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Don’t Make These 9 Social Media Marketing Mistakes

Pamorama

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Follow her on Twitter at @pamdyer.

12 Essential Elements of a Social Media Marketing Strategy

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Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. 12 Steps to Social Media Marketing Success Research and know your audience.

How to Promote Your Event With Social Media Marketing

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Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Events are a great way to attract customers, so make the most of them with social media The art and science of managing and marketing events has evolved a lot in recent years.

8 Big Social Media Marketing Mistakes Businesses Make (and How to Avoid Them)

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Social media marketing is vital for business growth these days. Social media platforms like Facebook and Twitter present unique opportunities to reach your target customers. Whether you’re a startup or a more established company, social media plays a vital role in today’s marketing landscape. social media marketing mistakes to avoid. 1.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Using Hashtags in Social Media Marketing

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Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. What are hashtags? Hashtags are labels for content. Twitter.

The Top Benefits of Social Media Marketing [Infographic]

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89% of marketers say that social media generates more business exposure. There are a million articles and blog posts out there that sing the praises of social media marketing — how social networks like Twitter, Facebook, and Pinterest have had a major impact on lead generation and sales. 69% of marketers use social media to gather marketplace intelligence.

How to Learn Social Media Marketing: 15 Blogs for Beginners

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Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. However, many businesses aren’t using social media at all — they aren’t aware of what’s being said about them online and they don’t know how to start conversations with their target audience. If not, you’re missing out.

A Comprehensive Guide to Your Social Media Image Sizes

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Make an impact with your social media images! Harnessing the power of images makes your social media marketing more powerful and memorable. You’re You’re probably already using the visual elements of your brand on your social media channels. Facebook profile photo size. 180 x 180 pixels (minimum), cropped to fit a square. 1500 x 500 pixels.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

How to Create Perfect Headlines for Social Media Posts

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Although headlines sometimes take a back seat when it comes to writing social media posts, they really should be top-of-mind in your content creation process. ” If your headline doesn’t sell your story, it’s likely that your social media posts will go unread. Blogging Content Marketing Social Media Marketing Content marketing Social media marketing

How to Use Twitter Cards in Social Media Marketing

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Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. Tweets with images and other media attract: 89% more “favorites” 18% more clicks 150% more retweets Get started with Twitter cards in 4 easy steps 1. How to Use Twitter Cards in Social Media Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Offers audits and reports plus daily social media alerts. Social Response ($) | Formerly Cotweet.

20 Social Media Marketing Blogs You Should Read in 2013

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Looking for the best social media marketing blogs? Social media is now mandatory for businesses. I’m always trying to keep pace with the evolving social media marketing landscape, and reading many of the fantastic blogs out there helps me stay on top of best practices. You’ve come to the right place! Here are some that [.].

Timing Your Social Media Marketing

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Social media marketers always wonder when the best time is to post on Twitter, Facebook, Google+, and the myriad of other social platforms for optimum customer engagement. Eric Boggs, CEO of Argyle Social and Jay Baer, CEO of Convince and Convert , recently teamed up for a terrific webinar that addresses these questions as they pertain to Facebook and Twitter.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

8 Tips for Managing a Social Media Crisis

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Rage spills over to other social networks and influential bloggers are decimating your reputation. The The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin. Warren Buffet 8 things your brand can do to manage a social media crisis 1.

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65 Terrific Social Media Infographics

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Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. The History of Social Networking. How Women Use Social Media.

9 of the Best Free Social Media Analytics Tools

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Want to know what’s working on social media? ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. These 9 free social media analytics tools are some of the best out there. Word-of-mouth advertising is very powerful.

7 Popular Types of Social Media Fans [Infographic]

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If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7  categories. These social media followers think You Rock! Awesome!

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Social Media is Key to B2B Content Marketing [Report]

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91% of B2B marketers now use social media as a content marketing tool. B2B marketers are distributing their content on social networks more than ever before. If you have a website, a blog, or maintain a presence on Facebook, Twitter, or other social networks, you are a publisher. LinkedIn is the top social network when it comes to B2B content marketing.

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20 LinkedIn Mistakes That Turn Off Potential Customers

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The professional social network is a force to be reckoned with. Social media is unique in its ability to communicate with large audiences. This Infographic via Top Dog Social Media. 20 LinkedIn Mistakes That Turn Off Potential Customers is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. LinkedIn Social Media Social media marketing

7 Ways to Raise Facebook Engagement [Infographic]

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The social network has been evolving into a paid marketing platform for quite some time, and now brands are being pushed to purchase ads in order to reach their followers. Its  Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Social Media Facebook is not your friend.

