Janet Fouts

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Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreachAn influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor.

Social Media Crisis Management -Infographic

Janet Fouts

At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Trying to smother a social media crisis is like gas on a fire. Monitor first, last and always.

Social Media is Not a Direct Sales Channel

Janet Fouts

In these days of social media they Google and search social networks to find out more about a prospect before they even call them. Even if they don’t use social media to connect with the person they will  call and make an appointment, have a short conversation about the prospects’ needs and maybe even buy lunch first before they start asking for the sale.

How social media is like spaghetti sauce

Janet Fouts

What’s that got to do with social networks? We often look at social networks with blinders on. In focus groups people say what they think the marketer wants to hear, or will enhance their pubic facing persona, but if we listen to them talking among themselves, as social media enables us, we may find a completely different story. That’s the wrong approach .

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Why people don’t get Google+

Janet Fouts

Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. One list for foodies, one list for hardware geeks, a list for social media folks, a list for news and on and on. Googleplus Social Media Tips and Tricks Google Plus Google+ is worth the effort. But nobody uses Google+.

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Is it time for a social media purge?

Janet Fouts

Social media is slowly becoming more social. Facebook mindful social Social Media Networks mindfulsocial social capitalThat initial urge to have more "friends" than anyone else is fading as we realize the consequences of connecting for the sake of numbers and perceived influence.

CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

The company earned an incredible amount of media coverage which put the company on the map. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Social CEOs drive results. Frank Strong is a classically trained PR professional with new media savvy.  By Frank Strong. His sleeves were rolled up. Armed with $9.8

Social Media for the Busy Sales Person

Janet Fouts

I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. Social Media in Action social salesIt’s not deep enough.

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The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well

Just get us the Millennials! #Marketing #Fail

Janet Fouts

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. Tweet this. Answer questions.

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? You’ll find a community of other people working in that very same space participating in social media somewhere. This is about building your personal brand, but if you mention your company in your social stream then you are representing the company. Recruiting.

Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms. Facebook Googleplus Social Media Tips and Tricks Twitter strategy Google Plus hashtags Twitter Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below. No don’t do it.” clitfest [link].

50 Inspiring Tech Savvy Leaders Over 50

Janet Fouts

Let’s talk about networked approaches & social media for training and capacity building for the nonprofit sector that leverage learning and impact. Chieftain of the blog {grow} and social media bouncer. Social Media and Internet Marketing consultant for small to medium businesses. Author, Speaker and kind of a big deal on a fairly irrelevant soc media site which inflates my self-importance. Founder of SOBCon, social business strategist. Author 48 books: Social Media Commerce, eBay, Online Customer Service. Forbes

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind

8 Must-Have Apps for Your Mobile/Social Business

Janet Fouts

Social business apps. Obviously I couldn’t keep from sharing a few of my favorite social apps too, it’s what I do. actually have quite a few apps on my phone but here are the ones most useful for keeping your business social. Sprout Social. If you use Sprout Social to manage your social media accounts you’ll love this app. Dropbox.

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Social Media Doesn’t Make Sales – People Do

Janet Fouts

There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. know, social media is what I do, and I love it, but in the end it’s a tool. Whaaat?

Why I Killed My Facebook Page – Confessions of a Social Media Coach

Janet Fouts

social media coach quitting Facebook? When I wrote my first book, “ Social Media Success! wrote 3 more books on social media after that one came out, so now what, create a page for each book? Fortunately that first book had an overall focus, so it was OK to post breaking social media news, updates about new apps and platforms etc.

The CiscoLive Experience

Janet Fouts

Corporate Social Media social business I just got back from #CiscoLive last week. Man, what an event! All about the network. I go to a lot of events, and whether I’m speaking or attending the one complaint I hear every time is about network overload or failure. As one would expect Cisco came prepared. At this event that was never a problem! Pretty freaking awesome!

Optimizing Facebook Pages for Graph Search?

Janet Fouts

Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. Facebook Social Media Networks FaceIt’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Wait, what is this Graph Search thing anyway? Photos my friends took in New York.

5 Top Social Media Professionals on Google+

Janet Fouts

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. Googleplus Social Media Tips and Tricks Google Google Plus

8 strategies for Pinterest for business

Janet Fouts

They are all about the social and emotional issues of raising young kids. Here’s a collaborative board I participate on with some of my social media pals pinning infographics , created by Mark Ivey. Social Media in Action Video Pinterest Pinterest for business Social Media NetworksPinterest has become a running joke to many. It’s not about you.

