| | | Jeff Esposito | |  Social Media | 456 articles |
| Page 1 of 5 | Previous | Next | JEFF ESPOSITO JUNE 11, 2012 Social Media Buzzword Search We all love social media and we are all known to use a buzzword or two. Can you find all 50 social media buzz words in this puzzle ? social media social media buzzword word search social media buzzwordsClick picture for larger search or to print. | JEFF ESPOSITO FEBRUARY 14, 2011 23 Social Media Facts to Share with Executives For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. social media eConsultancy ExactTarget Facebook Hitwise Social Media Executive Summary Social Media Numbers for Executives TwitterNot just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in. | | | | | |
| JEFF ESPOSITO JUNE 27, 2011 30 Social Media Stats for the C-Suite Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). 82 percent of 18-29 year olds utilize a form of social networking ( Pew ). | JEFF ESPOSITO APRIL 17, 2012 Social Media’s Redheaded Stepchild It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized. When you bring up the topic of LinkedIn to social media enthusiast and neophytes, it usually conjures up thoughts of resumes, job seekers, headhunters and employment recruiters. What makes it ‘social?’”. | JEFF ESPOSITO JULY 23, 2012  Has social media made you an ostrich? Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You see marketers, communicators, and customer support teams are guilty of ostriching when it comes to the evolution and emergence of social media. Company Marketing Social Business social media Ostrich Social Media Marketing | JEFF ESPOSITO JUNE 18, 2012  Don’t fall for b t social media certifications How hard can this social media stuff be? In the social media space everyone is trying to skim some green off the cash cow. For the most part, I have no problem with it and make my share of money working within the social media space. Last week, PR News announced that they are offering a “Certificate in Social Media”. I’m a ninja. | | | | | | | |
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JEFF ESPOSITO | WEDNESDAY, JULY 18, 2012  Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. One thing that I fear coming from this report is a panties-in-a-bunch overreaction to the numbers above within the social media community. When these posts roll out, they will all have the same thing in common – social media professionals are taking themselves too seriously and some are looking to jack up consulting rates from companies scared of falling behind. You betcha! MORE >> -
JEFF ESPOSITO | MONDAY, FEBRUARY 25, 2013  Six companies I admire in social media
Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. Planters – I heard about their work while chatting with some folks on a panel at Oracle’s School for the Socially Gifted. What really got me digging them on social lately was all of the Valentine’s Day date reservations and swag that they were selling through the channel. really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. MORE >> -
JEFF ESPOSITO | WEDNESDAY, AUGUST 1, 2012 How does your social media program stack up?
Burson-Marsteller’s recently rolled out their Global Social Media Check-up for 2012. The report chronicles social media usage for the Fortune Global 100. Below is the full presentation ( click here to download): Burson-Marsteller Global Social Media Check-Up 2012 from Burson-Marsteller. How do you compare to the Fortune Global 100 when it comes to social media? social media Burson-Marsteller’s Global Social Media Check-Up48% of these companies have a G+ account, while only 25% are on Pinterest. Facebook pages. MORE >> -
JEFF ESPOSITO | MONDAY, JANUARY 14, 2013 It’s time to put an end to siloed views of social media.
Over the past few weeks the misconstrued debate around social media ownership has been kicked back around. With that said, can we agree to end this foolish p **g-contest about social media ownership? Social media is not an infant anymore; it’s something companies are starting to take seriously. It is the only way to paint the full picture of social media success. Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Confused? You shouldn’t be. MORE >> -
