Jeff Esposito

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How Marketers are Monetizing Social Media

Jeff Esposito

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

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Social Media Buzzword Search

Jeff Esposito

We all love social media and we are all known to use a buzzword or two. Can you find all 50 social media buzz words in this puzzle ? Click picture for larger search or to print.

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Who do you trust on social media?

Jeff Esposito

Over the past few weeks social media has had a big issue in terms of its credibility. While it is easy to point at CNN or Forbes and laugh, the two media juggernauts help showcase how it is easy to get caught up in the rat race of social media. Who can you trust in social media? Image: phauly.

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Social media predicts #SB47

Jeff Esposito

Instead, I will let social media buzz make the selection for me as I have throughout the regular season. This weekend is a 50-50 shot, so click the video below to see who social media picked to win: So what do you think of the pick?

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Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

Jeff Esposito

Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. One thing that I fear coming from this report is a panties-in-a-bunch overreaction to the numbers above within the social media community.

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Six companies I admire in social media

Jeff Esposito

Working in social media, I am often asked by coworkers and peers who I find to be an inspiration or company just crushing it in the space. I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. While Ford.

Company 47
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Social Media is Not Cool

Jeff Esposito

Social media is not cool. Social media is not a fad. Social media is not easy. Social media is not for everyone. Social media is not a silo. You see, instead of being a tool to break down the dreaded corporate silos, social media is becoming a silo all into itself.