Jeff Esposito

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Six companies I admire in social media

Jeff Esposito

Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. Planters – I heard about their work while chatting with some folks on a panel at Oracle’s School for the Socially Gifted. Sesame Street – I have a huge man crush on the work Sesame Street does on social media. While Ford.

It’s time to put an end to siloed views of social media.

Jeff Esposito

Over the past few weeks the misconstrued debate around social media ownership has been kicked back around. With that said, can we agree to end this foolish p **g-contest about social media ownership? Social media is not an infant anymore; it’s something companies are starting to take seriously. It is the only way to paint the full picture of social media success. Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Confused? You shouldn’t be.

15 social media tips for small business

Jeff Esposito

During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media.  15 Social Media Tips for Micro Businesses. Company social media Micro Business Social Media Tips Social Media tips for Micro Business Social Media Tips for Small BusinessThere were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. View more presentations from Vistaprint.

Reviewing the science of social media

Jeff Esposito

When I received a copy of Dr. Michael Wu’s the Science of Social Media , I was more than happy to dive in. After reading, I can say that despite being ~100 pages, the good Doctor gives readers a great understanding of what makes users of social technology tick. Book Review michael wu Science of social media

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

23 Social Media Facts to Share with Executives

Jeff Esposito

For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. social media eConsultancy ExactTarget Facebook Hitwise Social Media Executive Summary Social Media Numbers for Executives TwitterNot just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in.

Social Media’s Redheaded Stepchild

Jeff Esposito

It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized. When you bring up the topic of LinkedIn to social media enthusiast and neophytes, it usually conjures up thoughts of resumes, job seekers, headhunters and employment recruiters. What makes it ‘social?’”.

Has social media burned PR bridges?

Jeff Esposito

There is no question that social media is the most useful innovation or tool for the public relations industry. That is great for the industry and clients hungry for coverage, but social media also has a dark side. You see, aside from the improved coverage and relationship angles for companies, social media gives PR folks an easy way to insert themselves into the story.

New to social media? Read this book

Jeff Esposito

With that said, I really wish that Christopher Barger had written The Social Media Strategist  four years ago when I was getting into the space. If you are a college student or someone getting into the social media space, you should read this book. Book Review Social Business social media Christopher Barger Social Media Strategist

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

Don’t fall for b t social media certifications

Jeff Esposito

How hard can this social media stuff be? I’m a ninja. In the social media space everyone is trying to skim some green off the cash cow. For the most part, I have no problem with it and make my share of money working within the social media space. Last week, PR News announced that they are offering a “Certificate in Social Media”.

A look at how the global social media map has changed in four years

Jeff Esposito

social media social media globally Oh what a difference four years makes. Overall this shouldn’t really surprise anyone, but to me it’s amazing to see how Facebook beat out the fragmented market that everyone was pontificating on circa 2009-10. Image: Vincenzo Cosenza.

30 Social Media Stats for the C-Suite

Jeff Esposito

Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). 82 percent of 18-29 year olds utilize a form of social networking ( Pew ).

Are preconceived notions on social media killing your program?

Jeff Esposito

Social media is a very large bell jar. While we might be thinking outside the box in terms of our companies or clients, we’re also boxing ourselves into what the social media bubble is doing. Many times this leaves us blind to go against the gospel of the groupthink tank that is social media. This in turn can stunt growth and sidetrack a program.

Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

Jeff Esposito

Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. One thing that I fear coming from this report is a panties-in-a-bunch overreaction to the numbers above within the social media community. Does social media play a role in this?

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Want to work in social media? Read these 5 books

Jeff Esposito

There is no question that jobs in social media are on the upswing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. According to this nifty infographic , the top five markets for landing a gig in social media are New York City, San Jose, San Francisco, Los Angeles and Boston. Image -  Matt Hamm.

How much time should you devote to social media?

Jeff Esposito

This is post is part of the   Institutionalizing Social Media   series. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. There is no blanket time allotment or suggested industry standard, so how do you decide the level and time commitment to social media that is right for your company? The answer to this question lies on your business goals for social media and what want to get out of it. Image -  simpologis.

Why your small business SHOULD care about social media

Jeff Esposito

While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. million Twitter users ( Media Bistro ). While these numbers show the potential audience, they don’t do a good job representing these three important areas that social media will offer your business: Relationships – People matter. This will keep you from devoting too much time to social and not enough to running your business.

Thinking passed the NOW in social media

Jeff Esposito

This is post is part of the  Institutionalizing Social Media  series. Social media is one big contradiction. Its strength is its fast pace and evolutionary nature, but that’s also one of the biggest obstacles when trying to institutionalize social media. Institutionalizing Social Media social media Institutionalizing social media sm.

Three Social Media Predictions for 2012

Jeff Esposito

While it was truly exciting to be a part of the social media sphere in 2011, I think that 2012 will be even more interesting and filled with new twists and turns. While content might be a strong driver, it has never been looked at in a measureable way within the social media space and is kind of like the underwear gnomes in South Park. Much like Microsoft v.

Measuring social media

Jeff Esposito

If we have ever interacted on the social web or read this blog, you know that I am passionate about is social media measurement. How can I tie revenue to social media? How can I tie cost-cutting to social media? social media #SXSWi Panelpicker Social Media Measurement SXSW What you should measure in social media

Social media in action

Jeff Esposito

This is post is part of the Institutionalizing Social Media series. What do piles of sand, rocks and mortar have in common with your social media plan? Similarly, the basic ingredients in a social media plan (discussed here ) need to be set into motion to be more than just theories on getting away from the social silo and building a program that your whole organization can benefit from. So after piloting with a few select internal partners, be ready for more groups to come to you asking how they can get on the social gravy train.

