics Jim Lenskold Jim Sterne marketing ROI Olivier Blanchard return on marketing investment ROMI social media measurement social media metrics social media ROI

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

Stop and Rework your Digital Marketing Budget Right Now

Social Marketing Forum

While many are still trying to get their heads around social media and social business, the digital business challenges already go much further and involve all departments and functions in and around the enterprise. The digital marketing budget needs to follow the path towards customer-centric integration and company-wide enablement. Soon all business will have a [.].

Social Media Marketing Metrics Explained

Social Marketing Forum

Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analytics

From Social Media to Social Business: Moving Beyond Social Contacts

Social Marketing Forum

Social business is not just about social media marketing but can involve all business functions. It’s about collaboration, community, customer-centricity and changing evolutions in the way we do business, based on social principles and technologies. There is no universal list of tips to become a social business. Social business Social media marketing

Major Fail: Businesses Remain Unprepared for Social Media Criticism

Social Marketing Forum

Most companies are aware of the importance of having a social media presence. recent study, however, has proven once again that a willingness to jump into social networking does not necessarily mean that a company is prepared to handle any potential social media criticism. The Ethical Corporation and Useful Social Media report (PDF), released [.]. Research Social media marketing Social media monitoring social media criticism The Ethical Corporation and Useful Social Media report

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Social Business and Big Data: the Business Intelligence Goldmine

Social Marketing Forum

Customer analytics Marketing ROI Social business Social CRM Social media marketing Social media monitoring BDA Big Data Applications business intelligence Jeremiah Owyang Jonas Klit Nielsen Mindjumpers Raj De Datta social analyticsEvery day we create 2.5 quintillion bytes of data. That’s a lot! Combined, this online data equals Big Data. And [.].

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How Organizations Structure Social Media Teams and How to do Better

Social Marketing Forum

Nearly a year ago, Christopher Barger, author of ‘The Social Media Strategist‘ visited us for a Fusion Marketing Experience event and gave a great social business workshop, focusing on the internal social media processes and the social media team.

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Social Business and Social Media Marketing for Managers

Social Marketing Forum

Social business and the use of social media and technologies for marketing both still have a long way to go, certainly regarding maturity, integration, processes and ROI. However, at the same time the speed of ‘social’ adoption and of the social/digital reality outpaces the speed of organizational adaptation.

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The Connected Consumer and Social Business: Looking Back and Forward

Social Marketing Forum

How new is social business really? When social media marketing started booming a few years back, I was surprised to see how new it all seemed to so many. Some people who quickly profiled themselves as experts in the social media craze, quickly started shouting things such as ‘email marketing is dead’. Social business Esther Dyson Kevin Kelly Ram Charan

What You Really Must Know To Succeed in Social Media Marketing

Social Marketing Forum

In social media marketing, value often means relevant content, tailor-made promotions, useful information and a “real” relationship. Here is what you really should know to be successful in social media marketing. Social media marketing cross channel social media marketingIt's about people. And of course it also means value for your business: the bottom-line.

The Online Guide for Successful Social and Online Communities

Social Marketing Forum

One of the main reasons people succeed with social media marketing where others fail is that they think of those with whom they’re communicating not as pixels on a screen but as real people with real needs, pains and interests and understanding the dynamics of online communities. People are “communal” by nature as they can

The Final Destination for Social Media

Social Marketing Forum

But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today? Social media marketing Social media monitoring Social media optimization social media social media marketing social media optimization social media tools

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. Word-of-mouth occurs everywhere people get together: at the local pub, at home, in the sports club and increasingly online and on social media. But they increasingly happen in a very public space: the social Web. Social acceptance and recognition.

Social Media Manners Matter

Social Marketing Forum

Social media is a matter of time and place; not an outlet to use and abuse for all things business and personal. Opinion Social media monitoring manners respect social media

Top six reasons why you should use LinkedIn as a B2B marketer

Social Marketing Forum

LinkedIn is far most the important social network to reach out to business byers and connect with professionals in general. B2B marketing Social media marketing B2B LinkedInThe network allows you to build relationships, establish thought leadership, generate leads, gain insights, do market research, improve reputation and build online communities. 1. Create awareness and improve reputation. LinkedIn is an ideal platform to [.].

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6 Core Principles to Tap the Power of Social Community Participation

Social Marketing Forum

Gartner reports that many business and IT leaders fail at utilizing social media effectively because they do not understand mass collaboration. Research Social media marketing community participation Gartner mass collaboration social mediaMany businesses use a “provide and pray” approach, expecting community participation to just happen. It’s just one of the reasons why communities fail. What happens instead is that users have an initial interest and [.].

