Social Media is Going Corporate [Infographic]
JULY 3, 2012
The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%).
Choosing the Right Social Media Platform [Infographic]
JULY 1, 2013
There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. state social media profile can sometimes do more harm than not having one at all. It also dives into the demographics of each social media account and you can determine if that matches your customer profile.
Social Media is Complicated [Infographic]
MAY 18, 2012
As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” Start sharing content and use social media as another channel to amplify it. ” Why do brands need help with this?
SMS Marketing Trumps Social Media Marketing [Infographic]
JULY 19, 2012
A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. In fact, it has become their primary means of communication that trumps email, social, and traditional advertising. Yes, you can see that now.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
JANUARY 2, 2013
It’s easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and mobile technology. How Social Media and Mobile Technology Impact the Customer Experience Infographic: Infographic by: Avaya. They have it ingrained in their DNA. Are you adopting the right channels?
The 2014 Digital Marketing Ecosystem
JANUARY 8, 2014
They hear buzzwords like mobile marketing, SEO, retargeting, inbound marketing, or social media engagement. For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. They say, “Okay, go!”
Digital, Social, Brands in 60 Seconds [Infographic]
APRIL 26, 2012
Email Marketing Mobile Marketing Online Advertising Social Media blogging content facebook google marketing posts social media tweetsI recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. found it so interesting that I’d thought I’d write a post and share it.
Social Media Takes Gold at the London 2012 Olympics
JULY 31, 2012
They have therefore responded by embracing and focusing on social media, in addition to more traditional media such as print and television. For the London 2012 Olympics, the IOC created a website to become the hub of all digital media. Social media has been a great success so far as viewers, athletes, and countries fully engage with each other throughout the games. Not all athletes are embracing social media when you compare followers to medals won. This infographic is brought to you by ExactTarget, a leader in social media marketing.
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
9 Steps to Digital Marketing Greatness [Infographic]
FEBRUARY 17, 2014
Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. Feel free to use this infographic in your website, as long as you link back to. link].
2013 B2B Marketing Priorities [Study]
AUGUST 1, 2013
Social Media is the Least Expensive Lead Generation Channel. Marketers Have Planned to Spend in Social Media and Retargeting. Other results include the effectiveness of using marketing automation technology and how much companies plan to spend on marketing in 2013. Email Marketing Generates the Highest Quality Leads. Online Advertising
Multitasking Puts Your Brain on Information Overload [Infographic]
JULY 10, 2012
Media consumed in 1960 per person was 5 hours. Send messages in batches Schedule time to check your social networking sites. Mobile Marketing Online Advertising Social Media Work-Life / Productivity brain digital infographic mobile multitasking online productivity stress tasksIt pays however to limit your tasks to a maximum at two at a time. tabs open on average.
Being Busy is Not Being Productive
APRIL 3, 2012
Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? Social media is the future. Stay off social media. I’m a huge advocate for social media. Like the previous bullet, schedule this and use it as a “reward” Social media does not count as a most important task of the day. You’ve done it before.
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
Recommended Books to Read
MARCH 19, 2012
You read about business, leadership, productivity, negotiation, marketing, social media, etc. This book is a strong advocate for using social media to scale your 1-on-1 interactions with customers and creating a relationship with them. You’re probably always keeping yourself up-to-date on the latest blogs, books, and magazines.
Mobile vs. Social – Round 1: Ding! Ding! Ding!
FEBRUARY 21, 2013
Mobile or Social? In the red corner we have Social! This also includes your social paid advertising and any other tools you’re using for listening and scheduling. Are you driving revenue for your business by generating social conversations? If you haven’t had the pleasure of using Birdfeud yet, this tool helps businesses increase their social media footprint and engage with their visitors through social media tools such as Twitter. Debate-focused questions bring the social conversation onto your website.
The New Rules of Lead Generation Book Review
MAY 29, 2013
Social media advertising (Facebook, LinkedIn, and Twitter). There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t generating leads and revenue, then it’s not working. Search engine marketing. banner ads).
5 Easy Black Friday Marketing Tips You Still Have Time For
NOVEMBER 20, 2012
Grow with social – Black Friday is a great opportunity to start or build on your social media. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special dealsBlack Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Why are these days important to your business? Customers expect your participation.
