Jason Yormark

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Social Media Isn’t Going Anywhere

Jason Yormark

I often get asked from folks whether there will ever be a “social media crash” Similar to the 2000 dot com bust, will all these social channels just crash and burn at some point. The fact is, social media at its core isn’t some newly formed concept that just popped up over the last few years. As a society, we’ve always been “social” It’s the technology that has changed that has allowed us to do so differently. 93% of marketers use social media for business. Source: The Growth of Social Media v2.0

Top 5 Things You Can’t Do If You Want To Be Friends

Jason Yormark

Just stop. I get that social media has created a stage for everyone, but just get to the point and stop over-dramatizing your life. I’m starting a new tradition of highlighting 5 things that drive me nuts every year. things that if done, disqualify you & I from being pals. You own or are considering a selfie stick. Yea you do. UNFRIEND. UNFRIEND. ” Vaguebooking.

5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Bing is Social. Digital Marketing Entrepreneur Small Business Social Media TechnologyThis post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes paid marketing strategies and execution. The Bing Network has evolved quite a bit over the years.

5 Must Have Social Media & Productivity Chrome Extensions

Jason Yormark

With my increased usage, I’ve come across a variety of social media themed extensions that I have tried out, and the following 5 are the ones I find the most useful and worthy of my screen real estate. Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. RockMelt Review: Social Media Web Browser. Social Media Software

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Restaurant Social Media Marketing Results In The Flesh

Jason Yormark

” – Hannibal Smith, A-Team. I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success.  A few months ago I had the honor of taking on doing some social media consulting for one of my favorite local restaurants Emory’s , a fine dining establishment north of Seattle and in my neck of the woods.  I’ve been a regular there for some time, and had a good friend that opened up the door for me to work with them. Social Media

Mom & Pop Need Your Social Media Help

Jason Yormark

Being in the business that I am, I’m always thinking about social media and on the lookout for local businesses that are doing it right (and in most cases, not doing it all!).  These are not major corporations in need of hefty social media plans and execution.  But maybe you end up managing their social media efforts ongoing earning yourself a monthly retainer?

Social Media: The Great Equalizer

Jason Yormark

The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc.,

My Yearly Social Media Douchebag Audit

Jason Yormark

Along with the hyper growth of social media platforms over the past few. The term Social Media Douchebag has seemed to be the winning term to describe these folks, and there are quite a few funny sites detailing their exploits (see here and here ). Lead any social media conversation with how many Twitter followers you have. Social Media

Pitching Social Media: Key Takeaways I’ve Learned In 6 Months

Jason Yormark

Social media (as it exists today) is still in its honeymoon phase.  What I mean by that is that for all the millions of users that use SM on a regular basis, most if not all of the clients that I have pitched come in to meetings having no clue how to use social media for their business or organization.  What to charge for social media is all over the place. 

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. I’ve always been a straight shooter on my blog regardless of whether my opinions or recommendations directly benefit me. Not every company or organization needs to outsource their social media efforts. Do I have a strong sense of what social media success means for my business? Facebook likes and Twitter followers are not a measure of social media success.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

How To Guarantee Your Facebook Page Content Reaches Your Fans

Jason Yormark

Facebook Social Media Times are changing. The good ‘ol days of free advertising on Facebook have pretty much disappeared. You can’t blame Facebook entirely for this as it was just a matter of time before they really needed to monetize all those users and all that data. While I certainly enjoyed the free ride, I don’t really have as big of an issue as others do.

Social Media: The Great Equalizer

Jason Yormark

The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. Often times I’m impressed with those I do some research on whether it’s reading their blogs, following their social profiles, etc.,

8 Life Lessons I Learned After 40

Jason Yormark

For the first few years of my blog I wrote exclusively about digital marketing, social media and technology. Whether it’s a blog, your social channels, a robust LinkedIn presence, whatever makes you YOU, do it, and do it now. It was the only way I could find the motivation to continue writing. And these 8 nuggets are the result of that. Enjoy and use at your own risk. 1.

Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

Escape Routes is officially season 2 of a Ford sponsored, web based, reality/adventure show that deeply integrates social media into the mix. Once notified, I watched all of last season , and I have to say that I was genuinely impressed on how they leveraged social media, and how it played such an integral part of the show. Social MediaFair response. 

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

How I Fail At Social Media

Jason Yormark

Nobody is perfect right?  I’m certainly not, and that is also the case as it pertains to my social media usage and strategies.  I’d like to think I get a few things right of course, but I’m not without my failures and what better way then to parade them out into the open for all to see right? So with that, I’ve come up with my list of social media failures.  I’ve based this list mainly on my blog and some of the areas I’ve failed to improve upon. Social MediaThose are the ones that jump out at me these days.

