Tweet Our fascination with the social world is far from over. Aside from knowing that the masses use social media and that we contribute a massive amount of time to it, we can wholeheartedly say the jury is still out. Over the last year or so, there has been a significant and growing convergence towards attributing some kind of tangible value toward our notions of “social influence”. Naturally, some social media users and individuals will thrive within an environment based in social influence. In many ways, it’s only really the beginning. MORE >>

Home It’s Josip Archives Let’s Talk The Word on the Web 8 Trends To Keep in Mind When Building Millennial Marketing Strategies Written on August 23, 2010 by Josip Petrusa 3 Comments Tweet Share Save Social media, m-commerce, app and all new media strategies are creating a headache for the marketing, advertising and PR worlds. Between 65%-68% of marketing executives and 52%-68% of advertising executives state they find it very or somewhat challenging to “ stay current on social media trends.” Meanwhile, we’re all just trying to keep up. But are you? MORE >>

Tweet Since the mainstream explosion of social media, the quest for social metrics and analytics has been a top priority for many. Aside from the valuable information we’re all providing through our clicks, searches and everything else we do online, the ability to measure social media could potentially provide significant insight into many aspects of life that previously remained untouched. Though it’s still very much an emerging trend, everyone is seemingly attempting to establish a tangible relationship between social media and the idea of “influence”. MORE >>

The meagre successes they’ve been able to exhibit within social media are only but a testament to the abnormality what is the “brand”. The problem here is that brands were never inherent components of social media. And as Rushkoff argues, the continual progression, evolution and revolution of the technological, online and social media worlds has in fact weakened who we are. These relationships are unnatural within the context of social media. Yes, brands have no place in social media. They aren’t fellow peers. Photo credit ). MORE >>

The dawn of mainstream mobile data usage in combination with another unprecedented development, social media, evolved into the ever-growing Millennial and extreme usage dynamic. Something that is further transforming into something greater with the development of advanced real-time elements and increasing multi-media messaging in the forms of pictures and video. Tweet The hyper-acceleration of mobile technologies and their on-going growth has created an environment of constant access. Mobile has become synonymous with Millennials. It doesn’t simply represent who they. MORE >>