10 Commandments for Twitter

Janet Fouts

Here’s another  Haiku Deck,   Social Media 101  and another on Social Media for Sales. Social Media Tips and Tricks Twitter strategy Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. guess that’s why my Twitter etiquette post is so popular. Add your own commandments in the comments!

4 things you need to do in 2016 to be a better content marketer

Janet Fouts

Social Media Tips and Tricks Social Media Tools Content Marketing4 things you need to do to make 2016 the year you rock content marketing.

Why I’m glad I upgraded my LinkedIn Profile

Janet Fouts

Check out their other social profiles and see if they are a good fit to connect with there. Corporate Social Media social business Social Media in Action Social Media Networks Linkedin Social Networking social sales Did they also look at my competitors or co-workers? I’ll go look at those profiles and see how we stack up.

Looking into Facebook Audience Insights for Ad Targeting

Janet Fouts

Social Media Tools Facebook Facebook adsFacebook supplies a free tool called Audience Insights we can use to learn more about our market without wasting money to narrow the field down to a reasonable size.

Social media is not a weapon

Janet Fouts

This one is about people using social media as a weapon to bully brands and service providers into getting what they want. She never even had time to offer to resolve it before he brought out the heavy social media artillery. We’re becoming a culture of instant gratified “or else&# and even litigation over interactions on social networks is common.

7 steps to an effective social media plan

Janet Fouts

I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. HEY! I’m a social media coach not a magician. Explore social networks.

The Social Brilliance of Pokémon Go

Janet Fouts

Social Media in Action GameChangingI am not a gamer. Sure, I play Words with Friends, but “real gaming”, as my son would put it? No way. Until Pokémon GO. Launched a mere week ago byNiantic, in a partnership with Nintendo, as a project originally funded by Google, Pokémon GO immediately caught on fire.  In this interview with the CEO, […].

There Is No Free Social Media For Business

Janet Fouts

Businesses tout their  understanding of the value of social currency and especially small business, for whom the playing field was leveled online by the accessibility of social sites like Twitter and Facebook. Businesses Many businesses have shifted to using social sites as customer support venues, marketing platforms and communities. Still, Can you make money?

What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

Facebook Social Media Tips and Tricks Facebook reach social media measurementA client contacted me this morning, upset because her “reach” seems to be  seriously declining on Facebook. For For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. How bogus is that?

Google+ Tips and Tricks

Janet Fouts

The other interesting thing is Google will use this data to “see relevant content your friends share on the web.&# Hmm, Google will know even more about us, seems like socially targeted ads are obvious? Social Media Networks Google Google PlusStart with your Google Profile. Fill out your about section. If you don’t have any, turn them off until you do. Google+.

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This Is Social, Watch Your Mouth

Janet Fouts

Cuz that’s what Twitter is you know, it’s public. I don’t care what social network you’re on actually, or who you are, if you wouldn’t say it to a crowd in Times Square with your Mom in the audience, just don’t say it, unless you want a call from Mom. little social media etiquette is in order. Set up those social listening tools.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

One of the fantastic things about the growth of social media is how it has widened our window on the world. We live in amazing times where we can create deep friendships with people we may never meet face to face, or meet people whom we’ve known through social media networks for the first time face-to-face and it’s as if we’ve lived next door to each other for years.

Want More Earned Media? Start with Generosity

Janet Fouts

What is earned media? Earned media is media (or content) you don’t own and did not pay for. Earned media is free, out of the goodness of […]. mindful social Social Media Tips and TricksLet’s start wth the basics here.

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you  ”Social Media Influencers” are the  key to social media marketing  but what does that really mean? Now, should you want to locate the influencers in your particular space, here’s the bare bones guide to social media influencer identification: Define the key topic(s) you want to locate influencers for.

Advertising Is Not Content Marketing

Janet Fouts

If you’ve got an engaged social media presence start looking at who those people are. Look through your social media engagements for issues people are having and help them resolve the issue. Social Media Tips and Tricks Content Marketing And Content Marketing is not Advertising. It’s a hard thing to beat into a marketer’s head sometimes.

Putting Instagram events to work for your business

Janet Fouts

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. social business Social Media Tips and Tricks InstagramWhy does Instagram work so well? The win. Comodo . The win. Jaguar.

Who will win the video app wars?

Janet Fouts

That’s the way it goes in tech these days and it’s especially true when there is competition for share of voice on social platforms. Then, just in time for Social Media Marketing World in San Diego, Twitter re-launched Periscope , another real time video app that streams directly to Twitter which they just acquired. I’ve been writing this post for weeks.

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