20 Social Media Blogs You Should Read in 2012

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Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. world.

10 Ways to Get More People to Read Your Content

Pamorama

Getting eyes on your content entails using a combination of SEO (search engine optimization), content curation, social media outreach, optimizing for readability, and email marketing. Email marketing Email marketing still trumps social media marketing when it comes to driving traffic. Use social media Use social media channels to publicize your content.

9 Awesome Tools for Content Authors and Bloggers

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The app highlights common errors and catches wordy sentences, adverbs, passive voice, and dull, complicated language: 9 Awesome Tools for Content Authors and Bloggers is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. Lack inspiration?

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12 Secret Facebook Features Every Marketer Should Use

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Ideas for creating and segmenting interest lists: Create a Facebook list of top social media experts  that features thought leaders’ Pages and public updates from the its members. Create a Facebook list by medium , e.g. traditional marketing vs. social media marketing. Facebook Social Media Marketing Marketing Social media marketing

5 Mistakes That Prevent Your Content From Going Viral

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You share them on Twitter, Facebook, YouTube, Instagram, and your other social media channels. People share emotionally-charged content to make sense of their own experiences, deepen their social connections, and to reduce cognitive dissonance. Share it via your social media channels and send it to your friends and colleagues. There is no emotional appeal. Screen.

35 Great Social Media Infographics

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?

10 Tools for Measuring Your Social Media Influence

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Meaningful exchanges constantly take place all over the social Web on a variety of platforms, connecting people and enabling them to share, critique, and interact with content and with each other. Social influence occurs when a person’s thoughts, feelings, or actions are affected by others. In the world of social media marketing, influence is currency. PostRank.

Email Still Trumps Social Media for Online Marketing

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Email was also shown to carry a higher customer lifetime value (the profit a company expects to earn from their entire future relationship with a customer) than social media channels. Email Still Trumps Social Media for Online Marketing is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. The customer acquisition landscape is constantly in flux.

3 Proven Ways to Dramatically Improve Website Traffic

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Pay attention to words commonly used when people share content on social media sites. Proven Ways to Dramatically Improve Website Traffic is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Forbes Top-25 Forbes Social Media Power Influencer, Pam is strategic marketing leader in Seattle and a major Seahawks fan. You have authority.

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7 Steps to Successful Content Marketing [Infographic]

Pamorama

Ultimately they reward you by purchasing your products, recommending them to friends via social media channels and word-of-mouth, and acting as brand ambassadors. strategic, well-researched content marketing strategy will help you create content that resonates with your target market while increasing engagement, social shares, and the size of your audience. The result? Create.

Social Media Image Dimensions: The Ultimate Guide

Pamorama

Brands experience almost 50% more audience engagement when sharing an image or video on their social media platforms, which is why social networks are increasingly featuring and promoting visual content. It can be difficult to keep up with all the social media image dimensions for  Facebook , Twitter , Google+ , LinkedIn , Pinterest , Instagram , and YouTube.

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

 Social media is always on. Social media timing tools. Topsy , an app that has been around for a few years, performs social network trend analysis. When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. There are many tools you can use to gauge your timing. Facebook. Blogs.

Find and Reserve Your Social Media Name

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Grab your name and secure your brand before someone else does A consistent social media identity across the Web is crucial for brands. Whether you’re trying to develop your company’s personality or your own, having many different names  creates confusion and dilutes the impact of all of your social media marketing activities. There are hundreds [.].

The Social Media Lifecycle [Infographic]

Pamorama

When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. If you really want to get results from social media, it begins with creating a process.

8 LinkedIn Tools for Business

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The undisputed leader in business and career-oriented social networking, LinkedIn’s  valuable demographic is sought after by marketers. LinkedIn Pulse is a visual feed that sends you news, social network updates, and RSS, magazine, and blog feeds to your smartphone. Oktopost is designed for B2B social-media marketers. Outlook Social Connector. SlideShare.

The Role of Color in Marketing [Infographics]

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Branding Marketing Social Media Marketing Social media marketing Use the right colors to increase brand recognition and drive purchasing. It’s more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design.