Janet Fouts

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Are your social media accounts ready for 2017?

Janet Fouts

Bring your social sites up to date with a quick review to be sure of a Happy New Year! social business Social Media in Action Social Media

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What’s in your social media tool belt? 4 tools rated

Janet Fouts

Social media management can be such a lot of work, especially if you are managing several accounts at a time on several different social platforms as we are. Taking a mindful approach to social media and how you work means finding ways to streamline your workflow, focus on engaging and creating value for your network, […]. mindful social social business Social Media Tips and Tricks infographic Social Media

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Social Media Efficiency for Nonprofits

Janet Fouts

I talk to nonprofits about various aspects of social media just about every day. They get the relatively manageable expense of leveraging social media to raise visibility for their nonprofit, find funders, advocates, and  volunteers when compared to more traditional marketing channels. They WANT to use social media effectively.

Social Media is Not a Direct Sales Channel

Janet Fouts

In these days of social media they Google and search social networks to find out more about a prospect before they even call them. Even if they don’t use social media to connect with the person they will  call and make an appointment, have a short conversation about the prospects’ needs and maybe even buy lunch first before they start asking for the sale.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls

Influencers! Must read > New Facebook guidelines for branded content

Janet Fouts

Facebook Social Media Networks Social Media Tips and Tricks Content Marketing Facebook ads influencer outreachAn influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor.

Why people don’t get Google+

Janet Fouts

Google+ is a great social network. I can’t count the number of people I’ve said that to and they didn’t really believe me. One list for foodies, one list for hardware geeks, a list for social media folks, a list for news and on and on. Googleplus Social Media Tips and Tricks Google Plus Google+ is worth the effort. But nobody uses Google+.

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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

The company earned an incredible amount of media coverage which put the company on the map. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Social CEOs drive results. Frank Strong is a classically trained PR professional with new media savvy.  By Frank Strong. His sleeves were rolled up. Armed with $9.8

Social Media for the Busy Sales Person

Janet Fouts

I’ve gotten quite a bit of great feedback on my last post, the 5 traits of the social sales person. The post really seems to have struck a nerve with a lot of people, even though it barely touches the surface of how sales people can use social media to get more business. Social Media in Action social salesIt’s not deep enough.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them

5 Top Social Media Professionals on Google+

Janet Fouts

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. With the recent hoo-ha about brands abandoning Google + pages for Pinterest , I reached out to my network to ask some top social media practitioners what they thought. Googleplus Social Media Tips and Tricks Google Google Plus

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Just get us the Millennials! #Marketing #Fail

Janet Fouts

Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth. Tweet this. Answer questions.

How can using social media as an employee help my company?

Janet Fouts

You’re happy in your company, so why build a personal brand through social media? You’ll find a community of other people working in that very same space participating in social media somewhere. This is about building your personal brand, but if you mention your company in your social stream then you are representing the company. Recruiting.

Social Media Doesn’t Make Sales – People Do

Janet Fouts

There’s a deep, dark secret that the social media marketers don’t want you to know. It doesn’t matter what your social media strategy is unless it includes what you expect the prospect to do after they find you through social media. know, social media is what I do, and I love it, but in the end it’s a tool. Whaaat?

The CiscoLive Experience

Janet Fouts

Corporate Social Media social business I just got back from #CiscoLive last week. Man, what an event! All about the network. I go to a lot of events, and whether I’m speaking or attending the one complaint I hear every time is about network overload or failure. As one would expect Cisco came prepared. At this event that was never a problem! Pretty freaking awesome!

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media

8 Must-Have Apps for Your Mobile/Social Business

Janet Fouts

Social business apps. Obviously I couldn’t keep from sharing a few of my favorite social apps too, it’s what I do. actually have quite a few apps on my phone but here are the ones most useful for keeping your business social. Sprout Social. If you use Sprout Social to manage your social media accounts you’ll love this app. Dropbox.

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50 Inspiring Tech Savvy Leaders Over 50

Janet Fouts

Let’s talk about networked approaches & social media for training and capacity building for the nonprofit sector that leverage learning and impact. Chieftain of the blog {grow} and social media bouncer. Social Media and Internet Marketing consultant for small to medium businesses. Author, Speaker and kind of a big deal on a fairly irrelevant soc media site which inflates my self-importance. Founder of SOBCon, social business strategist. Author 48 books: Social Media Commerce, eBay, Online Customer Service. Forbes

Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

stuck to Twitter posts simply because they’re easier to embed, but most or all of these hashtags appear across social platforms. Facebook Googleplus Social Media Tips and Tricks Twitter strategy Google Plus hashtags Twitter Sometimes the best intentions can go stunningly awry. Some lovely examples for your amusement are below. No don’t do it.” clitfest [link].

Is it time for a social media purge?

Janet Fouts

Social media is slowly becoming more social. Facebook mindful social Social Media Networks mindfulsocial social capitalThat initial urge to have more "friends" than anyone else is fading as we realize the consequences of connecting for the sake of numbers and perceived influence.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations

Why I Killed My Facebook Page – Confessions of a Social Media Coach

Janet Fouts

social media coach quitting Facebook? When I wrote my first book, “ Social Media Success! wrote 3 more books on social media after that one came out, so now what, create a page for each book? Fortunately that first book had an overall focus, so it was OK to post breaking social media news, updates about new apps and platforms etc.

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Are you violating copyrights on social media?

