| | | Kyle Lacy | |  Social Media | 293 articles |
| Page 1 of 3 | Previous | Next | KYLE LACY APRIL 5, 2010 25 Ways to Engage Contacts in Social Media One of the primary selling points of social media is the concept of engaging a potential customer or partner in your product or service. 25 Ways to Engage a Potential Customer Using Social Media. This should be one of the first things you think about doing when contemplating using social media as a marketing tool. If you do not have a strategy in place to lead the charge into social media you will be at a lost when it becomes overwhelming. strategy allows you to measure success points in your social media journey. What is it? | KYLE LACY SEPTEMBER 30, 2011 Tips for Using Social Media to Build Business Like it or not, a part of that technology involves the use of social media. Just consider for a second that business schools around the country have added classes that focus specifically on social media. Well, social media has revolutionized the way consumers and businesses interact. However, with social media, companies can use a direct-to-consumer approach to respond to complaints, allowing them to make personal connections quickly. Speaking of Facebook there were recently dramatic changes made to the social networking site. | | | | | |
| KYLE LACY NOVEMBER 30, 2010  50 Ways to Measure Success in Social Media Measuring the effectiveness of social media campaigns has been quite a hot topic over the last few years. Using analytics and other measurements, we can get a solid idea of what social media is (or isn’t) doing for our brand. Number of times a post was shared via social media. Dollars spent by the social customer (vs. non-social). Email. | KYLE LACY OCTOBER 18, 2010 25 Case Studies Using Twitter to Increase Business and Sales BJ Emersonl, Director of Information and Social Technologies, started by using Twitter to listen to what customers were saying about Tasti D, its products and it’s competitors. BJ concludes from the numbers, that Twitter coupon campaigns can outperform similar targeted ads on other social network platforms or certain PPC ads if used effectively. Additionally, Comcast announces via press releases the addition of a social media component to help customer service reach a large audience effectively. Tags: social media twitter Case study Dell Dell Outlet. | KYLE LACY JANUARY 27, 2010 5 Ways to Use Foursquare for Business Some would say that Foursquare has blasted into the scene of location based social networking applications with a vengeance. This could also be applied to any social network). Foursquare is an infant compared to social media titans like Myspace, Facebook, and Twitter… the important thing to remember is that it is growing and people are using it. Is your business getting reviewed on social applications? would tend to agree with that sentiment. The best way to describe the service is to actually use the source. So let’s get this party started! | KYLE LACY SEPTEMBER 21, 2010 20 Ways Businesses Are Using Foursquare Mayorship is not a new perk of using Foursquare, but being recognized in the media because you’re the mayor is. With the increase in geolocation social media, football season is sure to start to jump on the Foursquare bandwagon, with the Redskins leading the way. The move into social media will be a great way to measure fan base and game attendance plus the ability to make the game more interactive to fans. Socially acceptable) Gaming. The social media aspect is evident, as most hardcore Foursquare users post their status to various SM sites. | | | | | | | |
