Justin Levy

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Announcing The Socialized Business Podcast

Justin Levy

After a few months of brainstorming, planning and prepping, Jason Keath , Michael Brito and I are thrilled to announce the launch of The Socialized Business podcast. During this first episode we discuss why we decided to launch a social business podcast, what social business means to us and discuss the future role of social media managers. How can I get involved?

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? Instead, we complain that there are silos or that people don’t understand that corporate social media is more than just tweeting and status updates. Business Communications Social Media Business strategy ReportingReally. Improving Visibility.

Getting in Shape and Achieving Success in Social Media

Justin Levy

See any correlations to social media? We get caught up in fiddling around with the spacing between our social sharing buttons or the fastest shortcut to more followers or to having the newest gadgets that will make your content amazing. We become disenchanted, blow social media off and claim that it doesn’t work. This holds true for social media, as well.

Marketing Fit Interview: Mike Vardy of Productivityist

Justin Levy

As an entrepreneur, how has social media helped you to grow your business? Is there anything you wished you did differently when starting to engage in social media? wish I’d entered the social media landscape with more intentional approaches when I first started out. I am sure I’m not alone here. He has a straightforward approach to his writing.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Scaling Social Media by Changing Your Mindset

Justin Levy

With the emergence of companies moving towards becoming a social business , scaling social media within the business becomes even more important. If done correctly, social media becomes embedded into most functions within the business ranging from customer support to sales to email marketing to communications to product marketing and so on. How you might ask?

12 Ways to Improve Focus

Justin Levy

Add that to the never ending abundance of information from blog posts to tweets to status updates to magazines, books and other forms of media and you can quickly start to feel like we’re drowning. “Draft new social media strategy” is not a task, it’s a project. If it doesn’t fit on the Post-It note then it doesn’t get done today.

How I Am Finding Value Using Foursquare

Justin Levy

Marketing Social Media As I sat in my car trying to catch my breath following a gut busting workout, I opened my phone and checked in on Foursquare at the gym. It occurred to me that checking in at the gym has become part of my morning routine. When I arrived home and took Sasha for her morning walk, I began evaluating how I am currently using Foursquare. Events. Vacations. Fitness.

Breaking Through a Marketing Plateau

Justin Levy

Fitness Marketing Social Media fitness Has your marketing program become stale? Are you not seeing the same results that you originally experienced? This could be because you’ve reached a marketing plateau. It’s time to introduce a change to help spark growth, engagement and activity again. We compare the marketing software they’re using that we may not be able to afford.

Marketing Fit Interview: Christopher Penn, Vice President of Marketing Technology, SHIFT Communications

Justin Levy

Being popular in social media does not make you a hero. We’re on a never-ending quest to understand not just the new media space, but to understand our role in it and how we can be more effective, more powerful, and more heroic through it. Fitness Interview Marketing Productivity Social Media fitness They push you to be sharper. Do you use an iPhone or Android?

Badge 49

Don’t Focus on the Upcoming Year’s Predictions

Justin Levy

Marketing Social Media strategy It’s that time of the year when predictions begin dominating the content that is being shared. predict you are about to read some predictions. Jeremiah Owyang (@jowyang) November 30, 2013. These predictions are usually from industry leaders and analysts who are on the cutting edge. There is an inherent flaw in this, though.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

There surely are many other “sins&# and many, if not all of them, apply to other social networks as well. One of these days we will be able to stop talking about the need for goals in social media but so many companies are still just jumping in without knowing why they are doing it and what success looks like for them. It’s only natural. There is no strategy.

The Next Chapter: Joining Citrix Online

Justin Levy

A little more than 2 years ago Chris Brogan and I were both attending the first Social Media Jungle event in New York so we decided to carpool down together. That night we talked about what we thought the future of business looked like, their use of social media and how NML could be helpful. With the new job comes a new place to explore. Photo Credit: Amanda Breann.

It’s Not About the Platform

Justin Levy

Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. Blog Social Media PlatformsSome people want to debate the technical aspects of the platforms. Some want to debate the ease of use. Debate is good.

Being Prepared with Back-Pocket Metrics

Justin Levy

Business Marketing Measurement Social Media measurementYou’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. We’ve launched a new blog and it’s being shared a lot.” Probably not. Do you find value in back-pocket metrics?

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. One thing that has struck me lately is the reliance on “media impressions&# as a measure of success in PR campaigns.

14 Situations When You Shouldn’t Tweet

Justin Levy

Tags: facebook fun social media twitter

Still Think Social Media Is A Fad?

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Still Think Social Media Is A Fad? Written on May 11, 2010 by Justin Levy in social media , stats , video 19 Comments - Leave a comment! recurring topic seems to be whether or not social media is a fad. RT @justinlevy Social media a fad?

How To Improve Visibility, Communication & Accountability of Social Media Within Your Company

Justin Levy

Do you want to improve visibility, communication and accountability of social media within your company? Instead, we complain that there are silos or that people don’t understand that corporate social media is more than just tweeting and status updates. Business Communications Social Media Business strategy ReportingReally. Improving Visibility.

11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Business strategy Communications Social Media CrisisThey train non-stop. Who will be involved?

11 Steps to Developing a Digital Crisis Communications Plan

Justin Levy

Over the past couple years as social media has continued it’s explosive growth, we have seen so many examples of companies who have experienced a crisis due to an accidental tweet, a campaign gone wrong, a misstatement by a spokesperson or the collapse of an industry. Business strategy Communications Social Media CrisisThey train non-stop. Who will be involved?

