Sherrilynne Starkie

Trending Sources

Snapchatting loses top banker his job

Sherrilynne Starkie

Snapchat, the social network favoured by teens and millennials, is a messaging mobile app that lets users share photos and videos with their friends knowing that after a few seconds the message will disappear and be deleted from the recipients’ devices. Featured Headline Social Media snapchat Social NetworksCoincidence? Maybe. But who really knows? Related articles.

PR generalists vs social media specialist?

Sherrilynne Starkie

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing. Brands use social media for PR.

Gartner: fake social media reviews

Sherrilynne Starkie

With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said Jenny Sussin, senior research analyst at Gartner. Photo credit: Wikipedia). Related posts: Users flee MySpace.

Debunking the myths of social media

Sherrilynne Starkie

There is certainly no shortage of information about social media use readily available online. Likewise, opinions on social media trends flow freely through new sites, blogs and just about anyone who is selling social media services.  But, there is a surprising amount of false information that is accepted as social media conventional wisdom.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Hey recent PR graduate! Let’s chat

Sherrilynne Starkie

Another highlight was when working at a boutique agency in Washington DC.  I put together a media tour in which our client was interviewed by The Washington Post, The New York Times, CNN, CBS, The Boston Globe, The San Jose Mercury News, The San Francisco Chronical and the LA Times plus about a dozen tech trade media. I was really proud of that work. Related posts: Branding You: using social media to find a job. Every year about this time, young graduates email me about PR internships and job opportunities. But I couldn’t see myself in any of these jobs. 

Social media in call centres

Sherrilynne Starkie

Many companies are considering if and or how to integrate social media channels into call centre communications.  Considerations include: enabling social media in customer care, deploying home agents, complying with stringent security requirements and providing private cloud functionality. Social Media Week 2012 SP (Photo credit: Fora do Eixo).

Top tips for bloggers and brands

Sherrilynne Starkie

Have a blogger media kit. Brands and their public relations agencies need specific information about a social media influence to understand fully the return on their PR investment.  A useful media kit will have a short bio about the blogger including some personal information, contact details and the editorial focus.  Understand what’s expected.  Disclose associations.

Psychology of social networking

Sherrilynne Starkie

Scientific Socializing Infographics – The Psychology of Social Networking Chart is Fascinating (TrendHunter.com). Facebook Featured Social Media infographic Psychology Social network TwitterWe tend to over think some things in life and here’s proof.  Do you suffer from high levels of narcisim or low self esteem?  Or, maybe you use Facebook, because it’s just a fun way to keep in touch with friends? Related posts: Are professional communicators normal? Infographic: Twitter facts. Wikipedia rules the waves. PLEASE LIKE  MY FACEBOOK PAGE.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

Win a ticket to IABC 2012 Canada Business Summit preconference workshop

Sherrilynne Starkie

Using social media for research. events Featured Headline Ottawa public relations Château Laurier communications consultant IABC Social MediaChâteau Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. Photo credit: Wikipedia). Here’s your chance to win a free ticket to an IABC 2012 Canada Business Summit preconference workshop.  Related articles.

Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city. Related posts: Social media key PR driver. High emotion.

Twitter’s Biz Stone speaks at CIRA’s AGM

Sherrilynne Starkie

He told the crowd made up of Internet geeks, social media enthusiasts and business professionals about how Twitter was born in 2006.  At the time his business associates weren’t convinced of the usefulness of a tool that would let friends communicate through only short text messages. Using social media for research: Social Capital 2012. Photo Credit: CIRA.

Infographic: Twitter facts

Sherrilynne Starkie

Here’s a round up of some recent facts and figures about one of the world’s most popular social networks from the folks at Infographics Archive. Email marketing goes social. Which Social Network is the Best Plaform to Promote Your Business [Infographic] (saleschase.com). Twitter is now truely mainstream; it’s not just for the cool kids anymore. 

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

No social media policy for half of businesses | Sherrilynne Starkie

Sherrilynne Starkie

Bloggers important in PR

Sherrilynne Starkie

Interaction with readers came top, with 48% of respondents citing number of comments, followers and presence on social media sites as key factors. Email marketing goes social. Canadian business owners split on social media. Featured Headline public relations blogger Blogging Daryl Willcox Social MediaDaryl Willcox. Download the whitepaper here.

Pinterest for business

Sherrilynne Starkie

Pinterest is proving to be a great social network for businesses to connect with customers.  Related posts : The social customer. Featured Headline Pinterest Social Media Business Facebook Information graphics Social network TwitterHere’s a stunning infographic that spells out all Pinterest’s benefits for business. Infographic: Twitter facts.

February 17: This week in social media

Sherrilynne Starkie

February 17: this week in social media. 17 essential social media guidelines to follow. Headline Social Media Facebook LinkedIn Ottawa Social network TwitterView more lists from Sherrilynne Starkie. Related posts: Five Ottawa Facebook pages worth checking out. Ottawa’s Twitter top 20 for 2012. October’s most popular posts. Click here to start to receive my newsletter. PLEASE LIKE  MY FACEBOOK PAGE. Related articles. How do you use lists? How Can Lists be a Utility for Your Blog? | via @listly.