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KYLE LACY | TUESDAY, DECEMBER 7, 2010  7 Reasons Why Social Landing Pages Increase Business
Social marketing is great, wonderful, revolutionary, and fun. All on its own it can drive you pretty decent results (depending on your goal, and what you’re representing); however, social marketing can do so much more when it’s part of an integrated strategy. So, have you thought about how you can use social media in your PPC (Pay-Per-Click) campaigns? Once the traffic ends up on the landing page, it’s the social marketers job to reach in and help cultivate a relationship with the visitor. Creating Social Landing Pages. MORE >> -
KYLE LACY | THURSDAY, OCTOBER 20, 2011 15 Stats On How The Top Nonprofits Use Social Media
wanted to outline some of the top stats and give you some ideas in regards to how the top nonprofits are using social meida. 92 % of Nonprofit Websites Contain At Least One Social Media Button. Out of all the socia media sites, LinkedIn has the higher income bracket and (probably) the higher level of engagement with business professionals. The size of the social media following of the nonprofit was not dependent on the budget size. It appears that income does not increase a nonprofit’s visibility and interactions in the social media world. MORE >> -
KYLE LACY | THURSDAY, SEPTEMBER 20, 2012 7 Tips to Avoid Social Media Productivity Loss
Social media can be an excellent marketing tool and can really give your business the boost it needs not only to your ROI but also to your branding. The true power of social media is only unlocked when it is used efficiently, however. Social networks have a lot of games these days and they can all be major time wasters. When you’re on social networks for business purposes, don’t be led astray by the lure of tempting games. Don’t Use Every Social Network. What kind of image are you trying to present on the social networks? MORE >> -
KYLE LACY | MONDAY, NOVEMBER 7, 2011 13 Ways for Business to Use Foursquare
Some would say that Foursquare has blasted into the scene of location based social networking applications with a vengeance. This could also be applied to any social network). Foursquare gives you the opportunity to link your other social networks to your Foursquare account. — Foursquare is an infant compared to social media titans like Myspace, Facebook, and Twitter… the important thing to remember is that it is growing and people are using it. Is your business getting reviewed on social applications? social mediaper point). MORE >> -
KYLE LACY | TUESDAY, NOVEMBER 2, 2010 20 LinkedIn Case Studies and Examples for Professionals
He has found that the quality of information, people and tools available on LinkedIn surpass all other social networking sites in terms of business. Buddy Media. Jeff Ragovin , VP of Sales and Business Development at Buddy Media, uses LinkedIn to reach out to clients. Marc Rouseau, Web Communications and Social Media Consultant is located in Cambodia, where LinkedIn and other social networks are M.I.A. They have brought them closer to realizing that social media creates more opportunities for international business. David T. Of course. MORE >> -
- 10 Ways for a NonProfit to Use Foursquare KYLE LACY | THURSDAY, MAY 13, 2010
- 10 Good Manners for Kids and Businesses on Social Media KYLE LACY | MONDAY, MARCH 26, 2012
- Do All Social Media Conferences Offer Value? KYLE LACY | MONDAY, JANUARY 31, 2011
- Social Media 101 in 60 Minutes: The Web’s Best Crash Course KYLE LACY | FRIDAY, SEPTEMBER 10, 2010
- 5 Ways to Keep Your Employees Engaged Using Social Media KYLE LACY | MONDAY, JULY 25, 2011
- Social Media Content Drives 7x More Spending KYLE LACY | WEDNESDAY, OCTOBER 19, 2011
