After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers. What is The Socialized Business Podcast? Topics will include technology reviews and discussions of community, Social CRM, online monitoring and brand advocate platform applications. How can I get involved? MORE >>

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With the emergence of companies moving towards becoming a social business , scaling social media within the business becomes even more important. If done correctly, social media becomes embedded into most functions within the business ranging from customer support to sales to email marketing to communications to product marketing and so on. Scaling social media, especially within an enterprise-level company, can be hard. This creates an intersection for the social media manager to deal with. How you might ask? What say you? MORE >>

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook&# and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Business strategy Communications Social Media Crisis MORE >>

See any correlations to social media? We get caught up in fiddling around with the spacing between our social sharing buttons or the fastest shortcut to more followers or to having the newest gadgets that will make your content amazing. We become disenchanted, blow social media off and claim that it doesn’t work. and long-term success in social media both require the same thing: focusing on what matters. This holds true for social media, as well. Fitness Social Media fitness focuslowered blood pressure). MORE >>