JEFF ESPOSITO | THURSDAY, SEPTEMBER 22, 2011  A Case Study in Social Media Measurement
Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Case Study in Social Media Measurement: Vistaprint. Company social media Chicago Chicago Social Media Week Jeff Esposito Joe Cothrel Lithium Social Media Week VistaprintSome key takeaways included: Understand your business goals. Understand your customers’ needs. Set rules of engagement. Be rigorous on your measurement. Choose the right tools for the job. MORE >> -
- Why your small business SHOULD care about social media JEFF ESPOSITO | WEDNESDAY, AUGUST 29, 2012
- Social Media: Personal or Impersonal? JEFF ESPOSITO | FRIDAY, APRIL 1, 2011
- How much time should you devote to social media? JEFF ESPOSITO | MONDAY, JULY 11, 2011
- Want to work in social media? Read these 5 books JEFF ESPOSITO | TUESDAY, MARCH 27, 2012
- UMASS Dartmouth Study Shows Social Media Reduces Recruiting Costs for Higher Ed JEFF ESPOSITO | MONDAY, AUGUST 6, 2012
- Why I am glad social media wasn’t around 9/11/01 JEFF ESPOSITO | TUESDAY, SEPTEMBER 11, 2012
- Leveraging social media for public relations wins JEFF ESPOSITO | WEDNESDAY, SEPTEMBER 21, 2011
- Are preconceived notions on social media killing your program? JEFF ESPOSITO | MONDAY, JANUARY 21, 2013
- Egypt’s Social Media Revolution by the Numbers JEFF ESPOSITO | MONDAY, FEBRUARY 21, 2011
- Social media, bad sex, doodles and beer! JEFF ESPOSITO | FRIDAY, JUNE 22, 2012
- Picking a leader for your social media program JEFF ESPOSITO | MONDAY, JUNE 20, 2011
- Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers JEFF ESPOSITO | MONDAY, JULY 2, 2012
- Global Pulse of Social Media in 2011 JEFF ESPOSITO | MONDAY, MAY 2, 2011
- Social Media in 2013 [VIDEO] JEFF ESPOSITO | MONDAY, DECEMBER 17, 2012
- Interning, Bad Social Media Jokes and Pinterest JEFF ESPOSITO | FRIDAY, SEPTEMBER 21, 2012
- Social Media Predicts NFL Wild Card Weekend JEFF ESPOSITO | THURSDAY, JANUARY 3, 2013
- Social Media Predicts NFL Week 16 Games JEFF ESPOSITO | THURSDAY, DECEMBER 20, 2012
- What were you doing a year ago? JEFF ESPOSITO | WEDNESDAY, JUNE 13, 2012
- Can @jasmollica pick NFL Week 3 games better than social media? JEFF ESPOSITO | THURSDAY, SEPTEMBER 20, 2012
- Don’t spray WD-40 there, social media shakeup and hidden Olympics JEFF ESPOSITO | FRIDAY, AUGUST 10, 2012
- Profiling your social customer JEFF ESPOSITO | MONDAY, JULY 9, 2012
- How much are you giving back? JEFF ESPOSITO | MONDAY, AUGUST 20, 2012
- Roughing up the content marketing game JEFF ESPOSITO | MONDAY, NOVEMBER 12, 2012
- What does social media success look like? JEFF ESPOSITO | WEDNESDAY, JUNE 29, 2011
- Measuring social media JEFF ESPOSITO | MONDAY, AUGUST 29, 2011
- 15 social media tips for small business JEFF ESPOSITO | TUESDAY, JULY 19, 2011
- Who do you trust on social media? JEFF ESPOSITO | MONDAY, APRIL 29, 2013
- Have we lost civility in social media? Yes we have JEFF ESPOSITO | TUESDAY, MAY 14, 2013
- Birth of Social Media [Cartoon] JEFF ESPOSITO | FRIDAY, OCTOBER 5, 2012
- How many social networks can you handle? JEFF ESPOSITO | MONDAY, NOVEMBER 26, 2012
- Are you leveraging LinkedIn effectively? JEFF ESPOSITO | MONDAY, AUGUST 27, 2012
- Without a change in expectations, social CRM is destined to fail JEFF ESPOSITO | WEDNESDAY, FEBRUARY 27, 2013
- Trouble in the Social Citi JEFF ESPOSITO | TUESDAY, MAY 17, 2011
- Has social media burned PR bridges? JEFF ESPOSITO | MONDAY, OCTOBER 3, 2011
- State of Social Media in the USA JEFF ESPOSITO | TUESDAY, MARCH 8, 2011
- Is your #SXSW trip tax deductible? JEFF ESPOSITO | THURSDAY, MARCH 7, 2013
- Taking social business from buzz word to business function JEFF ESPOSITO | WEDNESDAY, JUNE 27, 2012
- Cookie Monster Call Me Maybe is Genius JEFF ESPOSITO | WEDNESDAY, JULY 11, 2012
- Facebook’s Facedeals McCreepy or Super Cool? JEFF ESPOSITO | MONDAY, AUGUST 13, 2012
- A no bullshit approach to social media JEFF ESPOSITO | WEDNESDAY, FEBRUARY 8, 2012
- The Social Media Venn Diagram JEFF ESPOSITO | MONDAY, DECEMBER 20, 2010
- Thinking passed the NOW in social media JEFF ESPOSITO | SUNDAY, JULY 17, 2011