- 4 Ways to Stay Ahead of the Curve by Incorporating Social Media KYLE LACY | TUESDAY, DECEMBER 6, 2011
- 5 Trends Changing Social Media – Presentation for #SMMW13 KYLE LACY | THURSDAY, APRIL 4, 2013
- 5 Ways to Use Facebook’s New Photo Tagging for Pages KYLE LACY | WEDNESDAY, MAY 11, 2011
- 15 Stats Behind the True Value of the Facebook Like KYLE LACY | WEDNESDAY, OCTOBER 12, 2011
- Is Twitter Just a Big Popularity Contest? KYLE LACY | THURSDAY, MAY 27, 2010
- Tracking ROI from Social Media to Sales KYLE LACY | WEDNESDAY, AUGUST 24, 2011
- 15 Stats on Why Mobile is Important and What to Do KYLE LACY | TUESDAY, JANUARY 31, 2012
- 20 Ways to Build Trust and Leads in Social Media KYLE LACY | THURSDAY, APRIL 15, 2010
- A Breakdown of Social and Mobile Application for Retail KYLE LACY | FRIDAY, JULY 9, 2010
- How Social Media is Changing Journalism KYLE LACY | WEDNESDAY, OCTOBER 27, 2010
- Checklist of 25 Reasons Not to Hire a Social Media Consultant KYLE LACY | FRIDAY, APRIL 2, 2010
- The 5 Pitfalls of Social Media Engagement KYLE LACY | TUESDAY, JULY 5, 2011
- 6 Tips to Using Social Media for Lead Generation KYLE LACY | FRIDAY, NOVEMBER 4, 2011
- 150 Social Mobile and Email Stats from the Fastest Growing Retailers KYLE LACY | MONDAY, JUNE 25, 2012
- 5 Ways ExactTarget will Change Social Media with CoTweet Acquisition KYLE LACY | TUESDAY, MARCH 2, 2010
- 5 Surprising Statistics from Social Media KYLE LACY | TUESDAY, APRIL 12, 2011
- 5 Social Media Tips for Small Business KYLE LACY | TUESDAY, APRIL 27, 2010
- 6 Seminars About Social Media and Digital Marketing at the IGC KYLE LACY | FRIDAY, AUGUST 19, 2011
- 51% of Twitter Users Think Your Customer Service Stinks KYLE LACY | THURSDAY, OCTOBER 13, 2011
- Why Social Media ISN’T a Waste of Time KYLE LACY | FRIDAY, MAY 28, 2010
- 7 Ways to Change Attention to ACTION in Social Media KYLE LACY | MONDAY, SEPTEMBER 13, 2010
- Top 10 Reasons Why Social Media Marketing is Exploding KYLE LACY | THURSDAY, JULY 15, 2010
- 3 Ways to Cater to Your Niche Through Social Media KYLE LACY | FRIDAY, JANUARY 20, 2012
- Three Ways to Accelerate Fierce Loyalty in Your Community KYLE LACY | TUESDAY, APRIL 24, 2012
- Essential Twitter Tips For Reaching Local Customers KYLE LACY | TUESDAY, AUGUST 17, 2010
- 5 Ways to Use Twitter for Marketing KYLE LACY | MONDAY, APRIL 18, 2011
- Does Negative Social Media and PR Really Hurt Brands? KYLE LACY | FRIDAY, FEBRUARY 4, 2011
- 100 Posts and Predictions for 2011 in Technology, Marketing, and Social Media KYLE LACY | TUESDAY, JANUARY 4, 2011
- 5 Tips to Dealing with Negative Facebook Comments KYLE LACY | MONDAY, FEBRUARY 20, 2012
- The Building of the Social Media and Digital Brand Organism KYLE LACY | TUESDAY, APRIL 10, 2012
- Social Media + SEO = Social Media Infrastructure KYLE LACY | THURSDAY, JANUARY 28, 2010
- Social Media Automation, Philosophy, Ethics and Stupidity KYLE LACY | WEDNESDAY, MARCH 2, 2011
- 40 Ways to Build Trust in Your Brand on Social Media KYLE LACY | WEDNESDAY, FEBRUARY 9, 2011
- Social Media Should Be Taught in the Classroom KYLE LACY | TUESDAY, FEBRUARY 1, 2011
- 6 Ways to Get Noticed By People on Twitter KYLE LACY | WEDNESDAY, SEPTEMBER 29, 2010
- Are You Experiencing Social Media Burnout? KYLE LACY | THURSDAY, JULY 14, 2011
- Stop Talking About Products and Services KYLE LACY | MONDAY, OCTOBER 3, 2011
- 3 Social Media Tips for Thursday KYLE LACY | THURSDAY, OCTOBER 28, 2010
- Stop Ignoring Your Social Media Policy! KYLE LACY | MONDAY, MARCH 7, 2011
- Generate Word-of-Mouth Marketing with Empowered Employees KYLE LACY | WEDNESDAY, JANUARY 5, 2011
- The 5 Stages of Social Media ROI KYLE LACY | TUESDAY, JUNE 14, 2011
