Of all the different types of people who read this blog and the different types of content I post here, one large demographic is people who are in the media / social media space and write blogs to that effect. Blogging Social Media bloggingI’ve been thinking about how people can better their blogs in 2011, beyond the general “write better content&# or “do 5 steps to…&# type of advice. What follows are 5 things you need to do at least once a month in 2011 to grow your blog, grow your community, and grow your communication skills: 1. MORE >>

Brand Experience Social Media complaining polarisingIt’s hard to resist having a good moan on Twitter, especially when something or someone isn’t doing their job and we hope that our moaning, combined with our perceived influence, will get us special attention. The trouble is that your complaining, whilst seemingly resolving your current short term frustration, might be causing you long term brand damage. The reason why lies in understanding how people form impressions of you – both at a first glance, and also over time. Horns and Halos. Your Leading Thoughts. MORE >>

Here’s the question I’d like to ask: what have you bought because of Social Media? What Have You Bought, Because Of Social Media? Tags: Social Media brands case study purchasing We had a great discussion on yesterday’s post , where I shared a video and we debated whether or not it made you buy the product they were advertising. For example: have you bought books because someone on a blog recommended one? have you attended an event because someone tweeted about one? have you bought expensive goods because someone linked to them? MORE >>

Sam on the other hand has been writing about the difference between sticky media and spreadable media. Facebook’s eco system enables one click posting of any media item to one’s newsfeed, Disqus auto posts comments to feeds, etc. Thus your ultimate goal has creators of any media is to make it compelling – compelling because it’s personal, relevant, entertaining, inspiring, and so on. Are you hitting those 4 levels with the media content that you are creating? Marketing Social Media Spreadability compelling spreadability MORE >>

What this reminds me of is this slide below from “ The Real Social Network “, an exquisite and mind-shifting, a-ha moment presentation from Paul Adams at Google. It basically says that we can’t approach social networks from the point of view that we have one community, because we don’t. Facebook Social Plugins, however are currently still only with Pages or customised content, so Groups don’t have a weigh in there yet. Tags: Community Social Media facebook Yesterday Facebook released a new version of Groups. So what? MORE >>