8 Tips to Get More Out of LinkedIn

Justin Levy

When we talk about social media platforms there is a tendency to point to Twitter and Facebook as the platforms where we all agree that we spend a majority of our time online. However, whenever I conduct social media training sessions for groups of professionals, the platform that they always request we spend the time most time on is LinkedIn. Here are a few.

Scaling Social Media by Changing Your Mindset

Justin Levy

With the emergence of companies moving towards becoming a social business , scaling social media within the business becomes even more important. If done correctly, social media becomes embedded into most functions within the business ranging from customer support to sales to email marketing to communications to product marketing and so on. How you might ask?

Please Take My 2014 Reader Survey

Justin Levy

Announcements Blog Social Media One area that I have struggled with over the past couple of years has been consistency in writing. Over the last few months I have had several friends encourage me to create more because they have either learned or been inspired by something I have shared. Your needs, interests and types of content you enjoy consuming. The survey is anonymous.

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice” is a useless PR metric. One thing that has struck me lately is the reliance on “media impressions” as a measure of success in PR campaigns.

Being Prepared with Back-Pocket Metrics

Justin Levy

Business Marketing Measurement Social Media measurementYou’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. We’ve launched a new blog and it’s being shared a lot.” Probably not. Do you find value in back-pocket metrics?

Being Prepared with Back-Pocket Metrics

Justin Levy

Business Marketing Measurement Social Media measurementYou’re walking towards a conference room when one of the senior executives at your company passes you and stops for a minute to inquire into how everything within your functional area is going. We’ve launched a new blog and it’s being shared a lot.” Probably not. Do you find value in back-pocket metrics?

The Two Faces of Privacy on Facebook | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Two Faces of Privacy on Facebook Written on July 22, 2010 by Justin Levy in books , facebook , social media 0 Comments - Leave a comment! They maintain Facebook as their personal social network and use LinkedIn as their professional network to connect with colleagues. 

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! Written on June 24, 2010 by Justin Levy in announcements , books , facebook 32 Comments - Leave a comment! If youre new here or just an old friend, Id love it if you subscribed via RSS feed. What is Facebook Marketing About? It means a lot. Everyone!

Getting in Shape and Achieving Success in Social Media

Justin Levy

See any correlations to social media? We get caught up in fiddling around with the spacing between our social sharing buttons or the fastest shortcut to more followers or to having the newest gadgets that will make your content amazing. We become disenchanted, blow social media off and claim that it doesn’t work. This holds true for social media, as well.

12 Ways to Improve Focus

Justin Levy

Add that to the never ending abundance of information from blog posts to tweets to status updates to magazines, books and other forms of media and you can quickly start to feel like we’re drowning. “Draft new social media strategy” is not a task, it’s a project. If it doesn’t fit on the Post-It note then it doesn’t get done today.

12 Ways to Improve Focus

Justin Levy

Add that to the never ending abundance of information from blog posts to tweets to status updates to magazines, books and other forms of media and you can quickly start to feel like we’re drowning. “Draft new social media strategy” is not a task, it’s a project. We’re all incredibly busy these days trying to balance an endless list of demands on our time. Every day it seems as though we’re saying “yes” to another personal or professional project while jotting down another idea that we hope to pursue someday. Turn up the music!

It’s Not About the Platform

Justin Levy

Now that Twitter, Facebook, YouTube and Flickr are out ahead as the major social networks, it becomes harder to debate social platforms, though it definitely still occurs, especially with location-based platforms. Blog Social Media PlatformsSome people want to debate the technical aspects of the platforms. Some want to debate the ease of use. Debate is good.

Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Coca-Cola’s Happiness Machine Written on January 20, 2010 by Justin Levy in social media , video 28 Comments - Leave a comment! Coke’s smart new social media viral ad via @justinlevy [link]. Seems completely normal, right?  Do you like the concept? 

The Growth of Demand Discovery

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Growth of Demand Discovery Written on July 1, 2010 by Justin Levy in content strategy , guest post , marketing , marketing strategy 0 Comments - Leave a comment! Marketing has changed dramatically since the adoption of social media.  Not literally, but figuratively.

The Power of a Note

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Power of a Note Written on August 8, 2009 by Justin Levy in communications , customer service , interaction , loyalty , presidentobama , social media , video , zappos 35 Comments - Leave a comment! Fritz also has my friend Chris Barger working social media for GM.

Using Social Media to Manage Adversity

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Using Social Media to Manage Adversity Written on December 3, 2009 by Justin Levy in adversity , guest post , social media , social media strategy 9 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

It's Not the Tools, It's What You Do With Them

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking It’s Not the Tools, It’s What You Do With Them Written on October 14, 2009 by Justin Levy in business , business strategy , chrisbrogan , communications , ims09 , inbound marketing , motivation , social media , social media strategy , video 21 Comments - Leave a comment! How are you using these tools that we call social media? If youre new here or just an old friend, Id love it if you subscribed via RSS feed. channel. Thanks!

The 9 Deadly Sins of Facebook Pages and Their Administrators

Justin Levy

There surely are many other “sins” and many, if not all of them, apply to other social networks as well. One of these days we will be able to stop talking about the need for goals in social media but so many companies are still just jumping in without knowing why they are doing it and what success looks like for them. It’s only natural. There is no strategy.

Is Social Media A Fad?

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Is Social Media A Fad? Written on November 29, 2009 by Justin Levy in social media , stats , video 29 Comments - Leave a comment! How do you change the minds of those who think social media is just a fad? link] Still Think Social Media Is A Fad?

Social Media Jungle at CES

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Jungle at CES Written on January 4, 2010 by Justin Levy in conferences , social media 2 Comments - Leave a comment! Real-Time Social Networking” – An opportunity to network with the speakers and delegates attending Social Media Jungle.