3 Emails Your Customers Should Be Getting, At Minimum
SEPTEMBER 6, 2012
This is apparent through rise of social media and the interaction with companies across all industries. Note: Don’t abuse this media channel. Customers want to engage with brands they actively spend money with. Therefore, as your company’s marketing leader, it’s up to you to initiate those interactions and continue the conversation by always being front-and-center. great tool for doing this in a non-invasive way is email. Most customers would gladly give up their email address and welcome transactional emails based on something they’ve done.
The 6 Step Inbound Marketing Process [Infographic]
JUNE 26, 2012
An effective website is the hub of all your online marketing and lead generation – Impact Branding & Design Step 3: Generate more traffic Promote your thought leadership through a blog , social media, SEO , and PPC. internet users regularly use a social network” “20% of monthly Google searches are for local businesses” Step 4: Convert traffic to leads Leverage your website in order to get the visitor’s information and start them through your sales process. It was created by an agency in Wallingford, CT called Impact Branding & Design.
Marketing Automation, Set It and Forget It
JULY 26, 2012
Social Media – Not really in the same bucket of a usual marketing automation solutions, but I still put it in the same category because some of it can be automated. Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. If you’re like many companies, you employ a marketing individual or team to collect your contacts information and execute campaigns in somewhat of a batch and blast situation. Marketing automation, what is it? Probably everyone.
How Are We (Ad/Marketing Pros) Using Social Media? [Infographic]
MAY 24, 2012
It’s no surprise that advertising professionals are advocates of social media. Social media not only allows for highly targeted messaging but it’s extremely scalable. 63% of Ad Pros “Strongly Agree” that companies should invest in social media with their customers versus 23% of normal people.
3 Website Metrics to Watch Daily
AUGUST 14, 2012
Promote your deals and discounts on social media sites like Pinterest , LinkedIn, Facebook, and Twitter. If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that’s easier said than done in today’s world of endless numbers. Do you monitor your bounce rate, number of page views, sites referring your traffic, views on mobile, inbound links, outbound links, page rank? Well yes, but not necessarily every day. There are just too many numbers to consistently watch if you’re only one person.
5 Reasons Email Marketing is Still Relevant
JUNE 6, 2012
Even with the growing popularity of social media, e-mail marketing is still one of the best ways to reach your customers. Just about everyone has e-mail address, and they’re likely to pay more attention to their inbox than they are to the thousands of messages that come across social media feeds every day. Unlike with social media updates , you can personalize e-mail newsletters to make each person feel like you’re talking directly to them, creating that all-important connection between business and customer. 2.
Google’s Latest Slap – How Un-natural Links May Affect Your SEO
MAY 2, 2012
Related posts: Audit Your Website for SEO Social Media has a Strong Influence on SEO 6 Insightful Blog Quotes for Puzzle Marketers. Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Over the years, they have implemented several new algorithm changes that have effectively slapped webmasters down the rankings when they engaged in things Google didn’t approve of. blog network is a system that people pay to be a part of.
The One Day Business Plan Worksheet
MAY 9, 2012
Lead Generation Social Media Work-Life / Productivity business plan entreprenuer lead generation small business startupAfter reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them , I started exploring their #9 startup called DocStoc.com. This site offers documents both free and through their monthly payment plan. discovered one document in particular and thought I’d share on Puzzle Marketer. The document is called The One Day Business Plan Worksheet. It’s not groundbreaking but it’s simple and elegant.
Pinterest Drives Ecommerce Sales [Infographic]
JUNE 12, 2012
According to a recent infographic and article by online store platform Shopify.com … Pinterest is now the 3rd most popular social network site in the world, and ecommerce stores can leverage its popularity to significantly increase traffic and sales. What’s amazing is visitors from Pinterest are 10% more likely to make a purchase over other major social media sites such as Facebook and Twitter. Online Advertising Social Media facebook linkedin online sales pinterest shopify social media twitterHow did they determine this?
How People Spend Their Time Online [Infographic]
JUNE 4, 2012
34.30% of its total population Social networking is the most time consuming activity for an Internet user. normal Internet user spends around 22% of its time on social networking sites, 21% on searches, 20% on reading content, 19% on emails and communication, 13% on multimedia sites and 5% on online shopping 92% of Internet users have used Internet for sending e-mails and for using search engines. Some more Interesting Facts More than 56% of Social Networking Users have used Social Networking Sites for spying on their partners. Thanks Go-Golf.com!