5 Incredible Small Business Marketing Resources You Haven’t Heard Of

Jason Yormark

Other than that, you can create anything from social media images to business cards to whatever your design needs may be. Socialistics  – Managing social media for your business can be a laboring affair. Throughout my professional career, I’ve always had a love for small business. Whether it was creating them myself, or helping others, small business is the backbone of our economy, and I always love finding tools and resources that can help small businesses navigate their marketing needs. Canva is an all-in-one design suite for non-designers.

Is YouTube Part Of Your Social Media Strategy?

Jason Yormark

Related posts: 5 Great Social Media & Community Job Resources. The Office For Mac Social Media Extravaganza! Buy Some Social Media Today! million unique viewers per month. So the question you have to ask yourself is, are you using YouTube as part of your overall marketing or blogging strategy? Surprisingly most are not, present company included. Video

Thoughts On Making The Forbes Top 50 Social Media Power Influencers

Jason Yormark

But I can’t help but feel honored to be included on the Who Are The Top 50 Social Media Power Influencers? How can I capitalize on this recognition and do more?  I have a full-time job and have to spend the majority of my time delivering on social media work for clients, so it’s very difficult to be able to spend a large amount of time on my personal blog or personal social efforts.  So I can’t imagine how much more I could actually take on, but I certainly feel compelled to do so. Social MediaMore to come!

5 Reasons I Think Facebook Is On The Decline

Jason Yormark

While 5% growth may not seem horrendous, it’s a drastically big decline from April 2011 when Facebook witnessed 24% growth and far worse than April 2010 when the social network had an 89% growth rate. Facebook points out that users are now spending up to six hours per month on the social network, up by 16% during the same 2011 period, however that rate of increase is also slowing, jumping by only 23% from last year compared to 57% in 2010. Social MediaCrazy right? The fact is, no one is bullet proof. All The Numbers Are Starting To Say So. Their Apps Are Terrible.

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You Need To Own Your Online Identity

Jason Yormark

Social Media Web Design But today’s announcement is exactly why I’ve consulted not only restaurants, but all businesses to stay away from turn-key solutions like this for one simple reason; you don’t own it. Appetas announced today they were acquired by Google. Great for them, not so much for their customers. Is it more expensive?

Pinterest For Dudes

Jason Yormark

But at least I’m taking a unique angle by trying to be a little more helpful for the gents out there as it pertains to the most recent social darling, Pinterest. I’ve been kicking the tires a bit on Pinterest the past few weeks, and it’s definitely something I’m finding more and more pinteresting (that just happened).  I do find myself spending time just browsing through all kinds of stuff, looking for interesting things that catch my eye whether it’s cool gadgets, food, style, etc. Social MediaPinterest Gender Breakdown. Men’s Apparel.

Klout Adds WordPress But Not For Self Hosted Blogs?

Jason Yormark

Quite frankly I think those that write successful blogs carry more influence then just about anyone in the social media sphere, so a welcome addition. You’d think a company centered around social media would be a bit better with communication and community. Related posts: My 9 Favorite WordPress Social Media Plugins. Social Media Wordpress

Social Media Monitoring & Engagement: One Size Does Not Fit All

Jason Yormark

I’m about 9 months into my role at Strategies 360 running their social media outfit, and we’ve just about hit critical mass where we are exploring and upgrading our social media tools around monitoring and engagement.  Up to this point, we’ve been able to manage without the enterprise level offerings such as Radian 6 and Sysomos , but times are a changin. Social Media

5 Things To Look For When Choosing A Social Media Agency Or Consultant

Jason Yormark

In my last post I talked about how to determine whether you should manage your own social media efforts or hire some help. Standard disclaimer: I do manage a social media/creative agency and I’d be lying if I didn’t say that my time spent writing articles like these hopefully indirectly sends business our way, but I’d also be the first person to tell you if we weren’t a good fit for your needs as well. How did their social media strategies align with their client’s business goals and objectives? Social Media

Think Before You Tweet

Jason Yormark

It never ceases to amaze me how many people (mainly professional athletes and celebrities), communicate on social media platforms so carelessly.  I think it’s great that many of these folks are using these channels to connect with their fans and provide glimpses into their professional lives. Social MediaHowever do these folks not realize the power of their words when they reach so many? Take the latest case. Antonio Cromartie of the New York Jets tweets when learned of landing Tim Tebow: We don’t need Tebow. We already signed to 3 year [extension].

5 Facebook Posts That Need To Stop

Jason Yormark

Social MediaI interrupt my regularly scheduled programming, to bring you this message in hopes that I can assist in cleaning up our Facebook feeds from unnecessary and often over done posts.  Yes, we all choose our Facebook friends and thus are responsible for what we see, but I can’t help but point out a few things that…let’s be honest, deep down we all want to see less of right? Not to mention with their new larger photo previews on the timeline, the last thing I want to see is a closeup of your mangled foot disease.  They seem to really need the help. 