Social media policies | Sherrilynne Starkie

Sherrilynne Starkie

Blog check list for getting noticed

Sherrilynne Starkie

Headline Social Media blog Blogging Here’s a great infographic check list from the folks at DivvyHQ to help bloggers build an audience.  Some tried and true tactics are include and some new ideas too.  Enjoy! 12 Things To Do After You’ve Written a New Blog Post infographic. Related posts: The wine blogger kerfuffle. Top tips for bloggers and brands. Blog comment policy.

List 60

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. Pulse automatically sends an alert to identify potential crisis or positive social conversations before they go viral.  Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50.

Infographic: Selling in social media

Sherrilynne Starkie

Some great stats here about how companies and brands are using social media to boost sales.   via Social Media Today. Psychology of social networking. Featured infographic Social Media Related posts: Blog check list for getting noticed. Pinterest for business. PLEASE LIKE  MY FACEBOOK PAGE.

Third Tuesday Ottawa: social media in health care

Sherrilynne Starkie

The sold out Third Tuesday event this week in Ottawa saw the city’s social media crowd fill the room at Maxwells on Elgin Street to learn about social media and health care.  Health care catching up in engaging consumers on social media (bizjournals.com). AnnFuller ’s Third Tuesday Ottawa Presentation. View more presentations from Kelly Rusk.

Putting your best foot forward in PR

Sherrilynne Starkie

Branding You: Leveraging social media to maximize your job search. Related posts: Social media and health care reform. events Featured Headline public relations Social Media cprs OttawaThat’s why the public relations society has organized Dress4Success, an event  to help students put their best foot forward! The Presentations. Account Director. link].

Women in social media | Sherrilynne Starkie

Sherrilynne Starkie

Social media boosts campaigns | Sherrilynne Starkie

Sherrilynne Starkie

Writing tricks for content marketers

Sherrilynne Starkie

Studies show that longer articles tend to achieve more retweets and shares in social media and attract more comments. Writers of marketing content can feel a little overwhelmed when it comes to knowing how to get the best search engine rankings when Google and major social networks are always tweaking their algorithms. Good headline writing has long been an art form.

100 free social media resources | Sherrilynne Starkie

Sherrilynne Starkie

Reuters, Rogers and social dashboards

Sherrilynne Starkie

Reuters has launched Social Pulse , a social media hub on Reuters.com which highlights social media’s most shared news, companies and influencers. The Klout 50 ranks the most social CEOs in the USA by influence.  Social Pulse contains a  directory that is categorized by topic, which could prove useful for research. Content curation on the rise.

Deleting your Facebook status

Sherrilynne Starkie

Social network conversations are just like those that we have in ‘real life’   Most of us have said or done something that we’d later wished we rather hadn’t.  Brands, however should definitely think twice.  It’s very important to be seen to be transparent and to be ‘keeping it real’ in social media.  So fixing a typo is usually going to be ok. 

Three biggest myths of social media | Sherrilynne Starkie

Sherrilynne Starkie

Email marketing goes social

Sherrilynne Starkie

Adding social sharing buttons to marketing emails significantly increases click-through rates according to a survey just released by GetResponse , an email marketing software company. In addition, recipients are more likely to share content on Facebook than on other social networks. Brands use social for PR. LinkedIn’s new share button . VISIT MY FACEBOOK PAGE.

May 12: this week in social media

Sherrilynne Starkie

Here’s my pick of the week’s top social media news. May 11: this week in social media. May 11: this week in social media. Top stories from social media world for this week! Has Social Media Lost Something? Facebook Featured LinkedIn Social Media Twitter YouTube Bing Do you agree with my list? You can vote stories up or down, or you can add ones you think are worthy.  . Listly by Sherrilynne Starkie. Views. crowd rank. curated. alpha. newest. queue. LinkedIn Turns 10. Paid channels come to YouTube.

Using word clouds in communications analysis

Sherrilynne Starkie

Related posts: Using social media for research: Social Capital 2012. Social media in call centres. Three biggest myths of social media. Featured Headline Marketing public relations Analysis Ottawa Social Media strategy Tag cloud WordleWord clouds are a sexy way to visually display what can be highly complex discussion threads. 

New LinkedIn Endorsements

Sherrilynne Starkie

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise. Branding you: using social media to find a job. Email marketing goes social. Featured LinkedIn Social Media Facebook Ottawa Skills & Expertise social media consultant

Path: the sequel

Sherrilynne Starkie

Well over a year ago a new social network, Path, was launched. It was positioned as ‘personal network’ and friends were limited to just 50, a number based on the psychology theories that 150 is the maximum number of social relationships any human can handle. Personally, I really don’t think there is an urgent need for a new social network.  It’s very easy to use. 

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa   I moderated rountable discussions on analytics and digging deep to gain real insight.  It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Social Media Analysitcs (Photo credit: cambodia4kidsorg). This is smart thinking.

HMV’s Twitter nightmare

Sherrilynne Starkie

Within 20 minutes of the first tweet, all mentions had been deleted despite the marketing director’s apparent lack of social media skills.  However, deleting the tweets failed to kill the story.  In fact, it fuelled interest and the debacle went viral in social media.  HMV: a social media crisis. Headline public relations Social Media Twitter HMV HMV Grou