A Case Study in Social Media Measurement

Jeff Esposito

Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Case Study in Social Media Measurement: Vistaprint. Company social media Chicago Chicago Social Media Week Jeff Esposito Joe Cothrel Lithium Social Media Week VistaprintSet rules of engagement.

Social Media Predicts NFL Wild Card Weekend

Jeff Esposito

During the course of the season, we selected the winners of each of the week’s games using social media buzz collected using Lithium Social Media Monitorin g and a series of formulas ( click here for full methodology). Social Media’s Wild Card Weekend Predictions. With 17 weeks in the books, the NFL has entered its second season. Did your team make the cut?

State of Social Media in the USA

Jeff Esposito

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Gen Y accounts for 44% of US’ location based network users ( Forrester ). I get excited looking at these numbers that make up the overall percentage of the US social media population. Adam struck first with this post on the UK’s statistics. UK – 43%.

NFL Week 6 Picks… from Social Media

Jeff Esposito

With five weeks in the books of the NFL season, the 2012 Social Media Weekly Predictions are looking pretty good. For those of you that are new here, each week we do a data dump of Lithium Social Media Monitoring ( congrats on the acquisition guys ), plug it into some formulas and poof there are the winners ( click here for more info). Week 6 NFL Predictions.

Global Map of Social Media

Jeff Esposito

This is a great graphic depicting the penetration of social media around the globe. Global Map of Social Networking – GlobalWebIndex – June 2011. social media Global Social Media SOcial Media Penetration State of Social MediaView more presentations from Tom Smith.

Social Media Buzzword Search

Jeff Esposito

We all love social media and we are all known to use a buzzword or two. Can you find all 50 social media buzz words in this puzzle ? social media social media buzzword word search social media buzzwordsClick picture for larger search or to print.

SXSW 2012 – Social Media’s Maturity Coming Out Party

Jeff Esposito

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. The winds of change swirling across the social landscape are going to make for an interesting year for social media practitioners.

Executive Social Media – Kat Cole an Executive to Emulate

Jeff Esposito

Out of all of the trainings that I have done in my 8-ish year career in social media, executives are looking for the quick fix and for magic and instant notoriety or speaking gigs. ” I would suggest that social media leaders and executives bookmark this article and read through Cole’s strategy and take three things away. Digital and social are here to stay.

Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers

Jeff Esposito

After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012. Pretty cool to see a great team of folks (Jason Keith, Nicholas Gosselin, Cristina Sousa, Kaitlin Ambrogio, and yours truly) making a list like this, especially because we’re a company that you would not immediately think could have an audience or be social.

Measuring your social media output

Jeff Esposito

Today I will be presenting at the Social Commerce Strategies Conference in Las Vegas on measuring social media. Social customer personas. Measuring your social output. social media Jeff Esposito Measuring Social Media Social Commerce VistaprintFour key takeaways are: Traditional and non-traditional measurements. Measurement is not one-size fits all. How Vistaprint got started in the space and what we measure. View more presentations from Jeff Esposito.

Social Media’s Crowdsourced Week 11 NFL Picks

Jeff Esposito

For that I have no excuses except that my notion to pick the weekly winners using social media buzz collected using Lithium Social Media Monitoring and a series of formulas. If you’d like to try your luck against the social picks, I invite you to join the  ESPN Pick ‘em league  where  Mike Schaffer  is currently leading the pack with a 100-45 mark. Seattle 8*, St.

A lesson in what not to do in social media from Barack Obama

Jeff Esposito

President Barack Obama’s use of social media has seen its ups and downs. Back in 2008 his social media savvy helped propel him into the Oval Office. Many social media books use his historic campaign as an example or case study of an effective social media strategy. The same holds true in social media. world. million followers.

A no bullshit approach to social media

Jeff Esposito

So I was very happy to stumble across him writing a book with Erik Deckers, while searching for Bullshit Social Media  on Amazon, aptly titled No Bullshit Social Media. executives looking to learn more on social media (sans rainbows). people looking to reinforce their fundamentals in their social space.

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Social Media’s Week 7 NFL Picks

Jeff Esposito

So after a week of not watching football due to travel to Spain, this week’s edition of the Social Media NFL Picks is back with a vengeance. Despite not watching a snap of Week 6, my social picks ( formula ) were 7-6 and on the season I am sitting at 46-45. So without further delay, here are the NFL Week 7 picks courtesy of Lithium Social Media Monitoring and Damm Estrella.

Social Media is Not Cool

Jeff Esposito

Social media is not cool. Social media is not a fad. Social media is not easy. Social media is not for everyone. Social media is not a silo. Since entering the public lexicon somewhere between the second half of 2009 and 2010, “social media” has evolved from a curiosity and a cool new toy into a powerful tool for business. You see, instead of being a tool to break down the dreaded corporate silos, social media is becoming a silo all into itself. social media evolution silos SM teamwork

See you later Vistaprint, best of luck

Jeff Esposito

Despite the situation escalating quickly, the lesson was one that would be valuable as social is about the people, not a corporate messaging agenda. Soup to Nuts Social Education: Over the past 7+ years, I have worked in social media and held a variety of roles that challenged me, but taught me that you need to look at social holistically and not in a silo. I am proud to say that I had a hand in leading and creating teams in content marketing, social media paid/organic, customer service and technology integrations. Company social media

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

Anyone who reads this blog regularly can attest to my passion for social media and for exploring ways companies can leverage these technologies to better interact with their customers. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. Responding to everyone is just not possible.