- Thinking creatively to overcome social roadblocks JEFF ESPOSITO | TUESDAY, APRIL 10, 2012
- Breaking the social silo JEFF ESPOSITO | MONDAY, MAY 16, 2011
- Packing essentials for #SXSW JEFF ESPOSITO | MONDAY, MARCH 4, 2013
- You can’t do THAT on Facebook, social media champs and Twitter punishment JEFF ESPOSITO | FRIDAY, MAY 11, 2012
- Useful Tips for Community Managers JEFF ESPOSITO | MONDAY, JANUARY 28, 2013
- Push for change without pushing others away JEFF ESPOSITO | MONDAY, JULY 30, 2012
- Only sports can give this kind of happy ending JEFF ESPOSITO | MONDAY, JUNE 25, 2012
- Community Manager of the Year Finalists JEFF ESPOSITO | WEDNESDAY, JANUARY 23, 2013
- Social media in action JEFF ESPOSITO | WEDNESDAY, JUNE 8, 2011
- 15 interesting facts about social media use in the UK JEFF ESPOSITO | WEDNESDAY, FEBRUARY 16, 2011
- Social Media NFL Week 5 Predictions JEFF ESPOSITO | THURSDAY, OCTOBER 4, 2012
- Where does marketing fit into social media? JEFF ESPOSITO | WEDNESDAY, DECEMBER 8, 2010
- Three Social Media Predictions for 2012 JEFF ESPOSITO | MONDAY, DECEMBER 19, 2011
- Five Takeaways from the 2012 State of Community Management Report JEFF ESPOSITO | SUNDAY, APRIL 22, 2012
- Four social applications worth keeping an eye on JEFF ESPOSITO | SUNDAY, FEBRUARY 12, 2012
- Friends with benefits, conquering fear and non-sexy products JEFF ESPOSITO | WEDNESDAY, AUGUST 15, 2012
- Social Media is Not Cool JEFF ESPOSITO | MONDAY, MAY 9, 2011
- What brewing beer has taught me about social media JEFF ESPOSITO | MONDAY, JULY 25, 2011
- Magic Hat: a case study in offline to online marketing JEFF ESPOSITO | SUNDAY, APRIL 8, 2012
- Will the bad economy bring peer-to-peer social commerce a reality? JEFF ESPOSITO | MONDAY, SEPTEMBER 26, 2011
- NFL Week 6 Picks… from Social Media JEFF ESPOSITO | THURSDAY, OCTOBER 11, 2012
- Making heads and tails of the new Facebook Insights JEFF ESPOSITO | TUESDAY, FEBRUARY 21, 2012
- Twitter gets ugly in NHL playoffs JEFF ESPOSITO | WEDNESDAY, MAY 2, 2012
- Can Social Media Predict Week 1 of the 2012 Season better than @mpace101? JEFF ESPOSITO | WEDNESDAY, SEPTEMBER 5, 2012
- A review of the ROI of Social Media JEFF ESPOSITO | TUESDAY, AUGUST 9, 2011
- SXSW 2012 – Social Media’s Maturity Coming Out Party JEFF ESPOSITO | SUNDAY, MARCH 18, 2012
- Is this the end of Choice and Innovation in Social Media Measurement? JEFF ESPOSITO | MONDAY, APRIL 4, 2011
- New to social media? Read this book JEFF ESPOSITO | MONDAY, JANUARY 30, 2012
- Using Social Media to Tell YOUR Story JEFF ESPOSITO | THURSDAY, JULY 12, 2012
- Social media summer reading list JEFF ESPOSITO | WEDNESDAY, JULY 6, 2011
- Oreos, Social Soccer and Rim Dogs JEFF ESPOSITO | FRIDAY, AUGUST 3, 2012
- Wakeup, social login dominance and father of the year JEFF ESPOSITO | FRIDAY, JUNE 15, 2012
- 5 reasons to practice old school PR JEFF ESPOSITO | WEDNESDAY, AUGUST 8, 2012
- A lesson in what not to do in social media from Barack Obama JEFF ESPOSITO | THURSDAY, AUGUST 11, 2011
- Reviewing the science of social media JEFF ESPOSITO | SUNDAY, FEBRUARY 26, 2012
- Global Map of Social Media JEFF ESPOSITO | SUNDAY, JUNE 26, 2011
- A day in the life of a corporate social media manager JEFF ESPOSITO | THURSDAY, DECEMBER 9, 2010
- Speech! Speech! 6 Ways You Can Sell It Like A Politician JEFF ESPOSITO | MONDAY, SEPTEMBER 10, 2012
- Week 3 NFL Picks from Social Media JEFF ESPOSITO | THURSDAY, SEPTEMBER 22, 2011
- Jimmy Fund Helps You Social Media for Social Good JEFF ESPOSITO | MONDAY, APRIL 11, 2011
- NFL Week 2 Picks via Social Media JEFF ESPOSITO | THURSDAY, SEPTEMBER 15, 2011
- Can PR prevent white collar crime? JEFF ESPOSITO | SUNDAY, APRIL 29, 2012
- A Case Study of Social Media Awesomeness – Whole Foods JEFF ESPOSITO | MONDAY, JANUARY 3, 2011
- Has your social ego taken over? JEFF ESPOSITO | MONDAY, OCTOBER 1, 2012
- Don’t fear the spotlight, beer cities and Nintendo JEFF ESPOSITO | FRIDAY, JANUARY 4, 2013
- BBQ, Hoaxes, Damn Kids & iNFL JEFF ESPOSITO | FRIDAY, JULY 20, 2012
- Death in the social media age JEFF ESPOSITO | TUESDAY, AUGUST 2, 2011
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