RockMelt Review: Social Media Web Browser

Jason Yormark

For those unfamiliar, RockMelt takes an interesting approach to web browsing by integrating social media directly into the browser making it much easier to communicate with your Facebook and Twitter networks, and to also share web content more quickly and efficiently. love how they have the left and right rails to integrate social media as this makes the best use of screen real estate. If you are a heavy social media user, you’ll probably find the experience useful and enjoyable. Related posts: Social Media Friendly Blogging. Social Medi

5 Great Tools For Finding A Domain Name

Jason Yormark

Related posts: 9 Great Social Media, Digital Marketing & Productivity Tools. Great Social Media & Community Job Resources. I’ve always been quite entrepreneurial in nature and constantly am thinking about new ideas for websites, blogs or businesses. always feel like if I can actually find an affordable name, it’s more likely that I’ll see them through.

Have You Survived The Kloutpocalypse?!?!

Jason Yormark

Concerns such as “I’m going to lose clients!” to “I work in social media and this directly effects my career!!” Sorry, but I don’t get it.  I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly.  In fact 90% of those I work with don’t even know what a Klout score is. Social Media

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Rick Pitino & The Cauldron of Social Media Poison

Jason Yormark

Today an article was posted that quoted Rick Pitino, the head coach of the Louisville Cardinals Basketball Team, as saying that social media poisons the minds of his student athletes, and most people in general. Social media is not to blame for a person’s inability to hold a real conversation with someone. Social Media Uncategorized Life changes.

Have You Been A Victim Of Grouponitude?

Jason Yormark

If I ran a business and were to consider using Groupon or Living Social, etc., I would be damn sure I had a strong game plan in place to impress the hell out of these folks so much that they feel compelled to return for another visit without a Groupon.  Or at the very least, share their great experience socially. Social MediaI’m as guilty as anyone for being sucked into the group buying frenzy. Hey, a deal is a deal.  Of course I’m not sure what I’m going to do with all those massages and laser hair removals. Grouponitude. grou ? pon ? i ? tude. n.

Hot Off The Press Social Media Tips

Jason Yormark

That being said you owe it to yourself to check out Lori Taylor’s latest blog post 15 Social Caffeine “Must Do’s” To Rock Your Facebook Fan Page. Definitely will be paying closer attention to Social Mouths. And lastly through Social Mouths I checked out Francisco’s Facebook fan page and also fell in love with what he’s doing with his fan page. Social Media Friendly Blogging.

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Webnation TV Appearance

Jason Yormark

Social MediaCertainly the highlight of my Toronto trip last week was getting the opportunity to appear on the tech show Webnation that is part of the CP24 network which is a Canadian news channel. The show is hosted by Amber Mac who was also the keynote speaker at SES Toronto. Luckily for me I was prepared, and was able to make it through with only a few minor word fumbles.

Buy Some Social Media Today!

Jason Yormark

About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. Today I feel great about the choices I have made, and it has become clear that social media as a business strategy isn’t going away anytime soon. Do a search on the term “ social media douchebags ”.

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Have You Survived The Kloutpocalypse?!?!

Jason Yormark

Concerns such as “I’m going to lose clients!” to “I work in social media and this directly effects my career!!” work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. Klout score in and of itself is not enough to truly measure ones social influence. Social Media

Klout 87

5 Sure Fire Social Media Tactics To Jump Start Your Job Search

Jason Yormark

How To Blog More Effectively Part 1: Keywords Social Media-ize Your Blog 5 Steps To A Professional Grade Blog On A Budget. It’s this keyword list that you should use regularly to describe yourself in your social media profiles and the blog posts that you write. Related posts: 5 Great Social Media & Community Job Resources. 3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider. Social Media Friendly Blogging. Social MediaGood luck!

How 1 Blog Post Increased My Klout Score

Jason Yormark

For that reason, I definitely pay attention to it, but quite frankly it’s really just a matter of making significant contributions to my blog and my social media streams, which I would do anyway. Related posts: Social Influence. Blogging Social MediaI know what you’re thinking; big deal right? It’s not a big deal at all really. So back to the topic at hand.

Klout 87

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

It goes without saying that without a mildly successful blog, social network, or career, you might have a hard time joining the speaking circuit. Just make sure you have a well contributed, commented on, blog, and an active social audience. The session was titled “ Social Media Solutions On A Budget ”. Mom & Pop Need Your Social Media Help.

Social Reach: Size Does Matter

Jason Yormark

A popular topic amongst social media folks is the ongoing discussion around how many likes/followers a person or organization has and how much that matters. Having a large social reach is certainly useless if none of those other things are happening. And that’s exactly what I did concentrating on blogging, building my social following, and influence in social marketing. In all 3 experiences, my social following was clearly a big reason for getting the initial interviews. But one clear fact remains; MY SOCIAL REACH OPENED THE DOORS.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

It goes without saying that without a mildly successful blog, social network, or career, you might have a hard time joining the speaking circuit. Just make sure you have a well contributed, commented on, blog, and an active social audience. The session was titled “ Social Media Solutions On A Budget ”. Connect in the real world. Get your house in order. Leverage an ally.