- #Infographic – 25 Marketing Predictions for 2013 from @ExactTarget KYLE LACY | THURSDAY, DECEMBER 13, 2012
- Restaurants and Social Media KYLE LACY | MONDAY, AUGUST 23, 2010
- Do People Use Email and Facebook? KYLE LACY | THURSDAY, JUNE 17, 2010
- 5 Ways to Diffuse a Twitter War in Regards to Your Brand KYLE LACY | THURSDAY, APRIL 26, 2012
- 5 Tips to Creating Genuine and Personalized Content KYLE LACY | MONDAY, NOVEMBER 28, 2011
- 8 Ways to Optimize Your LinkedIn Profile KYLE LACY | THURSDAY, MAY 20, 2010
- An Interview with Klout. Do You Love It or Hate It? KYLE LACY | MONDAY, SEPTEMBER 12, 2011
- 5 Proven Ways to Increase Your Online Network KYLE LACY | FRIDAY, APRIL 22, 2011
- How Social Media Overtook Legacy Media KYLE LACY | FRIDAY, SEPTEMBER 9, 2011
- Social Media: Number One Tool for Lead Generation KYLE LACY | THURSDAY, JUNE 3, 2010
- Keep Your Friends Close and Your Followers Closer KYLE LACY | MONDAY, JULY 26, 2010
- How To Use Social Media to Invent or Reinvent Yourself KYLE LACY | MONDAY, JULY 16, 2012
- 5 Reasons Why Whole Foods Knows Social Media KYLE LACY | WEDNESDAY, JUNE 23, 2010
- 25 Twitter Tips for Small Business KYLE LACY | FRIDAY, JANUARY 29, 2010
- Do Not Leave Social Media to the Interns KYLE LACY | MONDAY, AUGUST 22, 2011
- Social Media is NOT Scary. Read the Stats. KYLE LACY | MONDAY, AUGUST 16, 2010
- Is it Online Social Activism or Social Slacktivism? KYLE LACY | MONDAY, APRIL 1, 2013
- 7 Ways to Build a Personal Brand Out of College KYLE LACY | FRIDAY, FEBRUARY 12, 2010
- 10 Ways to Create Customer Evangelists using Social Media KYLE LACY | THURSDAY, FEBRUARY 3, 2011
- Why Small Businesses Fail at Social Media KYLE LACY | THURSDAY, APRIL 29, 2010
- 5 Problems Generated By Customer’s Social Media Complaints and the Solutions KYLE LACY | FRIDAY, FEBRUARY 17, 2012
- 5 Ways to Use LinkedIn’s New Group Functionality KYLE LACY | TUESDAY, JUNE 29, 2010
- The True Value of Social Media Data KYLE LACY | WEDNESDAY, MARCH 28, 2012
- Hospitality Industry Changing with Social Media KYLE LACY | FRIDAY, SEPTEMBER 3, 2010
- The Future of Digital Marketing in Retail KYLE LACY | TUESDAY, MAY 15, 2012
- 15 Things I Have Learned After One Year on Twitter KYLE LACY | MONDAY, JULY 11, 2011
- I Am Fragmented – A Look Into Online Identity KYLE LACY | FRIDAY, SEPTEMBER 2, 2011
- 5 Ways to Not Be a Complete SAP on Social Media KYLE LACY | MONDAY, FEBRUARY 8, 2010
- 6 Reasons the Google+ API is Important KYLE LACY | MONDAY, SEPTEMBER 19, 2011
- Are You Ready for the Facebook Hashtag? KYLE LACY | WEDNESDAY, APRIL 3, 2013
- 11 Ways to Use LinkedIn’s New Company Follow Feature KYLE LACY | TUESDAY, MAY 11, 2010
- The Difference Between Social Media Sharing and Integration in Email Marketing KYLE LACY | MONDAY, MARCH 12, 2012
- 3 Unconventional Pinterest Marketing Ideas KYLE LACY | MONDAY, APRIL 16, 2012
- 7 Ways to Enhance Your Social Media Marketing Plan KYLE LACY | TUESDAY, JUNE 15, 2010
- A Definition of Social Media Marketing in the Security Industry KYLE LACY | THURSDAY, AUGUST 19, 2010
- 5 Ways to Use Twitter to Develop Personally and Professionally KYLE LACY | MONDAY, MAY 10, 2010
- The Global State of Mobile Marketing #Infographic KYLE LACY | TUESDAY, MARCH 26, 2013
- What Type of Twitter User Are You? KYLE LACY | MONDAY, JUNE 21, 2010
- 5 Ways to Increase Donations through Social Media KYLE LACY | MONDAY, MARCH 8, 2010
- Social Media Marketing Isn’t Just for Corporations KYLE LACY | THURSDAY, JULY 28, 2011
- 21 Ways to Build Trust and Sales Leads in Social Media KYLE LACY | FRIDAY, OCTOBER 15, 2010
- 20 Ways to Generate Leads from Inbound Marketing KYLE LACY | WEDNESDAY, APRIL 4, 2012
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