If you look at the 500 million people who are on Facebook and the way that people text each other and instant message and use video chat, there is now an evolution of media. Those are the characteristics and attributes that a generation and audiences feel are very important to their media and entertainment experiences.&#. What Kotick was doing was drawing a important parallel between the expectations of social media users and gamers, and the growing importance the same complex dynamics across all media. MORE >>

When you look at this rather frightening infographic of social media landscape from Buddy Media/Luma, it’s easy to feel lost and overwhelmed. And it’s true that each day presents new opportunities and complexities for social media engagement and management. Yet this infographic also provides a rare chance to see the largers social media landscape and examine where your business or brand fits in. Is your business and its strategies well-suited to benefit from the broader landscape of social media? MORE >>

But sadly, as the half life of social technology shrinks, the need to stand out even within the context of the latest and greatest is increasingly the only way to earn and keep attention on your brand. Somehow they managed to co-opt social media itself to make your participation part of their design aesthetic, rather than the other way round. By doing so they reinforce their compelling brand image as a design thought leader that is unconventional, street-wise, and one step ahead of the latest and greatest social technology. MORE >>

SM: Broadcastr allows you to geo tag sound anywhere you are which has enormous implications for brands and non-profits that are interested in social change.  BL:  Broadcastr is a free social media app, available on the web and on the iPhone and, in two weeks, will be available on the Android as well. SM:  Effectively, you’re turning the real-world into a soundstage and that can be put to positive social change in so many different ways. Brands Community Future GENERAL Mobile Social media branding broadcastrwww.youtube.com/watch?v=HXsZYCokL7k. MORE >>

In the not too distant future static corporate websites will be replaced by their social equivalents. Instead, the online presence of each brand will necessarily expand out into the social space to stay in touch with their audience. As a result, the online presence of a brand will increasingly become the sum of its social exchanges across the web and not the website that many currently call home. Rather, it will constantly flow through moving conversations in the social space. How is your brand reaching out into the social space? Thanks! Facebook. MORE >>