Sherrilynne Starkie

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Snapchatting loses top banker his job

Sherrilynne Starkie

Snapchat, the social network favoured by teens and millennials, is a messaging mobile app that lets users share photos and videos with their friends knowing that after a few seconds the message will disappear and be deleted from the recipients’ devices. Featured Headline Social Media snapchat Social NetworksCoincidence? Maybe. But who really knows? Related articles.

PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing. Brands use social media for PR.

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is  “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.  right sexy solution.

Debunking the myths of social media

Sherrilynne Starkie

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services.  But, there is a surprising amount of false information that is accepted as social media conventional wisdom.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Psychology of social networking

Sherrilynne Starkie

Scientific Socializing Infographics – The Psychology of Social Networking Chart is Fascinating (TrendHunter.com). Facebook Featured Social Media infographic Psychology Social network TwitterWe tend to over think some things in life and here’s proof.  Do you suffer from high levels of narcisim or low self esteem?  Or, maybe you use Facebook, because it’s just a fun way to keep in touch with friends? Related posts: Are professional communicators normal? Infographic: Twitter facts. Wikipedia rules the waves. PLEASE LIKE  MY FACEBOOK PAGE.

Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. It’s proof that smart social media marketing can deliver a significant, lasting and measurable increase in customer engagement and transactions.

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Social media in call centres

Sherrilynne Starkie

Many companies are considering if and or how to integrate social media channels into call centre communications.  Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. Social Media Week 2012 SP (Photo credit: Fora do Eixo).

Infographic: Twitter facts

Sherrilynne Starkie

Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Email marketing goes social. Which Social Network is the Best Plaform to Promote Your Business [Infographic] (saleschase.com). Twitter is now truely mainstream; it’s not just for the cool kids anymore. 

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Bloggers important in PR

Sherrilynne Starkie

Interaction with readers came top, with 48% of respondents citing number of comments, followers and presence on social media sites as key factors. Email marketing goes social. Canadian business owners split on social media. Featured Headline public relations blogger Blogging Daryl Willcox Social MediaDaryl Willcox. Download the whitepaper here.

No social media policy for half of businesses | Sherrilynne Starkie

Sherrilynne Starkie

Writing tricks for content marketers

Sherrilynne Starkie

Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Writers of marketing content can feel a little overwhelmed when it comes to knowing how to get the best search engine rankings when Google and major social networks are always tweaking their algorithms. Good headline writing has long been an art form.

Deleting your Facebook status

Sherrilynne Starkie

Social network conversations are just like those that we have in ‘real life’   Most of us have said or done something that we’d later wished we rather hadn’t.  Brands, however should definitely think twice.  It’s very important to be seen to be transparent and to be ‘keeping it real’ in social media.  So fixing a typo is usually going to be ok. 

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006.  At the time his business associates weren’t convinced of the usefulness of a tool that would let friends communicate through only short text messages. Using social media for research: Social Capital 2012. Photo Credit: CIRA.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Using social media for research. events Featured Headline Ottawa public relations Château Laurier communications consultant IABC Social MediaChâteau Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop.  Related articles.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city. Related posts: Social media key PR driver. High emotion.

Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The Klout 50 ranks the most social CEOs in the USA by influence.  Social Pulse contains a  directory that is categorized by topic, which could prove useful for research. Content curation on the rise.

Third Tuesday Ottawa: social media in health care

Sherrilynne Starkie

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care.  Health care catching up in engaging consumers on social media (bizjournals.com). AnnFuller ’s Third Tuesday Ottawa Presentation. View more presentations from Kelly Rusk.

Social media policies | Sherrilynne Starkie

Sherrilynne Starkie

February 17: This week in social media

Sherrilynne Starkie

February 17: this week in social media. 17 essential social media guidelines to follow. Headline Social Media Facebook LinkedIn Ottawa Social network TwitterView more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE  MY FACEBOOK PAGE. Related articles. How do you use lists? How Can Lists be a Utility for Your Blog? | via @listly.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral.  Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50.

Email marketing goes social

Sherrilynne Starkie

Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks. Brands use social for PR. LinkedIn’s new share button . VISIT MY FACEBOOK PAGE.

