Six companies I admire in social media
FEBRUARY 25, 2013
Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. Planters – I heard about their work while chatting with some folks on a panel at Oracle’s School for the Socially Gifted. Sesame Street – I have a huge man crush on the work Sesame Street does on social media. While Ford.
It’s time to put an end to siloed views of social media.
JANUARY 14, 2013
Over the past few weeks the misconstrued debate around social media ownership has been kicked back around. With that said, can we agree to end this foolish p **g-contest about social media ownership? Social media is not an infant anymore; it’s something companies are starting to take seriously. It is the only way to paint the full picture of social media success. Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Confused? You shouldn’t be.
Who do you trust on social media?
APRIL 29, 2013
Over the past few weeks social media has had a big issue in terms of its credibility. Call it what you will, but social media’s hubris is ego. While it is easy to point at CNN or Forbes and laugh, the two media juggernauts help showcase how it is easy to get caught up in the rat race of social media. Who do you trust in social? Image: phauly.
15 social media tips for small business
JULY 19, 2011
During the South by Southwest conference in March, I talked to a lot of folks and asked them for a piece of advice for small business owners looking to participate in social media. 15 Social Media Tips for Micro Businesses. Company social media Micro Business Social Media Tips Social Media tips for Micro Business Social Media Tips for Small BusinessThere were a ton of great tips; we turned the top 15 into an eBook for the Vistaprint Micro Business blog. View more presentations from Vistaprint.
Social Media Marketing GPS
SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls
Are preconceived notions on social media killing your program?
JANUARY 21, 2013
Social media is a very large bell jar. While we might be thinking outside the box in terms of our companies or clients, we’re also boxing ourselves into what the social media bubble is doing. Many times this leaves us blind to go against the gospel of the groupthink tank that is social media. This in turn can stunt growth and sidetrack a program.
Social Media’s Redheaded Stepchild
APRIL 17, 2012
It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. Of all the social media platforms and/or networking sites that have enjoyed some semblance of longevity, LinkedIn is probably the most misunderstood and the most underutilized. When you bring up the topic of LinkedIn to social media enthusiast and neophytes, it usually conjures up thoughts of resumes, job seekers, headhunters and employment recruiters. What makes it ‘social?’”.
What does social media success look like?
JUNE 29, 2011
This is post is part of the Institutionalizing Social Media series. As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. The benefits of social media typically fall into one of two buckets: making money or saving money.
A look at how the global social media map has changed in four years
SEPTEMBER 4, 2013
social media social media globally Oh what a difference four years makes. Overall this shouldn’t really surprise anyone, but to me it’s amazing to see how Facebook beat out the fragmented market that everyone was pontificating on circa 2009-10. Image: Vincenzo Cosenza.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them
30 Social Media Stats for the C-Suite
JUNE 27, 2011
Every month I read countless research reports and blog posts on interesting social media metrics. Instead of having them sit on my desk or in a bookmarks folder in my browser, I wanted to pass them along because social media continues to evolve at a rapid clip and it is very easy to lose sight of key metrics or research data that can help make more informed decisions. percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ). 82 percent of 18-29 year olds utilize a form of social networking ( Pew ).
Has social media burned PR bridges?
OCTOBER 3, 2011
There is no question that social media is the most useful innovation or tool for the public relations industry. That is great for the industry and clients hungry for coverage, but social media also has a dark side. You see, aside from the improved coverage and relationship angles for companies, social media gives PR folks an easy way to insert themselves into the story.
Don’t fall for b t social media certifications
JUNE 18, 2012
How hard can this social media stuff be? I’m a ninja. In the social media space everyone is trying to skim some green off the cash cow. For the most part, I have no problem with it and make my share of money working within the social media space. Last week, PR News announced that they are offering a “Certificate in Social Media”.
Memo to Social Media Pros – Social Media is NOT necessary for the C-suite
JULY 18, 2012
Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. One thing that I fear coming from this report is a panties-in-a-bunch overreaction to the numbers above within the social media community. Does social media play a role in this?
