Everything was tracked manually, and though it was painstakingly slow at times, this allowed … Continue reading → Marketing Strategies and Tactics business digital natives Marketing online marketing Social MediaBusiness use to be an even playing field. With a good product or service, an owner could grow a company through networking, prospecting, advertising and marketing. MORE >>

With the increasing use of social media and shopping online, brand continuity across these platforms is as important online as it is offline.  company should also treat the use of social networking sites such as Facebook or Twitter as equally as important for ensuring continuity of their brand.  We’ve all heard the terms brands and branding, and most people would probably associate it with a company’s logo but branding is much more than just a logo.  It encompasses all communication used to interact with clients, customers and suppliers.  By Gozde Kar. MORE >>

At last, it’s been done- A simple, proven social media ROI (smROI) calculation for both B2B and B2C marketing efforts. Though this formula has been the bane of marketers for the past decade, we can now begin to quantitatively analyze the variables and bridge the gap of obscurity that has typically marred social media marketing. Social Media Return on Investment (smROI): . Net Gains As a Result of Social Media. = (Tangible Related Revenue + Estimated Intangible Related Revenue – Cost of Social Media) / (Cost of Social Media). MORE >>

It is an overlooked fact in when talking about Social Media Marketing that there needs to be a specific purpose to your efforts. Every place you look on the internet you will find people telling you how important it is to have a large and active presence in the social media outlets. Thousands of e-books are sold explaining all of the ‘secrets to social media marketing ’. Your social media marketing campaign should have an equally definable goal. Your social media marketing should be sending a clear message. Image via Flickr. MORE >>

Facebook , the giant of social networking sites is a highly reputed company, which has won the hearts of many people globally. Business Marketing Strategies and Tactics Social Media Facebook Facebook timeline promote post Promote your Friend's PostThe recent news that made headlines is the ‘pay’ option being implemented to promote your friends post on Facebook Timeline. Mark Mark Zuckerberg, the brain behind the company’s success comes up with new features making the site all the more interesting. This was launched way back in October last year. By Andrea Walters. MORE >>