Social media boosts campaigns | Sherrilynne Starkie

Sherrilynne Starkie

Putting your best foot forward in PR

Sherrilynne Starkie

Branding You: Leveraging social media to maximize your job search. Related posts: Social media and health care reform. events Featured Headline public relations Social Media cprs OttawaThat’s why the public relations society has organized Dress4Success, an event  to help students put their best foot forward! The Presentations. Account Director. link].

100 free social media resources | Sherrilynne Starkie

Sherrilynne Starkie

Pinterest for business

Sherrilynne Starkie

Pinterest is proving to be a great social network for businesses to connect with customers.  Related posts : The social customer. Featured Headline Pinterest Social Media Business Facebook Information graphics Social network TwitterHere’s a stunning infographic that spells out all Pinterest’s benefits for business. Infographic: Twitter facts.

May 12: this week in social media

Sherrilynne Starkie

Here’s my pick of the week’s top social media news. May 11: this week in social media. May 11: this week in social media. Top stories from social media world for this week! Has Social Media Lost Something? Facebook Featured LinkedIn Social Media Twitter YouTube Bing Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy.  . Listly by Sherrilynne Starkie. Views. crowd rank. curated. alpha. newest. queue. LinkedIn Turns 10. Paid channels come to YouTube.

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Women in social media | Sherrilynne Starkie

Sherrilynne Starkie

Three biggest myths of social media | Sherrilynne Starkie

Sherrilynne Starkie

Facebook mention: for celebrities only

Sherrilynne Starkie

have this self-imposed rule because my own personal goal in social media is to make real connections with real people. The social network says that more than billion interactions take place each week between public figures and their fans on Facebook. Social Media Tips We Learned from George Takei. Over time, however, I have tended to bend my rules.

Using word clouds in communications analysis

Sherrilynne Starkie

Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleWord clouds are a sexy way to visually display what can be highly complex discussion threads. 

Path: the sequel

Sherrilynne Starkie

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle. Personally, I really don’t think there is an urgent need for a new social network.  It’s very easy to use. 

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Good manners cost nothing

Sherrilynne Starkie

Related posts: Social media:  how to handle feedback. Social media goes mainstream. Featured Headline Social Media blog Comment Facebook manners Troll Twitter It is said that good manners cost you nothing but ignorance will cost you everything. Internet Troll? Photo credit: eirikso). What made me take the final step of unfriending?  She got me again!”

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HMV’s Twitter nightmare

Sherrilynne Starkie

Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills.  However, deleting the tweets failed to kill the story.  In fact, it fuelled interest and the debacle went viral in social media.  HMV: a social media crisis. Headline public relations Social Media Twitter HMV HMV Grou

Content marketing is king

Sherrilynne Starkie

Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Featured Headline Marketing Social Media Brand awareness Content marketing Marketing and Advertising Social networkIt’s become central to customer engagement and brand awareness.

February 2012: Ottawa’s Twitter top 20

Sherrilynne Starkie

Featured Headline Social Media Twitter Klout Ottawa TweetLevelAfter a brief absence (December and January) the Ottawa Twitter top 20 makes its return. started doing these tables over a year ago to illustrate how being popular (Grader) on Twitter doesn’t necessarily mean you have influence (TweetLevel).   Over time many of the names have changed, established handles have slipped and new ones enter the fray. Both lists are always in a state of flux. But do these tables tell the popular/influence story?  This is now the exception. Twitter Popularity ( Grader ). phdinparenting.

Have we lost that loving feeling, Twitter?

Sherrilynne Starkie

But those who stuck with it soon started to understand the value of this unique social network. Featured Headline Social Media Twitter Back in the day, when Twitter first launched there weren’t a lot of people involved and the conversation veered from the mundane (what I had for lunch) to banal (here’s a coding challenge). It was engaging. It was sexy. It’s ordinary.

Blog check list for getting noticed

Sherrilynne Starkie

Headline Social Media blog Blogging Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience.  Some tried and true tactics are include and some new ideas too.  Enjoy! 12 Things To Do After You’ve Written a New Blog Post infographic. Related posts: The wine blogger kerfuffle. Top tips for bloggers and brands. Blog comment policy.

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