PWB Marketing Blog

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Social Media Tweetable Facts

PWB Marketing Blog

Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange.

12 Tweetable Statistics Prove B2B Social Media ROCKS

PWB Marketing Blog

Know B2B social media fact from fiction. Fiction: Social media offers limited value to B2B marketers. Fact: 86% of B2B companies are using social media. B2B companies are absolutely using social media to generate leads , connect with customers, and reach business goals. Dispel the myth that social media isn’t for B2B and tweet the truth.

Five Awesome B2B Social Media Statistics

PWB Marketing Blog

Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get. Top B2B Social Media Statistics.

Does Your Content Have Superpowers?

PWB Marketing Blog

A few years ago, while serving on a social media panel during a presentation to a local entrepreneurial group, I casually remarked that, “Content is everything; social media is just plumbing.” In the years since then, I’ve seen this proven over and over both with clients and with brands I follow. Social is a unique channel because of its allowance for real-time dialogue.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

How do you know if you’re a social media expert? Unlike Google AdWords, there isn’t any certification for social media. you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made). So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. Bonus points if the blog has “social” in the title. B2B Social Media Facebook Media Twitter

10+ Ways To Use B2B Social Media In Your Business

PWB Marketing Blog

Social media should be an integral component of everything your B2B organization does including marketing, customer service, sales, and product development. Eleven Different Ways to Integrate B2B Social Media. Every e-newsletter and email should have a call to action for the social web. Almost 80% of Internet users read blogs (Source: Social Media Examiner).

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Recent Research Reveals Best Time to Post on Social Media

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Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Why Your B2B Social Media is Failing (And What to Do About It)

PWB Marketing Blog

Are your B2B social media efforts failing? We know the biggest reasons B2B social media efforts fail and what to do about it. Not Having a Social Strategy: If you don’t know where you’re headed, you’ll neverget there. It’s good to be friendly on the social web. Remember, Facebook, Twitter, and YouTube are tools, not a social media strategy.

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Secret to a Killer B2B Social Media Program

PWB Marketing Blog

That’s how you feel if you’re busy with social media – month after month – but aren’t getting results. The secret to a killer B2B social media program is to have a content marketing strategy that defines your company’s buyer personas and their buying process. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated.

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Five FREE B2B Social Media White Papers

PWB Marketing Blog

This has been a pivotal year in the world of B2B social media. More B2B companies are blogging, tweeting, creating online videos, and producing social content than ever before. In fact, 80% of B2B marketers are producing content for the social web according to B-to-B Magazine. Finding B2B Marketing Success Integrating Social Media and Search ” by Business.com.

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Six FREE Tools To Measure Social Media for Business

PWB Marketing Blog

Facebook and other social networks equip you with limited analytic tracking tools. Once you start to delve deeper into social media marketing, you will find you need a more robust measurement platform. Our six favorite free tools (and two paid) for measuring social media are: Social Mention  (free) – real time search engine that monitors over 100 social media properties.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media Twitter

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter.  Is social media the new “company newsletter”? B2B Internet Marketing B2B Marketing B2B Social Media Facebook Media Twitter

LinkedIn Changes for Your Company Page

PWB Marketing Blog

Do you need help managing your social media profile? I received a notification from LinkedIn today about changes coming to our LinkedIn Company Page after April 14. Specifically, LinkedIn is removing the Products & Services tab from all Company Pages. Ultimately though, I think it is more likely to be about the almighty dollar. Running out of time to post updates? LinkedIn

11 Twitter Tips for Building Business Relationships

PWB Marketing Blog

Social media is, after all, about sharing and being social. B2B Internet Marketing B2B Social Media Facebook Media TwitterMore and more businesses are jumping into Twitter to find new customers and connect with current ones. The word’s out that Twitter builds relationships – but many businesses get it wrong. Twitter has unwritten rules of engagement.

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Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. B2B Marketing B2B Social Media MediaWhen Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing.

What Are Your First Impressions Of Google+ As A B2B Marketer?

PWB Marketing Blog

It’s been barely one month since Google launched a social network, and already 20 million people have joined Google+. If Google+ continues to gain followers and has a successful launch of its business profiles, it’s possible that Google+ will become a viable social network. B2B Marketing Social Media Facebook Twitter VideoWill all the hype live up to expectation?

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Social Media Image Size Guide [INFOGRAPHIC]

PWB Marketing Blog

I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. The size of social media images changes from time to time, so having the most current data available is paramount. Having trouble managing your social media?

Professional and Personal Social Media Identities, Should They be Separate?

PWB Marketing Blog

Should professional and personal identities be kept separate on social media sites? If I were speaking directly to that individual, I would likely suggest a separate social identity for their personal life, one that would be less visible to potential clients. Additionally, messages should be unique among the social networks we participate in. Any tips to add?