Janet Fouts

Image sharing is a huge part of social media, before you eagerly use images you've found, be aware of the copyrights and laws that may apply, and what to do about it. Social Media Tips and Tricks Social Media Tools copyright images

Optimizing Facebook Pages for Graph Search?

Janet Fouts

Marketers everywhere are frantically trying to figure out how they’re going to use Graph Search as part of their social business strategy or not. Facebook Social Media Networks FaceIt’s all the buzz right now, and Facebook is slowly letting users see what the fuss is all about. Wait, what is this Graph Search thing anyway? Photos my friends took in New York.

8 strategies for Pinterest for business

Janet Fouts

They are all about the social and emotional issues of raising young kids. Here’s a collaborative board I participate on with some of my social media pals pinning infographics , created by Mark Ivey. Social Media in Action Video Pinterest Pinterest for business Social Media NetworksPinterest has become a running joke to many. It’s not about you.

Do It Yourself Social Media Audit

Janet Fouts

We tend to create the social media presence for our businesses in an organic fashion, which is the natural way to grow relationships right? The problem is; as you explore new tools and meet new people who invite you to join them on other networks, your messaging and your social media presence overall can easily get confused. Ready to do your own social media audit?

14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you  ”Social Media Influencers” are the  key to social media marketing  but what does that really mean? Now, should you want to locate the influencers in your particular space, here’s the bare bones guide to social media influencer identification: Define the key topic(s) you want to locate influencers for.

7 steps to an effective social media plan

Janet Fouts

I get a ton of requests for a “social media plan&# and then once I start to talk to the client it turns out what they really want is a magic black box from which they can pull a big red button. When they push the button they will have instant social media success. HEY! I’m a social media coach not a magician. Explore social networks.

10 Commandments for Twitter

Janet Fouts

Here’s another  Haiku Deck,   Social Media 101  and another on Social Media for Sales. Social Media Tips and Tricks Twitter strategy Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. guess that’s why my Twitter etiquette post is so popular. Add your own commandments in the comments!

Why I’m glad I upgraded my LinkedIn Profile

Janet Fouts

Check out their other social profiles and see if they are a good fit to connect with there. Corporate Social Media social business Social Media in Action Social Media Networks Linkedin Social Networking social sales Did they also look at my competitors or co-workers? I’ll go look at those profiles and see how we stack up.

This Is Social, Watch Your Mouth

Janet Fouts

Cuz that’s what Twitter is you know, it’s public. I don’t care what social network you’re on actually, or who you are, if you wouldn’t say it to a crowd in Times Square with your Mom in the audience, just don’t say it, unless you want a call from Mom. little social media etiquette is in order. Set up those social listening tools.

Looking into Facebook Audience Insights for Ad Targeting

Janet Fouts

Social Media Tools Facebook Facebook adsFacebook supplies a free tool called Audience Insights we can use to learn more about our market without wasting money to narrow the field down to a reasonable size.

Facebook’s Grand Experiment #Fail or….?

Janet Fouts

research paper released at the Proceedings of the National Academy of Sciences (PNAS) by Facebook’s data scientists tells us they have been manipulating user’s newsfeeds to see if negative or positive emotions are as contagious on social networks as they are in real life. asked a few of my social media friends about it. Read the abstract of their testing here.

Google+ Tips and Tricks

Janet Fouts

The other interesting thing is Google will use this data to “see relevant content your friends share on the web.&# Hmm, Google will know even more about us, seems like socially targeted ads are obvious? Social Media Networks Google Google PlusStart with your Google Profile. Fill out your about section. If you don’t have any, turn them off until you do. Google+.

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What is your Reach on Facebook? (Any why you shouldn’t care)

Janet Fouts

Facebook Social Media Tips and Tricks Facebook reach social media measurementA client contacted me this morning, upset because her “reach” seems to be  seriously declining on Facebook. For For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. How bogus is that?

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

One of the fantastic things about the growth of social media is how it has widened our window on the world. We live in amazing times where we can create deep friendships with people we may never meet face to face, or meet people whom we’ve known through social media networks for the first time face-to-face and it’s as if we’ve lived next door to each other for years.

Putting Instagram events to work for your business

Janet Fouts

The popularity of Instagram is clear, and if you are inclined to snap photos and share them with your friends and customers on social networks you can make your business more social and build a powerful sharing community on Instagram quickly. social business Social Media Tips and Tricks InstagramWhy does Instagram work so well? The win. Comodo . The win. Jaguar.

Social media is not a weapon

Janet Fouts

This one is about people using social media as a weapon to bully brands and service providers into getting what they want. She never even had time to offer to resolve it before he brought out the heavy social media artillery. We’re becoming a culture of instant gratified “or else&# and even litigation over interactions on social networks is common.

Grow Your Twitter Following With Chats

Janet Fouts

Tatu Digital Media offers influencer outreach and chat moderation. Social Media Tips and Tricks Twitter strategy find followers on Twitter Twitter Twitter chatOh boy, another “ how to grow your Twitter following ” post! If you came here looking for an easy way to get thousands of followers without lifting a finger, move on. You’re in the wrong place. PR Chat.

How to get your content shared on Google+

Janet Fouts

Social media is all about reciprocity and never more so than here. The initial screens are all about who is most popular and it’s the usual suspects found on most of the social media networks. Just like other social networks, what gets shared the most is still videos photos and jokes. Googleplus Social Media Tips and Tricks Google Google Plus gplus

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