Beyond the Faceless Business: Getting Your LinkedIn Profile Right

Social Marketing Forum

Social media marketing LinkedIn Groups six degrees of separationWe check out the profiles of businesses we consider working with all the time, regardless of the platform or source. More importantly, we look at the profiles of the people that provide a human face to the business.The people that ARE the business, together with the human ecosystem in which the organization operates.

Research: B2B Buyers Want Content

Social Marketing Forum

B2B marketing Content marketing Industry news Research Search engine marketing B2B buyer Base One Buyersphere content marketing social mediaAre you looking for proof that content marketing is the way to go in B2B marketing? You have it. There are many resources showing how important content is, how blogging reduces the cost per lead and why content marketing is an essential part of the marketing mix. However, there is just one solid way, besides [.].

Sh*t My Dad Says About Social Media

Social Marketing Forum

Chris Donald's dad weighs in on social media and boy does he have some things to say about it! Opinion Social media marketing Chris Donald Facebook Inbox Group social media Twitter

Social Proof, Circles Of Trust and Your Customer

Social Marketing Forum

Community marketing Customer relationships Relationship marketing Social media marketing circles of trust Performics social proofThe opinion of others is an important driver in the buying decision of people. It has always been so. While there are differences between the ways we buy consumer products [.].

7 Social Media Engagement Tips from the Fortune 1000

Social Marketing Forum

If you need some inspiration regarding your social media strategy and implementation, you'll find these seven tips from Fortune 1000 companies worth reading. Brand marketing Social media marketing Social media monitoring CNW Group dna13 Fortune 1000 social media social monitoring tips & tricks

Spelling Out Social Media

Social Marketing Forum

Social media marketing social marketing social mediaEd note: This was originally posted at the Red Pill Email Blog. Thank you Shannon for letting us share it here too! Last week, I read a brilliant post by Jim Ducharme titled, “EMAIL: What’s in a name?” where he defined the word email. loved the acronym approach he took as it really got [.].

Branded Customer Communities: What Consumers Expect

Social Marketing Forum

Social networks are not the holy grail of customer acquisition, retention and loyalty. B2C marketing Community marketing Infographics Social media marketing branded customer communities GetSatisfaction online customer communitiesCan branded customer communities drive more revenue than Facebook ads? Asking the question is answering it. Online communities are. Building a community within one single platform such as Facebook or LinkedIn is not enough to build effective online communities for your customers. [.].

Tips on How to Handle Negative Tweets

Social Marketing Forum

It’s a question which keeps coming up as marketers and companies get more and more involved in social media. Among most social media evangelists and analysts (I don’t like the term “expert”), the consensus appears to be that a negative comment is an opportunity for you to shine via social media channels such as Twitter. Social media marketing Social media monitoring customer service negative tweets social media marketing social media monitoring TwitterShould you ignore negative tweets?

Sarah Evans: Social Media Allows Us to Break Boundaries

Social Marketing Forum

Sarah Evans is a public relations and new media consultant, working with many non profit, social good and technology companies.  A self-described “social media freak,” Sarah initiated and moderates #journchat , the weekly live chat between PR professionals, journalists and bloggers on Twitter. What excites you most about the growth of social media?

Social Media Risk Management: Taking Measures

Social Marketing Forum

One of the most debated topics regarding social media is risk. Fear of reputation disasters and even of simple comments still withholds many businesses to use social media. While Gartner estimates not responding via social channels can lead up to a 15% increase in churn rate for existing customers and ignoring social media is not [.]. Research Social media marketing Altimeter Group social media risk management

To Social Media with Love

Social Marketing Forum

You don’t “win” social media, you participate. Opinion Social media marketing opinion social media Social Media DayYou join the community which drives it and you serve that community and enrich it.

The Single Most Important Social Media Asset

Social Marketing Forum

Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. Social media marketing dot com bubble Facebook LinkedIn social media assets TwitterHowever, what are companies such as Facebook and Twitter really worth?

Social Media Optimization: Sharing is Caring

Social Marketing Forum

Brand marketing Social media optimization SEO SMO social media optimizationIf you want more people to care about what you have to offer then make it easier for people to share what you have.

Social Media Evolutions to Watch

Social Marketing Forum

The same goes for social media evolutions. Social media marketing Facebook google Pinterest social media TwitterWe always have a tendency to estimate the value of something as it exists. Future potential is often ignored because we don’t follow or understand the trends enough, while the market place is constantly changing. We sometimes think that the landscape is mature and that the game is [.].

Employees Have No Clue if Their Company Has a Social Media Policy

Social Marketing Forum

Almost 40% of British employees criticize their ‘workplace’ on social media platforms like Facebook and Twitter. About 60% of the 1000 questioned employees said, they would change what they wrote on their social networking profiles if they knew their boss could read it. 53% of the employees find that their colleagues should be disciplined by their employer if they slander the company on social networking websites. Employees should be made aware of the dangers that come with sharing certain forms of information while using social networks. MyJobGroup.co.uk

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