| | | Social and Logical | |  Social Media | 10 articles |
| Page 1 of 1 | Previous | Next | SOCIAL AND LOGICAL DECEMBER 3, 2010 Using Applied Behavioral Analysis in Social Media This is why regular content and conversations through social media matter are important. Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis). It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results. The first step is to identify the behavior that you want. Then look at the real life context of this behavior as it is happening at the moment. | SOCIAL AND LOGICAL DECEMBER 6, 2010 Digital Deaths For World Aids Day Alan Pearcy who wrote the post had this to say: Amid the current social media frenzy, it’s completely unfathomable to think how wrong this campaign went–just terribly, terribly wrong. Creativity could have been used to have the celebrities ask their social media followers to contribute, instead of dying digitally. The celebrities will not return to their social media profiles until the one million mark is reached. World Aids Day was on December 1 2010. Celebrities stopped their online presences. The concept is unique and evocative. | | | | | |
| SOCIAL AND LOGICAL DECEMBER 7, 2010  What Went Wrong With the Digital Death Campaign Most of what happens in the world of marketing and social media can be explained through the findings of research psychology. Applied Behavioral Analysis Offline Social Logic Perspectives Real Life Examples Research Psychology ABA AIDS Alicia Keys buylife.org Digital Death Eva Longoria extinction Law of Unintended Consequences Mateo Gutierrez NY Post Stewart Rahr TwitChange | SOCIAL AND LOGICAL DECEMBER 3, 2010  How To Come Up With Great Content Ideas Great social media campaigns provide quality and engaging experiences for audiences on an ongoing basis. My last post was about social media being more of an inner game. For your social media objectives, ask yourself what your audience would genuinely be interested in hearing or knowing about. Creativity is certainly a part of it. Brainstorming. Unique? | SOCIAL AND LOGICAL DECEMBER 3, 2010 Upgrade Your Social Strategies By Understanding Network Theory These principles are at work, not only in social media, but also in technology and the natural world as well. Understanding these principles will help you make effective decisions for your social media strategies. In social media, they would include our Twitter followers, Facebook fans etc. In social media, having the right set of conditions will enable positive outcomes such as word of mouth dynamics and conversions. I’m not saying that you should spend your entire work day aimlessly socializing online. Components. link]. | SOCIAL AND LOGICAL DECEMBER 3, 2010  Tool versus Solutions- An Illustration Back in February, I wrote about a company called Threadless as an example of a social media campaign to learn from. “ Offline Social Logic Perspectives The Inner Game of Social Media James Jean Michael Naiman The Piano Twinkle Twinkle Little StarOne of my previous posts discussed the difference between tools and solutions. Pencils. Pencils are cheap. | | | | | | | |
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SOCIAL AND LOGICAL | FRIDAY, DECEMBER 3, 2010 Oliver Peoples Online
Engagment Great Social Media Campaigns Marketing Perspectives Oliver PeoplesOliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. think it is important to note this video. It provides viewers with a personable, interactive experience, while showcasing the product. It’s inviting, not pushy. MORE >> -
SOCIAL AND LOGICAL | SUNDAY, DECEMBER 19, 2010  The Art of Being Personal While Sticking To Business Objectives
Social Media is Fun When There is No Pressure. We all know how effortless social media can feel when we are doing it for personal reasons. When social media is done without expectations or pressure, we are in a different state of mind where our actions flow. So then, businesses started asking themselves, if social media is so easy and effortless, why not harness the power of online conversations for their own brands? Social Media is Not So Fun When There Are Expectations. Frame of Mind for Social Media. MORE >> -
SOCIAL AND LOGICAL | SUNDAY, JANUARY 23, 2011  Something Old, Something New, The Beatles On i-Tunes
The lyrics, “Come together right now over me,&# is such a fitting statement for social media. Just Because Perspectives Beatles Come Together digital media iTunes mp3Timelessly cool, such is the nature of the Beatles. You’ve probably already seen this billboard image. Just as their music never goes out of style, their look is as hip now as it was back then. It kind of reminds me of Jack White and his former band the Raconteurs. Many of today’s indie artists also don a Beatles-esque look. Don’t you think? The Beatles meets the digital age. MORE >> -
SOCIAL AND LOGICAL | TUESDAY, DECEMBER 28, 2010  Who Knew Paper Towels Could Be This Fun? « Social and Logical
A people-centric look at social media Search Social and Logical About Who Knew Paper Towels Could Be This Fun? 28 Dec Social media usually works best when its has to do with topics that people naturally enjoy talking about. Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? Maybe if we are discussing chores or errands. And what about paper towels? When I was on You Tube the other day, I was struck by this prominent display ad on their home page. don’t know why, but I clicked it. Who knew? MORE >>
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