I have not posted for a while because, well, because I just didn’t feel like writing another blog about some meaningful event that was transpiring in the Social Media “verse” I decided to spend more time reading that writing and came to the conclusion that when it comes to Social Media – there’s a lot of bullshit out there. First, let me state that I do believe that Social Media is useful – even necessary – for businesses and non-profits. Social Media is the tail, not the dog. Absolutely. MORE >>

Fully 88% of the participants in the study viewed Social Media platforms as just another – albeit new – form of entertainment. While there are variations in how each segment of that demo views and uses Social Media (after all, a 13-year-old shares few of the same traits of a 49-year-old) – the end result is that social Media is yet another pleasant form of diversion. We see great Social Media involvement when it comes to movies, music, cars, food, shopping, fashion or nerve-touching causes. Second, be wary of humor. MORE >>

The gist is that in the age of Social Media consumers have the ability to flame your business in near real-time. Social Media empowers the complainers and the more attention you direct their way the more likely they are to raise their voice. That’s when they turn to Social Media to vent their frustrations. This is the double-edged sword nature of Social Media. Steve Allan, Social Media Specialist. Social Media customer service social media marketing small business social media content postaweek2011 MORE >>

While it is true that the Social Media community can often self-police, there are times when a brand has to insert itself in the conversation. It seems that if Starbucks can be so out front of social issues that they have a global responsibility section on their website, they could take a few moments to craft a post in response to this thread. Social Media is still an evolving communications and marketing platform. Putting your non-profit or small business in the cross hairs of Social Media means that – eventually – you will piss someone off. MORE >>

A couple of reports were released in the last week that highlight how people are using Social Media – by two well respected research firms. While it is easy to get blinded by the numbers, a look inside can reveal some facts that can help you focus your Social Media marketing strategy. All these numbers help put Social Media as a marketing tool into perspective. Not to mention that more people read email everyday than visit any Social Media site. It is easy to get blinded by the hype of Social Media. say -not so fast. MORE >>