Social Media Boosts Organic Search Results [Infographic]
MAY 29, 2012
Tasty Placement , a search engine optimization and digital design company, attempted to solve the question “Can social media activity boost organic search ranking?” Search Engine Optimization Social Media facebook google ranking position search engine optimization seo twitter” with an experiment. rise in search engine ranking position.
5 Tips for a Fantastic Marketing Conference
OCTOBER 25, 2012
Embrace Social Sharing – If you’re going to throw an event or conference then you need to be prepared for people to talk about it online. ExactTarget created a “ Social Media Lounge ” space that automatically posted tagged Tweets , Instagram photos, and Facebook posts. Content Marketing Email Marketing Online Advertising Social Media conference event event marketing keynotes live mobile sms speakers statisticsThe event pulled together 4,000 marketing clients and industry thought leaders all learning together. What made it stand out?
The History of Marketing [Infographic]
AUGUST 7, 2012
Social media spreads in 2003 and 2004 with Myspace, LinkedIn, and Facebook. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaIf you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Starting with mass printing, the infographic moves you through the different mediums of posters, magazines, newspapers, and billboards. Anyone?
Why Best Practices Aren’t a Best Practice
MAY 31, 2012
As marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success. The problem with relying on building our marketing on case studies is we don’t really learn anything for ourselves. Every business is different and just as importantly every product inside of the same company is different. Each can target a different audience with a different buying cycle. So what do we do about it? When do I send out my message?
Social Media has a Strong Influence on SEO
MAY 14, 2012
In recent years, many people have started to use social media on a daily basis. Some of the more popular social media sites in the world receive millions of hits daily and their users sometimes spend hours every day using them. Because of this, search engines have started to pay more attention to the social media craze and it has even begun to affect search engine rankings. As a webmaster, it makes sense to become aware of social media trends and how they affect search engine optimization practices. Search Engine Optimization Social Medi
Bring Clarity to Your Marketing with the Campaign ID
OCTOBER 1, 2012
Paid Search Display Advertising Social Media Webinars Phone Calls Billboards Magazines Newspapers Television For some of the more traditional advertising such as billboards, magazines, newspapers, and television you’ll need to develop a strong call-to-action (CTA) that drives people either online or to call a phone number. Content Marketing Lead Generation Online Advertising Paid Search Social Media call to action campaign id marketing measurement paid seach reporting salesSo what do you do? One idea is leveraging the power of the Campaign ID.
5 Offers to Drive Lead Generation
APRIL 10, 2012
That’s the point where you begin to target and nurture them via email, social media, and customer relationship managers. Digital media is a popular tool for sharing information. If you’re executing a digital marketing campaign, there is a good chance you’re ROI (return on investment) is based on how many emails, prospects, or customers you can get inside of your database. If you’re using a CRM (customer relationship management system) such as SalesForce.com or Oracle, those contacts have some real measurable value. Informational whitepapers.
9 Steps to Digital Marketing Greatness [Whitepaper]
FEBRUARY 17, 2014
Content Marketing Email Marketing Lead Generation Marketing Puzzles Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media Download Whitepaper Now. Maybe you’ve never tried to establish a strong online presence, or maybe you’ve tried many different strategies with lackluster results. Well here it is. Click here to view the Infographic.
Audit Your Website for SEO
MARCH 20, 2012
Related posts: Can You Solve this Digital Marketing Puzzle? - #1950 Google's Latest Slap - How Un-natural Links May Affect Your SEO Social Media has a Strong Influence on SEO. Before you begin implementing major search engine optimization changes, it’s important to know where to start. The first step is to follow the “rules” as outlined by the search engines. As SEO has become an entire industry in recent years, search engines such as Google have been communicating what they expect from your website. Basically, they expect you to be honest. Probably not.
Google “Slaps” Overly Optimized SEO Sites
MARCH 30, 2012
Related posts: Audit Your Website for SEO Google's Latest Slap - How Un-natural Links May Affect Your SEO Social Media has a Strong Influence on SEO. In a great article by Barry Densa on his blog MarketingWitandWisdom.com , Barry identifies the concept of Google penalizing, a.k.a. “slapping”, your website for being overly optimized. He also goes into detail about what that means and would be worthwhile to read the entire post. My (still true) philosophy is creating great content and value on a website that people naturally want to link (vote for) to your website.