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Don’t Make These 9 Social Media Marketing Mistakes

Pamorama

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Follow her on Twitter at @pamdyer.

12 Essential Elements of a Social Media Marketing Strategy

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Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. 12 Steps to Social Media Marketing Success Research and know your audience.

15 Fantastic Books on Social Media Marketing

Pamorama

Do you want to learn more about social media marketing? By now it’s clear that whether you’re promoting a business, a product, or yourself, social media is essential in determining your success or failure. There are many books out there that purport to teach you everything you need to know about social media marketing. 15 Must-Read Social Media Marketing Books 1.  Fire up your brand via social media, Kindle ebooks, or podcasts using this guide from Tara Ross. You’re not alone. Ann Handley and C.C.

How to Promote Your Event With Social Media Marketing

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Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

Pamorama

Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Implement Twitter cards so that any tweets of your content include applicable visual media. Make an interactive resume by adding rich media and detailed descriptions, including photos, presentations, and demos. Social Media Twitter.

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Using Hashtags in Social Media Marketing

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Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. What are hashtags? Hashtags are labels for content. Twitter.

The Top Benefits of Social Media Marketing [Infographic]

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89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. 69% of marketers use social media to gather marketplace intelligence.

How to Create Perfect Headlines for Social Media Posts

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Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. ” If your headline doesn’t sell your story, it’s likely that your social media posts will go unread. Blogging Content Marketing Social Media Marketing Content marketing Social media marketing

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

How to Learn Social Media Marketing: 15 Blogs for Beginners

Pamorama

Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. If not, you’re missing out.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Offers audits and reports plus daily social media alerts. Social Response ($) | Formerly Cotweet.

A Comprehensive Guide to Your Social Media Image Sizes

Pamorama

Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re You’re probably already using the visual elements of your brand on your social media channels. Facebook profile photo size. 180 x 180 pixels (minimum), cropped to fit a square. 1500 x 500 pixels.

20 Social Media Marketing Blogs You Should Read in 2013

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Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place! Here are some that [.].

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

How to Use Twitter Cards in Social Media Marketing

Pamorama

Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

Timing Your Social Media Marketing

Pamorama

Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert , recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter.

9 of the Best Free Social Media Analytics Tools

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Want to know what’s working on social media? ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Word-of-mouth advertising is very powerful.

65 Terrific Social Media Infographics

Pamorama

Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. The History of Social Networking. How Women Use Social Media.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

8 Tips for Managing a Social Media Crisis

Pamorama

Rage spills over to other social networks and influential bloggers are decimating your reputation. The The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin. Warren Buffet 8 things your brand can do to manage a social media crisis 1.

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7 Popular Types of Social Media Fans [Infographic]

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If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7  categories. These social media followers think You Rock! Awesome!

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7 Ways to Raise Facebook Engagement [Infographic]

Pamorama

The social network has been evolving into a paid marketing platform for quite some time, and now brands are being pushed to purchase ads in order to reach their followers. Its  Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Social Media Facebook is not your friend.

20 LinkedIn Mistakes That Turn Off Potential Customers

Pamorama

The professional social network is a force to be reckoned with. Social media is unique in its ability to communicate with large audiences. This Infographic via Top Dog Social Media. 20 LinkedIn Mistakes That Turn Off Potential Customers is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. LinkedIn Social Media Social media marketing

Social Media is Key to B2B Content Marketing [Report]

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91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. LinkedIn is the top social network when it comes to B2B content marketing.

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9 Awesome Tools for Content Authors and Bloggers

Pamorama

The app highlights common errors and catches wordy sentences, adverbs, passive voice, and dull, complicated language: 9 Awesome Tools for Content Authors and Bloggers is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Lack inspiration?

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12 Secret Facebook Features Every Marketer Should Use

Pamorama

Ideas for creating and segmenting interest lists: Create a Facebook list of top social media experts  that features thought leaders’ Pages and public updates from the its members. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. Facebook Social Media Marketing Marketing Social media marketing

10 Ways to Get More People to Read Your Content

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Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Email marketing Email marketing still trumps social media marketing when it comes to driving traffic. Use social media Use social media channels to publicize your content.

5 Mistakes That Prevent Your Content From Going Viral

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You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. People share emotionally-charged content to make sense of their own experiences, deepen their social connections, and to reduce cognitive dissonance. Share it via your social media channels and send it to your friends and colleagues. There is no emotional appeal. Screen.

20 Social Media Blogs You Should Read in 2012

Pamorama

Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.

35 Great Social Media Infographics

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pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?

10 Tools for Measuring Your Social Media Influence

Pamorama

Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. In the world of social media marketing, influence is currency. PostRank.

Social Media Image Dimensions: The Ultimate Guide

Pamorama

Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. It can be difficult to keep up with all the social media image dimensions for  Facebook , Twitter , Google+ , LinkedIn , Pinterest , Instagram , and YouTube.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

 Social media is always on. Social media timing tools. Topsy , an app that has been around for a few years, performs social network trend analysis. When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. There are many tools you can use to gauge your timing. Facebook. Blogs.

7 Steps to Successful Content Marketing [Infographic]

Pamorama

Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors. strategic, well-researched content marketing strategy will help you create content that resonates with your target market while increasing engagement, social shares, and the size of your audience. The result? Create.

3 Proven Ways to Dramatically Improve Website Traffic

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Pay attention to words commonly used when people share content on social media sites. Proven Ways to Dramatically Improve Website Traffic is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. You have authority.

Find and Reserve Your Social Media Name

Pamorama

Grab your name and secure your brand before someone else does A consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities. There are hundreds [.].

Email Still Trumps Social Media for Online Marketing

Pamorama

Email was also shown to carry a higher customer lifetime value (the profit a company expects to earn from their entire future relationship with a customer) than social media channels. Email Still Trumps Social Media for Online Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. The customer acquisition landscape is constantly in flux.

Social Media Image Sizing Cheat Sheet [Infographic]

Pamorama

Make sure that you have attractive, consistent visual branding across all of your social media platforms. Visual marketing is a breakout trend on social media sites. Companies need to “show” instead of “tell”, and social networks are tapping into our desire for beautiful imagery and design. Social Media Cheat Sheet Facebook Infographics LinkedIn Pinterest Social media marketingWhile content is a huge driver of  awareness, dazzling [.].