Facebook is the most popular social media platform, used by 85 percent of mobile subscribers. Hands down, the most anticipated presentation for all of us in the mobile and Internet space comes from Mary Meeker, a former analyst at Morgan Stanley and now a partner at Kleiner Perkins Caufield & Byers in Silicon Valley. Over the years, Meeker has been quoted in a variety of sites and publications worldwide. Meeker’s annual analysis of the trends and stats that matter most is eagerly awaited — and this year was no exception. in the first quarter of 2011. MORE >>

Further, the social aspect of this encourages live viewing since the back-and-forth between fans in the community happens in real-time as events take place. As he put it: “Thanks to the widespread adoption of mobile technologies, what was once a passive, one-way information flow is often now a social contact sport.” ” But mobile social isn’t just fueling a new way to experience television.  The combination of social and mobile has also encouraged more sales. The London Games will show what cutting-edge companies are capable of right now. MORE >>

Social networks allow us to share and discuss our passions with people everywhere on the planet. Up until now this free exchange has known only one barrier: the digital fence erected by the social network provider. This social-focused app allows fans to watch the game live (complementing the TV experience, not negating it), discuss the action with friends in real-time ( regardless of whether fans are on Facebook, Twitter or Instant Messenger , for example) and co-create a truly tribal sports experience that ticks all the relevant boxes. Brands get social. MORE >>

This week has seen both large tech firms (Bing) and small startup companies come under fire after their initiatives to solicit donations for Japan’s earthquake and tsunami victims in exchange for social support of their brands were viewed more as opportunistic PR than genuine efforts to help victims.  How should marketers use social media for social good? We welcome Ken Herron, social marketing authority and CMO at social applications and solutions company SocialGrow Inc. Mobile Giving Mobile Social MediaGood or bad idea? MORE >>

This assumes that you have the branding, marketing and social media savvy to get the word out that you have an app, and what it takes to rise above the dozens (even thousands) of apps in your category. Give your customers what they want? It’s a tall order on mobile, where marketers must navigate an increasingly fragmented landscape and ensure they are supporting all the different ways their customers consume Web services. Ronan Cremin cuts through some of the myths about our mobile device usage and behavior to reveal what we really need to know about mobile. That was then. MORE >>