The Smart Marketer's Guide to Social Media Management
Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well
Reviewing the science of social media
FEBRUARY 26, 2012
When I received a copy of Dr. Michael Wu’s the Science of Social Media , I was more than happy to dive in. After reading, I can say that despite being ~100 pages, the good Doctor gives readers a great understanding of what makes users of social technology tick. Book Review michael wu Science of social media
New to social media? Read this book
JANUARY 30, 2012
With that said, I really wish that Christopher Barger had written The Social Media Strategist four years ago when I was getting into the space. If you are a college student or someone getting into the social media space, you should read this book. Book Review Social Business social media Christopher Barger Social Media Strategist
Why your small business SHOULD care about social media
AUGUST 29, 2012
While we think there was some great content in there (hopefully, you agree), we have gotten some feedback asking if investing time on social media sites (including Facebook ) is worth it for micro and small business owners. million Twitter users ( Media Bistro ). While these numbers show the potential audience, they don’t do a good job representing these three important areas that social media will offer your business: Relationships – People matter. This will keep you from devoting too much time to social and not enough to running your business.
Social Media Predicts NFL Wild Card Weekend
JANUARY 3, 2013
During the course of the season, we selected the winners of each of the week’s games using social media buzz collected using Lithium Social Media Monitorin g and a series of formulas ( click here for full methodology). Social Media’s Wild Card Weekend Predictions. With 17 weeks in the books, the NFL has entered its second season. Did your team make the cut?
Master The Next Wave Of Social
As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind
How much time should you devote to social media?
JULY 11, 2011
This is post is part of the Institutionalizing Social Media series. One of the biggest and more oft-debated questions in the social space is how much time a company should devote to its social media efforts. There is no blanket time allotment or suggested industry standard, so how do you decide the level and time commitment to social media that is right for your company? The answer to this question lies on your business goals for social media and what want to get out of it. Image - simpologis.
Want to work in social media? Read these 5 books
MARCH 27, 2012
There is no question that jobs in social media are on the upswing. These new postings mean that companies are taking social seriously and looking to staff their efforts accordingly. According to this nifty infographic , the top five markets for landing a gig in social media are New York City, San Jose, San Francisco, Los Angeles and Boston. Image - Matt Hamm.
Social Media Buzzword Search
JUNE 11, 2012
We all love social media and we are all known to use a buzzword or two. Can you find all 50 social media buzz words in this puzzle ? social media social media buzzword word search social media buzzwordsClick picture for larger search or to print.
Three Social Media Predictions for 2012
DECEMBER 19, 2011
While it was truly exciting to be a part of the social media sphere in 2011, I think that 2012 will be even more interesting and filled with new twists and turns. While content might be a strong driver, it has never been looked at in a measureable way within the social media space and is kind of like the underwear gnomes in South Park. Much like Microsoft v.
Thinking passed the NOW in social media
JULY 17, 2011
This is post is part of the Institutionalizing Social Media series. Social media is one big contradiction. Its strength is its fast pace and evolutionary nature, but that’s also one of the biggest obstacles when trying to institutionalize social media. Institutionalizing Social Media social media Institutionalizing social media sm.
Social media in action
JUNE 8, 2011
This is post is part of the Institutionalizing Social Media series. What do piles of sand, rocks and mortar have in common with your social media plan? Similarly, the basic ingredients in a social media plan (discussed here ) need to be set into motion to be more than just theories on getting away from the social silo and building a program that your whole organization can benefit from. So after piloting with a few select internal partners, be ready for more groups to come to you asking how they can get on the social gravy train.
Social Media is Not Cool
MAY 9, 2011
Social media is not cool. Social media is not a fad. Social media is not easy. Social media is not for everyone. Social media is not a silo. Since entering the public lexicon somewhere between the second half of 2009 and 2010, “social media” has evolved from a curiosity and a cool new toy into a powerful tool for business. You see, instead of being a tool to break down the dreaded corporate silos, social media is becoming a silo all into itself. social media evolution silos SM teamwork
Death in the social media age
AUGUST 2, 2011
I have watched this TED talk from Mashable ‘s Adam Ostrow a few times and each time catch myself pondering what will happen to all of the digital media that I have been creating when I die. social media Adam Ostrow SM TED TED Talk What happens when you diethey’ll live on in perpetuity. What do you think will happen to your data?