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

No I wasn’t supposed to be working, but really as a social media person, it’s a challenge to ignore the phone ringing, text messages or when I see something on Facebook. B2B Marketing B2B Social Media Facebook MediaHow many Facebook Pages do you manage? Last week when I was on vacation with the family I saw the little icon at the top of the page.

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Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Company-Focused Community Site – Instead of reaching your customers on a 3rd party social network, build your social network. You can use a tool like Ning to create a custom social network. Companies like INXPO have platforms to power virtual trade shows for organizations large and small such as Forbes, Hilton, United Business Media, and TechTarget.

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10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Social Media is a Commitment, Not a Campaign. B2B Internet Marketing B2B Social Media Facebook Industrial MediaAre you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Post on Facebook three to five times a week. Make sure to comment on fan posts.

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Like Looking at Montana through a Keyhole

PWB Marketing Blog

One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site? Does everything work? Is it readable? Sean-.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

We have calls-to-action to subscribe to our blog, download our whitepapers, and sign up for our e-newsletter. 5.     Integrate Social Media. Integration means more than putting your social media logos on every page. B2B Internet Marketing Web Design B2B Social Media Facebook Google Analytics Media SEO TwitterDon’t make a mess out of it.

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How to REALLY Increase B2B Blog Traffic

PWB Marketing Blog

We write a lot about ways B2B organizations can use social media to generate demand and acquire leads. We submitted our blog to Social Media Today which has 44,191 Facebook fans and 70,500 Twitter followers. B2B Internet Marketing Business Blogging B2B Marketing B2B Social Media Blogging Facebook Integrated Marketing Media Twitter

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22 Effective SEO Tips to Optimize Your B2B Website

PWB Marketing Blog

With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. The study found that  social media activity is correlated with higher Google rankings. Now that’s quick! Blogs have both.

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LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Social media is all about being social, right? Some photos are best left out social media profiles, and some photos should never be used as an avatar. Unless of course you are a senior in high school and/or a kid  are “especially young”, in which case I wonder if LinkedIn the best social network for you? There sure is! You should.

LinkedIn Photos Speak Volumes, What Are Your Employees Saying?

PWB Marketing Blog

Social media is all about being social, right? Some photos are best left out social media profiles, and some photos should never be used as an avatar. Unless of course you are a senior in high school and/or a kid  are “especially young”, in which case I wonder if LinkedIn the best social network for you? There sure is! You should.

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

will also explain how your company may be able to leverage Pinterest for a bigger bang by including it in your overall social media toolkit and give examples of a couple of companies that are using Pinterest well. Pinterest is a social media “pinboard” that allows the organization of images. B2B Marketing B2B Social Media SEO Blogging Media

Are You Pinterest-ed in Social Media? [Infographic]

PWB Marketing Blog

will also explain how your company may be able to leverage Pinterest for a bigger bang by including it in your overall social media toolkit and give examples of a couple of companies that are using Pinterest well. Pinterest is a social media “pinboard” that allows the organization of images. B2B Marketing B2B Social Media SEO Blogging Media

Know Your Audience

PWB Marketing Blog

In this era of social media, one has to consider issues like this with an even more watchful eye. After this billboard went live, social media completely lit up with negative comments and outrage. A competitor of one of our clients recently ran this billboard in a nearby market. Yes, it’s funny (to some). Yes, it probably gets your attention. doubt it very much.

Three Ways to Supercharge Social Media with Google Analytics

PWB Marketing Blog

If your business is participating in social media, dig into Google Analytics to uncover actionable insights that will immediately improve your social efforts. We’ve identified three ways Google Analytics can supercharge your social media initiatives. #1. Optimize Social Traffic. B2B Social Media Google Analytics Facebook Media Twitter

Trending and Analytics: Watch for Patterns

PWB Marketing Blog

Of course not everyone went on break and certainly this wouldn’t always affect website traffic, however it’s an important message to remember – Always be aware of what’s trending in search and social media and how it relates to your website. This past week I have been busy prepping monthly analytic reports for clients. This continued for several months. Tammy.

Quick Tip: Change Your “Voice” When Posting on Facebook

PWB Marketing Blog

No I wasn’t supposed to be working, but really as a social media person, it’s a challenge to ignore the phone ringing, text messages or when I see something on Facebook. B2B Marketing B2B Social Media Facebook MediaHow many Facebook Pages do you manage? Last week when I was on vacation with the family I saw the little icon at the top of the page.

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Social Media Activity Influences Google Rankings

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Image Sizes for Social Media Branding [Infographic]

PWB Marketing Blog

“Upgrades” or changes often mean the creative needs to be edited when branding a social media site like YouTube. What I discovered though is that as part of the process, you are “encouraged” to edit your Google+ page.For my personal reference, that is why I had one of our art directors create a new Social Media branding Infographic. Again.