Measuring social media
AUGUST 29, 2011
If we have ever interacted on the social web or read this blog, you know that I am passionate about is social media measurement. How can I tie revenue to social media? How can I tie cost-cutting to social media? social media #SXSWi Panelpicker Social Media Measurement SXSW What you should measure in social media
A Case Study in Social Media Measurement
SEPTEMBER 22, 2011
Earlier today I gave a presentation with Lithium’s Joe Cothrel during WOMMA’s part of Social Media Week in Chicago. Case Study in Social Media Measurement: Vistaprint. Company social media Chicago Chicago Social Media Week Jeff Esposito Joe Cothrel Lithium Social Media Week VistaprintSet rules of engagement.
NFL Week 6 Picks… from Social Media
OCTOBER 11, 2012
With five weeks in the books of the NFL season, the 2012 Social Media Weekly Predictions are looking pretty good. For those of you that are new here, each week we do a data dump of Lithium Social Media Monitoring ( congrats on the acquisition guys ), plug it into some formulas and poof there are the winners ( click here for more info). Week 6 NFL Predictions.
State of Social Media in the USA
MARCH 8, 2011
Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Gen Y accounts for 44% of US’ location based network users ( Forrester ). I get excited looking at these numbers that make up the overall percentage of the US social media population. Adam struck first with this post on the UK’s statistics. UK – 43%.
15 interesting facts about social media use in the UK
FEBRUARY 16, 2011
I stumbled across a free tool recently called Global Index Web Lite, which provides social media usage insights for 15 countries around the world including the USA, UK, Australia and China. Adam Vincenzini social media UK social media useAfter getting over the shock that a free resource like this exists, I thought it’d be useful to pull out the key findings of.
Executive Social Media – Kat Cole an Executive to Emulate
MARCH 6, 2015
Out of all of the trainings that I have done in my 8-ish year career in social media, executives are looking for the quick fix and for magic and instant notoriety or speaking gigs. ” I would suggest that social media leaders and executives bookmark this article and read through Cole’s strategy and take three things away. Digital and social are here to stay.
Global Map of Social Media
JUNE 26, 2011
This is a great graphic depicting the penetration of social media around the globe. Global Map of Social Networking – GlobalWebIndex – June 2011. social media Global Social Media SOcial Media Penetration State of Social MediaView more presentations from Tom Smith.
Egypt’s Social Media Revolution by the Numbers
FEBRUARY 21, 2011
Despite a lack in initial traditional media outlets and internet sources due to government intervention, the people were able to be heard via social networks. These networks were not the underlying reason for social change, but rather served as an. Facebook Twitter social media Egypt Egyptian Revolution SMOver the past few weeks, we saw unprecedented news coverage of a revolution in Egypt.
Has social media made you an ostrich?
JULY 23, 2012
Social media is going to be a big part of the corporate marketing mix in the future but right now it is still in that awkward pre-puberty stage. You see marketers, communicators, and customer support teams are guilty of ostriching when it comes to the evolution and emergence of social media. Company Marketing Social Business social media Ostrich Social Media Marketing
Social Media’s Crowdsourced Week 11 NFL Picks
NOVEMBER 16, 2011
For that I have no excuses except that my notion to pick the weekly winners using social media buzz collected using Lithium Social Media Monitoring and a series of formulas. If you’d like to try your luck against the social picks, I invite you to join the ESPN Pick ‘em league where Mike Schaffer is currently leading the pack with a 100-45 mark. Seattle 8*, St.
Measuring your social media output
JANUARY 25, 2012
Today I will be presenting at the Social Commerce Strategies Conference in Las Vegas on measuring social media. Social customer personas. Measuring your social output. social media Jeff Esposito Measuring Social Media Social Commerce VistaprintFour key takeaways are: Traditional and non-traditional measurements. Measurement is not one-size fits all. How Vistaprint got started in the space and what we measure. View more presentations from Jeff Esposito.